Moore.org - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
80% 
Page quality
54% 
Page structure
58% 
Link structure
25% 
Server
40% 
External factors
100% 
SEO Score
Response time
2.67 s
File size
58.50 kB
Words
456
Media files
54
Number of links
91 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Gordon and Betty Moore Foundation
The length of the page title is perfect. (397 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.moore.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
GeneratorSitefinity 13.0.7321.0 PU
langen
twitter:imagehttps://www.moore.org/images/default-source/initiatives/gc-1920x715.png?sfvrsn=716b630c_6
og:imagehttps://www.moore.org/images/default-source/initiatives/gc-1920x715.png?sfvrsn=716b630c_6
charsetutf-8

Automatically check moore.org including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 456 words on this page. Good pages should have about 800 words of useful content.
20.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width,initial-scale=1.0,maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
37 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/content/svg/12x10_ffffff_Arrow_R.svgNo alt attribute provided
/content/images/close-desktop.pngNo alt attribute provided
...ce/default-album/hvf-and-gem_may2015.jpgNo alt attribute provided
/content/svg/12x10_ffffff_Arrow_R.svgNo alt attribute provided
/content/images/close-desktop.pngNo alt attribute provided
...rans_environ-light.svg?sfvrsn=e780620c_0Environmental Conservation
...environment-topnav.jpg?sfvrsn=da62620c_2Environmental Conservation
/content/images/selected-arrow-teal.pngNo alt attribute provided
...rans_science-light.svg?sfvrsn=aa80620c_0Science
...les/science-topnav.jpg?sfvrsn=dd62620c_2Science
/content/images/selected-arrow-teal.pngNo alt attribute provided
...75trans_sfba-light.svg?sfvrsn=3380620c_0San Francisco Bay Area
...nu-tiles/sf-topnav.jpg?sfvrsn=dc62620c_2San Francisco Bay Area
/content/images/selected-arrow-teal.pngNo alt attribute provided
/content/svg/41x41_46949f_Arrow_Submit.svgNo alt attribute provided
/content/images/logo-white.pngNo alt attribute provided
/content/images/logo-light.pngNo alt attribute provided
/content/images/selected-arrow-yellow.pngNo alt attribute provided
/content/images/selected-arrow.pngNo alt attribute provided
/content/images/selected-arrow.pngNo alt attribute provided
/content/images/selected-arrow.pngNo alt attribute provided
/content/images/logo-light.pngNo alt attribute provided
/content/images/logo-light.pngNo alt attribute provided
/content/images/close-mobile.pngNo alt attribute provided
/content/images/mobile-menu-back.pngNo alt attribute provided
/content/svg/12x10_ffffff_Arrow_R.svgNo alt attribute provided
...rans_environ-light.svg?sfvrsn=e780620c_0Environmental Conservation
...environment-topnav.jpg?sfvrsn=da62620c_2Environmental Conservation
...rans_science-light.svg?sfvrsn=aa80620c_0Science
...les/science-topnav.jpg?sfvrsn=dd62620c_2Science
...75trans_sfba-light.svg?sfvrsn=3380620c_0San Francisco Bay Area
...nu-tiles/sf-topnav.jpg?sfvrsn=dc62620c_2San Francisco Bay Area
...rans_environ-light.svg?sfvrsn=e780620c_0Environmental Conservation
...rans_science-light.svg?sfvrsn=aa80620c_0Science
...75trans_sfba-light.svg?sfvrsn=3380620c_0San Francisco Bay Area
/content/images/mobile-menu-back.pngNo alt attribute provided
/content/svg/12x10_ffffff_Arrow_R.svgNo alt attribute provided
/content/svg/12x10_afb7bc_Arrow_R.svgNo alt attribute provided
/content/svg/12x10_ffffff_Arrow_R.svgNo alt attribute provided
/content/svg/12x10_ffffff_Arrow_R.svgNo alt attribute provided
/content/svg/12x10_ffffff_Arrow_R.svgNo alt attribute provided
/content/svg/12x10_ffffff_Arrow_R.svgNo alt attribute provided
/content/svg/12x10_afb7bc_Arrow_R.svgNo alt attribute provided
...ent/svg/41x35_46949f_75Trans_Environ.svgNo alt attribute provided
...ent/svg/38x46_46949f_75Trans_Science.svgNo alt attribute provided
/content/svg/56x57_46949f_75Trans_SFBA.svgNo alt attribute provided
/content/images/loading.gifNo alt attribute provided
/content/svg/12x10_c8502a_Arrow_R.svgNo alt attribute provided
/content/images/modal-close.pngNo alt attribute provided
/content/svg/12x10_ffffff_Arrow_R.svgNo alt attribute provided
/content/images/modal-close.pngNo alt attribute provided
/content/svg/12x10_ffffff_Arrow_R.svgNo alt attribute provided
...o_color_400-footer.png?sfvrsn=4022630c_0Moore Foundation 25th anniversary logo color footerMoore Foundation_25th_logo_color_400 footer

Page structure

H1 heading
(Critically important)
Moore Foundation launches new initiative to accelerate green chemistry
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Moore Foundation launches new initiative to accelerate green chemistry
H1 Conservation and Markets Initiative: A new decade
H1 Moore Foundation launches new marine conservation initiative focused on the Arctic Ocean
H1 Entangling the future: The next chapter in the quantum story
H2 Our mission
H2 Recent News
H2 Newsletter
H3 Environmental Conservation
H3 Science
H3 San Francisco Bay Area
H3 Environmental Conservation Duplicate text
H3 Science Duplicate text
H3 San Francisco Bay Area Duplicate text
H3 Environmental Conservation Environmental Conservation
H3 Science Science
H3 San Francisco Bay Area San Francisco Bay Area
H3 Sign up to stay informed
H3 Thank you for signing up.
H3 Grantee Portal Login
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.moore.org/aboutAbout
/about/our-foundersOur Founders
/about/our-grantmakingOur Grantmaking
/about/our-financesOur Finances
/about/our-operationsOur Operations
/about/working-at-mooreWorking at Moore
/about/contact-usContact Us
/about/founders-intentFounders' Intent
/about/guiding-principlesGuiding Principles
/about/our-approachOur Approach
/about/diversity-equity-and-in...Principles of DEI
https://www.moore.org/peopleStaff and Trustees
/about/careersCareers
https://www.moore.org/programsPrograms
/programs/environmental-conser...Environmental Conservation
IMG-ALT Environmental Conservation
/programs/scienceScience
IMG-ALT Science
/programs/san-francisco-bay-areaSan Francisco Bay Area
IMG-ALT San Francisco Bay Area
/initiative-strategy-detail?in...Andes-Amazon Initiative
/initiative-strategy-detail?in...Arctic Ocean Initiative
/initiative-strategy-detail?in...Conservation and Markets Initiative
/initiative-strategy-detail?in...Wildfire Resilience Initiative
/initiative-strategy-detail?in...Curiosity-Driven Science Initiative
/initiative-strategy-detail?in...Emergent Phenomena in Quantum Systems Initiative
/initiative-strategy-detail?in...Experimental Physics Investigators Initiative
/initiative-strategy-detail?in...Green Chemistry Initiative
/initiative-strategy-detail?in...Moore Inventor Fellows
/initiative-strategy-detail?in...Symbiosis in Aquatic Systems Initiative
/initiative-strategy-detail?in...Thirty Meter Telescope
/initiative-strategy-detail?in...Conservation
/initiative-strategy-detail?in...Informal Science
https://www.moore.org/grantsGrants
https://www.moore.org/granteesGrantees
https://grantees.moore.org/ind...New window External Subdomain Grantee Portal
/grants/grantee-resourcesGrantee Resources
https://www.moore.org/past-workNew window Past Work
https://www.moore.org/homeNo Text
https://www.moore.org/homeNo Text
https://www.moore.org/programsText duplicate Programs
https://www.moore.org/learningLearning
https://www.moore.org/aboutText duplicate About
https://www.moore.org/newsNews
https://www.moore.org/No Text
https://www.moore.org/No Text
https://www.moore.org/Anchor Text duplicate Programs
https://www.moore.org/programsProgram Overview
/programs/environmental-conser...Text duplicate Environmental Conservation
IMG-ALT Environmental Conservation
/programs/scienceText duplicate Science
IMG-ALT Science
/programs/san-francisco-bay-areaText duplicate San Francisco Bay Area
IMG-ALT San Francisco Bay Area
https://www.moore.org/grantsText duplicate Grants
https://www.moore.org/granteesText duplicate Grantees
https://grantees.moore.org/ind...External Subdomain Text duplicate Grantee Portal
/grants/grantee-resourcesText duplicate Grantee Resources
https://www.moore.org/past-workText duplicate Past Work
/initiative-strategy-detail?in...Text duplicate Andes-Amazon Initiative
/initiative-strategy-detail?in...Text duplicate Arctic Ocean Initiative
/initiative-strategy-detail?in...Text duplicate Conservation and Markets Initiative
/initiative-strategy-detail?in...Text duplicate Wildfire Resilience Initiative
/initiative-strategy-detail?in...Text duplicate Curiosity-Driven Science Initiative
/initiative-strategy-detail?in...Text duplicate Emergent Phenomena in Quantum Systems Initiative
/initiative-strategy-detail?in...Text duplicate Experimental Physics Investigators Initiative
/initiative-strategy-detail?in...Text duplicate Green Chemistry Initiative
/initiative-strategy-detail?in...Text duplicate Moore Inventor Fellows
/initiative-strategy-detail?in...Text duplicate Symbiosis in Aquatic Systems Initiative
/initiative-strategy-detail?in...Text duplicate Thirty Meter Telescope
/initiative-strategy-detail?in...Text duplicate Conservation
/initiative-strategy-detail?in...Text duplicate Informal Science
https://www.moore.org/learningText duplicate Learning
https://www.moore.org/Anchor Text duplicate About
https://www.moore.org/aboutFoundation Overview
/about/our-foundersText duplicate Our Founders
/about/our-grantmakingText duplicate Our Grantmaking
/about/our-financesText duplicate Our Finances
/about/our-operationsText duplicate Our Operations
/about/working-at-mooreText duplicate Working at Moore
/about/contact-usText duplicate Contact Us
/about/founders-intentText duplicate Founders' Intent
/about/guiding-principlesText duplicate Guiding Principles
/about/our-approachText duplicate Our Approach
/about/diversity-equity-and-in...Text duplicate Principles of DEI
https://www.moore.org/peopleText duplicate Staff and Trustees
/about/careersText duplicate Careers
https://www.moore.org/newsText duplicate News
/article-detail?newsUrlName=mo...Subdomain Learn More
/article-detail?newsUrlName=co...Subdomain Text duplicate Learn More
/article-detail?newsUrlName=mo...Text duplicate Learn More
/article-detail?newsUrlName=en...Subdomain Text duplicate Learn More
/about/guiding-principlesText duplicate Learn More
/programs/environmental-conser...Environmental CONSERVATION
/programs/scienceSCIENCE
/programs/san-francisco-bay-areaTHE BAY AREA
/terms-of-useTerms of Use
/privacy-policyPrivacy Policy
/creative-commonsCreative Commons
https://grantees.moore.org/ind...External Subdomain Grantee Portal Login
https://twitter.com/MooreFoundExternal No Text
https://www.facebook.com/Gordo...External Subdomain No Text
https://www.instagram.com/moor...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.moore.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is very slow (2.67 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (59 kB).

HTTP Response Header

NameValue
cache-controlno-cache
pragmano-cache
content-typetext/html; charset=utf-8
expires-1
serverMicrosoft-IIS/10.0
x-aspnet-version4.0.30319
x-powered-byASP.NET
strict-transport-securitymax-age=31536000
dateSat, 09 Aug 2025 02:30:37 GMT
content-length59882
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,389 referring domains.
This page has 12,541 backlinks.
This page has backlinks from 1,021 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Moore83%Check
Moore Foundation77%Check
Foundation70%Check
Betty Moore Foundation69%Check
Betty Moore66%Check
Moore Foundation launches new64%Check
Initiative54%Check
new54%Check
launches54%Check
Green50%Check
Show more keywords and terms

Automatically check moore.org including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions