Moorfields.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
100% 
Page structure
79% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.35 s
File size
205.50 kB
Words
1224
Media files
21
Number of links
228 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Moorfields Eye Hospital (NHS) - Moorfields Eye Hospital
There are word repetitions in the page title.
The length of the page title is perfect. (502 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionEmpty
authorEmpty
langen
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1224 words. That's ok.
27.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.63 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...g?width=360&height=125&v=1dbba995de457d0Couple practicing yoga in the garden
...g?width=360&height=200&v=1daa133c1310430Moorfields eye hospital
/mediaLocal/euapmdpq/clipboard-01.svgClipboard
/mediaLocal/lc0j1v3u/group-of-doctors.svgGroup Of Doctors
/mediaLocal/kqvbquuw/hospital.svgHospital
...8&width=360&height=200&v=1da6f0f2ed19290Staff member using a slit lamp
...g?width=360&height=200&v=1dbb91796907ec0Two men at the charity hub in City Road
...g?width=360&height=200&v=1da65efb73df110Friends of Moorfields team
...g?width=360&height=200&v=1daa1317e744730Patient information leaflets
...g?width=360&height=200&v=1da65efb72c3dd0Referrals HP
...3&width=360&height=200&v=1da6f0eefb40a70Office member of staff on the phone
...g?width=360&height=200&v=1daa1324d4b53f0The eye shaped clock at City Road
...g?width=360&height=200&v=1dbb8fa5f218a50Moorfields UAE hospital
...3&width=360&height=200&v=1da7b7f3c4886a0New Cavendish Street window and waiting room
...g?width=360&height=200&v=1dab818941745d0Oriel Exterior View
/mediaLocal/5jcjpuce/nurse.svgNurse
/mediaLocal/4zeb0e2b/graph.svgGraph
/mediaLocal/lc0j1v3u/group-of-doctors.svgGroup Of Doctors
...4&width=360&height=200&v=1da65efb5712050Research
...3&width=360&height=200&v=1da6f0e02f33710Staff member with medical equipment
...g?width=360&height=200&v=1daa131c698e7f0website

Page structure

H1 heading
(Critically important)
Cataract surgery at Moorfields
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Cataract surgery at Moorfields
H2 People’s sight matters.
H2 For patients
H2 Eye conditions
H2 Moorfields charities
H2 Your support network
H2 About us
H2 A world-leader in eye care
H2 For Health Professionals
H2 More from Moorfields
H2 Welcome to the new look Moorfields Eye Hospital website
H2 Footer navigation
H3 Search
H3 Plan your visit
H3 Our consultants
H3 Our locations
H3 Moorfields Eye Charity
H3 Friends of Moorfields
H3 Eye clinic liaison officers (ECLOs)
H3 Counsellors
H3 Patient advice and liaison service (PALS)
H3 Moorfields UAE
H3 Moorfields Private
H3 Oriel - creating the centre for advancing eye health
H3 Single Point of Access
H3 Education and training
H3 Our consultants Duplicate text
H3 Research
H3 Careers
H3 Additional Info
H3 Resources
H3 Contact us
H3 More Moorfields
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://moorfields.nhs.uk/Anchor Skip to main content
https://moorfields.nhs.uk/Moorfields Eye Hospital
https://moorfields.nhs.uk/privateGo to Moorfields Private care
/for-patientsFor patients
/for-patients/virtual-consulta...Virtual consultation
/for-patients/plan-your-visitPlan your visit
/for-patients/plan-your-visit/...Cancel / change your appointment
/for-patients/our-locationsOur locations
/for-patients/consultantsConsultants
/for-patients/cataract-londonCataract at Moorfields
/for-patients/children-and-you...Children and young people
/for-patients/eye-pathology-de...Eye pathology department
/for-patients/electrophysiolog...Electrophysiology department
/for-patients/ocular-oncology-...Ocular oncology department
/for-patients/optometryOptometry
/for-patients/orthoptic-depart...Orthoptic department
/for-patients/radiologyRadiology department
/for-patients/artificial-eye-c...Artificial eye creation and fitting
/for-patients/easy-read-patien...Easy read patient information
/for-patients/eye-bankEye organ donor
/for-patients/refractive-surgeryRefractive - laser eye - surgery
/for-patients/visual-aidsVisual aids
/for-patients/information-hubInformation hub
/for-patients/patient-support-...Patient support network
/for-patients/patient-support-...ECLOs
/for-patients/patient-support-...Patient advice and liaison service (PALS)
/for-patients/pharmacyPharmacy
/for-patients/supported-livingSupported living
/eye-conditionsEye conditions
/researchResearch
/research/about-our-researchAbout our research
/research/academic-health-scie...Academic Health Science Centre
/research/research-opportuniti...Research Opportunities at Moorfields (ROAM)
/research/research-privacy-policyResearch privacy policy
/research/nihr-moorfields-biom...NIHR Moorfields Biomedical Research Centre
/research/nihr-moorfields-clin...NIHR Moorfields Clinical Research Facility (CRF)
/research/insightINSIGHT Hub Programme
/research/google-deepmindGoogle DeepMind
/research/orielOriel
/research/reading-centreReading Centre
/for-health-professionalsFor health professionals
/for-health-professionals/for-...For primary care providers
/for-health-professionals/refe...Referring
/for-health-professionals/refe...When to refer
/for-health-professionals/refe...NHS e-Referral Service (ERS)
/for-health-professionals/refe...Single Point of Access
/for-health-professionals/urge...Urgent care clinic
/for-health-professionals/ocul...Ocular Oncology
/for-health-professionals/chil...Children's eye conditions management
/for-health-professionals/comm...Common eye condition management
/for-health-professionals/prim...Primary care provider education
/for-health-professionals/prof...Professional development
/for-health-professionals/moor...Moorfields Docman
/for-health-professionals/prim...Primary care provider news
/for-health-professionals/palsPALS
/for-health-professionals/our-...Our services
/for-health-professionals/netw...Networked sites
/for-health-professionals/loca...Locations
/for-health-professionals/cons...Text duplicate Consultants
/for-health-professionals/cont...Contact us
/for-health-professionals/leaf...Leaflet library
/about-usAbout us
/about-us/who-we-areWho we are
/about-us/who-we-are/our-motiv...Our motivation, purpose and values
/about-us/who-we-are/our-historyOur history
/about-us/who-we-are/our-strategyOur strategy
/about-us/who-we-are/what-we-doWhat we do
/about-us/our-organisationOur organisation
/about-us/our-organisation/org...Organisational structure
/about-us/our-organisation/tru...Trust Board
/about-us/our-organisation/cor...Corporate directorates
/about-us/our-organisation/mem...Membership council
/about-us/our-organisation/com...Commercial divisions
/about-us/join-our-teamJoin our team
/about-us/join-our-team/benefitsBenefits
/about-us/join-our-team/career...Career development opportunities
/about-us/join-our-team/appren...Apprenticeships at Moorfields
/about-us/join-our-team/vacanciesVacancies
/about-us/join-our-team/moorfi...Moorfields' Stars
/about-us/our-support-networkOur support network
/about-us/news-and-blogsNews and blogs
/about-us/resourcesResources
/about-us/moorfields-eye-charityMoorfields Eye Charity - Donate
/contact-usText duplicate Contact us
https://moorfields.nhs.uk/aeA&E
/for-patientsText duplicate For patients
/for-patients/virtual-consulta...Text duplicate Virtual consultation
/for-patients/plan-your-visitText duplicate Plan your visit
/for-patients/plan-your-visit/...Text duplicate Cancel / change your appointment
/for-patients/children-and-you...Text duplicate Children and young people
/for-patients/our-locationsText duplicate Our locations
/for-patients/consultantsText duplicate Consultants
/for-patients/artificial-eye-c...Text duplicate Artificial eye creation and fitting
/for-patients/easy-read-patien...Text duplicate Easy read patient information
/for-patients/eye-bankText duplicate Eye organ donor
/for-patients/eye-pathology-de...Text duplicate Eye pathology department
/for-patients/electrophysiolog...Text duplicate Electrophysiology department
/for-patients/ocular-oncology-...Text duplicate Ocular oncology department
/for-patients/optometryText duplicate Optometry
/for-patients/orthoptic-depart...Text duplicate Orthoptic department
/for-patients/patient-support-...Text duplicate Patient support network
/for-patients/patient-support-...Text duplicate ECLOs
/for-patients/patient-support-...Text duplicate Patient advice and liaison service (PALS)
/for-patients/pharmacyText duplicate Pharmacy
/for-patients/radiologyText duplicate Radiology department
/for-patients/refractive-surgeryText duplicate Refractive - laser eye - surgery
/for-patients/supported-livingText duplicate Supported living
/for-patients/visual-aidsText duplicate Visual aids
/for-patients/information-hubText duplicate Information hub
/for-patients/cataract-londonText duplicate Cataract at Moorfields
/eye-conditionsText duplicate Eye conditions
/researchText duplicate Research
/research/about-our-researchText duplicate About our research
/research/academic-health-scie...Text duplicate Academic Health Science Centre
/research/research-opportuniti...Text duplicate Research Opportunities at Moorfields (ROAM)
/research/nihr-moorfields-biom...Text duplicate NIHR Moorfields Biomedical Research Centre
/research/nihr-moorfields-clin...Text duplicate NIHR Moorfields Clinical Research Facility (CRF)
/research/insightText duplicate INSIGHT Hub Programme
/research/google-deepmindText duplicate Google DeepMind
/research/orielText duplicate Oriel
/research/reading-centreText duplicate Reading Centre
/research/research-privacy-policyText duplicate Research privacy policy
/for-health-professionalsText duplicate For health professionals
/for-health-professionals/for-...Text duplicate For primary care providers
/for-health-professionals/refe...Text duplicate Referring
/for-health-professionals/refe...Text duplicate When to refer
/for-health-professionals/refe...Text duplicate NHS e-Referral Service (ERS)
/for-health-professionals/refe...Text duplicate Single Point of Access
/for-health-professionals/ocul...Text duplicate Ocular Oncology
/for-health-professionals/chil...Text duplicate Children's eye conditions management
/for-health-professionals/comm...Text duplicate Common eye condition management
/for-health-professionals/prim...Text duplicate Primary care provider education
/for-health-professionals/palsText duplicate PALS
/for-health-professionals/prof...Text duplicate Professional development
/for-health-professionals/moor...Text duplicate Moorfields Docman
/for-health-professionals/our-...Text duplicate Our services
/for-health-professionals/netw...Text duplicate Networked sites
/for-health-professionals/loca...Text duplicate Locations
/for-health-professionals/cons...Text duplicate Consultants
/for-health-professionals/cont...Text duplicate Contact us
/for-health-professionals/urge...Text duplicate Urgent care clinic
/for-health-professionals/prim...Text duplicate Primary care provider news
/for-health-professionals/leaf...Text duplicate Leaflet library
/about-usText duplicate About us
/about-us/who-we-areText duplicate Who we are
/about-us/who-we-are/our-motiv...Text duplicate Our motivation, purpose and values
/about-us/who-we-are/our-historyText duplicate Our history
/about-us/who-we-are/our-strategyText duplicate Our strategy
/about-us/who-we-are/what-we-doText duplicate What we do
/about-us/our-organisationText duplicate Our organisation
/about-us/our-organisation/org...Text duplicate Organisational structure
/about-us/our-organisation/tru...Text duplicate Trust Board
/about-us/our-organisation/cor...Text duplicate Corporate directorates
/about-us/our-organisation/mem...Text duplicate Membership council
/about-us/our-organisation/com...Text duplicate Commercial divisions
/about-us/join-our-teamText duplicate Join our team
/about-us/join-our-team/benefitsText duplicate Benefits
/about-us/join-our-team/career...Text duplicate Career development opportunities
/about-us/join-our-team/appren...Text duplicate Apprenticeships at Moorfields
/about-us/join-our-team/vacanciesText duplicate Vacancies
/about-us/join-our-team/moorfi...Text duplicate Moorfields' Stars
/about-us/our-support-networkText duplicate Our support network
/about-us/news-and-blogsText duplicate News and blogs
/about-us/resourcesText duplicate Resources
/about-us/moorfields-eye-charityText duplicate Moorfields Eye Charity - Donate
/contact-usText duplicate Contact us
https://moorfields.nhs.uk/aeText duplicate A&E
https://moorfields.nhs.uk/privateText duplicate Go to Moorfields Private care
/for-patients/cataract-londonClick to learn about cataract surgery >>
/about-us/who-we-are/our-motiv...Text duplicate Our motivation, purpose and values
/for-patients/plan-your-visitText duplicate Plan your visit
/for-patients/plan-your-visitText duplicate Plan your visit
/consultantsOur consultants
/consultantsText duplicate Consultants
/locationsText duplicate Our locations
/locationsText duplicate Locations
/eye-conditionsEye Conditions
https://moorfieldseyecharity.o...External Moorfields Eye Charity
https://moorfieldseyecharity.o...New window External Text duplicate Moorfields Eye Charity
A-TITLE Moorfields Eye Charity
https://moorfieldseyecharity.o...New window External Donate
https://friendsofmoorfields.or...External Friends of Moorfields
https://friendsofmoorfields.or...New window External Learn about Friends
/about-us/our-support-network/...Eye clinic liaison officers (ECLOs)
/about-us/our-support-network/...Text duplicate ECLOs
/about-us/our-support-network/...Counsellors
/about-us/our-support-network/...Text duplicate Counsellors
/about-us/our-support-network/...Text duplicate Patient advice and liaison service (PALS)
/about-us/our-support-network/...Text duplicate PALS
/about-usText duplicate About us
/private/about-moorfields-priv...Moorfields UAE
/private/about-moorfields-priv...Text duplicate Moorfields UAE
https://moorfields.nhs.uk/privateMoorfields Private
https://moorfields.nhs.uk/privatePrivate treatment at Moorfields
https://oriel-london.org.uk/External Oriel - creating the centre for advancing eye health
https://oriel-london.org.uk/External Find out more about Oriel
/for-health-professionals/refe...Text duplicate Single Point of Access
/for-health-professionals/refe...Text duplicate Single Point of Access
/for-health-professionals/prim...Education and training
/for-health-professionals/prim...Education
/consultantsText duplicate Our consultants
/consultantsText duplicate Consultants
/researchText duplicate Research
/researchText duplicate Research
/about-us/join-our-teamCareers
/about-us/join-our-teamText duplicate Join our team
/alert-landing-page/a-fresh-ne...A fresh, new experience
/about-us/news-and-blogsText duplicate News and blogs
/about-us/resources/cookies-po...Cookies policy
/about-us/resources/website-ac...Accessibility statement
/about-us/resources/privacy-po...Privacy notice
/about-us/resources/modern-sla...Modern slavery
/about-us/resources/covid-19Covid-19
/about-us/resources/freedom-of...Freedom of information
/about-us/resources/privacy-di...Privacy & dignity
/about-us/resources/safeguardingSafeguarding
/about-us/resources/anti-bribe...Anti-bribery and corruption
/about-us/resources/glossaryGlossary
/about-us/our-organisation/cor...Corporate Publications
/about-us/resources/cqcCQC
/about-us/our-organisation/tru...Text duplicate Trust Board
/about-us/our-organisation/cor...Annual report and accounts
/about-us/resources/latest-ave...Latest average waiting times
/about-us/resources/privacy-no...Privacy notice for NHS patients
/about-us/resources/accessing-...Accessing your health records
/about-us/resources/infection-...Infection control
/about-us/resources/terms-and-...Terms and conditions
https://moorfields.nhs.uk/privatePrivate care
/locationsText duplicate Locations
/about-us/our-support-network/...Text duplicate PALS
/about-us/news-and-blogsText duplicate News and blogs
/for-health-professionals/cont...Text duplicate For primary care providers
/for-patients/plan-your-visit/...Overseas patients
https://oriel-london.org.uk/External Text duplicate Oriel
https://moorfieldseyecharity.o...External Text duplicate Moorfields Eye Charity
https://friendsofmoorfields.or...External Text duplicate Friends of Moorfields
https://moorfields.ae/External Text duplicate Moorfields UAE
/for-patients/children-and-you...Text duplicate Children and young people
/researchText duplicate Research
https://checkout.moorfields.nh...External Subdomain Text duplicate Education
https://x.com/Moorfields?s=20External Twitter
https://www.youtube.com/@moorf...External Subdomain YouTube
https://www.facebook.com/Moorf...External Subdomain Facebook
https://www.instagram.com/moor...External Subdomain Instagram
https://moorfields.nhs.uk/General enquiries 020 7253 2411

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://moorfields.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.35 seconds.
The file size of the HTML document is fine (206 kB).

HTTP Response Header

NameValue
dateFri, 09 May 2025 16:44:35 GMT
content-typetext/html; charset=utf-8
cf-ray93d2a992af6dbb7e-CDG
cf-cache-statusDYNAMIC
content-encodinggzip
strict-transport-securitymax-age=31536000
varyAccept-Encoding
content-security-policyframe-ancestors 'self'
permissions-policygeolocation=(),midi=(),sync-xhr=(),microphone=(),camera=(),magnetometer=(),gyroscope=(),fullscreen=(self),payment=()
referrer-policysame-origin
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
servercloudflare
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 118 referring domains.
This page has 223 backlinks.
This page has backlinks from 95 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /grsjhnjPREVIEW.PAGESgnsjk/*
Sitemap: https://stage-moorfields-eh.uksouth01.umbraco.io/sitemap.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Moorfields81%Check
Moorfields Eye68%Check
Moorfields Eye Hospital65%Check
Moorfields Eye Hospital NHS65%Check
Moorfields Private61%Check
Moorfields Eye Charity61%Check
NIHR Moorfields59%Check
NHS58%Check
Eye56%Check
Eye Hospital56%Check
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