Nsw.gov.au - SEO Checker

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Overview of the SEO Check
Meta information
73% 
Page quality
80% 
Page structure
84% 
Link structure
77% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.44 s
File size
122.90 kB
Words
784
Media files
12
Number of links
122 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NSW Government
The page title is too short. (162 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nsw.gov.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
geo.placenameNew South Wales
geo.position-31.840233; 145.612793
geo.regionAU-NSW
icbm-31.840233; 145.612793
dcterms.titleHome | NSW Government
dcterms.publisherNSW Government
dcterms.languageen-AU
dcterms.spatialNew South Wales
google-site-verificationETKJ-f8XCP9XjYFyV8NSSE190Zqv4jHigCe4b_2Pf6M
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-configEmpty
theme-color#ffffff
siteSearchAgency49
siteSearchTopic644
article:publisherhttps://www.facebook.com/NSWGovernment
langen
og:site_nameNSW Government
og:typewebsite
og:urlhttps://www.nsw.gov.au/node/1
og:titleNSW Government
og:imagehttps://www.nsw.gov.au/themes/custom/dcs_theme/images/NSW-Government-official-logo.jpg
og:image:typeimage/jpeg
og:image:altNSW Government logo
og:localeen_AU
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 31.33 words is high.
This page contains 784 words. That's ok.
23.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: ministerial media release
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
The HTML has georegion information: New South Wales
The HTML has geoposition information: -31.840233; 145.612793
The HTML has geoname information: AU-NSW
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...cs_theme/favicons/sets/standard/logo.svgNSW Government logo
...in/images/snsw-logged-in-header-icon.svgMyServiceNSW account icon
...in/images/snsw-logged-in-header-icon.svgMyServiceNSW account icon
...cs_theme/favicons/sets/standard/logo.svgNSW Government logo
...cs_theme/favicons/sets/standard/logo.svgNSW Government logo
...cs_theme/favicons/sets/standard/logo.svgNSW Government logo
...cs_theme/favicons/sets/standard/logo.svgNSW Government logo
...-hero-image.jpg?h=1de7b298&itok=11LaKPN8A family walking together on a suburban street.
...ant nursery.jpg?h=b1a91ebe&itok=WPTiSUzEPlant nursery being tended by farmer
...-flu-family.jpg?h=34bbd072&itok=ury2FA2_A family that has had their flu vaccinations
...it-chris-minns-premier.jpg?itok=MGtP2RbOA headshot of NSW Premier Chris Minns outside
...cs_theme/favicons/sets/standard/logo.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
NSW Government
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 NSW Government
H2 What are you looking for?
H2 Latest ministerial media releases
H2 Have your say on NSW policy and projects
H2 Contact us
H3 Image
H3 State Budget 2025-26
H3 Image Duplicate text
H3 Flood recovery information
H3 Image Duplicate text
H3 Protect yourself this winter
H3 $200,000 up for grabs to engage seniors
H3 Read all ministerial media releases
H3 Chris Minns
H3 Popular
H3 About this website
H3 Departments
H3 NSW Government Duplicate text
H4 Minns Labor Government turbocharges the delivery of new schools for Sydney’s fast-growing North West
H4 Minns Government delivers 3.5% pay rise for community services workers
H4 Building Commission NSW blitzes Central West
H4 NSW Government delivers cost of living relief with $250 washing machines
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nsw.gov.au/Anchor Skip to navigation
https://www.nsw.gov.au/Anchor Skip to content
https://www.nsw.gov.au/IMG-ALT NSW Government logo
https://account.service.nsw.go...New window External Subdomain MyServiceNSW
IMG-ALT MyServiceNSW account icon
https://account.service.nsw.go...New window External Subdomain Text duplicate MyServiceNSW
https://account.service.nsw.go...New window External Subdomain Manage account
https://services.dcu.nsw.gov.a...External Subdomain Logout of MyServiceNSW
https://www.nsw.gov.au/Text duplicate IMG-ALT NSW Government logo
https://www.nsw.gov.au/living-nswLiving in NSW keyboard_arrow_right
https://www.nsw.gov.au/Text duplicate IMG-ALT NSW Government logo
https://www.nsw.gov.au/living-nswLiving in NSWeast
/living-in-nsw/information-for...Aboriginal information and services
/community-servicesCommunity services
/driving-boating-and-transportDriving, boating and transport
/education-and-trainingEducation and training
https://www.nsw.gov.au/emergencyEmergency
/environment-land-and-waterEnvironment, land and water
/family-and-relationshipsFamily and relationships
/grants-and-fundingGrants and funding
/health-and-wellbeingHealth and wellbeing
/housing-and-constructionHousing and construction
/legal-and-justiceLegal and justice
/living-nsw/life-eventsLife Events
/regional-and-primary-industriesRegional and primary industries
/visas-and-migrationVisas and migration
/about-nsw/school-holidaysNSW school holidayseast
/about-nsw/public-holidaysNSW public holidayseast
/nsw-governmentNSW Governmenteast
/nsw-government/digital-identi...NSW Digital IDeast
https://www.nsw.gov.au/living-nswLiving in NSW
/working-and-businessWorking and business keyboard_arrow_right
https://www.nsw.gov.au/Text duplicate IMG-ALT NSW Government logo
/working-and-businessWorking and businesseast
/living-in-nsw/information-for...Text duplicate Aboriginal information and services
/business-and-economyBusiness and economy
/business-and-economy/business...Business advice and support
/education-and-trainingText duplicate Education and training
https://www.nsw.gov.au/employmentEmployment
/grants-and-fundingText duplicate Grants and funding
/money-and-taxesMoney and taxes
/visas-and-migrationText duplicate Visas and migration
/visas-and-migration/skilled-v...NSW skills listseast
/departments-and-agencies/cust...Department of Customer Service careerseast
/business-and-economy/licences...Working interstateeast
/working-and-businessWorking and business
/whats-happeningWhat's happening keyboard_arrow_right
https://www.nsw.gov.au/Text duplicate IMG-ALT NSW Government logo
/whats-happeningWhat's happeningeast
https://www.nsw.gov.au/about-nswAbout NSW
/arts-and-cultureArts and culture
/visiting-and-exploring-nsw/ns...Events in NSW
/visiting-and-exploring-nswVisiting and exploring NSW
/about-nsw/public-holidaysNSW public holidays
/about-nsw/school-holidaysNSW school holidays
/about-nsw/nsw-mapsNSW map catalogueeast
/visiting-and-exploring-nsw/vi...Visit Sydneyeast
/visiting-and-exploring-nsw/vi...Visit regional NSWeast
/visiting-and-exploring-nsw/wa...Walks near meeast
/whats-happeningWhat's happening
/have-your-sayHave your say
https://www.nsw.gov.au/easy-readEasy Read
https://www.nsw.gov.au/about-nswText duplicate About NSW
/arts-and-cultureText duplicate Arts and culture
/business-and-economyText duplicate Business and economy
/community-servicesText duplicate Community services
/driving-boating-and-transportText duplicate Driving, boating and transport
/education-and-trainingText duplicate Education and training
https://www.nsw.gov.au/emergencyText duplicate Emergency
https://www.nsw.gov.au/employmentText duplicate Employment
https://www.nsw.gov.au/energyEnergy
/environment-land-and-waterText duplicate Environment, land and water
/family-and-relationshipsText duplicate Family and relationships
/grants-and-fundingText duplicate Grants and funding
/health-and-wellbeingText duplicate Health and wellbeing
/housing-and-constructionText duplicate Housing and construction
/legal-and-justiceText duplicate Legal and justice
/money-and-taxesText duplicate Money and taxes
/nsw-governmentNSW Government
/regional-and-primary-industriesText duplicate Regional and primary industries
/sport-and-recreationSport and recreation
/visas-and-migrationText duplicate Visas and migration
/visiting-and-exploring-nswText duplicate Visiting and exploring NSW
https://www.budget.nsw.gov.au/External Subdomain State Budget 2025-26
/emergency/floods/recover/floo...Flood recovery information
https://www.healthdirect.gov.a...External Subdomain Protect yourself this winter
/ministerial-releases/200000-u...$200,000 up for grabs to engage seniors
/ministerial-releases/minns-la...Minns Labor Government turbocharges the delivery of new schools for Sydney’s fast-growing North West
/ministerial-releases/minns-go...Minns Government delivers 3.5% pay rise for community services workers
/ministerial-releases/building...Building Commission NSW blitzes Central West
/ministerial-releases/nsw-gove...NSW Government delivers cost of living relief with $250 washing machines
/ministerial-releasesRead all ministerial media releases
/have-your-say/a-heritage-stra...A Heritage Strategy for NSW
/have-your-say/entertainment-i...Entertainment Industry Act amendments
/have-your-say/nsw-electrical-...NSW Electrical and Gas Safety Review
/have-your-say/draft-nsw-mullo...Draft NSW Mulloway Harvest Strategy
/have-your-say/independent-rev...Independent Review: criminal hate speech
/have-your-say/mental-health-a...Mental Health and Wellbeing Strategy
https://www.nsw.gov.au/node/59Browse consultations
/nsw-government/premier-of-nsw...Contact the Premier
/nsw-government/ministersContact a Minister
https://www.nsw.gov.au/Anchor Top of page north
/departments-and-agencies/cust...Department of Customer Service
https://www.nsw.gov.au/Popular
/about-nsw/public-holidaysText duplicate NSW public holidays
https://www.service.nsw.gov.au...External Subdomain Service NSW locations
/about-nsw/state-servicesState services
/about-nsw/nsw-protocol/state-...State flag
/nsw-government/about-websiteAbout this website
/nsw-government/access-nsw-gov...Access to information
/accessibility-statementAccessibility statement
/nsw-government/copyrightCopyright
/nsw-government/disclaimerDisclaimer
/nsw-government/privacy-statementPrivacy statement
https://www.service.nsw.gov.au...External Subdomain NSW Government directory
/departments-and-agenciesDepartments
/the-cabinet-officeCabinet Office
/departments-and-agencies/dcceewSubdomain Climate Change, Energy, the Environment and Water
https://www.dcj.nsw.gov.au/External Subdomain Communities and Justice
/departments-and-agencies/dcithsCreative Industries, Tourism, Hospitality and Sport
/departments-and-agencies/cust...Customer Service
/departments-and-agencies/depa...Education
https://www.health.nsw.gov.au/External Subdomain Health
/departments-and-agencies/depa...Subdomain Planning, Housing and Infrastructure
/departments-and-agencies/prem...Premier's Department
/departments-and-agencies/dpirdSubdomain Primary Industries and Regional Development
https://www.transport.nsw.gov.au/External Subdomain Transport
/departments-and-agencies/nsw-...Treasury
/nsw-governmentText duplicate NSW Government
/nsw-government/premier-of-nswThe Premier
/nsw-government/ministersNSW Ministers
https://www.parliament.nsw.gov...External Subdomain Find your local Member of Parliament
https://boards.nsw.gov.au/External Subdomain Boards and Committees
https://iworkfor.nsw.gov.au/External Subdomain Find a job in NSW Government
https://www.nsw.gov.au/about-nswText duplicate About NSW
/nsw-government/communicationsNSW Government communications
/business-and-economy/unsolici...Unsolicited proposals

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nsw.gov.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.44 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (123 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateWed, 02 Jul 2025 11:10:18 GMT
cache-controlmax-age=600, public, s-maxage=86400
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 02 Jul 2025 11:10:18 GMT
etagW/"1751454618"
feature-policygeolocation 'self'; midi 'none'; notifications 'none'; push 'none'; microphone 'none'; camera 'none'; magnetometer 'none'; gyroscope 'none'; speaker 'self'; vibrate 'none'; fullscreen 'self' https://widget.coastalcoms.com https://www.youtube.com https://player.vimeo.com; payment 'none';
strict-transport-securitymax-age=31536000
referrer-policysame-origin
x-xss-protection1; mode=block
content-encodingbr
varyAccept-Encoding,Cookie
x-cacheHit from cloudfront
via1.1 a18bb67dc4f8b84eaf3c9502cf804a3a.cloudfront.net (CloudFront)
x-amz-cf-popFRA50-P1
x-amz-cf-iduK56vrCy2GEk6UKGE0B0Hioge0yuFqYrKfhW1vbLvueE16yMdWcSRg==
age48949
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,381 referring domains.
This page has 995,342 backlinks.
This page has backlinks from 980 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

## Added by internal team

Sitemap: https://www.nsw.gov.au/sitemap.xml

# Directories
Disallow: /archive/
Disallow: /covid-business/generate-qr-code/
Disallow: /image_popup/
Disallow: /node/
Disallow: /preview-link/
Disallow: /sites/default/files/noindex/
Disallow: /taxonomy/
Disallow: /tfa/
Disallow: /life-events/tfa/

# Block individual URLs
Disallow: /admin
Disallow: /form/nsw-transport-minister-contact
Disallow: /form/premier-contact-form
Disallow: /user

Similar sites

Search preview

www.nsw.gov.au
NSW Government

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NSW81%Check
NSW Government74%Check
Government68%Check
2025-26 NSW62%Check
Living NSW61%Check
NSW school61%Check
NSW public60%Check
NSW Premier58%Check
Government delivers55%Check
Labor Government54%Check
Show more keywords and terms

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