Migrationobservatory.ox.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
88% 
Page structure
71% 
Link structure
88% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
32.80 kB
Words
660
Media files
12
Number of links
27 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Migration Observatory - The Migration Observatory
There are word repetitions in the page title.
The length of the page title is perfect. (525 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://migrationobservatory.ox.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationhZPu3EBtG4H0TOpPF6WYCJKVVPnZPs7PxCAJbYmPLwI
viewportwidth=device-width, initial-scale=1, user-scalable=no
robotsmax-image-preview:large, max-snippet:-1, max-image-preview:large, max-video-preview:-1
langen
twitter:cardsummary
twitter:titleHome - Migration Observatory
twitter:site@MigObs
twitter:creator@MigObs
og:localeen_GB
og:typewebsite
og:titleHome - Migration Observatory
og:urlhttps://migrationobservatory.ox.ac.uk/
og:site_nameMigration Observatory
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 660 words. That's ok.
28.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/lib/img/logo-migobs-bg.svgThe Migration Observatory
...migration-Enforcement-van-1279x719-1.pngNo alt attribute provided
...ds/2016/04/iStock_000001604799_Large.jpgNo alt attribute provided
...ploads/2016/04/abstract-light-migobs.jpgNo alt attribute provided
...tent/uploads/2024/09/Untitled-design.pngNo alt attribute provided
...016/04/abstract-light-migobs-480x270.jpgabstract lights
...K-Visas-Immigration-document-480x270.pngNo alt attribute provided
/lib/img/logo-unversity-oxford-wo.svgUniversity of Oxford logo
/lib/img/logo-compas-wo.svgCOMPAS logo
/lib/img/logo-esmee-fairbairn-wo.svgEsmee Fairbairn logo
/lib/img/logo-bct-whiteout.svgBarrow Cadbury Trust logo
/lib/img/logo-phf-wo.svgPaul Hamlyn Foundation logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Latest
H2 Net migration to the UK
H2 Changes to settlement: what do they mean?
H2 Commentary & Press
H3 What is the Youth Mobility Scheme and how does it work?
H3 Asylum accommodation in the UK
H3 The UK’s asylum backlog
H3 Labour’s pledges on migration: the data
H3 Commentary
H3 Press Releases
H4 Changes to settlement: what do they mean? Duplicate text
H4 What is the Youth Mobility Scheme and how does it work? Duplicate text
H4 Net migration roller-coaster ride sees record fall from record peak
H4 Labour signals more restrictive approach to work visas, family and settlement
H4 Necessary Cookies
H4 Analytical Cookies
H5 General Enquiries
H5 Press Enquiries
Some anchor texts are used more than once.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
/IMG-ALT The Migration Observatory
/about/Learn more about us
/about/donateNew window Donate
/search/Search
https://twitter.com/migobsNew window External Twitter
https://www.facebook.com/migra...New window External Subdomain Facebook
https://vimeo.com/channels/migobsNew window External Vimeo
/resources/Subdomain Publications
/projects/Subdomain Projects
/press/Subdomain Press & Commentary
/about/Subdomain About
/search/Text duplicate Search
/resources/briefings/unauthori...Subdomain Trivial anchor text
Read More
/resources/briefings/migrants-...Subdomain Text duplicate Trivial anchor text
Read More
/resources/briefings/long-term...Subdomain Text duplicate Trivial anchor text
Read More
/resources/commentaries/labour...Subdomain Text duplicate Trivial anchor text
Read More
/resources/briefings/long-term...Subdomain Net migration to the UK
/resources/commentaries/change...Subdomain Changes to settlement: what do they mean?
/resources/commentaries/what-i...Subdomain What is the Youth Mobility Scheme and how does it work?
/resources/briefings/asylum-ac...Subdomain Asylum accommodation in the UK
/resources/briefings/the-uks-a...Subdomain The UK’s asylum backlog
/resources/commentaries/labour...Subdomain Labour’s pledges on migration: the data
/resources/commentaries/change...Subdomain Text duplicate Changes to settlement: what do they mean?
/resources/commentaries/what-i...Subdomain Text duplicate What is the Youth Mobility Scheme and how does it work?
/press/net-migration-roller-co...Subdomain Net migration roller-coaster ride sees record fall from record peak
/press/labour-signals-more-res...Subdomain Labour signals more restrictive approach to work visas, family and settlement
/newsletter-signup/Newsletter sign up
https://twitter.com/migobsExternal Follow us on twitter
https://www.facebook.com/migra...External Subdomain Like us on facebook
https://vimeo.com/channels/migobsExternal Watch us on vimeo
http://www.ox.ac.uk/New window External Subdomain IMG-ALT University of Oxford logo
http://www.compas.ox.ac.uk/New window External Subdomain IMG-ALT COMPAS logo
http://www.esmeefairbairn.org.uk/New window External Subdomain IMG-ALT Esmee Fairbairn logo
http://www.barrowcadbury.org.uk/New window External Subdomain IMG-ALT Barrow Cadbury Trust logo
http://www.phf.org.uk/New window External Subdomain IMG-ALT Paul Hamlyn Foundation logo
/accessibility/Subdomain Accessibility
/feedback/Subdomain Feedback
/privacy-policy/Subdomain Privacy Policy & Cookies
http://redbot.uk/New window External REDBOT

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://migrationobservatory.ox.ac.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (33 kB).

HTTP Response Header

NameValue
dateMon, 16 Jun 2025 03:52:34 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://migrationobservatory.ox.ac.uk/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 2
x-cache-groupnormal
cf-cache-statusDYNAMIC
set-cookie295 Characters
servercloudflare
cf-ray95075af14f902b02-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 163 referring domains.
This page has 528 backlinks.
This page has backlinks from 146 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-login.php
Disallow: /wp-admin/
Crawl-delay: 600

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Migration70%Check
Migration Observatory67%Check
Observatory61%Check
Net migration56%Check
Migration Observatory Stores56%Check
Unauthorised migration53%Check
Migration Observatory Stores user51%Check
migrationobservatory48%Check
Commentary43%Check
Cookies43%Check
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