Nationalcar.ca - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
51% 
Page structure
99% 
Link structure
93% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.64 s
File size
810.00 kB
Words
440
Media files
15
Number of links
68 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Fast & Convenient Car Rental at 1,500+ Locations | National Car Rental
The page title should be shorter than 580 pixels. It is 643 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Join Emerald Club and enjoy exclusive benefits including counter bypass, choose your own car and earn rewards towards free rental days (select locations).
The length of the meta description is perfect. (961 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nationalcar.ca/en/home.html
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-ca
Server location: United States of America
The following language is defined by HTML: en-ca
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionJoin Emerald Club and enjoy exclusive benefits including counter bypass, choose your own car and earn rewards towards free rental days (select locations).
templatehome-page
viewportwidth=device-width, initial-scale=1
langen-ca
og:titleFast & Convenient Car Rental at 1,500+ Locations
og:descriptionJoin Emerald Club and enjoy exclusive benefits including counter bypass, choose your own car and earn rewards towards free rental days (select locations).
og:urlhttps://www.nationalcar.ca/en/home.html
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 440 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 27 words is high.
27% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (810 kB).
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
...ets/20260326205156/img/national_logo.svgNational Logo
...coreimg.png/1775509139717/foreground.pngNo alt attribute provided
...1775509139790/emeraldclub-logo-white.svgNo alt attribute provided
...14.coreimg.png/1775509139839/map-pin.pngNo alt attribute provided
...png/1775509139909/bypass-the-counter.pngNo alt attribute provided
...ng/1775509139957/choose-your-vehicle.pngNo alt attribute provided
...28.coreimg.png/1775509140005/rewards.pngNo alt attribute provided
...40087/national-standard-of-care-850w.pngNo alt attribute provided
...ng/1731012367894/caa-rewards-logo-en.pngNo alt attribute provided
...g/1775509140142/national-app-tile-en.pngNo alt attribute provided
...09219393/anrcom26008-640x360-caen-v2.pngNo alt attribute provided
...ownload-on-the-app-store-badge-us-uk.pngDownload in the app store
...717515535859/google-play-badge-us-uk.pngGet it on Google Play

Page structure

H1 heading
(Critically important)
Start a Reservation
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Start a Reservation
H2 Locations Worldwide
H2 Bypass the Counter
H2 Choose Your Vehicle
H2 Earn Rewards
H2 Our Standard of Care
H2 Enjoy CAA Member Exclusive Benefits
H2 National Mobile App
H2 FREE up your travel plans!
H2 Live like a boss.
H3 Worldwide National Car Rental Locations
H3 National
H3 Support
H3 Specials
H3 About Us
H3 Get the National App
H3 Share Like a Pro
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en/home.htmlIMG-ALT National Logo
/content/national/national-mxo...Emerald Club Sign In / Enroll
/en/emerald-club.htmlAbout Emerald Club
/en/emerald-club.htmlEmerald Club
/en/emerald-club/benefits.htmlBenefits
/en/emerald-club/services.htmlServices
/en/emerald-club/national-mobi...National App
/en/emerald-club/rules.htmlRules
/en/sign-in.htmlSign In
/en/reserve.htmlReserve
/en/car-rental.htmlStart a Reservation
/en/reserve/reserve-for-someon...Reserve for Someone Else
/en/reserve/travel-agent.htmlTravel Agent Reservations
/en/reserve/view-modify-cancel...View / Modify
/en/car-rental/specials.htmlSpecials
/en/reserve/view-modify-cancel...Text duplicate View / Modify
/en/reserve/view-modify-cancel...Look Up Your Reservation
/en/profile.htmlCurrent Trips
/en/profile.htmlUpcoming Trips
/en/profile.htmlPast Trips
/en/car-rental/business-progra...For Business
/en/car-rental/business-progra...Business Programs
/en/car-rental/business-progra...Affinity & Associations
/en/car-rental/business-progra...Meetings & Conventions
/en/car-rental/business-progra...Government Programs
/en/partner-rewards.htmlPartner Rewards
/en/car-rental/location-finder...Locations
/en/car-rental/location-finder...Find a National Location
/en/car-rental-locations.htmlGlobal Destinations
/en/car-rental-locations/ca.htmlCanadian Locations
/en/rental-cars.htmlVehicles
/en/rental-cars/ca.htmlAll Vehicles
/en/rental-cars/ca/cars.htmlCars
/en/rental-cars/ca/trucks.htmlTrucks
/en/rental-cars/ca/suvs.htmlSUVs
/en/rental-cars/ca/vans.htmlVans
/en/car-rental/specials.htmlText duplicate Specials
/en/emerald-club/national-mobi...National Mobile App
/en/emerald-club.htmlLearn More
/en/sign-in.htmlText duplicate Sign In
/en/car-rental-locations.htmlFind a Location
/en/emerald-club/services.htmlSee All Services
/en/rental-cars/ca.htmlText duplicate Learn More
/en/emerald-club/benefits.htmlSee the Benefits
/en/support/our-standard-of-ca...Text duplicate Learn More
https://partners.rentalcar.com...New window External Subdomain Anchor Text duplicate Learn More
/en/emerald-club/national-mobi...Download the App
https://emeraldclubpromos.com/...New window External JOIN | REGISTER
/en/car-rental-locations.htmlSee All Locations
/en_US/car-rental/business-pro...New window General Aviation
/en/emerald-club/services/emer...Aisle Locations
/en/reserve/travel-agent.htmlText duplicate Travel Agent Reservations
/en/partner-rewards.htmlText duplicate Partner Rewards
/en/reserve/reserve-for-someon...Text duplicate Reserve for Someone Else
/en/partner-rewards/caa-reward...CAA
/en/sign-in.htmlEmerald Club Sign In
/en/emerald-club/enroll.htmlEmerald Club Enroll
/en/emerald-club/benefits.htmlEmerald Club Benefits
/en/emerald-club/services.htmlEmerald Club Services
/en/support/customers-with-dis...Customers with Disabilities
/en/support/contact-us.htmlContact Us
/en/support/car-rental-faqs.htmlFAQs
/en/sitemap.htmlSite Map
/en/car-rental/specials.htmlAll Specials
/en/car-rental/specials/last-m...Last Minute Specials
/en/support/email-specials.htmlEmail Sign-Up
https://www.enterpriseholdings...New window External Subdomain Company History
https://www.enterpriseholdings...New window External Subdomain News & Stories
https://www.enterpriseholdings...New window External Subdomain Social Responsibility
/en/car-rental/global-franchis...Global Franchise Opportunities
https://www.enterprisemobility...New window External Subdomain Career Opportunities
https://itunes.apple.com/app/a...New window External Subdomain IMG-ALT Download in the app store
https://play.google.com/store/...New window External Subdomain IMG-ALT Get it on Google Play
https://www.facebook.com/Natio...External Subdomain Facebook
A-TITLE Facebook
https://twitter.com/NationalProExternal Twitter
A-TITLE Twitter
https://www.youtube.com/user/N...External Subdomain YouTube
A-TITLE YouTube
/en/legal/terms-of-use.htmlTerms of Use
https://privacy.ehi.com/en-us/...External Subdomain Privacy Policy
https://privacy.ehi.com/en-us/...External Subdomain Cookie Policy
/content/dam/National/function...Multi-Year Accessibility Plan
/en/home.htmlAnchor Privacy Choices
http://preferences-mgr.truste....External Subdomain AdChoices

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationalcar.ca/en/home.html"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.64 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (810 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
serverApache
last-modifiedMon, 13 Apr 2026 04:31:30 GMT
etag"c8f9c-64f4ff4f2c252-gzip"
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-akamai-transformed9 - 0 pmb=mRUM,3
varyAccept-Encoding
content-encodingbr
cache-controlmax-age=300
expiresFri, 17 Apr 2026 20:57:01 GMT
dateFri, 17 Apr 2026 20:52:01 GMT
set-cookie220 Characters
akamai-device-characteristicsmobile_browser=,mobile_browser_version=,brand_name=Robot,device_os=,marketing_name=,model_name=Bot or Crawler
akamai-edgescapegeoregion=85,country_code=DE,region_code=HH,city=HAMBURG,dma=,pmsa=,msa=,areacode=,county=,fips=,lat=53.55,long=10.00,timezone=GMT+1,zip=,continent=EU,throughput=vhigh,bw=5000,asnum=24940
server-timingcdn-cache; desc=HIT
strict-transport-securitymax-age=600 ; includeSubDomains
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 57 referring domains.
This page has 153 backlinks.
This page has backlinks from 55 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: * 
Disallow: /content
Disallow: /en/reserve.html
Disallow: /fr/reserver.html
Disallow: /en/profile/
Disallow: /fr/profil/
Disallow: /fr/communication/
Disallow: /en/communication/
Disallow: /en/errors/
Disallow: /fr/errors/
Disallow: /en/utility/
Disallow: /fr/utility/
Disallow: /en/deeplink.html
Disallow: /fr/deeplink.html
Disallow: /modal/
Disallow: /en/reserve/modify-rental.html
Disallow: /fr/reserver/modify-rental.html
Allow: */content/*.ico
Allow: */content/*.png
Allow: */content/*.jpg
Sitemap: https://www.nationalcar.ca/en.sitemapindex.xml

Similar sites

Search preview

www.nationalcar.ca › home.html
Fast & Convenient Car Rental at 1,500+ Locations | National Car...
Join Emerald Club and enjoy exclusive benefits including counter bypass, choose your own car and earn rewards towards free rental days (select locations).

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
locations69%Check
National67%Check
rental66%Check
free rental61%Check
select locations61%Check
rental days58%Check
National App58%Check
free rental days57%Check
rewards56%Check
counter56%Check
Show more keywords and terms

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