Nationalrail.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
67% 
Page structure
98% 
Link structure
87% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
205.10 kB
Words
516
Media files
15
Number of links
54 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to the official source for trains in Great Britain | National Rail
The title contains the word Welcome to! More content should be covered in the title.
The page title should be shorter than 580 pixels. It is 624 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
You've found the gateway to Britain's national rail network. The portal to rail travel, including train times, information, fares enquiries, promotions and tickets
The length of the meta description is perfect. (952 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nationalrail.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
apple-mobile-web-app-capableyes
theme-color#312783
descriptionYou've found the gateway to Britain's national rail network. The portal to rail travel, including train times, information, fares enquiries, promotions and tickets
robotsindex, follow
next-head-count59
langen
og:titleWelcome to the official source for trains in Great Britain | National Rail
og:descriptionYou've found the gateway to Britain's national rail network. The portal to rail travel, including train times, information, fares enquiries, promotions and tickets
og:urlhttps://www.nationalrail.co.uk/
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 34.71 words is high.
This page contains 516 words. That's ok.
37.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...dcb1f0c9a24b411e/NRE_200.svg?w=3840&q=75National Rail logo incorporating the Railway 200 logo in red
...homepage-june-25.png?w=3840&q=75&fm=webpA train crossing a bridge over a bright blue sea, with a boat and tree-lined cliffs to the right.
...u-can-topic-card.png?w=3840&q=75&fm=webpNo alt attribute provided
...nnect-topic-card.png?w=3840&q=75&fm=webpNo alt attribute provided
...topic-card-image.png?w=3840&q=75&fm=webpA cartoon image of a woman in Sumer clothes with a backpack and suitcase.
...topic-card-image.png?w=3840&q=75&fm=webp2 white woman in bright clothes sitting on a bench outside an ice cream parlour on a sunny day and holding large ice cream cones.
...-card-Carbis-Bay.png?w=3840&q=75&fm=webpLooking across Carbis Bay in Cornwall on a sunny day, with a sandy beach and bright blue sea and sky, and clifftops in the distance.
...pic-card-image-3.png?w=3840&q=75&fm=webpA young white boy wearing a train driver's hat, with his hands in the air, waving a green flag and blowing a whistle, standing on a station platform next to a train
...mages-1411369784.jpg?w=3840&q=75&fm=webpA woman in a wheelchair with camping equipment on the back wheels herself down a train platform with a train standing next to it.
...16b3ed/vdm_tile1.png?w=3840&q=75&fm=webpScreenshot of a video with a white man in front of a map of a rail network, with subtitles and a white woman British Sign Language interpreter.
...4-08_at_12.56.42.png?w=3840&q=75&fm=webpAn infographic image that compares rail, car and air carbon commission for a journey from London Euston to Edinburgh.
...d2321d9b/AppStore.png?w=256&q=75&fm=webpDownload on the App Store
...2c48c0a/PlayStore.png?w=256&q=75&fm=webpDownload on the Play Store
...wtrust_accessible.jpg?w=256&q=75&fm=webpShaw Trust accessible
..._Rail_Icon_100x100.png?w=64&q=75&fm=webpNational Rail logo

Page structure

H1 heading
(Critically important)
Plan Your Journey
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Plan Your Journey
H2 Live Departures
H2 Latest Information
H2 More Information
H3 On the train you can
H3 Questions to Connect
H3 Getting a train over the August Bank Holiday?
H3 Get 1/3 off with a Railcard
H3 11 of the Best Beaches in Britain by Train
H3 We’re celebrating 200 years of the railway
H3 Accessibility
H3 Watch our planned disruption videos
H3 Use our Carbon Calculator to check your carbon footprint
H3 Tickets, Railcards and Offers
H3 Stations and Train Companies
H3 Travel Information
H3 Destinations
H3 Help and Assistance
H3 On the Train
Some internal link anchor texts are too long.
The number of internal links is ok.
Every linktext is unique.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nationalrail.co.uk/Anchor Skip to main content
https://www.nationalrail.co.uk/IMG-ALT National Rail logo incorporating the Railway 200 logo in red
/live-trains/Subdomain Live Departures
/status-and-disruptions/Subdomain Status and Disruptions
/my-travelSubdomain My Travel
/stations/Subdomain Stations
/on-the-train-you-can/On the train you can On the train you can reclaim quality time for what matters to you. Whether you need time to sort your life admin, connect with gran, or ...
/on-the-train-you-can/question...Questions to Connect Spark deeper conversations with loved ones on your next train journey by asking our 36 Questions To Connect. See how father and son Larr...
/travel-information/august-ban...Getting a train over the August Bank Holiday? Planned essential engineering works and upgrades will be taking place from Saturday 23 to Monday 25 August, so ...
IMG-ALT A cartoon image of a woman in Sumer clothes with a backpack and suitcase.
/railcards/Get 1/3 off with a Railcard A Railcard can help you save up to 1/3 on train journeys all around Great Britain. With 9 different Railcards available, find the...
IMG-ALT 2 white woman in bright clothes sitting on a bench outside an ice cream parlour on a sunny day and holding large ice cream cones.
/inspiration/the-best-beaches-...11 of the Best Beaches in Britain by Train You won’t have to lug your bucket and spade very far when you visit these amazing seaside destinations – they’re a...
IMG-ALT Looking across Carbis Bay in Cornwall on a sunny day, with a sandy beach and bright blue sea and sky, and clifftops in the distance.
/railway-200/New window We’re celebrating 200 years of the railway Railway 200 is a celebration of the 200th anniversary of the birth of the modern railway. You can now book a visit...
IMG-ALT A young white boy wearing a train driver's hat, with his hands in the air, waving a green flag and blowing a whistle, standing on a station platform next to ...
/on-the-train/accessible-train...Accessibility We want everyone to be able to access our services – here’s what we do to support customers
IMG-ALT A woman in a wheelchair with camping equipment on the back wheels herself down a train platform with a train standing next to it.
/travel-information/planned-di...Watch our planned disruption videos Sometimes planned engineering works can impact your journey, and you may need to travel by a different route or use rail ...
IMG-ALT Screenshot of a video with a white man in front of a map of a rail network, with subtitles and a white woman British Sign Language interpreter.
/travel-information/sustainabi...Use our Carbon Calculator to check your carbon footprint Compare your carbon emissions for a National Rail train journey with car or plane travel on more tha...
IMG-ALT An infographic image that compares rail, car and air carbon commission for a journey from London Euston to Edinburgh.
/tickets-railcards-and-offers/Subdomain Tickets, Railcards and Offers
/tickets-railcards-and-offers/...Subdomain Buying a Ticket
/tickets-railcards-and-offers/...Ticket Types
/railcards/Railcards
/tickets-railcards-and-offers/...Saving Money
/stations/Stations and Train Companies
/stations/Find a Station
/travel-information/find-a-tra...Find a Train Company
/travel-information/Travel Information
/travel-information/alerts-and...Alerts and Notifications
/travel-information/timetables/Timetables
/travel-information/future-eng...Future Engineering Works
/travel-information/safe-train...Safe Train Travel
/travel-information/sustainabi...Sustainability
/destinations/Subdomain Destinations
/destinations/trains-from-gatw...Subdomain Trains from Gatwick Airport to London
/destinations/trains-from-lond...Subdomain Trains from London to Liverpool
/destinations/trains-from-lond...Subdomain Trains from London to York
/destinations/trains-from-lond...Subdomain Trains from London to Bournemouth
/destinations/trains-from-camb...Subdomain Trains from Cambridge to Heathrow Airport
/help-and-assistance/Help and Assistance
/help-and-assistance/compensat...Compensation and Refunds
/help-and-assistance/contact-us/Contact Us
/help-and-assistance/complaints/Complaints
/help-and-assistance/passenger...Passenger Assist
/media/Media
/help-and-assistance/text-61016/Text 61016
/on-the-train/On the Train
/on-the-train/accessible-train...Accessible Train Travel and Facilities
/on-the-train/train-travel-wit...Train Travel with Bicycles
/on-the-train/train-travel-wit...Train Travel with Pets
/on-the-train/train-travel-wit...Train Travel with Children
/on-the-train/food-and-drink/Food and Drink
https://www.instagram.com/nati...New window External Subdomain No Text
https://twitter.com/nationalra...New window External No Text
https://www.facebook.com/natio...New window External Subdomain No Text
https://apps.apple.com/gb/app/...New window External Subdomain IMG-ALT Download on the App Store
https://play.google.com/store/...New window External Subdomain IMG-ALT Download on the Play Store
https://www.accessibility-serv...New window External Subdomain IMG-ALT Shaw Trust accessible
/about-this-site/About This Site
/accessible-information/Accessible Information
/careers/Careers
/cookie-policy/Subdomain Cookies
/privacy-notice/Privacy Notice
/terms-and-conditions/Terms and Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationalrail.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.24 seconds.
The file size of the HTML document is fine (205 kB).

HTTP Response Header

NameValue
dateThu, 24 Jul 2025 04:53:50 GMT
content-typetext/html; charset=utf-8
x-nre-ver01dea296
cache-controlpublic, s-maxage=300, max-age=300, stale-while-revalidate=10
varyAccept-Encoding
cf-cache-statusHIT
age189
set-cookie284 Characters
server-timingcfCacheStatus;desc="HIT"
speculation-rules"/cdn-cgi/speculation"
content-security-policydefault-src https: 'unsafe-inline' 'unsafe-eval'; img-src 'self' https: data: blob:; worker-src 'self' blob:;media-src 'self' https: data: blob:;connect-src 'self' https: data:;
cross-origin-opener-policysame-site; report-to="default";
permissions-policycamera=(), geolocation=(self), microphone=()
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
servercloudflare
cf-ray9640d0ec88b1d0c0-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,327 referring domains.
This page has 203,135 backlinks.
This page has backlinks from 2,459 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#Hello! Thanks for checking out our robots file. We assume you work in SEO, so we're flattered! Choo! Choo!

User-agent:  *
Allow: /
Allow: /images.nationalrail.co.uk/
Allow: /promotions/

User-agent: Googlebot
User-agent: Googlebot-Image
User-agent: Bingbot
User-agent: Googlebot-news
User-agent: Mediapartners-Google
User-agent: AdsBot-Google
Allow: /

Disallow: /stationPicker/*
Disallow: /site-search/
Disallow: */promotions/pr*
Disallow: /details/
Disallow: /*.html$
Disallow: /*.aspx$

User-agent: Baiduspider
Disallow: /
User-agent: Baiduspider-video
Disallow: /
User-agent: Baiduspider-image
Disallow: /
User-agent: Yandex
Disallow: /

#Sitemaps
Sitemap: https://www.nationalrail.co.uk/sitemap.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-destinations.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-1-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-2-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-3-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-4-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-5-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-6-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-7-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-8-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-9-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-10-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-11-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-12-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-13-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-14-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-15-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-16-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-17-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-18-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-19-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-20-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-21-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-22-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-23-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-24-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/london-25-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-1-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-2-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-3-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-4-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-5-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-6-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-7-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-8-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-9-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-10-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-11-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-12-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-13-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-14-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-15-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-16-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-17-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-18-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-19-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-20-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-21-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-22-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-23-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-24-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-west-25-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-1-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-2-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-3-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-4-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-5-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-6-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-7-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-8-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-9-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-10-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-11-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-12-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-13-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-14-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-15-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-16-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-17-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-18-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-19-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-20-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-21-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-22-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-east-23-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/yorkshire-and-the-humber-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/scotland-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/south-west-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/east-of-england-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/north-east-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/east-midlands-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/wales-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/west-midlands-routes.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-incidents.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-live-trains.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-promotions.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-stations.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-pages.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-operators.xml
Sitemap: https://www.nationalrail.co.uk/sitemaps/sitemap-tickets.xml

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www.nationalrail.co.uk
Welcome to the official source for trains in Great Britain | Nation...
You've found the gateway to Britain's national rail network. The portal to rail travel, including train times, information, fares enquiries, promotions and tickets

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Rail80%Check
National Rail79%Check
National72%Check
train68%Check
Rail Travel67%Check
Britain61%Check
Train travel61%Check
train journey61%Check
Train Times55%Check
Information54%Check
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