Outdoorindustry.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
62% 
Page structure
2% 
Link structure
25% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.63 s
File size
492.20 kB
Words
855
Media files
34
Number of links
156 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Outdoor Industry Association
The length of the page title is perfect. (328 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Outdoor Industry Association is the leading industry trade association supporting businesses through advocacy, sustainability, and research.
The length of the meta description is perfect. (858 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://outdoorindustry.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionOutdoor Industry Association is the leading industry trade association supporting businesses through advocacy, sustainability, and research.
google-site-verificationNFvFyjhvCmSVFCArBkOZhOU2UXq47gPu2TaXm7TbDyw
generatorElementor 3.30.3; features: e_font_icon_svg, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto
msapplication-TileImagehttps://outdoorindustry.org/wp-content/uploads/2023/02/cropped-oia-logo-mobile-270x270.webp
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
There are 10 text duplicates on this page:
  • Duplicate 1: For over 35 years, OIA has brought the outdoor industry together, equi...
  • Duplicate 2: We represent your voice at the federal and state levels advocating in ...
  • Duplicate 3: Stay ahead with exclusive data, market trends and industry intelligenc...
  • Duplicate 4: Access the tools, peer support,and resources to lead sustainably – res...
  • Duplicate 5: From trade policy to climate action, your voice belongs in the room. J...
This page contains 855 words. That's ok.
28.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 15.13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
29 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2022/11/oia-logo-v3.pngNo alt attribute provided
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...tbvfhiubwdfcsavy407cs8jxmtndigucpsa.webpcropped-oia-logo-mobile.webpcropped-oia-logo-mobile.webp
...u2emtisr8zgyitb4pleu3w32iky5ulk3nxca.pngof-logo-mobileof-logo-mobile
...loads/2024/03/OIA_Summit23_DayTwo-33.jpgNo alt attribute provided
.../iStock-2099770883-scaled-1-1024x683.jpgNo alt attribute provided
...ent/uploads/2025/07/professional-dev.jpgNo alt attribute provided
...loads/2024/03/OIA_Summit23_DayTwo-33.jpgNo alt attribute provided
.../iStock-2099770883-scaled-1-1024x683.jpgNo alt attribute provided
...ent/uploads/2025/07/professional-dev.jpgNo alt attribute provided
...s/2025/07/iStock-1350038104-scaled-1.jpgNo alt attribute provided
...s/2025/05/OIACapitolHillxCarnegie-24.jpgNo alt attribute provided
...ploads/2025/04/AdobeStock_419976695.jpegNo alt attribute provided
...ads/2025/03/iStock-1354082425-scaled.jpgNo alt attribute provided
...ploads/2025/02/AdobeStock_178934394.jpegNo alt attribute provided
...ads/2025/02/iStock-2099770883-scaled.jpgNo alt attribute provided
...oads/2025/01/iStock-944543546-scaled.jpgNo alt attribute provided
...ads/2025/01/iStock-1222454359-scaled.jpgNo alt attribute provided
...nt/uploads/2025/01/iStock-1726722941.jpgNo alt attribute provided
...s/2025/01/iStock-2013090392-1-scaled.jpgNo alt attribute provided
...s/2025/07/iStock-1350038104-scaled-1.jpgNo alt attribute provided
...s/2025/05/OIACapitolHillxCarnegie-24.jpgNo alt attribute provided
...ploads/2025/04/AdobeStock_419976695.jpegNo alt attribute provided
...ads/2025/03/iStock-1354082425-scaled.jpgNo alt attribute provided
...ploads/2025/02/AdobeStock_178934394.jpegNo alt attribute provided
...ads/2025/02/iStock-2099770883-scaled.jpgNo alt attribute provided
...oads/2025/01/iStock-944543546-scaled.jpgNo alt attribute provided
...ads/2025/01/iStock-1222454359-scaled.jpgNo alt attribute provided
...nt/uploads/2025/01/iStock-1726722941.jpgNo alt attribute provided
...s/2025/01/iStock-2013090392-1-scaled.jpgNo alt attribute provided
...content/uploads/2022/11/oia-logo-v3.webpNo alt attribute provided

Page structure

H1 heading
(Critically important)
450+
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 450+
H1 $1.2T
H1 5M
H1 35+
H2 450+ Duplicate text
H2 $1.2T Duplicate text
H2 5M Duplicate text
H2 35+ Duplicate text
H2 ADVOCACY AND POLICY
H2 SUSTAINABILiTY & IMPACT
H2 BUSINESS INTELLIGENCE
H2 ADVOCACY AND POLICY Duplicate text
H2 SUSTAINABILiTY & IMPACT Duplicate text
H2 BUSINESS INTELLIGENCE Duplicate text
H3 Our Collective 2024 Climate and Clean Chemistry Impact
H3 The Outdoor Industry Summits Capitol Hill
H3 Outdoor Market in Transition: What Does Retail Growth (or Stability) Look Like In 2025?
H3 A Smarter Path to Cleaner, Safer Products: OIA’s Six-Step Roadmap for Chemicals Management
H3 Leading with Our Values to Drive Advocacy and Impact for the Outdoor Industry
H3 Trailblazers for Change: Celebrating Black Leaders in the Outdoors
H3 How Outdoor Brands Are Reducing Textile Emissions with Smarter Energy Solutions
H3 Collaboration: The Key to Impactful Climate Action
H3 8 Ways the EXPLORE Act Positively Impacts the Outdoor Industry
H3 Business Solutions for Outdoor Leaders in 2025
H3 Our Collective 2024 Climate and Clean Chemistry Impact Duplicate text
H3 The Outdoor Industry Summits Capitol Hill Duplicate text
H3 Outdoor Market in Transition: What Does Retail Growth (or Stability) Look Like In 2025? Duplicate text
H3 A Smarter Path to Cleaner, Safer Products: OIA’s Six-Step Roadmap for Chemicals Management Duplicate text
H3 Leading with Our Values to Drive Advocacy and Impact for the Outdoor Industry Duplicate text
H3 Trailblazers for Change: Celebrating Black Leaders in the Outdoors Duplicate text
H3 How Outdoor Brands Are Reducing Textile Emissions with Smarter Energy Solutions Duplicate text
H3 Collaboration: The Key to Impactful Climate Action Duplicate text
H3 8 Ways the EXPLORE Act Positively Impacts the Outdoor Industry Duplicate text
H3 Business Solutions for Outdoor Leaders in 2025 Duplicate text
H3 Search
H3 Search Duplicate text
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 20 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://outdoorindustry.org/Anchor Skip to content
https://outdoorindustry.org/news/News
/who-we-are/press-roomOIA Press Room
/who-we-are-2023Who We Are
/news/member-press-releases/Member Press
https://careers.outdoorindustr...External Subdomain Jobs
https://outdoorindustry.org/news/Text duplicate News
/who-we-are/press-roomText duplicate OIA Press Room
/who-we-are-2023Text duplicate Who We Are
/news/member-press-releases/Text duplicate Member Press
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
https://oia.my.site.com/member...External Subdomain No Text
https://oia.my.site.com/member...External Subdomain Login
https://outdoorindustry.org/news/Text duplicate News
/who-we-are/press-roomText duplicate OIA Press Room
/who-we-are-2023Text duplicate Who We Are
/news/member-press-releases/Text duplicate Member Press
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
https://outdoorindustry.org/news/Text duplicate News
/who-we-are/press-roomText duplicate OIA Press Room
/who-we-are-2023Text duplicate Who We Are
/news/member-press-releases/Text duplicate Member Press
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
https://oia.my.site.com/member...External Subdomain No Text
https://oia.my.site.com/member...External Subdomain Text duplicate Login
https://outdoorindustry.org/No Text
/participation/No Text
/research/Research
/sustainable-business/Sustainability
/cleanchemistry/Clean Chemistry
/climateactionClimate Action Corps
/participation/Participation
/participation/thrive-outside/Thrive Outside
https://outdoorfoundation.netw...External Subdomain Donate
/advocacy/Advocacy
/policy-agenda/Policy Agenda
/events-2022Events
/switchbackSwitchback
/capitol-summit-advocacy-eventCapitol Summit
/catalyst-conferenceCatalyst Conference
/oia-education/Education
/membershipJoin
/research/Text duplicate Research
/sustainable-business/Text duplicate Sustainability
/cleanchemistry/Text duplicate Clean Chemistry
/climateactionText duplicate Climate Action Corps
/participation/Text duplicate Participation
/participation/thrive-outside/Text duplicate Thrive Outside
https://outdoorfoundation.netw...External Subdomain Text duplicate Donate
/advocacy/Text duplicate Advocacy
/policy-agenda/Text duplicate Policy Agenda
/events-2022Text duplicate Events
/switchbackText duplicate Switchback
/capitol-summit-advocacy-eventText duplicate Capitol Summit
/catalyst-conferenceText duplicate Catalyst Conference
/oia-education/Text duplicate Education
/membershipText duplicate Join
https://outdoorindustry.org/IMG-ALT cropped-oia-logo-mobile.webp
/participation/IMG-ALT of-logo-mobile
https://outdoorindustry.org/Anchor No Text
https://outdoorindustry.org/Anchor SEARCH
https://oia.my.site.com/member...External Subdomain No Text
https://oia.my.site.com/member...External Subdomain Text duplicate Login
/research/Text duplicate Research
/sustainable-business/Text duplicate Sustainability
/cleanchemistry/Text duplicate Clean Chemistry
/climateactionText duplicate Climate Action Corps
/participation/Text duplicate Participation
/participation/thrive-outside/Text duplicate Thrive Outside
https://outdoorfoundation.netw...External Subdomain Text duplicate Donate
/advocacy/Text duplicate Advocacy
/policy-agenda/Text duplicate Policy Agenda
/events-2022Text duplicate Events
/switchbackText duplicate Switchback
/capitol-summit-advocacy-eventText duplicate Capitol Summit
/catalyst-conferenceText duplicate Catalyst Conference
/oia-education/Text duplicate Education
/membershipText duplicate Join
https://outdoorindustry.org/Anchor MENU
/membershipJOIN US
/who-we-are-2023LEARN MORE
/membershipText duplicate JOIN US
/who-we-are-2023Text duplicate LEARN MORE
/advocacy/Anchor Text duplicate LEARN MORE
/sustainable-business/Text duplicate LEARN MORE
/research/Text duplicate LEARN MORE
/advocacy/Anchor Text duplicate LEARN MORE
/sustainable-business/Text duplicate LEARN MORE
/research/Text duplicate LEARN MORE
/article/collective-2024-clima...Our Collective 2024 Climate and Clean Chemistry Impact
/article/collective-2024-clima...Trivial anchor text
READ MORE
/article/the-outdoor-industry-...The Outdoor Industry Summits Capitol Hill
/article/the-outdoor-industry-...Text duplicate Trivial anchor text
READ MORE
/article/outdoor-market-in-tra...Outdoor Market in Transition: What Does Retail Growth (or Stability) Look Like In 2025?
/article/outdoor-market-in-tra...Text duplicate Trivial anchor text
READ MORE
/article/a-smarter-path-to-cle...A Smarter Path to Cleaner, Safer Products: OIA’s Six-Step Roadmap for Chemicals Management
/article/a-smarter-path-to-cle...Text duplicate Trivial anchor text
READ MORE
/article/catalyzing-outdoor-in...Leading with Our Values to Drive Advocacy and Impact for the Outdoor Industry
/article/catalyzing-outdoor-in...Text duplicate Trivial anchor text
READ MORE
/article/trailblazers-for-chan...Trailblazers for Change: Celebrating Black Leaders in the Outdoors
/article/trailblazers-for-chan...Text duplicate Trivial anchor text
READ MORE
/article/how-outdoor-brands-ar...How Outdoor Brands Are Reducing Textile Emissions with Smarter Energy Solutions
/article/how-outdoor-brands-ar...Text duplicate Trivial anchor text
READ MORE
/article/collaboration-the-key...Collaboration: The Key to Impactful Climate Action
/article/collaboration-the-key...Text duplicate Trivial anchor text
READ MORE
/article/8-ways-the-explore-ac...8 Ways the EXPLORE Act Positively Impacts the Outdoor Industry
/article/8-ways-the-explore-ac...Text duplicate Trivial anchor text
READ MORE
/article/business-solutions-fo...Business Solutions for Outdoor Leaders in 2025
/article/business-solutions-fo...Text duplicate Trivial anchor text
READ MORE
/article/collective-2024-clima...Text duplicate Our Collective 2024 Climate and Clean Chemistry Impact
/article/collective-2024-clima...Text duplicate Trivial anchor text
READ MORE
/article/the-outdoor-industry-...Text duplicate The Outdoor Industry Summits Capitol Hill
/article/the-outdoor-industry-...Text duplicate Trivial anchor text
READ MORE
/article/outdoor-market-in-tra...Text duplicate Outdoor Market in Transition: What Does Retail Growth (or Stability) Look Like In 2025?
/article/outdoor-market-in-tra...Text duplicate Trivial anchor text
READ MORE
/article/a-smarter-path-to-cle...Text duplicate A Smarter Path to Cleaner, Safer Products: OIA’s Six-Step Roadmap for Chemicals Management
/article/a-smarter-path-to-cle...Text duplicate Trivial anchor text
READ MORE
/article/catalyzing-outdoor-in...Text duplicate Leading with Our Values to Drive Advocacy and Impact for the Outdoor Industry
/article/catalyzing-outdoor-in...Text duplicate Trivial anchor text
READ MORE
/article/trailblazers-for-chan...Text duplicate Trailblazers for Change: Celebrating Black Leaders in the Outdoors
/article/trailblazers-for-chan...Text duplicate Trivial anchor text
READ MORE
/article/how-outdoor-brands-ar...Text duplicate How Outdoor Brands Are Reducing Textile Emissions with Smarter Energy Solutions
/article/how-outdoor-brands-ar...Text duplicate Trivial anchor text
READ MORE
/article/collaboration-the-key...Text duplicate Collaboration: The Key to Impactful Climate Action
/article/collaboration-the-key...Text duplicate Trivial anchor text
READ MORE
/article/8-ways-the-explore-ac...Text duplicate 8 Ways the EXPLORE Act Positively Impacts the Outdoor Industry
/article/8-ways-the-explore-ac...Text duplicate Trivial anchor text
READ MORE
/article/business-solutions-fo...Text duplicate Business Solutions for Outdoor Leaders in 2025
/article/business-solutions-fo...Text duplicate Trivial anchor text
READ MORE
/membershipSHAPE WHAT'S NEXT
/contact/CONTACT US
/membershipText duplicate SHAPE WHAT'S NEXT
/contact/Text duplicate CONTACT US
/participation/No Text
/search/No Text
https://twitter.com/oia?lang=enExternal No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.facebook.com/Outdo...External Subdomain No Text
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
/participation/Outdoor Foundation
/privacy/Privacy Policy
/terms-of-use/Terms of Use
/contact/Contact Us
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
/participation/Text duplicate Outdoor Foundation
/privacy/Text duplicate Privacy Policy
/terms-of-use/Text duplicate Terms of Use
/contact/Text duplicate Contact Us
https://outdoorindustry.org/news/Text duplicate News
/who-we-are/press-roomText duplicate OIA Press Room
/who-we-are-2023Text duplicate Who We Are
/news/member-press-releases/Text duplicate Member Press
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
https://outdoorindustry.org/news/Text duplicate News
/who-we-are/press-roomText duplicate OIA Press Room
/who-we-are-2023Text duplicate Who We Are
/news/member-press-releases/Text duplicate Member Press
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
/collections/research/RESEARCH
/sustainable-business/SUSTAINABILITY
/cleanchemistryCLEAN CHEMISTRY
/climateactionCLIMATE ACTION CORPS
/participation/PARTICIPATION
/participation/thrive-outside/THRIVE OUTSIDE
https://outdoorfoundation.netw...External Subdomain DONATE
/advocacy/ADVOCACY
/advocacy/2020-policy-platform/POLICY PLATFORM
/advocacy/national-issues/NATIONAL
/advocacy/state-local-issues/STATE AND LOCAL
/events-2022EVENTS
/catalyst-conferenceText duplicate Catalyst Conference
/oia-education/EDUCATION
https://outdoorindustry.org/oibcWEBINARS AND PODCASTS
/collections/education/OUTDOOR INDUSTRY BUSINESS CERTIFICATES
/sustainable-business/BUSINESS
/climateactionCLIMATE ACTION CROPS
/getting-started/GETTING STARTED

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://outdoorindustry.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.63 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (492 kB).

HTTP Response Header

NameValue
dateWed, 30 Jul 2025 10:18:47 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
expiresThu, 19 Nov 1981 08:52:00 GMT
pragmano-cache
last-modifiedTue, 29 Jul 2025 13:08:11 GMT
link<https://outdoorindustry.org/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheMISS
x-cache-groupnormal
x-orig-cache-controlno-store, no-cache, must-revalidate
cf-cache-statusHIT
set-cookie285 Characters
servercloudflare
cf-ray96741d2efe44ef43-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 989 referring domains.
This page has 3,961 backlinks.
This page has backlinks from 644 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Crawl-delay: 10
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://outdoorindustry.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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outdoorindustry.org
Home - Outdoor Industry Association
Outdoor Industry Association is the leading industry trade association supporting businesses through advocacy, sustainability, and research.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Industry84%Check
Outdoor Industry75%Check
Industry Association72%Check
Outdoor71%Check
Outdoor Industry Association68%Check
Industry Trade66%Check
Industry News61%Check
CONTACT US61%Check
Association58%Check
Advocacy54%Check
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