On.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
44% 
Page structure
96% 
Link structure
81% 
Server
85% 
External factors
100% 
SEO Score
Response time
1.61 s
File size
531.60 kB
Words
397
Media files
36
Number of links
51 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
On | Swiss Performance Laufschuhe & Bekleidung
The length of the page title is perfect. (451 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Die in den Schweizer Alpen geborenen On Laufschuhe verfügen über das erste patentierte Dämpfungssystem, das nur dann aktiviert wird, wenn Sie es brauchen - bei der Landung.
The meta description is too long: 1108 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.on.com/de-de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: Canada
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionDie in den Schweizer Alpen geborenen On Laufschuhe verfügen über das erste patentierte Dämpfungssystem, das nur dann aktiviert wird, wenn Sie es brauchen - bei der Landung.
theme-color#FFFFFF
robotsindex,follow
apple-itunes-appapp-id=6449706677, app-argument=https://www.on.com/de-de/
langde
og:site_nameOn Shop
og:titleOn | Swiss Performance Running Shoes & Clothing
og:descriptionDie in den Schweizer Alpen geborenen On Laufschuhe verfügen über das erste patentierte Dämpfungssystem, das nur dann aktiviert wird, wenn Sie es brauchen - bei der Landung.
og:urlhttps://www.on.com/de-de/
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
There are only 397 words on this page. Good pages should have about 800 words of useful content.
These Typos were found:
  • schliessen => schließen
  • anschliessend => anschließend
36% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.78 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (531.6 kB).
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle

Page structure

H1 heading
(Critically important)
Training by On
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Training by On
H2 Shop
H2 Storys, die bewegen
H2 Unsere Mission
H2 Jetzt anmelden
H3 Aktivitäten
H3 Inspiriert von Athlet*innen.
H3 Angetrieben von Schweizer Technologie.
H3 Wir glauben, dass Unglaubliches geschieht, wenn wir uns bewegen.
H3 Ob es neue Rekorde auf der Laufbahn sind ...
H3 ... oder das Entwickeln innovativer Technologien für eine nachhaltigere Zukunft.
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.on.com/de-de/Anchor Zum Hauptinhalt springen
/de-de/shop/mens/trainingFür ihn
/de-de/shop/womens/trainingFür sie
/de-de/shop/shoesSchuhe
/de-de/shop/apparelKleidung
/de-de/shop/accessoriesAccessoires
/de-de/shop/shoesText duplicate Schuhe
/de-de/shop/apparelText duplicate Kleidung
/de-de/shop/accessoriesText duplicate Accessoires
/de-de/shop/road-runningStrassenlauf
/de-de/shop/trail-runningTrail Running
/de-de/shop/active-lifeLifestyle
/de-de/shop/hikingWandern und Outdoor
/de-de/shop/tennisTennis
/de-de/shop/trainingTraining und Gym
/de-de/shop/road-runningNo Text
/de-de/shop/trail-runningNo Text
/de-de/shop/active-lifeNo Text
/de-de/shop/hikingNo Text
/de-de/shop/tennisNo Text
/de-de/shop/trainingNo Text
/de-de/shop/shoes/rogerTHE ROGER
/de-de/shop/shoes/cloudsurferCloudsurfer
/de-de/shop/shoes/cloudCloud
/de-de/shop/shoes/cloudnovaCloudnova
/de-de/shop/shoes/cloudtiltCloudtilt
/de-de/shop/shoes/cloudmonsterCloudmonster
/de-de/collection/cyclonCyclon
IMG-ALT Frau in Cyclon-T und Cloudneo bei Sonnenaufgang vor einem dunklen Stadthintergrund.
/de-de/shop/shoes/cloudswiftCloudswift
/de-de/stories/tenniscoreTenniscore-Styling
/de-de/stories/how-to-play-tennisTennis spielen wie ein Profi
/de-de/stories/how-does-tennis...So werden im Tennis Punkte vergeben
/de-de/stories/how-to-serve-in...Werde zum Aufschlags-Ass
/de-de/stories/tenniscoreText duplicate Tenniscore-Styling
/de-de/stories/how-to-play-tennisText duplicate Tennis spielen wie ein Profi
/de-de/stories/how-does-tennis...Text duplicate So werden im Tennis Punkte vergeben
/de-de/stories/how-to-serve-in...Text duplicate Werde zum Aufschlags-Ass
/de-de/explore/about-onBewege dich mit uns. Dream On.
IMG-ALT Unischwarzer Hintergrund
https://customer-service.on-ru...New window External Subdomain Datenschutzbestimmungen der On-Gruppe
https://customer-service.on-ru...New window External Subdomain Text duplicate Datenschutzbestimmungen der On-Gruppe
https://www.on.com/de-de/supportHilfe & Support
A-TITLE Hilfe & Support
https://www.on.com/de-de/loginJetzt Mitglied werden
/de-de/refer-a-friendOn weiterempfehlen
/de-de/products/digital-gift-c...Geschenkkarten
/de-de/explore/storesOn Filialen
https://customer-service.on-ru...External Subdomain Händler
/de-de/explore/on-coupa-suppli...Partner Portal
/de-de/explore/about-onÜber On
https://culture.on.com/External Subdomain Jobs
https://investors.on-running.c...External Subdomain Investoren
https://press.on-running.com/External Subdomain Presse & Medien
https://backstage.on-running.com/External Subdomain Anchor Backstage
/de-de/terms-and-conditionsAllgemeine Geschäftsbedingungen
/de-de/privacy-policyDatenschutz
/de-de/accessibilityZugänglichkeit
/de-de/company-informationImpressum
https://hackerone.com/onExternal Schwachstellenmeldung
https://www.on.com/de-de/Cookies
/explore/student-discountsSubdomain Studentenrabatt
https://www.facebook.com/onNew window External Subdomain Facebook
A-TITLE Facebook
https://www.instagram.com/onNew window External Subdomain Instagram
A-TITLE Instagram
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
A-TITLE LinkedIn
https://www.strava.com/clubs/o...New window External Subdomain Strava
A-TITLE Strava
https://www.tiktok.com/@onrunningNew window External Subdomain TikTok
A-TITLE TikTok
https://x.com/on_runningNew window External Twitter
A-TITLE Twitter
https://www.youtube.com/On-Run...New window External Subdomain YouTube
A-TITLE YouTube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.on.com/de-de/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.61 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (532 kB).

HTTP Response Header

NameValue
dateTue, 17 Jun 2025 04:28:02 GMT
content-typetext/html;charset=utf-8
cf-ray950fcc3f8e133cb7-CDG
cf-cache-statusEXPIRED
cache-controlpublic, max-age=1800, no-store
last-modifiedTue, 17 Jun 2025 04:28:02 GMT
set-cookie110 Characters
strict-transport-securitymax-age=31536000; includeSubDomains; preload
varyAccept-Encoding
content-security-policyframe-ancestors 'self'
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-powered-byNuxt
x-xss-protection1; mode=block
server-timingcfCacheStatus;desc="EXPIRED"
servercloudflare
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 151 referring domains.
This page has 832 backlinks.
This page has backlinks from 110 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /checkout
Disallow: /checkout-v2
Disallow: /*/checkout-v2
Disallow: /cart
Disallow: /orders
Disallow: /user
Disallow: /account
Disallow: /api
Disallow: /password
Disallow: /c/marketingon
Disallow: /*/c/marketingon
Disallow: /*/*-compressed
Disallow: /on-code
Disallow: /authentication
Disallow: /account-confirmation
Disallow: /pdp
Disallow: /cdn-cgi/

Similar sites

Search preview

www.on.com › de-de
On | Swiss Performance Laufschuhe & Bekleidung
Die in den Schweizer Alpen geborenen On Laufschuhe verfügen über das erste patentierte Dämpfungssystem, das nur dann aktiviert wird, wenn Sie es brauchen - bei der Landung.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Schuhe58%Check
Training50%Check
Schweizer50%Check
Kleidung45%Check
bewegen43%Check
Technologie43%Check
inspiriert38%Check
Shop38%Check
Aktivitäten38%Check
Storys38%Check
Show more keywords and terms

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