Mpi.govt.nz - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
38% 
Page structure
70% 
Link structure
100% 
Server
74% 
External factors
100% 
SEO Score
Response time
7.11 s
File size
962.30 kB
Words
203
Media files
7
Number of links
33 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Ministry for Primary Industries | NZ Government
The length of the page title is perfect. (425 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Website of the Ministry for Primary Industries and associated business units | NZ Government
The length of the meta description is perfect. (576 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mpi.govt.nz/home/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-nz
Server location: Japan
The following language is defined by HTML: en-nz
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
generatorSilverstripe CMS 5.4
descriptionWebsite of the Ministry for Primary Industries and associated business units | NZ Government
google-site-verificationAljiguV6Jl_AewNrXywefXOnxQd3zzCS-1obVn02Bzo
authorMinistry for Primary Industries
ROBOTSnoarchive
keywords2023
bodyEmpty
urlhttps://www.mpi.govt.nz/home/
published_at2013-13-28
edited_at2025-43-28
titleMinistry for Primary Industries | NZ Government
linkhttps://www.mpi.govt.nz/
viewportwidth=device-width, height=device-height, initial-scale=1.0, maximum-scale=10.0, minimum-scale=.25, user-scalable=yes
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack
langen-nz
twitter:cardsummary_large_image
twitter:site@MPI_NZ
twitter:creator@MPI_NZ
twitter:titleMinistry for Primary Industries | NZ Government
twitter:imagehttps://www.mpi.govt.nz/assets/media-releases/MPI-Fern-Green-line.png
twitter:urlhttps://www.mpi.govt.nz/home/
og:titleMinistry for Primary Industries | NZ Government
og:site_nameMinistry for Primary Industries | NZ Government
og:typearticle
og:imagehttps://www.mpi.govt.nz/assets/media-releases/MPI-Fern-Green-line.png
og:urlhttps://www.mpi.govt.nz/home/
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
There are only 203 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
24.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (962.3 kB).
A viewport "width=device-width, height=device-height, initial-scale=1.0, maximum-scale=10.0, minimum-scale=.25, user-scalable=yes" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/images/mpi-logo-black.svg?m=1753739490MPI Logo.
...sFillWyIwLjAwIiwiMC4wMCIsNDgwLDMzNl0.jpgmpi at mpi
...FillWyItMC4wNCIsIjAuMTQiLDQ4MCwzMzZd.jpgA view across a field to distant mountains near Kaihu in New Zealand
...sFillWyIwLjAwIiwiMC4wMCIsNDgwLDMzNl0.jpgsf awards
....-Fresh-sunny-with-a-warm-light-day..jpgsheep grazing on the green farm. Fresh sunny with a warm light day.
...images/NZGovt-logo-2024.png?m=1753739490NZ Government logo
...mages/icons/custom-logo.png?m=1753739490The Shielded Site Project - Women's RefugeThe Shielded Site Project - Women's Refuge

Page structure

H1 heading
(Critically important)
Ministry for Primary Industries Homepage
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Ministry for Primary Industries Homepage
H1 Ministry for Primary Industries
H2 For individuals
H2 For businesses
H3 Bring or send to NZ
H3 Take or send from NZ
H3 Outdoor activities
H3 Food safety at home
H3 Food business
H3 Export
H3 Import
H3 Biosecurity
H3 Animals
H3 Agriculture
H3 Funding and rural support
H3 Fishing and aquaculture
H3 Forestry
H3 Are you a grad?
H3 Export report
H3 AMR Award
H3 Grass-fed is best
H4 MPI business units
Baselink: https://www.mpi.govt.nz
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mpi.govt.nz/Skip to main content
/food-safety-home/food-recalls...Subdomain Latest food recalls
/export/export-requirements/om...Subdomain Search for an OMAR for your country or market
/bring-send-to-nz/bringing-and...Subdomain Check what you can and can't bring to New Zealand
/food-safety-home/food-pregnan...Subdomain See a list of safe food to eat when pregnant
/bring-send-to-nz/Subdomain Bring or send to NZ Mau mai, tuku rānei ki Aotearoa
A-TITLE Bring or send to NZ
/take-or-send-from-nz/Subdomain Take or send from NZ Kawe atu, tuku rānei i Aotearoa
A-TITLE Take or send from NZ
/outdoor-activities/Subdomain Outdoor activities Ngā ngohe o waho
A-TITLE Outdoor activities
/food-safety-home/Subdomain Food safety at home Te haumarutanga kai i te kāinga
A-TITLE Food safety at home
/food-business/Subdomain Food business Pakihi kai
A-TITLE Food business
https://www.mpi.govt.nz/export/Subdomain Export Kawe atu
A-TITLE Export
https://www.mpi.govt.nz/import/Subdomain Import Kawe mai
A-TITLE Import
/biosecurity/Subdomain Biosecurity Haumaru koiora
A-TITLE Biosecurity
https://www.mpi.govt.nz/animals/Subdomain Animals Kararehe
A-TITLE Animals
/agriculture/Subdomain Agriculture Ahuwhenua
A-TITLE Agriculture
/funding-rural-support/Subdomain Funding and rural support Tuku pūtea me te tautoko ā-taiwhenua
A-TITLE Funding and rural support
/fishing-aquaculture/Subdomain Fishing and aquaculture Te hao ika me te ahumoana
A-TITLE Fishing and aquaculture
https://www.mpi.govt.nz/forestry/Subdomain Forestry Ngāherehere
A-TITLE Forestry
/about-mpi/careers/working-mpi...Subdomain Are you a grad? Join MPI’s Graduate Development Programme. Applications close on 5 August.
IMG-ALT mpi at mpi
A-TITLE Career opportunities for graduates, interns, and young people
/resources-and-forms/economic-...Subdomain Export report Read our latest report about primary industry exports.
IMG-ALT A view across a field to distant mountains near Kaihu in New Zealand
A-TITLE Situation and Outlook for Primary Industries
/about-mpi/our-work-at-mpi/mpi...Subdomain AMR Award We’re looking for AMR champions helping to fight antimicrobial resistance.
IMG-ALT sf awards
A-TITLE The AMR (antimicrobial resistance) Award
/agriculture/new-zealand-grass...Subdomain Grass-fed is best The NZ Grass-Fed Administrative Standard will help us market our farm products globally.
IMG-ALT sheep grazing on the green farm. Fresh sunny with a warm light day.
A-TITLE New Zealand grass-fed administrative standards
http://www.govt.nz/New window External IMG-ALT NZ Government logo
A-TITLE newzealand.govt.nz - connecting you to New Zealand central & local government services
https://www.mpi.govt.nz/feedback/Subdomain Feedback
/contact-us/Subdomain CONTACT US
https://www.mpi.govt.nz/A-TITLE Back to main content
/news/subscribe-to-mpi/Nofollow Subdomain Subscribe to MPI
https://www.mpi.govt.nz/science/Nofollow Subdomain Science
https://www.mpi.govt.nz/legal/Nofollow Subdomain Legal
/resources-and-forms/Nofollow Subdomain Resources and forms
/about-this-site/mpi-website-d...Nofollow Subdomain MPI website disclaimer
/about-this-site/sitemap/Nofollow Subdomain Sitemap
/about-this-site/mpi-copyright/Nofollow Subdomain Copyright
/about-this-site/privacy-and-s...Nofollow Subdomain Privacy and security
https://www.facebook.com/MPIgo...New window External Subdomain A-TITLE MPI Facebook page.
https://twitter.com/MPI_NZNew window External A-TITLE MPI Twitter page.
https://www.youtube.com/minpri...New window External Subdomain A-TITLE MPI YouTube page.
http://www.linkedin.com/compan...New window External Subdomain A-TITLE MPI LinkedIn page.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mpi.govt.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (7.11 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (962 kB).

HTTP Response Header

NameValue
servernginx
dateMon, 28 Jul 2025 21:55:46 GMT
content-typetext/html; charset=utf-8
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
strict-transport-securitymax-age=63072000; includeSubDomains; preload
x-xss-protection1; mode=block
varyX-Forwarded-Protocol,Accept-Encoding
cache-controlno-cache, must-revalidate
etag"ef3bf21085ff9da8131462c8298b3db5-gzip"
content-encodinggzip
set-cookie161 Characters
x-cdnImperva
x-iinfo4-63743298-63743300 NNNN CT(294 300 0) RT(1753739742632 7) q(0 0 6 0) r(9 44) U4
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 593 referring domains.
This page has 118,361 backlinks.
This page has backlinks from 473 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Sitemap: https://www.mpi.govt.nz/sitemap.xml
Crawl-delay: 10
Disallow: /*/allchanges
Disallow: /*/changes
Disallow: /mpisearch
Disallow: /preview/*
Disallow: /*/DocumentRequestForm
Disallow: /*/DocumentsFilter
Disallow: /*/Form
Disallow: /*/SimpleSearchForm
Disallow: /*/PageSearchForm
Disallow: /*/docset/*/filter*
Disallow: /*Keywords=*
Disallow: /*start=*

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Search preview

www.mpi.govt.nz
Ministry for Primary Industries | NZ Government
Website of the Ministry for Primary Industries and associated business units | NZ Government

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Primary77%Check
Ministry77%Check
Industries77%Check
Primary Industries77%Check
or send60%Check
MPI54%Check
business54%Check
NZ Government54%Check
business units54%Check
units50%Check
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