Norfolksouthern.com - SEO Checker

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Overview of the SEO Check
Meta information
94% 
Page quality
82% 
Page structure
29% 
Link structure
57% 
Server
94% 
External factors
100% 
SEO Score
Response time
0.51 s
File size
210.70 kB
Words
1273
Media files
28
Number of links
73 internal / 47 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NS | Norfolk Southern
The page title is too short. (195 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Since 1827, we've safely moved the goods and materials that keep America rolling. Norfolk Southern operates 24/7 in 22 states with connections across the globe.
The length of the meta description is perfect. (998 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.norfolksouthern.com/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsTechnology,Company Information,Careers,Sustainability,Pages,Shipping,Safety,Customer Information
descriptionSince 1827, we've safely moved the goods and materials that keep America rolling. Norfolk Southern operates 24/7 in 22 states with connections across the globe.
templatepage-content
viewportwidth=device-width, initial-scale=1
google-site-verification-MKIAhv5lSAfwlQlVb_fwwx6dBOilT7hBvjpX2a3WnY
langen
og:typewebsite
og:titleNS
og:urlhttps://www.norfolksouthern.com
og:descriptionSince 1827, we've safely moved the goods and materials that keep America rolling. Norfolk Southern operates 24/7 in 22 states with connections across the globe.
og:imagehttps://www.norfolksouthern.com/content/dam/nscorp/images/3x2-images/lading-equiptment-damage-norfolk-southern-train.jpg
og:image:secure_urlhttps://www.norfolksouthern.com/content/dam/nscorp/images/3x2-images/lading-equiptment-damage-norfolk-southern-train.jpg
og:image:width1200
og:image:height630
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
These Typos were found:
  • interm => interim
This page contains 1273 words. That's ok.
31.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
25 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/content/dam/nscorp/images/logos/Logo.svgBlack Logo NSCorp
...am/nscorp/images/logos/NS-white-logo.svgWhite Logo NSCorp
/content/dam/nscorp/images/icons/Vector.svgNo alt attribute provided
/content/dam/nscorp/images/icons/Train.svgNo alt attribute provided
...ent/dam/nscorp/images/icons/Building.svgNo alt attribute provided
...tent/dam/nscorp/images/icons/Warning.svgNo alt attribute provided
...t_Railway.png?quality=85&preferwebp=trueFlorida East Coast Railway Partnership Enhances Productivity
...7-ret_RGB.jpg?quality=85&preferwebp=true Stacking Operation Increases Intermodal Capacity
...8-ret_RGB.jpg?quality=85&preferwebp=trueDRIVE Team to improve terminal operations and partner communication
...work-home.jpg?quality=85&preferwebp=trueLooking up at two Brosnan Forest rangers in the woods which is a part of Norfolk Southern’s railroad networkTwo Brosnan Forest Rangers in Woods Railroad Network Home
...work-home.jpg?quality=85&preferwebp=trueAerial view of a river snaking through a wetlands showing all aspects of a railroad network
...rain-home.jpg?quality=85&preferwebp=truePerson on the front of rail transportation company Norfolk Southerns eco train with a sun reflection on it
...rane-home.jpg?quality=85&preferwebp=trueAerial view of rail transportation company Norfolk southern train cars under a crane
...yard-home.jpg?quality=85&preferwebp=trueSide view of rail transportation company Norfolk Southerns train yard with three different trains in view
...ions-home.jpg?quality=85&preferwebp=trueBlue illustrated image of the Eastern United states showing where the rail transportation company Norfolk Southern ships.
...ng?width=1600&quality=85&preferwebp=trueImage of Norfolk Southern a rail transportation company VP of HR standing in a green suit
...-site/resources/images/carousel-line.svgcarousel line
...ng?width=1600&quality=85&preferwebp=trueImage of Norfolk Southern a rail transportation company Director of DEI standing in a black suit
...-site/resources/images/carousel-line.svgcarousel line
...ng?width=1600&quality=85&preferwebp=trueImage of Norfolk Southern a rail transportation company Intermodal manager standing in a safety vest
...-site/resources/images/carousel-line.svgcarousel line
....coreimg.jpeg/1745955403438/fortune.jpegFortune World's Most Admired Companies
...8.coreimg.jpeg/1745955403497/toyota.jpegToyota 2024 Environmental Leadership Award
...-railways.jpg?quality=85&preferwebp=trueWhite text with the American Chemistry Council logo on a blue square representing the Responsible Care Energy Efficiency Award for sustainable rail transport
...er-awards.jpg?quality=85&preferwebp=trueRound image with the text thoroughbred sustainability partner awards with the Norfolk Southern horse in the center on a blue square representing partners who work towards sustainable rail transportNorfolk southern thoroughbred sustainability partner awards
...eth-river.jpg?quality=85&preferwebp=trueNet zero in green and leader in white on a black square showing the net zero leader recognition representing sustainable rail transport work
...ge.coreimg.svg/1695018685159/ns-logo.svglogo-nscorp
...py.coreimg.svg/1701418978623/ns-logo.svglogo

Page structure

H1 heading
(Critically important)
Thoroughbreds Power More.
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 49 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Thoroughbreds Power More.
H1 Data-Driven to Deliver.
H1 Strength that makes Sustainability Goals Lighter
H2 alerts
H2 POWERING THE FUTURE OF RAIL
H2 SAFE, DEPENDABLE SERVICE. SMART,
H2 SUSTAINABLE GROWTH.
H2 Everything Starts With Safety
H2 Sustainability Means Business
H2 FORGING A BETTER TOMORROW
H2 CARBON CALCULATOR
H2 LEARN MORE ABOUT RAIL SHIPPING
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 NEW TO NORFOLK SOUTHERN
H2 POPULAR SHIPPING TOOLS
H2 RAIL DEVELOPMENT
H2 QUICK LINKS
H2 CONTACT
H3 About Norfolk Southern
H3 Newsroom
H3 Accessibility
H3 Customer Login
H3 Florida East Coast Railway Partnership Enhances Productivity
H3 Stacking Operation Increases Intermodal Capacity
H3 Drive Team to improve terminal operations and partner communication
H3 HOW DO WE SHIP?
H3 WHAT DO WE SHIP?
H3 WHERE DO WE SHIP?
H3 Corey Veal
H3 Jackie Peets
H3 Zachery Quinney
H3 Recognition and Awards
H3 Norfolk Southern Named to FORTUNE List of ‘World’s Most Admired Companies’
H3 Toyota recognizes Norfolk Southern with two leadership awards
H3 Living Shoreline
H3 Thoroughbred Sustainability Partner Awards
H3 Norfolk Southern earns recognition for sustainable initiatives in Virginia
H3 Newsfeed
H3 NEW TO NORFOLK SOUTHERN Duplicate text
H3 POPULAR SHIPPING TOOLS Duplicate text
H3 RAIL DEVELOPMENT Duplicate text
H3 QUICK LINKS Duplicate text
H3 CONTACT Duplicate text
H5 Service Alert: Roadwork outside Chicago 47th Terminal
H5 Service Alert: Harrisburg/Rutherford EMP Announcement
H5 Service Alert: Landers IMF Temporary Ingate Outage
H5 PEOPLE
H5 TECHNOLOGY
H5 This service is currently down, please check back later.
H5 This service is currently down, please check back later. Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (47) on this page.

Found links on this page

LinkAttributesAnchor text
https://norfolksouthern.com/Anchor Skip to Main Content
/en/about-us/company-overviewCOMPANY OVERVIEW
A-TITLE COMPANY OVERVIEW
https://norfolksouthern.invest...New window External Subdomain OUR LEADERSHIP
A-TITLE OUR LEADERSHIP
https://norfolksouthern.mediar...New window External Subdomain OUR LEADERSHIP BIOGRAPHIES
/en/about-us/our-strategyOUR STRATEGY
A-TITLE OUR STRATEGY
/en/about-us/our-historyOUR HISTORY
A-TITLE OUR HISTORY
/en/about-us/our-subsidiariesOUR SUBSIDIARIES
A-TITLE OUR SUBSIDIARIES
https://norfolksouthern.mediar...New window External Subdomain Newsroom
https://norfolksouthern.mediar...New window External Subdomain News Releases
https://norfolksouthern.mediar...New window External Subdomain Story Yard
https://norfolksouthern.mediar...New window External Subdomain Email Alerts
https://www.nvaccess.org/downl...New window External Subdomain Anchor SCREEN READER DOWNLOAD
A-TITLE SCREEN READER DOWNLOAD
https://www.microsoft.com/en-u...New window External Subdomain WINDOWS ACCESSIBILITY TOOLS
A-TITLE WINDOWS ACCESSIBILITY TOOLS
https://www.apple.com/accessib...New window External Subdomain MAC ACCESSIBILITY TOOLS
A-TITLE MAC ACCESSIBILITY TOOLS
https://support.apple.com/en-u...New window External Subdomain ENABLE iOS ACCESSIBILITY OPTIONS
A-TITLE ENABLE iOS ACCESSIBILITY OPTIONS
https://support.google.com/acc...New window External Subdomain ENABLE ANDROID ACCESSIBILITY OPTIONS
A-TITLE ENABLE ANDROID ACCESSIBILITY OPTIONS
/en/customer-alertsview all alerts
/en/customer-alerts/service-al...May 20, 2025 Service Alert: Roadwork outside Chicago 47th Terminal Beginning tomorrow, Tuesday May 20, the city of Chicago will be performing roadwork on 51s...
/en/customer-alerts/service-al...May 16, 2025 Service Alert: Harrisburg/Rutherford EMP Announcement Effective immediately, and until further notice, empty 53’ EMP container returns will only...
/en/customer-alerts/service-al...May 15, 2025 Service Alert: Landers IMF Temporary Ingate Outage On Saturday, May 17, our Landers Intermodal facility will be performing electrical maintenanc...
https://accessns.nscorp.com/au...New window External Subdomain Login to AccessNS
https://ns-registration-pl-acc...New window External Subdomain Register
https://norfolksouthern.com/enIMG-ALT Black Logo NSCorp
https://norfolksouthern.com/enIMG-ALT White Logo NSCorp
/en/about-us/our-strategyOur Strategy
/en/innovation/technologyTechnology
/en/commitments/sustainabilitySustainability
https://accessns.nscorp.com/au...External Subdomain ACCESSNS
/en/rail-development-property/...RAIL DEVELOPMENT
/en/ship-by-rail/industryFIND YOUR INDUSTRY
/en/customer-alertsLATEST ALERTS
/en/about-us/our-strategyText duplicate Our Strategy
https://norfolksouthern.mediar...External Subdomain See How
https://norfolksouthern.mediar...External Subdomain Trivial anchor text
Read More
https://norfolksouthern.mediar...External Subdomain Learn More
/en/commitments/safetySafety First
/en/commitments/sustainabilityExplore Sustainability
/content/dam/nscorp/2024-ghg-e...Download Report
/content/dam/nscorp/2024-ghg-e...Download Highlights
https://carbon-calculator.nsco...New window External Subdomain Estimate Your Savings
/en/ship-by-rail/shipping-tool...Explore Rail Shipping
/en/ship-by-rail/shipping-tool...Learn About Shipping
/en/ship-by-rail/industryFind Your Industry
/en/ship-by-rail/our-rail-networkView System Map
/en/careers/find-your-futureFind Your Career
/en/innovation/technologyPowering the Future
/en/innovation/technology/adva...Advancing Safety
/en/innovation/technology/driv...Tech-Driven Operations
https://norfolksouthern.mediar...New window External Subdomain Text duplicate Trivial anchor text
Read More
https://norfolksouthern.mediar...New window External Subdomain Text duplicate Trivial anchor text
Read More
https://norfolksouthern.mediar...New window External Subdomain Text duplicate Trivial anchor text
Read More
https://norfolksouthern.mediar...New window External Subdomain See Award Recipients
https://norfolksouthern.mediar...New window External Subdomain Text duplicate Trivial anchor text
Read More
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/nscorpNew window External No Text
https://www.facebook.com/norfo...New window External Subdomain No Text
https://www.instagram.com/norf...New window External Subdomain No Text
https://norfolksouthern.com/enIMG-ALT logo-nscorp
/en/ship-by-rail/shipping-tool...How Does Rail Shipping Work?
/en/ship-by-rail/industry/inte...Get Started With Intermodal
/en/about-us/our-strategyHow We Operate
/en/about-us/company-overviewCompany Overview
/en/ship-by-rail/our-rail-networkOur Rail Network
https://accessns.nscorp.com/au...External Subdomain AccessNS Login
/en/ship-by-rail/our-rail-netw...Intermodal Terminals & Schedules
/en/ship-by-rail/shipping-tool...Terms & Conditions
/en/customer-alertsCustomer Alerts
/en/mobile-applicationsMobile Applications
/en/ship-by-rail/industry/inte...ExpressNS+
/en/rail-development-property/...Connect Your Business To Rail
https://accessns.nscorp.com/New window External Subdomain Customers
/en/careers/find-your-futureCareers at NS
/en/employeesEmployees
https://mainframe.nscorp.com/New window External Subdomain Mainframe: Horse
/en/retireesRetirees
/en/suppliersSuppliers
https://norfolksouthern.mediar...New window External Subdomain Media
https://norfolksouthern.invest...New window External Subdomain Investors
/content/dam/nscorp/pdf/tax-do...New window Tax Information
/en/contact-usContact Us
A-TITLE Contact Us
/en/manage-email-communicationsManage Email Communications
A-TITLE Manage Email Communications
/en/terms-of-useTerms of Use
A-TITLE Terms of Use
/en/privacy-policyPrivacy Policy
A-TITLE Privacy Policy
/en/equal-employment-opportunityEqual Employment Opportunity Employer
A-TITLE Equal Employment Opportunity Employer
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
A-TITLE LinkedIn
https://www.facebook.com/norfo...New window External Subdomain Facebook
A-TITLE Facebook
https://www.instagram.com/norf...New window External Subdomain Instagram
A-TITLE Instagram
https://twitter.com/nscorpNew window External X (Twitter)
A-TITLE Twitter
https://www.youtube.com/user/n...New window External Subdomain YouTube
A-TITLE Youtube
https://norfolksouthern.com/enIMG-ALT logo
/en/ship-by-rail/shipping-tool...How Does Rail Shipping Work
/en/ship-by-rail/industry/inte...Intermodal
/en/about-us/our-strategyText duplicate How We Operate
/en/about-us/company-overviewText duplicate Company Overview
https://accessns.nscorp.com/External Subdomain Text duplicate AccessNS Login
/en/ship-by-rail/our-rail-netw...Intermodal Terminals Schedules
/en/ship-by-rail/shipping-tool...Terms Conditions
/en/customer-alertsText duplicate Customer Alerts
/en/mobile-applicationsText duplicate Mobile Applications
/en/ship-by-rail/industry/inte...Text duplicate ExpressNS+
/en/rail-development-property/...Text duplicate Connect Your Business To Rail
https://accessns.nscorp.com/New window External Subdomain Text duplicate Customers
/en/careers/find-your-futureText duplicate Careers at NS
/en/employeesText duplicate Employees
https://mainframe.nscorp.com/New window External Subdomain Text duplicate Mainframe: Horse
/en/retireesText duplicate Retirees
/en/suppliersText duplicate Suppliers
https://norfolksouthern.mediar...New window External Subdomain Text duplicate Media
https://norfolksouthern.invest...New window External Subdomain Text duplicate Investors
/en/contact-usText duplicate Contact Us
/en/mobile-applicationsmobile applications
/en/manage-email-communicationsText duplicate Manage Email Communications
https://www.linkedin.com/compa...New window External Subdomain Text duplicate LinkedIn
A-TITLE LinkedIn
https://www.facebook.com/norfo...New window External Subdomain Text duplicate Facebook
A-TITLE Facebook
https://www.instagram.com/norf...New window External Subdomain Text duplicate Instagram
A-TITLE Instagram
https://twitter.com/nscorpNew window External Text duplicate X (Twitter)
A-TITLE Twitter
https://www.youtube.com/user/n...New window External Subdomain Text duplicate YouTube
A-TITLE Youtube
/en/terms-of-useText duplicate Terms of Use
A-TITLE Terms of Use
/en/privacy-policyText duplicate Privacy Policy
A-TITLE Privacy Policy
/en/equal-employment-opportunityText duplicate Equal Employment Opportunity Employer
A-TITLE Equal Employment Opportunity Employer

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://norfolksouthern.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.51 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (211 kB).

HTTP Response Header

NameValue
content-security-policydefault-src 'self'; script-src 'self' 'unsafe-inline' 'unsafe-eval' https://assets.adobedtm.com *.quantummetric.com https://www.google.com/recaptcha *; object-src 'none' ; connect-src *; font-src *; frame-ancestors https://www.youtube.com/; style-src 'self' 'unsafe-inline' https://*.typekit.net https://sslwidgetmaster.investorroom.com/css *; img-src * 'self' data: blob:; form-action 'self'; upgrade-insecure-requests; block-all-mixed-content;worker-src blob:; frame-src https://www.youtube.com/embed/ https://www.google.com/recaptcha *; child-src blob:;
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000;
x-frame-optionsSAMEORIGIN
age20698
last-modifiedWed, 21 May 2025 21:10:22 GMT
etag"34aef-635abcb0d8eb4-gzip"
accept-rangesbytes
content-encodinggzip
x-vhostpublish
content-typetext/html;charset=utf-8
x-content-type-optionsnosniff
dateThu, 22 May 2025 02:55:20 GMT
set-cookie63 Characters
x-served-bycache-fra-etou8220120-FRA
x-cacheMISS
x-timerS1747882520.007441,VS0,VS0,VE389
varyAccept-Encoding
content-length27156
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 122 referring domains.
This page has 413 backlinks.
This page has backlinks from 60 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

norfolksouthern.com
NS | Norfolk Southern
Since 1827, we've safely moved the goods and materials that keep America rolling. Norfolk Southern operates 24/7 in 22 states with connections across the globe.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Norfolk83%Check
Southern83%Check
Norfolk Southern83%Check
Power54%Check
re committed49%Check
RAIL48%Check
Sustainability48%Check
Award48%Check
America48%Check
states48%Check
Show more keywords and terms

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