Nps.org.au - SEO Checker

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Overview of the SEO Check
Meta information
74% 
Page quality
60% 
Page structure
29% 
Link structure
51% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.75 s
File size
166.50 kB
Words
1563
Media files
32
Number of links
118 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NPS MedicineWise
The page title is too short. (171 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
NPS MedicineWise is an independent, not-for-profit, evidence-based and consumer-centred organisation, working to improve the way health technologies, medicines and medical tests are prescribed and used.
The meta description is too long: 1285 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nps.org.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Australia
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, user-scalable=0
format-detectiontelephone=no
msapplication-TileColor#ffffff
msapplication-TileImage/images/favicon/ms-icon-144x144.png
theme-color#ffffff
titleNPS MedicineWise
descriptionNPS MedicineWise is an independent, not-for-profit, evidence-based and consumer-centred organisation, working to improve the way health technologies, medicines and medical tests are prescribed and used.
keywordsNPS MedicineWise
facebook-domain-verificationsgo5ejvg8xls60s37f2rtk6zkzc9gg
article:published_time2025-02-03T16:01:00+11:00
langen
twitter:titleNPS MedicineWise
twitter:imagehttps://www.nps.org.au/assets/logo_nps.png
twitter:descriptionNPS MedicineWise is an independent, not-for-profit, evidence-based and consumer-centred organisation, working to improve the way health technologies, medicines and medical tests are prescribed and used.
twitter:cardsummary
og:typewebsite
og:titleNPS MedicineWise
og:imagehttps://www.nps.org.au/assets/logo_nps.png
og:descriptionNPS MedicineWise is an independent, not-for-profit, evidence-based and consumer-centred organisation, working to improve the way health technologies, medicines and medical tests are prescribed and used.
og:urlhttps://www.nps.org.au/
og:site_nameNPS MedicineWise
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 9 text duplicates on this page:
  • Duplicate 1: Therapeutic Guidelines Limited was recently selected by the Department...
  • Duplicate 2: Keep track of medicines and access important health info any time and ...
  • Duplicate 3: Practical information, tools and resources for health professionals an...
  • Duplicate 4: Chronic kidney disease: a focus on early detection and management – Qu...
This page contains 1563 words. That's ok.
30.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
26 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 17.95 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 31 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...center-center_80_none/logo-nps-sm@2x.pngNPS MedicineWise Logo
...6x272_crop_center-center_80_none/app.jpgMedicineWise App
/assets/logo_ap_ver3.pngAustralian Prescriber
/assets/bDMARDs_200812_032415.svgbDMARDs
/assets/generic/MedicineInsight_logo.pngMedicineInsight
/assets/logo-12_190118_105900_1.pngChoosing Wisely
/assets/QI_Hub_Icon_RGB.svgQuality Improvement Hub
...ne/Thyroid-NewsGettyImages-589420064.jpgThyroid disease: challenges in primary care
...center-center_80_none/logo-nps-sm@2x.pngNPS MedicineWise Logo
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Mental health and young people: opportunities to empower and engage
data:[...] Base64Mental health and young people: opportunities to empower and engage
data:[...] Base64Little girl sneezing into a tissue
data:[...] Base64Australian Prescriber has moved
data:[...] Base64Medicine Insight Logo
data:[...] Base64Choosing Wisely Logo
data:[...] Base64QI_Hub_Icon_RGB
data:[...] Base64Google Play Store
data:[...] Base64Apple App Store
data:[...] Base64Google Play Store
data:[...] Base64Apple App Store
data:[...] Base64NPS MedicineWise Logo
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Choosing Wisely Australia - An initiative of NPS MedicineWise

Page structure

H1 heading
(Critically important)
E-learning module: Safety through adverse event reporting
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 46 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 E-learning module: Safety through adverse event reporting
H1 National Medicines Symposium 2024
H1 Podcast: Mental health – building engagement with young Aboriginal and Torres Strait Islanders
H1 Celebrating our achievements
H1 Acute pain management
H1 Benzodiazepine dependence: reduce the risk
H1 Pain management hub
H2 Service Unavailable
H2 Health professionals
H2 For consumers
H2 In focus
H2 Publications
H2 Programs
H2 Professional education
H2 Popular tools
H2 Medicine Finder
H2 Medicines and brand names, explained
H2 MedicineWise App
H2 The Doctor’s Bag App
H2 Keep up to date with NPS MedicineWise
H2 Footer
H3 Mental health and young people: opportunities to empower and engage
H3 Antidepressants: 10 things you should know
H3 Health professionals Duplicate text
H3 For consumers Duplicate text
H3 Stopping the flu saves lives. Find out why getting your flu vaccine can help you and others.
H3 Australian Prescriber has moved
H3 GPs
H3 Pharmacists
H3 Nurses and midwives
H3 Students
H3 Our other initiatives:
H3 Feedback
H3 ()
H4 A program focusing on the management of psychological distress, depression and anxiety disorders within primary care in young Australians aged 16–24 years.
H4 How can GPs help young people engage with treatment for mental health issues?
H4 Practical strategies to engage with young people experiencing anxiety or depression
H4 Episode 40: Mental health and young people: two personal stories
H4 Anxiety: what you need to know
H4 Medicine and side effects
H4 CKD – Integrating kidney health into patient care
H4 ‘Unapproved’ medicinal cannabis: changes to prescribing pathway
H4 How can GPs help young people engage with treatment for mental health issues? Duplicate text
H4 The flu jab, explained
H4 Understanding biosimilars
H4 How can I take an active role in managing my heart failure?
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nps.org.au/Anchor Skip to main content
https://www.nps.org.au/IMG-ALT NPS MedicineWise Logo
https://www.nps.org.au/Home
/professionalsHealth professionals
/professionals/chronic-kidney-...Chronic kidney disease: early detection and management
/professionals/mental-health-a...Mental health and young people: opportunities to empower and engage
/pain-management-hubPain management hub
/benzodiazepine-dependenceBenzodiazepine dependence: reduce the risk
/professionals/anticholinergic...Anticholinergic burden
/professionalsView all topics
https://www.nps.org.au/podcastNPS MedicineWise podcasts
https://www.nps.org.au/cpdProfessional education
/cpd/professions/general-pract...GP
/cpd/professions/pharmacistsPharmacists
/cpd/professions/nursesNurses and midwives
/cpd/professions/studentsStudents
/australian-prescriberAustralian Prescriber
https://australianprescriber.t...New window External Subdomain australianprescriber.tg.org.au
/medicine-finderMedicine Finder Find information on medicines by active ingredient or brand name
/my-subscriptions-and-accountAnchor Receive Email Updates Latest news, evidence and CPD opportunities
https://www.nps.org.au/consumersConsumers
/mental-health-and-young-peopl...Mental health and young people: finding the path that works for you
/benzodiazepine-dependence-con...Reducing your risk of benzodiazepine dependence
/professionals/anticholinergic...Falls, confusion... is it my medicine?
/pain-management-hub/consumersPain management hub for consumers
https://www.nps.org.au/consumersText duplicate View all topics
https://www.nps.org.au/podcastText duplicate NPS MedicineWise podcasts
/medicinewiseappIMG-ALT MedicineWise App
/medicine-finderText duplicate Medicine Finder Find information on medicines by active ingredient or brand name
/my-subscriptions-and-accountAnchor Text duplicate Receive Email Updates Latest news, evidence and CPD opportunities
/australian-prescriberText duplicate IMG-ALT Australian Prescriber
https://australianprescriber.t...New window External Subdomain Text duplicate australianprescriber.tg.org.au
/medicine-finderText duplicate Medicine Finder Find information on medicines by active ingredient or brand name
/my-subscriptions-and-accountAnchor Text duplicate Receive Email Updates Latest news, evidence and CPD opportunities
https://www.nps.org.au/programsPrograms
https://www.nps.org.au/programsView all programs
https://www.nps.org.au/bdmardsbDMARDs
/medicine-insightMedicineInsight
http://www.choosingwisely.org....New window External Subdomain Choosing WiselyOpens a new window
/quality-improvement-hubQuality Improvement Hub
https://www.nps.org.au/bdmardsMaking safe and wise decisions for biological disease-modifying antirheumatic drugs (bDMARDs) and other specialised medicines.
IMG-ALT bDMARDs
/medicine-insightImproving clinical practice and health outcomes for Australia.
IMG-ALT MedicineInsight
http://www.choosingwisely.org....New window External Subdomain Provides health professionals with timely, independent and evidence-based information Opens a new window
IMG-ALT Choosing Wisely
/quality-improvement-hubPractical information, tools and resources for health professionals and staff to help improve the quality of health care and safety for patients
IMG-ALT Quality Improvement Hub
/medicine-finderText duplicate Medicine Finder Find information on medicines by active ingredient or brand name
/my-subscriptions-and-accountAnchor Text duplicate Receive Email Updates Latest news, evidence and CPD opportunities
https://www.nps.org.au/resourcesResources
https://www.nps.org.au/resourcesSee all resources
https://www.nps.org.au/podcastText duplicate NPS MedicineWise podcasts
/resources?q=Chronic kidney di...Chronic kidney disease: a focus on early detection and management – Quality use of medicines briefing paper
/resources?q=Chronic kidney di...Text duplicate Chronic kidney disease: a focus on early detection and management – Quality use of medicines briefing paper
/resources?q=Episode 51: Quit ...Episode 51: Quit smoking. What makes a difference?
/news/thyroid-disease-challeng...IMG-ALT Thyroid disease: challenges in primary care
/news/thyroid-disease-challeng...Text duplicate Thyroid disease: challenges in primary care
/medicine-finderText duplicate Medicine Finder Find information on medicines by active ingredient or brand name
/my-subscriptions-and-accountAnchor Text duplicate Receive Email Updates Latest news, evidence and CPD opportunities
/about-us/servicesPartner with us
/about-us/qum-grantQUM Grant
/about-us/servicesOur services
/about-us/services/health-insi...Health insights
/about-us/services/clinical-im...Clinical improvement
/about-us/services/knowledge-t...Knowledge transfer
/medicine-finderText duplicate Medicine Finder Find information on medicines by active ingredient or brand name
/my-subscriptions-and-accountAnchor Text duplicate Receive Email Updates Latest news, evidence and CPD opportunities
https://www.nps.org.au/Text duplicate IMG-ALT NPS MedicineWise Logo
https://www.nps.org.au/searchNo Text
/learning-and-cpdLearning & CPD
https://www.nps.org.au/about-usAbout us
https://www.nps.org.au/contact-usContact us
https://learn.nps.org.au/cours...External Subdomain Find out more
https://www.safetyandquality.g...External Subdomain Text duplicate Find out more
https://www.safetyandquality.g...External Subdomain Text duplicate Find out more
/podcast/episode-50-mental-hea...Episode 50: Mental health – building engagement with young Aboriginal and Torres Strait Islanders
/our-achievementsFind out more about our achievements
/pain-management-hub/acute-pai...Text duplicate Find out more
/benzodiazepine-dependenceText duplicate Find out more
/pain-management-hubAccess the hub
/professionals/mental-health-a...Text duplicate Mental health and young people: opportunities to empower and engage
/professionals/mental-health-a...A program focusing on the management of psychological distress, depression and anxiety disorders within primary care in young Australians aged 16–24 years.
/professionals/mental-health-a...Text duplicate IMG-ALT Mental health and young people: opportunities to empower and engage
/professionals/mental-health-a...Text duplicate Find out more
/professionals/mental-health-a...Text duplicate IMG-ALT Mental health and young people: opportunities to empower and engage
/news/how-can-gps-help-young-p...How can GPs help young people engage with treatment for mental health issues?
/cpd/activities/practical-stra...Practical strategies to engage with young people experiencing anxiety or depression
/podcast/episode-40-mental-hea...Episode 40: Mental health and young people: two personal stories
/professionalsAll topics for health professionals
/consumers/antidepressants-10-...Antidepressants: 10 things you should know
/consumers/antidepressants-10-...Text duplicate Find out more
/consumers/anxietyAnxiety: what you need to know
/consumers/medicine-and-side-e...Medicine and side effects
https://www.nps.org.au/consumersAll topics for consumers
/news/ckd-integrating-kidney-h...CKD – Integrating kidney health into patient care
/news/medicinal-cannabis-chang...‘Unapproved’ medicinal cannabis: changes to prescribing pathway
/news/how-can-gps-help-young-p...Text duplicate How can GPs help young people engage with treatment for mental health issues?
/consumers/the-flu-shot-explainedThe flu jab, explained
/consumers/understanding-biosi...Understanding biosimilars
/consumers/how-can-i-take-an-a...How can I take an active role in managing my heart failure?
/consumers/the-flu-shot-explainedStopping the flu saves lives. Find out why getting your flu vaccine can help you and others.
https://australianprescriber.t...External Subdomain Australian Prescriber has moved
http://australianprescriber.tg...New window External Subdomain Text duplicate australianprescriber.tg.org.au
https://australianprescriber.t...External Subdomain Text duplicate Find out more
https://www.safetyandquality.g...External Subdomain SafetyandQuality.gov.au
/medicineinsight-safetyandqualityLearn more about MedicineInsight
/choosing-wiselyChoosing Wisely in General Practice
http://www.choosingwisely.org....New window External Subdomain Choosing Wisely Australia website Open new window
/quality-improvement-hubNew window Find out more Open new window
/cpd/professions/general-pract...GPs
/cpd/professions/pharmacistsText duplicate Pharmacists
/cpd/professions/nursesText duplicate Nurses and midwives
/cpd/professions/studentsText duplicate Students
/consumers/medicines-and-brand...Learn more
/medicinewiseappText duplicate Find out more
https://play.google.com/store/...External Subdomain Open new window
IMG-ALT Google Play Store
https://itunes.apple.com/au/ap...External Subdomain Text duplicate Open new window
IMG-ALT Apple App Store
/australian-prescriber/the-doc...Text duplicate Find out more
https://play.google.com/store/...External Subdomain Text duplicate Open new window
IMG-ALT Google Play Store
https://apps.apple.com/au/app/...External Subdomain Text duplicate Open new window
IMG-ALT Apple App Store
https://www.nps.org.au/Text duplicate IMG-ALT NPS MedicineWise Logo
https://www.healthdirect.gov.au/New window External Subdomain Opens a new window
https://www.youtube.com/npsmed...New window External Subdomain Go to youtube page Opens in new window
https://www.nps.org.au/about-usText duplicate About us
/about-us/qum-grantText duplicate QUM Grant
/about-us/servicesText duplicate Our services
https://www.nps.org.au/contact-usText duplicate Contact us
https://www.nps.org.au/mediaMedia
https://www.nps.org.au/newsNews
/translated-infoTranslated info
/accessibilityAccessibility
https://www.nps.org.au/copyrightCopyright
/terms-of-useTerms of use
https://www.nps.org.au/privacyPrivacy
https://www.nps.org.au/sitemapSitemap
/cdn-cgi/l/email-protectionNo Text
/cdn-cgi/l/email-protectionNo Text
/cdn-cgi/l/email-protection[email protected]
https://www.healthdirect.gov.au/New window External Subdomain Text duplicate Opens a new window
http://www.choosingwisely.org.au/New window External Subdomain Text duplicate Opens a new window
IMG-ALT Choosing Wisely Australia - An initiative of NPS MedicineWise
https://www.nps.org.au/contact-usProvide feedback

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nps.org.au/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.75 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (167 kB).

HTTP Response Header

NameValue
dateMon, 28 Jul 2025 00:10:50 GMT
content-typetext/html; charset=UTF-8
content-encodingbr
cf-ray966027e33a0d2193-CDG
cf-cache-statusHIT
age1382
last-modifiedSun, 27 Jul 2025 19:48:46 GMT
strict-transport-securitymax-age=31536000; includeSubDomains
varyAccept-Encoding
x-powered-byCraft CMS
server-timingcfCacheStatus;desc="HIT"
servercloudflare
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 232 referring domains.
This page has 1,049 backlinks.
This page has backlinks from 216 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: https://www.nps.org.au/sitemap.xml
User-agent: *
Disallow: /craft/
Disallow: /search
Disallow: /cpresources/
Disallow: /vendor/
Disallow: /.env
Disallow: /generic-page-demo
Disallow: /generic-page-demo-fullwidth
Disallow: /sample-generic-page-01
Disallow: /medicineinsight-practice-reports
Disallow: 
Disallow: /medicinewiseapp/my-health-record
Disallow: 
Disallow: /assets/NPS/pdf/NPSMW2432_IG_Clinical_Guidance_Article_MG.pdf
Disallow: /assets/NPS/pdf/NPSMW2426_IG_Clinical_Guidance_Article_HGG.pdf

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Search preview

www.nps.org.au
NPS MedicineWise
NPS MedicineWise is an independent, not-for-profit, evidence-based and consumer-centred organisation, working to improve the way health technologies, medicines and medical tests are prescribed and used.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NPS77%Check
NPS MedicineWise74%Check
new70%Check
MedicineWise68%Check
anxiety or64%Check
Health56%Check
adverse event reporting56%Check
Safety55%Check
medicines54%Check
New Window53%Check
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