Nationalexpress.com - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
93% 
Page structure
58% 
Link structure
75% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.48 s
File size
289.20 kB
Words
1073
Media files
78
Number of links
137 internal / 24 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Coach Travel & Airport Transfers | National Express
The length of the page title is perfect. (461 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Book coach travel to 100's of UK towns, cities and airports with National Express coaches
The length of the meta description is perfect. (550 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nationalexpress.com/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
mobile-web-app-capableyes
keywordsEmpty
descriptionBook coach travel to 100's of UK towns, cities and airports with National Express coaches
domainEmpty
ROBOTSindex, follow
google-site-verificationGJ4Qkj5VOalK5l9aIDWNaGxYddjg05Pl2l1Mcy7T9e0
msvalidate.01FF9F7C1DEDCA7019C5D4A9BC90DB5D96
facebook-domain-verificationqjp8w1wmtojba09ql1j6bs2i6boeqy
langen
og:typewebsite
og:localeen_GB
og:titleCoach Travel & Airport Transfers | National Express
og:urlhttps://www.nationalexpress.com
og:descriptionBook coach travel to 100's of UK towns, cities and airports with National Express coaches.
og:imagehttps://www.nationalexpress.com/media/7570/nx-coach-nav-pod-web.jpg
X-UA-CompatibleIE=edge,chrome=1,IE=8
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1073 words. That's ok.
26.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8National Express logo
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8UK flag
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8My Account
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8My Account
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8Back to main menu
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8All airports
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8All destinations
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8All popular routes
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8All events
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8Find out more about Explore Route Map
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8Find out more about Visit our blog
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8All help & advice
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8Find out more about Manage my booking
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8Find out more about Frequently asked questions
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8All offers
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8Find out more about Manage my booking
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8Find out more about Explore Route Map
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8UK flag
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8Accessibility
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8My Account
...94be336a6fe5cba89d7f1cd0bc74b8e2d41523c8My Account
/dist/images/global/svg/close_thin.svgClearClear
/dist/images/global/svg/coach_blue.svgNo alt attribute provided
...t/images/global/svg/my_location_blue.svgNo alt attribute provided
/dist/images/global/svg/close_thin.svgClearClear
/dist/images/global/svg/coach_blue.svgNo alt attribute provided
/dist/images/global/Visa.pngVISA logo
/dist/images/global/Mastercard.pngMasterCard logo
/dist/images/global/Maestro.pngMaestro logo
/dist/images/global/Paypal.pngPayPal logo
/dist/images/global/Amazon.pngAmazon Pay logo
/dist/images/global/apple-pay.pngApple Pay logo
/dist/images/global/JCB_logo.gifJCB logo
/media/12420/tp_great_mob.pngTrustpilot
...s/global/svg/arrow-right-blue-circle.svgKids travel free
...s/global/svg/arrow-right-blue-circle.svgAirport transfers
...s/global/svg/arrow-right-blue-circle.svgEvent travel
...s/global/svg/arrow-right-blue-circle.svgRefer a friend
...ges/global/svg/arrow-up-white-circle.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
If you know, you go National Express
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 If you know, you go National Express
H3 The best way to get to Stansted Airport? The coach.
H3 Empty heading
H4 Outward Journey
H4 Return Journey
H4 Help & information
H4 About National Express
H4 More from us
H4 Help & information Duplicate text
H4 About National Express Duplicate text
H4 More from us Duplicate text
H4 Email Sign Up
H4 Get in touch
H4 Download Our App!
H5 Outbound date
H5 Select time
H5 Return date
H5 Select time Duplicate text
H5 Passengers
H5 Do you have a Coachcard?
H5 Passengers Duplicate text
H5 Book direct
H5 Wave goodbye to fees
H5 Guaranteed seat
H5 Greener travel
H5 Free Wi-Fi onboard
H5 Kids travel free this summer
H5 Sun, city, or slopes?
H5 Event travel
H5 Refer a friend and earn rewards
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 24 external links on this page.

Found links on this page

LinkAttributesAnchor text
/enIMG-ALT National Express logo
https://book.nationalexpress.c...External Subdomain Anchor My account
IMG-ALT My Account
https://book.nationalexpress.c...External Subdomain Anchor Sign up
https://book.nationalexpress.c...External Subdomain Anchor Text duplicate My account
/en/help/accessibilityAccessibility
/en/airports/stanstedStansted Airport
/en/airports/lutonLuton Airport
/en/airports/heathrowHeathrow Airport
/en/airports/gatwickGatwick Airport
/en/airports/dublinDublin Airport
/en/airports/manchesterManchester Airport
/en/airports/bristolBristol Airport
/en/airports/birminghamBirmingham Airport
https://book.distribusion.com/...External Subdomain European Airport Transfers
/en/airportsAll airports
IMG-ALT All airports
/en/destinations/londonLondon
/en/destinations/birminghamBirmingham
/en/destinations/bristolBristol
/en/destinations/manchesterManchester
/en/destinations/edinburghEdinburgh
/en/destinations/dublinDublin
/en/destinationsAll destinations
IMG-ALT All destinations
/en/destinations/london/bristo...Bristol to London
/en/destinations/bristol/londo...London to Bristol
/en/destinations/leicester/lon...London to Leicester
/en/destinations/london/leices...Leicester to London
/en/destinations/manchester/lo...London to Manchester
/en/destinations/nottingham/lo...London to Nottingham
/en/destinations/london/bourne...Bournemouth to London
/en/destinations/routesAll popular routes
IMG-ALT All popular routes
/en/events/oasisOasis
/en/events/coldplayColdplay
/en/events/boomtown-fairBoomtown 2025
/en/events/cheltenham-festivalCheltenham 2025
/en/events/reading-festivalReading Festival 2025
/en/events/leeds-festivalLeeds Festival 2025
/en/eventsAll events
IMG-ALT All events
/en/help/routemapExplore Route Map Use our map to see which stops & services are running...
IMG-ALT Explore Route Map
/en/blogVisit our blog Inspire is our space for travel ideas & tips, offers, news and more...
IMG-ALT Visit our blog
/en/help/live-service-updatesLive service updates
https://coachtracker.nationale...External Subdomain Track your coach
/en/help/routemapExplore our route map
/en/help/timetablesView our timetables
/en/ukrainian-free-travelUkrainian free travel
/en/help/flexible-travelFlexible travel
/en/help/change-goChange & Go
/en/seat-reservationSeat reservation
/en/offers/refer-a-friendRefer a friend and earn rewards
http://faq.nationalexpress.com/External Subdomain FAQ's
/en/help/my-accountMy Account
/en/help/luggage-lost-propertyLuggage & lost property
/en/help/safetySafety & security
/en/help/accessibilityText duplicate Accessibility
/en/help/contactContact us
/en/helpAll help & advice
IMG-ALT All help & advice
/en/help/ticketsAbout our tickets
/en/help/tickets/refunds-amendsRefunds & amends
/en/help/my-account/manage-boo...Manage my booking
/en/help/my-account/manage-my-...Manage my booking Access your ticket information and make amends...
IMG-ALT Manage my booking
https://faq.nationalexpress.com/External Subdomain Frequently asked questions We might have the answer to your question? Take a look at our FAQ's.
IMG-ALT Frequently asked questions
/en/offers/cheap-coach-ticketsCheap coach tickets
/en/offers/coachcardsBuy a Coachcard
/en/offers/using-a-voucherUsing a voucher code
/en/offers/coachcards/young-pe...Young person Coachcard
/en/offers/coachcards/seniorSenior Coachcard
/en/offers/coachcards/disabledDisabled Coachcard
/en/studentsStudent 15% discount
/en/offers/nx-rewardsNX rewards
/en/offers/group-travelGroup offers
/en/help/how-to-book-special-o...How to book special offers
/en/offers/refer-a-friendRefer a friend
/en/offersAll offers
IMG-ALT All offers
/en/travelling-with-usTravelling with us
/en/help/our-coachesOur coaches
/en/environmentSustainability
/en/help/carbon-offsettingCarbon offsetting
/en/help/coach-stationsOur coach stations
/en/blogBlog
/en/travelling-with-us/custome...Customer experience
/en/help/safetyOnboard safety
/en/help/accessibilityText duplicate Accessibility
/en/blog/coach-travel-hacksOur top 10 coach travel tips
/en/help/my-account/manage-my-...Text duplicate Manage my booking Access your ticket information and make amends...
IMG-ALT Manage my booking
/en/help/routemapText duplicate Explore Route Map Use our map to see which stops & services are running...
IMG-ALT Explore Route Map
/en/help/accessibilityText duplicate Accessibility
IMG-ALT Accessibility
https://book.nationalexpress.c...External Subdomain Anchor Text duplicate Sign up
https://book.nationalexpress.c...External Subdomain Anchor Text duplicate My account
IMG-ALT My Account
https://routemap.nationalexpre...New window External Subdomain Need help finding your stop?
/en/offers/cheap-coach-ticketsText duplicate Cheap coach tickets
/en/help/my-accountSign up or login
/en/travelling-with-usDiscover more
/en/environmentOur commitment
/en/help/our-coachesExplore our facilities
https://routemap.nationalexpre...External Subdomain Find your stop
https://timetables.nationalexp...External Subdomain See Timetables
/en/help/my-account/manage-boo...Text duplicate Manage my booking
https://coachtracker.nationale...External Subdomain Text duplicate Track your coach
https://faq.nationalexpress.co...External Subdomain Text duplicate FAQ's
/en/airports/stanstedBook now
/en/offers/kids-travel-freeIMG-ALT Kids travel free this summer
A-TITLE Kids travel free this summer
/en/offers/kids-travel-freeKids travel free
IMG-ALT Kids travel free
A-TITLE Kids travel free this summer
/en/airportsIMG-ALT Sun, city, or slopes?
A-TITLE Sun, city, or slopes?
/en/airportsAirport transfers
IMG-ALT Airport transfers
A-TITLE Sun, city, or slopes?
/en/eventsIMG-ALT Event travel
A-TITLE Event travel
/en/eventsText duplicate Event travel
IMG-ALT Event travel
A-TITLE Event travel
/en/offers/refer-a-friendText duplicate IMG-ALT Refer a friend and earn rewards
A-TITLE Refer a friend and earn rewards
/en/offers/refer-a-friendText duplicate Refer a friend
IMG-ALT Refer a friend
A-TITLE Refer a friend and earn rewards
https://book.nationalexpress.c...External Subdomain Anchor Sign up / Login
/en/help/accessibilityText duplicate Accessibility
/en/coach-hireCoach hire
/en/help/conditions-of-carriageConditions of carriage
/en/help/cookie-policyCookie policy
/en/help/luggage-lost-propertyLuggage policy
/en/help/tickets/open-returnsOpen Return tickets
/en/help/live-service-updatesService updates
/en/studentsStudent travel
/en/help/terms-conditionsTerms & conditions
/en/help/timetablesTimetables
/en/affiliatesAffiliates
https://careers.nationalexpres...External Subdomain Career opportunities
/en/corporate-governance-policyCorporate governance statement
/en/gender-pay-reportingGender pay report
/en/environmentOur commitment to the environment
/media/2080/passenger-rights-2...Passenger rights
/en/newsPress room
/en/help/safetySafety
/en/help/privacy-centrePrivacy Centre
/en/rail-disruptionRail disruption
/en/blogRead our blog
/en/modern-slaverySlavery & human trafficking statement
/en/help/accessibilityText duplicate Accessibility
/en/coach-hireText duplicate Coach hire
/en/help/conditions-of-carriageText duplicate Conditions of carriage
/en/help/cookie-policyText duplicate Cookie policy
/en/help/luggage-lost-propertyText duplicate Luggage policy
/en/help/tickets/open-returnsText duplicate Open Return tickets
/en/help/live-service-updatesText duplicate Service updates
/en/studentsText duplicate Student travel
/en/help/terms-conditionsText duplicate Terms & conditions
/en/help/timetablesText duplicate Timetables
/en/affiliatesText duplicate Affiliates
https://careers.nationalexpres...External Subdomain Text duplicate Career opportunities
/en/corporate-governance-policyText duplicate Corporate governance statement
/en/gender-pay-reportingText duplicate Gender pay report
/en/environmentText duplicate Our commitment to the environment
/media/2080/passenger-rights-2...Text duplicate Passenger rights
/en/newsText duplicate Press room
/en/help/safetyText duplicate Safety
/en/help/privacy-centreText duplicate Privacy Centre
/en/rail-disruptionText duplicate Rail disruption
/en/blogText duplicate Read our blog
/en/modern-slaveryText duplicate Slavery & human trafficking statement
https://twitter.com/nationalex...External IMG-ALT Twitter Icon
https://www.facebook.com/Natio...External Subdomain IMG-ALT Facebook Icon
https://www.instagram.com/nati...External Subdomain IMG-ALT Instagram Icon height=
https://www.linkedin.com/compa...External Subdomain IMG-ALT LinkedIn Icon
https://www.tiktok.com/nationa...External Subdomain IMG-ALT Tiktok Icon
/en/sign-upSubscribe
/en/help/contactContact Us
IMG-ALT Mobile Phone Icon
https://itunes.apple.com/gb/ap...New window External Subdomain IMG-ALT Download our App on the App Store
https://play.google.com/store/...New window External Subdomain IMG-ALT Download our App on Google Play

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationalexpress.com/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (289 kB).

HTTP Response Header

NameValue
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content-typetext/html; charset=utf-8
content-length45633
content-encodinggzip
cache-controlmax-age=0
dateFri, 25 Jul 2025 10:28:33 GMT
access-control-expose-headersRequest-Context
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains
x-frame-optionsSameOrigin
x-content-type-optionsnosniff
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