Nicholasandco.com - SEO Checker

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Overview of the SEO Check
Meta information
56% 
Page quality
71% 
Page structure
100% 
Link structure
93% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
92.70 kB
Words
580
Media files
28
Number of links
29 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home
The title contains the word Home! More content should be covered in the title.
The page title is too short. (52 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
twitter:titleHome
og:titleHome
content-typetext/html;charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 580 words. That's ok.
32.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.95 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
28 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...eb5225/6436da576ac74a4ab1fcc7b5_N&Co.svgNo alt attribute provided
...5/64220f233d5f32bee619441a_hero_home.pngNo alt attribute provided
...8634a48e78c79_GettyImages-2165398954.jpgNo alt attribute provided
...793fa021904c8_GettyImages-1127579847.jpgNo alt attribute provided
...630034bdbef39_GettyImages-1280023189.jpgNo alt attribute provided
...d86b12a37b0f8d_GettyImages-922816122.jpgNo alt attribute provided
...6fc0eb5d595fe_GettyImages-1202291538.jpgNo alt attribute provided
...076c2b18e556e_GettyImages-1316618177.jpgNo alt attribute provided
...0ab7626ff2_GettyImages-681251588 (1).jpgNo alt attribute provided
...7936c54176a3b_GettyImages-1319831755.jpgNo alt attribute provided
...6a3294d52a0c83_GettyImages-540549530.jpgNo alt attribute provided
...90a97acdba44e78a7c4d1_N&Co_Truck (2).jpgNo alt attribute provided
...b23ba8aed12_services_become_customer.jpgNo alt attribute provided
...6a47cf488e23a72_home_customer_care_1.jpgNo alt attribute provided
...fa6d46ed73bb235_home_customer_care_3.jpgNo alt attribute provided
...b314387be531003fd91c2_Rectangle 2247.pngNo alt attribute provided
...33bb3919c88dd_GettyImages-1369561386.jpgNo alt attribute provided
...413d15bf73621039ce1f411bcd86a4d3d0f84677No alt attribute provided
...63b71ac4c80be96a340652c4_footer_logo.svgNo alt attribute provided
...b760bf867e346c04b9c161_facebook-icon.pngNo alt attribute provided
...760bfbfcc979f49d6831c_instagram-icon.pngNo alt attribute provided
...3b760bf867e34e79cb9c182_twitter-icon.pngNo alt attribute provided
...b760bf4e76d377f065ab5b_linkedin-icon.pngNo alt attribute provided
...63b71ac4c80be96a340652c4_footer_logo.svgNo alt attribute provided
...b760bf867e346c04b9c161_facebook-icon.pngNo alt attribute provided
...760bfbfcc979f49d6831c_instagram-icon.pngNo alt attribute provided
...3b760bf867e34e79cb9c182_twitter-icon.pngNo alt attribute provided
...b760bf4e76d377f065ab5b_linkedin-icon.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
the chef’s choice in foodservice
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 the chef’s choice in foodservice
H2 Products
H2 Become a Customer
H2 Customer care
H3 Foodservice with philotimo
H3 Built for You
H3 What we offer
H3 Food Distribution & Transportation
H3 BECOME A CUSTOMER PARTNER FORM
H3 Join nicco news- our monthly Newsletter
H3 Bring your face
H3 Follow us on Instagram @nicholasandco
H4 Place your order
H4 PAY YOUR BILL
H4 NICCO ONLINE
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nicholasandco.com/No Text
/productsProducts
/servicesServices
/join-our-teamJoin Our Team
/communityCommunity
/about-usAbout Us
/customer-centerCustomer Center
/nicco-onlineNicco Online
/about-uslearn more
/locationsSee all locations
/productsSee our products
/servicesText duplicate learn more
/forms/become-a-customer-partnerAPPLY today
https://order.nicholasandco.co...External Subdomain Place your order
https://customer.nicholasandco...External Subdomain PAY YOUR BILL
/nicco-onlineNICCO ONLINE
/forms/contact-usContact us
https://www.instagram.com/nich...New window External Subdomain @nicholasandco
https://www.instagram.com/p/DD...New window External Subdomain No Text
https://www.instagram.com/p/DD...New window External Subdomain No Text
https://www.instagram.com/p/DC...New window External Subdomain No Text
https://www.instagram.com/p/DC...New window External Subdomain No Text
https://www.instagram.com/p/DC...New window External Subdomain No Text
https://www.instagram.com/p/DC...New window External Subdomain No Text
https://www.instagram.com/p/DC...New window External Subdomain No Text
https://www.instagram.com/p/DC...New window External Subdomain No Text
/locationsLocations
/forms/contact-usCONTACT US
/newsNEWS
/forms/become-a-vendor-partnerBECOME A VENDOR
/privacy-policyPrivacy Policy
/terms-and-conditionsTerms & Conditions
/cookie-policyCookie Policy
https://app.termly.io/notify/c...New window External Subdomain Do Not Sell My Info
https://www.facebook.com/nicho...New window External Subdomain No Text
https://www.instagram.com/nich...New window External Subdomain No Text
https://twitter.com/nicholasandcoNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/locationsText duplicate Locations
/forms/contact-usText duplicate CONTACT US
/newsText duplicate NEWS
/forms/become-a-vendor-partnerText duplicate BECOME A VENDOR
/privacy-policyText duplicate Privacy Policy
/terms-and-conditionsText duplicate Terms & Conditions
/cookie-policyText duplicate Cookie Policy
https://app.termly.io/notify/c...New window External Subdomain Text duplicate Do Not Sell My Info
https://www.facebook.com/nicho...New window External Subdomain No Text
https://www.instagram.com/nich...New window External Subdomain No Text
https://twitter.com/nicholasandcoNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nicholasandco.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (93 kB).

HTTP Response Header

NameValue
dateSat, 26 Jul 2025 09:15:08 GMT
content-typetext/html
cf-ray9652ca72ecbcbaf3-MXP
cf-cache-statusHIT
age122097
content-encodinggzip
last-modifiedTue, 22 Jul 2025 21:22:45 GMT
strict-transport-securitymax-age=31536000
content-security-policyframe-ancestors 'self'
surrogate-controlmax-age=432000
surrogate-keywww.nicholasandco.com 6364f17139be6699c0eb5225 pageId:6397a9e0d8397ea4b42cca3e 63c197cc6cbb3f76533d075c 63c041081b21bd0f6ac954a8 63c9e3d29ae7595f8f18bcf3
x-frame-optionsSAMEORIGIN
x-lambda-id39f945bb-4488-4448-b53f-5e3f219229d3
varyAccept-Encoding
set-cookie155 Characters
servercloudflare
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 52 referring domains.
This page has 578 backlinks.
This page has backlinks from 49 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.nicholasandco.com
Home

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
foodservice54%Check
Nicholas50%Check
chef50%Check
choice50%Check
broadline foodservice46%Check
Customer44%Check
Nicco43%Check
Customer Support41%Check
Contact us41%Check
Join38%Check
Show more keywords and terms

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