Napfa.org - SEO Checker

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Overview of the SEO Check
Meta information
87% 
Page quality
67% 
Page structure
100% 
Link structure
33% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.66 s
File size
39.40 kB
Words
1152
Media files
14
Number of links
135 internal / 31 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The National Association of Personal Financial Advisors | NAPFA
The page title should be shorter than 580 pixels. It is 581 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The National Association of Personal Financial Advisors is the leading association of fee-only financial advisors. Visit us today to find an advisor near you.
The length of the meta description is perfect. (943 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.napfa.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
No doctype markup was found.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
referrerorigin-when-cross-origin
descriptionThe National Association of Personal Financial Advisors is the leading association of fee-only financial advisors. Visit us today to find an advisor near you.
keywordsEmpty
viewportwidth=device-width, initial-scale=1
msvalidate.01F705B5C3FA9623742BA20D234F0C4986
business:contact_data:street_address8700 W. Bryn Mawr Avenue, Suite 700N
business:contact_data:localityChicago
business:contact_data:regionIllinois
business:contact_data:postal_code60631
business:contact_data:country_nameUnited States
og:typebusiness.business
og:titleThe National Association of Personal Financial Advisors
og:urlhttps://www.napfa.org
og:imagehttps://cdn.napfa.cql-aws.com/img/1496171361946.jpg
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1152 words. That's ok.
28.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://www.napfa.org/img/napfa-logo.pngThe National Association of Professional Financial Advisors
https://www.napfa.org/img/napfa-logo.pngThe National Association of Professional Financial Advisors
...ack.cloudfront.net/img/1607004674056.jpgNo alt attribute provided
...ack.cloudfront.net/img/1607004682875.jpgNo alt attribute provided
...ack.cloudfront.net/img/1607004744327.jpgNo alt attribute provided
...ack.cloudfront.net/img/1607004707723.jpgNo alt attribute provided
...ack.cloudfront.net/img/1607004699915.jpgNo alt attribute provided
...ack.cloudfront.net/img/1607004692258.jpgNo alt attribute provided
...ack.cloudfront.net/img/1607004734253.jpgNo alt attribute provided
...ack.cloudfront.net/img/1607004648863.jpgNo alt attribute provided
...ack.cloudfront.net/img/1607004657748.jpgNo alt attribute provided
...ack.cloudfront.net/img/1607004665916.jpgNo alt attribute provided
/img/[email protected]No alt attribute provided
/img/[email protected]No alt attribute provided

Page structure

H1 heading
(Critically important)
Find a Fee-Only, Fiduciary Financial Planner Now.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Find a Fee-Only, Fiduciary Financial Planner Now.
H2 Why NAPFA?
H2 Comprehensive
H2 Competent
H2 Client Centered
H2 NAPFA News & Insights
H2 We are proud of the community we have created. Hear from voices within our community! With 4,500 fee-only, fiduciary financial planners, NAPFA provides education, professional connections, business...
H2 NAPFA Education
H3 Give Back with the NAPFA Foundation
H3 NAPFA Unveils Ambitious Strategic Plan to Guide Fiduciary Financial Planning into the Future
H3 NAPFA Spring 2026 National Conference
H3 Access an Educational Partnership
H3 Partner with NAPFA
H3 NAPFA and Brett Danko Virtual IAR CE Day
H3 2026 Large Firm Forum
H3 My Account
H3 Popular Links
H3 Contact Information
Some anchor texts are used more than once.
There are 5 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (31) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.napfa.org/about-usAbout NAPFA
https://www.napfa.org/contactContact Us
https://www.napfa.org/careersCareers
/napfa-pressroomPress
https://members.napfa.org/Secu...External Subdomain Log In
https://members.napfa.org/Secu...External Subdomain Create Account
https://www.napfa.org/IMG-ALT The National Association of Professional Financial Advisors
/find-an-advisorFind an Advisor
/financial-planning/what-is-fe...Consumers
/financial-planning/what-is-fe...What is Fee-Only Advising
/financial-planning/how-to-fin...How to Find an Advisor
/financial-planningFinancial Planning 101
/financial-planning/consumer-r...Consumer Resources
/financial-planning/fiduciary-101Fiduciary 101
/what-is-a-nrfaWhat is a NAPFA-Registered Advisor
/the-state-of-financial-planni...Consumer Surveys
/partner-network-consumer-reso...Partner Network Consumer Resources
/finding-lgbtq-informed-advisorFinding The Right LGBTQ+ Informed Advisor
https://www.napfa.org/membershipBecome a Member
/membership/application-processApplication Process
/membership/membership-categoriesMembership Categories
/membership/our-standardsMembership Standards
https://members.napfa.org/New window External Subdomain Members
https://members.napfa.org/External Subdomain My Account
/advisor-magazineAdvisor Magazine
https://www.napfa.org/napfadeiDEI Toolkit
/incorporating-dei-at-your-firmIncorporating DEI at Your Firm
https://www.napfa.org/napfa-logosNAPFA Logos
/napfa-student-member-offeringsStudent Resources
https://education.napfa.org/External Subdomain NAPFA Learning Center
/member-resources/ce-guidelinesCE Guidelines
/member-resources/member-disco...Member Discount Directory
https://members.napfa.org/Reso...External Subdomain Resource Partner Directory
/find-an-advisor-resourcesFind An Advisor Resources
/2021-educationEducation
https://education.napfa.org/Ca...New window External Subdomain Text duplicate NAPFA Learning Center
/community/future-conferencesConferences & Events
/conferences/napfa-large-firm-...NAPFA 2026 Large Firm Forum
/conferences/napfa-spring-2026...NAPFA Spring 2026 National Conference
/2026-midwest-region-bootcampMidwest Region Bootcamp
/2026-south-region-symposiumSouth Region Symposium
https://education.napfa.org/Pu...New window External Subdomain NAPFA Conference Recordings
/napfa-playbook-seriesNAPFA Playbook Series
/napfa-dei-training-and-certif...DEI Training & Certificate Program
/educational-partnersEducational Partners
/proposals---confSubmit a Session Proposal or Topic
/napfa-podcastNAPFA Nation Podcast
/partner-solutionsPartner Solutions
/member-resources/ce-guidelinesText duplicate CE Guidelines
https://www.napfa.org/communityCommunity
/2025-award-recipients2025 Award Recipients
http://community.napfa.org/External Subdomain NAPFA Engage
/napfa-diversity--inclusion-in...DEI Initiative
/womens-initiative-Women's Initiative
/napfa-women-to-know-2025Women to Know 2025
/napfa-mentoring-programsMentoring Program
/napfa-conversation-circlesConversation Circles
/napfa-committeesNAPFA Committees
/napfa-regionsNAPFA Regions
/community/local-study-groupsLocal Groups
/community/get-in-the-mixGet in the Mix
/community/napfa-genesisNAPFA Genesis
/napfa-pride-committeeNAPFA Pride Group
https://www.napfa.org/careersCareer Corner
/national-partnersNational Partners
/community/industry-partners-m...Partner with NAPFA
/napfa-foundationNAPFA Foundation
https://www.napfa.org/Text duplicate IMG-ALT The National Association of Professional Financial Advisors
/find-an-advisorText duplicate Find an Advisor
/financial-planning/what-is-fe...Text duplicate Consumers
/financial-planning/what-is-fe...Text duplicate What is Fee-Only Advising
/financial-planning/how-to-fin...Text duplicate How to Find an Advisor
/financial-planningText duplicate Financial Planning 101
/financial-planning/consumer-r...Text duplicate Consumer Resources
/financial-planning/fiduciary-101Text duplicate Fiduciary 101
/what-is-a-nrfaText duplicate What is a NAPFA-Registered Advisor
/the-state-of-financial-planni...Text duplicate Consumer Surveys
/partner-network-consumer-reso...Text duplicate Partner Network Consumer Resources
/finding-lgbtq-informed-advisorText duplicate Finding The Right LGBTQ+ Informed Advisor
https://www.napfa.org/membershipText duplicate Become a Member
/membership/application-processText duplicate Application Process
/membership/membership-categoriesText duplicate Membership Categories
/membership/our-standardsText duplicate Membership Standards
https://members.napfa.org/New window External Subdomain Text duplicate Members
https://members.napfa.org/External Subdomain Text duplicate My Account
/advisor-magazineText duplicate Advisor Magazine
https://www.napfa.org/napfadeiText duplicate DEI Toolkit
/incorporating-dei-at-your-firmText duplicate Incorporating DEI at Your Firm
https://www.napfa.org/napfa-logosText duplicate NAPFA Logos
/napfa-student-member-offeringsText duplicate Student Resources
https://education.napfa.org/External Subdomain Text duplicate NAPFA Learning Center
/member-resources/ce-guidelinesText duplicate CE Guidelines
/member-resources/member-disco...Text duplicate Member Discount Directory
https://members.napfa.org/Reso...External Subdomain Text duplicate Resource Partner Directory
/find-an-advisor-resourcesText duplicate Find An Advisor Resources
/2021-educationText duplicate Education
https://education.napfa.org/Ca...New window External Subdomain Text duplicate NAPFA Learning Center
/community/future-conferencesText duplicate Conferences & Events
/conferences/napfa-large-firm-...Text duplicate NAPFA 2026 Large Firm Forum
/conferences/napfa-spring-2026...Text duplicate NAPFA Spring 2026 National Conference
/2026-midwest-region-bootcampText duplicate Midwest Region Bootcamp
/2026-south-region-symposiumText duplicate South Region Symposium
https://education.napfa.org/Pu...New window External Subdomain Text duplicate NAPFA Conference Recordings
/napfa-playbook-seriesText duplicate NAPFA Playbook Series
/napfa-dei-training-and-certif...Text duplicate DEI Training & Certificate Program
/educational-partnersText duplicate Educational Partners
/proposals---confText duplicate Submit a Session Proposal or Topic
/napfa-podcastText duplicate NAPFA Nation Podcast
/partner-solutionsText duplicate Partner Solutions
/member-resources/ce-guidelinesText duplicate CE Guidelines
https://www.napfa.org/communityText duplicate Community
/2025-award-recipientsText duplicate 2025 Award Recipients
http://community.napfa.org/External Subdomain Text duplicate NAPFA Engage
/napfa-diversity--inclusion-in...Text duplicate DEI Initiative
/womens-initiative-Text duplicate Women's Initiative
/napfa-women-to-know-2025Text duplicate Women to Know 2025
/napfa-mentoring-programsText duplicate Mentoring Program
/napfa-conversation-circlesText duplicate Conversation Circles
/napfa-committeesText duplicate NAPFA Committees
/napfa-regionsText duplicate NAPFA Regions
/community/local-study-groupsText duplicate Local Groups
/community/get-in-the-mixText duplicate Get in the Mix
/community/napfa-genesisText duplicate NAPFA Genesis
/napfa-pride-committeeText duplicate NAPFA Pride Group
https://www.napfa.org/careersText duplicate Career Corner
/national-partnersText duplicate National Partners
/community/industry-partners-m...Text duplicate Partner with NAPFA
/napfa-foundationText duplicate NAPFA Foundation
https://www.napfa.org/about-usText duplicate About NAPFA
https://www.napfa.org/contactText duplicate Contact Us
https://www.napfa.org/careersText duplicate Careers
/napfa-pressroomText duplicate Press
https://members.napfa.org/Secu...External Subdomain Text duplicate Log In
https://members.napfa.org/Secu...External Subdomain Text duplicate Create Account
/financial-planning/what-is-fe...Learn More About Us
https://napfa-prod.azurewebsit...External Subdomain Read more...
https://napfa-prod.azurewebsit...External Subdomain Text duplicate Read more...
https://napfa-prod.azurewebsit...External Subdomain Text duplicate Read more...
/napfa-foundationTrivial anchor text
GO
/napfa-foundationLearn more
/strategic-frameworkText duplicate Trivial anchor text
GO
/strategic-frameworkText duplicate Learn more
/conferences/napfa-spring-2026...Text duplicate Trivial anchor text
GO
/conferences/napfa-spring-2026...Check Out the Agenda
/educational-partnersText duplicate Trivial anchor text
GO
/educational-partnersAccess More Learning Today!
https://www.napfa.org/membershipText duplicate Become a Member
https://education.napfa.org/External Subdomain Text duplicate NAPFA Learning Center
/community/industry-partners-m...Trivial anchor text
Read More
https://www.brettdanko.com/pro...External Subdomain Register Today
/conferences/napfa-large-firm-...Learn More
https://education.napfa.org/External Subdomain Text duplicate NAPFA Learning Center
https://members.napfa.org/Secu...External Subdomain Text duplicate Log In
https://members.napfa.org/Secu...External Subdomain Text duplicate Create Account
/find-an-advisorText duplicate Find an Advisor
https://www.napfa.org/membershipText duplicate Become a Member
/financial-planningText duplicate Consumers
https://www.napfa.org/careersText duplicate Careers
http://community.napfa.org/New window External Subdomain Text duplicate Community
https://www.napfa.org/contactAdditional Info
https://www.facebook.com/NAPFA...New window External Subdomain No Text
http://www.twitter.com/NAPFANew window External Subdomain No Text
https://www.linkedin.com/searc...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
/privacy-policy-legal-disclaimerPrivacy Policy
/privacy-policy-legal-disclaimerLegal Disclaimer

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.napfa.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.66 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page only loads 3 CSS files. That's ok.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (39 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateFri, 23 Jan 2026 15:56:55 GMT
content-encodinggzip
set-cookie271 Characters
transfer-encodingchunked
varyAccept-Encoding
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,241 referring domains.
This page has 11,099 backlinks.
This page has backlinks from 884 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /admin

Sitemap: https://www.napfa.org/sitemap.xml

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Search preview

www.napfa.org
The National Association of Personal Financial Advisors | NAPFA
The National Association of Personal Financial Advisors is the leading association of fee-only financial advisors. Visit us today to find an advisor near you.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Financial78%Check
Financial Advisors71%Check
Fee-Only financial71%Check
personal financial70%Check
Personal Financial Advisors67%Check
Fee-Only66%Check
Fiduciary Financial65%Check
Financial Planner65%Check
National63%Check
Find62%Check
Show more keywords and terms

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