Ordnancesurvey.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
44% 
Page structure
100% 
Link structure
77% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
198.70 kB
Words
426
Media files
13
Number of links
96 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Ordnance Survey | Great Britain's national mapping service
The length of the page title is perfect. (529 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover Ordnance Survey's trusted geospatial data and maps, and unlock location insight and intelligence.
The length of the meta description is perfect. (659 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ordnancesurvey.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
application-nameOrdnance Survey
msapplication-TileColorvar(--osds-colour-primary-1)
msapplication-config/_siL0TA_1279948a-b097-433e-87f1-ddc9eaaa82f2/static-assets/browserconfig.xml
theme-colorvar(--osds-colour-primary-1)
descriptionDiscover Ordnance Survey's trusted geospatial data and maps, and unlock location insight and intelligence.
robotsindex, follow
generatorContensis
langen-gb
twitter:cardsummary
og:site_nameOrdnance Survey
og:urlhttps://www.ordnancesurvey.co.uk/
og:titleOrdnance Survey | Great Britain's national mapping service
og:descriptionDiscover Ordnance Survey's trusted geospatial data and maps, and unlock location insight and intelligence.
og:imagehttps://www.ordnancesurvey.co.uk/img-assets/banners/homepage-banner.xed9753e1.png?w=1200&h=676&crop=1200,675,0,1?w=1200&h=630
og:image:altOrdnance Survey
og:image:width1200
og:image:height630
og:typewebsite
og:localeen_GB
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
There are only 426 words on this page. Good pages should have about 800 words of useful content.
19.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/img-assets/frame-9.x5169cdee.pngNo alt attribute provided
/img-assets/pngx3.x28dc2b66.webpNo alt attribute provided
/img-assets/frame-9.x5169cdee.pngNo alt attribute provided
/img-assets/pngx3.x28dc2b66.webpNo alt attribute provided
...epage-banner.xed9753e1.png?w=3840&f=webpNo alt attribute provided
...esh/Rectangle-34649711.jpg?w=3840&f=webpNo alt attribute provided
...esh/Rectangle-34649709.jpg?w=3840&f=webpNo alt attribute provided
...age-legacy/os-map-walk.jpg?w=3840&f=webpNo alt attribute provided
...esh/Rectangle-34649710.jpg?w=3840&f=webpNo alt attribute provided
...esh/Rectangle-34649712.jpg?w=3840&f=webpNo alt attribute provided
...esh/Rectangle-34649714.jpg?w=3840&f=webpNo alt attribute provided
...esh/Rectangle-34649713.jpg?w=3840&f=webpNo alt attribute provided
...esh/Rectangle-34649707.jpg?w=3840&f=webpNo alt attribute provided

Page structure

H1 heading
(Critically important)
Everything starts with location.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Everything starts with location.
H2 We maintain the National Map - over 600 million features of Britain's landscape - enabling powerful, joined-up insights that support the nation every day.
H2 Plan, navigate, and explore with OS Maps
H2 Discover OS data, products and APIs
H2 Learn. Discover. Experience.
H2 Popular links
H2 Governance and Legal
H2 Careers
H2 Follow us
H2 Contact
H3 OS Shop
H3 Supporting the public sector
H3 Powering business
H3 News and insights
H3 Mapping services
H3 Education resources
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (28) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ordnancesurvey.co.uk/Anchor Skip to main content
https://www.ordnancesurvey.co.uk/A-TITLE Ordnance Survey home
/productsAll data products
/products/addresses-namesAddresses and names
/products/maps-imageryMaps and imagery
/products/transport-networksTransport networks
/products/buildings-infrastruc...Buildings and infrastructure
/products/land-terrainLand and terrain
/products/waterWater
/products/areas-zonesAreas and zones
/geodesy-positioning/os-netOS Net positioning data
https://osdatahub.os.uk/External Subdomain OS Data Hub
/products/search-for-os-productsSearch for OS data products
/licensingLicence requirements
https://docs.os.uk/os-download...External Subdomain Product refresh dates
/products/product-supportProduct support
/servicesOur geospatial services
/services/consultancyConsultancy services
/services/sustainability-solut...Sustainability solutions
/services/collective-shared-in...Collective shared intelligence
/services/internationalInternational services
/services/os-veriearthOS VeriEarth®
/geodesy-positioningGeodesy and positioning services
/services/geovationGeovation startup hub
/services/contact-usSpeak to a geospatial expert about consultancy and services
/customersOur customers
/publicGeneral public
/customers/public-sectorGovernment and public sector
/customers/os-channel-partnersOS Partners
/customers/businessesBusinesses
/industries/financeFinancial services
/customers/internationalInternational
/educationEducators and students
/customers/supportCustomer support
/customers/os-channel-partners...Become an OS Partner
/customers/case-studiesCase studies
/aboutAbout OS
/about/what-we-doWhat we do
/about/historyHistory
/about/directorsDirectors
/governance/public-taskPublic task
/about/find-usFind company headquarters
/about/annual-reportsOS annual report
/whats-newWhat’s new at OS
/newsNews
/insightsInsights
/blogBlog
/customers/case-studiesText duplicate Case studies
/gisWhat is GIS?
/mediaMedia centre
https://shop.osmaps.com/External Subdomain Visit our shop
https://shop.osmaps.com/maps/External Subdomain Maps
https://shop.osmaps.com/custom...External Subdomain Custom made maps
https://shop.osmaps.com/books/External Subdomain Guidebooks
https://shop.osmaps.com/maps/o...External Subdomain OS Maps subscriptions
https://explore.osmaps.com/External Subdomain OS Maps
https://getoutside.ordnancesur...External Subdomain OS GetOutside blog
https://explore.osmaps.com/External Subdomain Text duplicate OS Maps
https://shop.osmaps.com/login.phpExternal Subdomain Map shop
/partner-portalPartner Portal
/customers/public-sector/psga-...PSGA members area
/account/commercial-ordersExisting business orders
https://osdatahub.os.uk/api/au...External Subdomain Text duplicate OS Data Hub
https://explore.osmaps.com/External Subdomain Text duplicate OS Maps
https://shop.osmaps.com/login.phpExternal Subdomain Text duplicate Map shop
/partner-portalText duplicate Partner Portal
/customers/public-sector/psga-...Text duplicate PSGA members area
/account/commercial-ordersText duplicate Existing business orders
https://osdatahub.os.uk/api/au...External Subdomain Text duplicate OS Data Hub
/customers/supportText duplicate Customer support
/contact-usContact us
/customers/supportText duplicate Customer support
/contact-usText duplicate Contact us
https://osmaps.com/External Shop OS Maps
/productsDiscover OS data
https://shop.ordnancesurvey.co...External Subdomain No Text
https://shop.ordnancesurvey.co...External Subdomain OS Shop
/customers/public-sectorNo Text
/customers/public-sectorSupporting the public sector
/customers/businessesNo Text
/customers/businessesPowering business
/whats-newNo Text
/whats-newNews and insights
/publicNo Text
/publicMapping services
/educationNo Text
/educationEducation resources
https://www.ordnancesurvey.co.uk/Anchor Skip footer
/mapzone/Mapzone
https://shop.osmaps.com/External Subdomain Shop
https://osdatahub.os.uk/External Subdomain Text duplicate OS Data Hub
https://getoutside.ordnancesur...External Subdomain Get Outside
https://osmaps.com/External Text duplicate OS Maps
/consumer-partnershipsOS Consumer Partnerships
/developersOS for developers
/governance/public-informationInformation requests
/governance/policiesPolicies
/governanceGovernance
/legalTerms of use
/governance/crown-copyright/tr...OS's trade marks
/procurementProcurement
/cymraegCymraeg (Welsh)
/careersCareers at OS
https://ordnancesurvey.wd3.myw...External Subdomain Latest vacancies
/careers/graduate-schemeGraduate scheme
/careers/application-adviceApplication advice
https://uk.linkedin.com/compan...External Subdomain Linkedin
https://www.youtube.com/user/O...External Subdomain Youtube
https://en-gb.facebook.com/osm...External Subdomain Facebook
https://twitter.com/OrdnanceSu...External X (Twitter)
https://www.instagram.com/ordn...External Subdomain Instagram
/contact-usText duplicate Contact us
/about/find-usFind us
/contact-us/complaintComplaints
/mediaMedia
/about/meeting-room-hireMeeting room hire
/contact-us/mapping-for-emerge...Emergency mapping
/contact-us/errorReport a mapping error
https://www.ordnancesurvey.co.uk/Text duplicate A-TITLE Ordnance Survey home
/accessibilityAccessibility
/cookiesCookies
/governance/policies/privacyPrivacy policy
/legalTerms and conditions
https://www.ordnancesurvey.co.uk/Anchor Top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ordnancesurvey.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.22 seconds.
The file size of the HTML document is fine (199 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateThu, 09 Apr 2026 14:03:39 GMT
access-control-allow-credentialstrue
etagW/"317a8-pieX4VznraDhv3fmfTHFG3rZzew"
surrogate-controlmax-age=3600
x-is-iis-fallbackfalse
request-handler-metricsrouteInfoFetch: 17 ms (nodeLookup: 2ms, getRouteInfoFetch: 14ms), generalRequestFetch: 158 ms, fallbackRequest 0 ms
x-version-no315
alt-svch3=":443";ma=60;
x-origin-serverbackend-coordinator
x-hostlive-osweb-ordnancesurvey.cloud.contensis.com
x-varnish-authenticationtrue
x-grace72h
x-backend-ttl3600.000
content-encodinggzip
varyAccept-Encoding
x-varnish1019552599 1019977363
x-contensis-groups-authenticated|0|
x-authcache-statusNotAuthenticated
x-contensis-viewer-groups0
debug-project
debug-delivery-api-viewer-group
x-authcache-get-keyskip
x-contensis-authorisedTrue
x-age1008
cache-controlpublic
accept-rangesbytes
content-length48568
x-server-namez-ordnancesurvey-CACHE1
strict-transport-securitymax-age=15768000
x-geoip-country-codeDE
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
x-envoy-upstream-service-time57
x-volterra-locationfr4-fra
servervolt-adc
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,343 referring domains.
This page has 201,089 backlinks.
This page has backlinks from 943 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
disallow: /legacy/
disallow: /os-tools/
disallow: /.well-known/
disallow: /newsroom/authors/
disallow: /search
disallow: /custom-search
disallow: /custom-search/
disallow: /documents/licences/
disallow: /documents/licensing/

sitemap: https://www.ordnancesurvey.co.uk/sitemap.xml

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Search preview

www.ordnancesurvey.co.uk
Ordnance Survey | Great Britain's national mapping service
Discover Ordnance Survey's trusted geospatial data and maps, and unlock location insight and intelligence.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ordnance74%Check
Survey74%Check
Ordnance Survey74%Check
location66%Check
location data61%Check
Discover59%Check
OS Maps59%Check
OS Data59%Check
Data55%Check
Maps55%Check
Show more keywords and terms

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