Online.umb.edu - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
76% 
Page structure
91% 
Link structure
93% 
Server
86% 
External factors
69% 
SEO Score
Response time
1.17 s
File size
56.80 kB
Words
405
Media files
6
Number of links
29 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Online & Continuing Education - UMass Boston
The length of the page title is perfect. (423 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
authorUMass Boston
generatorTerminalfour
viewportwidth=device-width, initial-scale=1, minimum-scale=1
Page-TypeWebsite
urlLength1to10
referrerno-referrer-when-downgrade
langen
twitter:cardsummary_large_image
twitter:site@umassboston
twitter:creator@umassboston
fb:app_id12345678910
og:imagehttps://online.umb.edu/media/umassboston/editor-uploads/online-amp-cont-ed/online-student-smiles-2024.5.8UMBPHDStudentsPhotoshoot-56-1800x600-min.jpg
og:typewebsite
cache-controlno-cache
x-ua-compatibleie=edge
Content-Typetext/html; charset=UTF-8
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 405 words on this page. Good pages should have about 800 words of useful content.
24% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...images/branding-assets/umb-blue-logo.svgUMass Boston
...HDStudentsPhotoshoot-56-1800x600-min.jpgStudent smiling holding backpack in front of university hall inner staircase in lobby.
...4.10.123Fall-Summerbanner-11-900x900.jpgStudent looks at laptop in blue while sitting in adirondack chair on campus center lawn.
...9.24studentportraitwalk00040-900x900.jpggroup students studies in campus center at a table.
...ric-Microcredential-Badge_900x600_v2.pngMicrocredential Badge Example
...ing-assets/umb-logo-white-249x139-tm.svgUMass Boston logo in white with trademark

Page structure

H1 heading
(Critically important)
UMass Boston
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 UMass Boston
H2 Course Cart
H2 Menu
H2 Explore online programs, courses, microcredentials, and more.
H2 Menu Duplicate text
H2 Authentic Online Education
H2 Take a Course as a Guest Student
H2 Professional Development
H3 Next Steps
H3 Learn More
H4 Open Now:
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://o7907ibcib.execute-api...Nofollow External Subdomain honeypot link
https://online.umb.edu/Anchor Skip to Main Navigation
https://online.umb.edu/Anchor Skip to Search
https://online.umb.edu/Anchor Skip to Main Content
https://online.umb.edu/Anchor Skip to Footer Links
https://online.umb.edu/UMass Online & Continuing Education
IMG-ALT UMass Boston
https://online.umb.edu/programs/Programs
https://online.umb.edu/courses/Courses
/professional-development/Professional Development
https://online.umb.edu/contact/Contact
https://online.umb.edu/courses/Back to Course Listings
/courses/review-cartReview Cart & Register
https://online.umb.edu/programs/Browse Programs
https://online.umb.edu/courses/Browse Courses
https://online.umb.edu/programs/Text duplicate Browse Programs
https://online.umb.edu/courses/Text duplicate Browse Courses
https://online.umb.edu/summer/Courses for Guest Students
https://online.umb.edu/programs/Online & Hybrid Programs
/professional-development/Text duplicate Professional Development
https://online.umb.edu/programs/Text duplicate Online & Hybrid Programs
/professional-development/Text duplicate Professional Development
https://online.umb.edu/summer/Text duplicate Courses for Guest Students
https://online.umb.edu/programs/Text duplicate Online & Hybrid Programs
/professional-development/Text duplicate Professional Development
https://online.umb.edu/programs/Explore Online & Hybrid Programs
https://online.umb.edu/courses/Explore Courses Open To Guest Students
/professional-development/Explore Professional Development
/how-to-register/How To Register For Courses
https://online.umb.edu/contact/Contact Us
https://umassb.tfaforms.net/fo...External Subdomain Contact Information
https://www.umb.edu/External Subdomain UMass
IMG-ALT UMass Boston logo in white with trademark
https://www.umb.edu/contact/External Subdomain Contact UMass Boston
https://www.umb.edu/directory/External Subdomain Directory
https://hr.umb.edu/External Subdomain Employment
https://www.umb.edu/crtix/External Subdomain Civil Rights & Title IX
https://www.umb.edu/map/External Subdomain Map
https://www.umb.edu/campus-lif...External Subdomain Safety & Security
https://www.umb.edu/transporta...External Subdomain Transportation
https://www.umb.edu/text-only/External Subdomain Document Converter
https://www.umb.edu/marketing/...External Subdomain Website Requests
https://online.umb.edu/Anchor Back To Top
https://www.instagram.com/umas...External Subdomain Instagram
https://www.facebook.com/umass...External Subdomain Facebook
https://www.linkedin.com/schoo...External Subdomain LinkedIn
https://www.tiktok.com/@umassb...External Subdomain TikTok
https://www.youtube.com/user/u...External Subdomain YouTube
https://umassbostonedu-cms01-p...External Subdomain Anchor ©
https://www.massachusetts.edu/New window External Subdomain UMass System
https://www.umb.edu/accessibil...External Subdomain Accessibility Statement
https://www.umb.edu/privacy-te...External Subdomain Privacy & Terms

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://online.umb.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.17 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (57 kB).

HTTP Response Header

NameValue
dateSat, 26 Jul 2025 12:02:51 GMT
content-typetext/html; charset=UTF-8
content-length14625
set-cookie178 Characters
serverApache
strict-transport-securitymax-age=31536000; includeSubDomains
x-frame-optionsSAMEORIGIN
varyAccept-Encoding,User-Agent
content-encodinggzip
cache-controlmax-age=300
expiresSat, 26 Jul 2025 12:07:51 GMT
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 23 referring domains.
This page only has 291 backlinks.
This page only has few backlinks from 23 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Online68%Check
UMass65%Check
UMass Boston65%Check
Boston64%Check
Online Education60%Check
Online Continuing58%Check
Online Continuing Education56%Check
Programs Online54%Check
Explore online54%Check
UMass Boston offers53%Check
Show more keywords and terms

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