Michigan.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
84% 
Page structure
62% 
Link structure
86% 
Server
85% 
External factors
100% 
SEO Score
Response time
0.71 s
File size
183.80 kB
Words
635
Media files
38
Number of links
108 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Pure Michigan | Official Travel & Tourism Website for Michigan
The length of the page title is perfect. (554 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.michigan.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
abstractWhether you are traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
robotsindex, follow
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
referrerunsafe-url
langen
og:site_nameMichigan
og:typewebsite
og:urlhttps://www.michigan.org/pure-michigan
og:titlePure Michigan
og:descriptionWhether you are traveling with your family or making memories with friends – you are on the brink of planning a vacation so unique, it can only be classified as Pure Michigan.
og:imagehttps://www.michigan.org/sites/default/files/2022-09/PM_Fall_Landing_Page%201920x1080.jpg
og:image:urlhttps://www.michigan.org/sites/default/files/2022-09/PM_Fall_Landing_Page%201920x1080.jpg
og:image:secure_urlhttps://www.michigan.org/sites/default/files/2022-09/PM_Fall_Landing_Page%201920x1080.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 635 words. That's ok.
24.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.71 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...timateSpringBucketList.jpg?itok=_I4s0yKo20+ Things to Do in Michigan: Your Ultimate Spring Bucket List
...ot.summer_0.jpg?h=a29a8487&itok=pFOr5-EIA boy and a girl running on a sand dune by Lake Michigan.
...01/19SMT068.jpg?h=a680fc6f&itok=v8lgidwcA fountain near the riverbank with the Detroit skyline in the distance.
...te Park 01_Drew.Mason_.jpg?itok=ruW11y9BPine tree filled forest around a lake
...01/MEDC-Ann-Arbor-7912.jpg?itok=sEkdXrYODisplay booths at the Ann Arbor Art Fair
...s_.camp (1).jpg?h=4aa28248&itok=v5Q7wnr9A crowd of people cheering at an outdoor concert in Detroit
...Horizontal_.jpg?h=cec60d17&itok=tVEJk7FHA woman walking on a beach along Lake Superior
...03/19SMT010.jpg?h=a72a05e5&itok=cC8K7LqrA river dune surrounded by trees on the banks of a river
...images/SELP Detroit PM.jpg?itok=br9OCHmNview of rennaisance hotel and buildings from across the walkway, cloudy day
...01/19SMT068.jpg?h=a680fc6f&itok=v8lgidwcA fountain near the riverbank with the Detroit skyline in the distance.
...03/19SMT010.jpg?h=a72a05e5&itok=cC8K7LqrA river dune surrounded by trees on the banks of a river
...ression5accessibleplay.jpg?itok=zjg0qlt-No alt attribute provided
...ublic/2025-06/CLEAN v2.png?itok=rh6EQN_xA graphic design featuring a bottle of the FRESH fragrance on a beach.
...ot.summer_0.jpg?h=813b2d91&itok=KWeUdPhGA boy and a girl running on a sand dune by Lake Michigan.
...mer_Hancock.jpg?h=5b04459d&itok=z2h3L15nFamily around a campfire in a forest
...NJ5Q_000184.jpg?h=7f1e488e&itok=bXp7GwARKayakers on Lake Superior beside Pictured Rocks.
...Golden-Hues.jpg?h=0b915d02&itok=i-38YkkBThe Grand River in downtown Grand Rapids
...orello_0321.jpg?h=72a8d618&itok=nmf-bSgBA couple toasting with wine glasses on an outdoor patio
...ds_Detroit.jpeg?h=b31f9bc4&itok=Uu0IKsyeA dinner in a skyscraper with a glass of wine and champagne
...nery_0325_1.jpg?h=de1bc38c&itok=T2n7jXGGThree woman with glasses of wine on a balcony over a vineyard in Traverse City.
..._State_Park.jpg?h=ec549db2&itok=w5fa4vQqNorthern lights above a lake at night.
..._Port Huron.jpg?h=a495f741&itok=3eQ3MvnFFort Gratiot Lighthouse
...Falls_A7iii.jpg?h=2ab5059a&itok=QODLI3YsA boy in a wheelchair and his family on a bridge over a river
...Horizontal_.jpg?h=8cda1f2c&itok=-jQpbAUzA woman walking on a beach along Lake Superior
...ublic/2025-06/CLEAN v2.png?itok=YKqWtmElA graphic design featuring a bottle of the FRESH fragrance on a beach.Pure Michigan FRESH Fragrance
...t-2021-0233.jpg?h=76facbc5&itok=bD8EYFKsTwo woman sitting in lawn chairs on a winery with glasses of wine
...09440516606.jpg?h=8bf93b03&itok=CXwKg58AA woman in a dress twirling in a field of sunflowers
...Holland-(1).jpg?h=6a02da02&itok=nRz8Vc3LDutch-style buildings along a canal
...gStatepark_Drew.Mason_.jpg?itok=0sEayFhqTree on the shore of Lake Erie.
...01/19SMT068.jpg?h=b0060bc0&itok=V5c-yhOBA fountain near the riverbank with the Detroit skyline in the distance. James Scott Memorial Fountain in Belle Isle Park
...Falls_A7iii.jpg?h=a1a8ee86&itok=p5zG5Vy_A boy in a wheelchair and his family on a bridge over a riverLower Tahquamenon Falls Island Bridge
...ult/files/2025-03/081124_AMP_PM_6892.jpgA man surfing on the Great Lakes.Surfing in Michigan
....19.gloryshot.summer_0.jpg?itok=dFXEwZ1yA boy and a girl running on a sand dune by Lake Michigan.
...-07/pm_fall_masthead_1.png?itok=vwNI_dmzA family standing on the top observation deck of a lighthouse during fall
..._Winter_Jordan-River_1.jpg?itok=CxfFC5EiRiver flowing through a snowy forest
...dia Course_Drew.Mason_.jpg?itok=bYyxFKZ-Man golfing along Great Lakes
.../custom/mmg9/dist/images/logo-footer.svgPure Michigan Logo
Video URLWidthHeight
..._30_pm_ssfy24_websitevideo_1920x1080.mp4640480

Page structure

H1 heading
(Critically important)
welcome to Pure Michigan
The H1 heading contains the words welcome to! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 welcome to Pure Michigan
H2 What will your next escape be?
H2 Bring the Kids
H2 Extraordinary Outdoors
H2 Cityscape Adventures
H2 Couples Escapes
H2 Pure Flavors
H2 Hops, Grapes & Grains
H2 Under the Stars in Michigan
H2 Lakeside Lights
H2 Accessible Travel
H2 Breathtaking landscapes, family fun, starry skies, outdoor adventures and places to shop, eat and stay local—everyone can experience it all in Pure Michigan.
H2 Keep It Fresh This Season
H2 Pure Michigan Seasons
H2 Summer
H2 Fall
H2 Winter
H2 Spring
H2 Discover #PureMichigan
H3 Fresh Air: 12 Essential Experiences in Pure Michigan
H3 Pure Michigan Fragrance
H3 The Art of “Slow Travel” – and How to Embrace it in Michigan
H3 Signs of Summer: Lavender and Sunflowers
H3 Global Getaways at Michigan’s Destination Dupes
H3 Beautiful Michigan Beaches From Coast to Coast
H3 Visit the Cities of Pure Michigan
H3 Accessible Travel Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.michigan.org/Anchor Skip to content
https://www.michigan.org/A-TITLE Pure Michigan | Official Travel & Tourism Website for Michigan:Home
/experiences/family-funFamily Fun
/experiences/extraordinary-out...Extraordinary Outdoors
/experiences/experience-detroitExperience Detroit
/experiences/cityscape-urban-a...Cityscape Adventures
/experiences/couples-escapesCouples Escapes
/experiences/hit-the-open-roadHit The Open Road
/experiences/pure-flavorsPure Flavors
/experiences/great-lakes-escapesGreat Lakes Escapes
https://www.michigan.org/seasonsSeasons
/experience-pure-michiganBrowse All Experiences
/article/trip-idea/things-do-m...20+ Things to Do in Michigan: Your Ultimate Spring Bucket List
https://www.michigan.org/summerSummer in Pure Michigan
/attractionsAll Attractions
https://www.michigan.org/outdoorsOutdoor Adventure
/support-localSupport Local
https://www.michigan.org/trailsTrails
/farms-and-cider-millsFarms & Cider Mills
A-TITLE Farms & Cider Mills
https://www.michigan.org/museumsMuseums
https://www.michigan.org/darkskyStargazing
/eat-and-drinkRestaurants
/amusement-parksAmusement Parks
/things-to-doMore Things to Do
https://www.michigan.org/citiesVisit the Cities of Pure Michigan
/article/trip-idea/extensive-l...An Extensive List of Beautiful Michigan State Parks
/events/events-calendarFull Events Calendar
/fairs-festivalsFairs & Festivals
/exhibits-showsShows & Expeditions
https://www.michigan.org/sportsSporting Events
/events/this-weekendEvents This Weekend
/events/this-weekEvents This Week
/accessibilityAccessible Travel
/places-to-stayAccommodations
https://www.michigan.org/dealsDeals & Packages
/restaurantsText duplicate Restaurants
/transportationTransportation
/trip-ideasTrip Ideas
/first-time-visitorFirst-Time Visitors
/article/trip-idea/fresh-air-1...Fresh Air: 12 Essential Experiences in Pure Michigan
/travel-guidePure Michigan Travel Guide
/destination-finderFind Destinations
/regions-and-citiesRegional Map
/experiences/experience-detroitText duplicate Experience Detroit
https://www.michigan.org/citiesText duplicate Visit the Cities of Pure Michigan
/accessibilityAccessible Travel in Michigan
/accessibility/virtual-toursVirtual Accessibility Tours
/travel-guideText duplicate Pure Michigan Travel Guide
/article/peaceful-fun—sensory-...Peaceful Fun: Sensory-friendly Learning for Kids
https://www.facebook.com/purem...External Subdomain Facebook
https://instagram.com/puremich...External Instagram
https://pinterest.com/puremich...External Pinterest
https://tiktok.com/@puremichiganExternal TikTok
https://twitter.com/puremichiganExternal Twitter
https://www.youtube.com/user/p...External Subdomain YouTube
/cdn-cgi/l/email-protectionEmail
/PureMichiganFragrancePure Michigan Fragrance
https://www.michigan.org/summerText duplicate Summer in Pure Michigan
https://www.michigan.org/enewsE-Newsletter Signup
/travel-guideText duplicate Pure Michigan Travel Guide
/experiences/family-funBring the Kids
/experiences/extraordinary-out...Text duplicate Extraordinary Outdoors
/experiences/cityscape-urban-a...Text duplicate Cityscape Adventures
/experiences/couples-escapesText duplicate Couples Escapes
/experiences/pure-flavorsText duplicate Pure Flavors
/experiences/hops-grapes-grainsHops, Grapes & Grains
/experiences/under-the-starsUnder the Stars in Michigan
/experiences/lakeside-lightsLakeside Lights
/accessibilityText duplicate Accessible Travel
https://www.michigan.org/summerlandscapes
A-TITLE Summer in Pure Michigan
/experiences/family-funfamily fun
A-TITLE Bring the Kids
/experiences/under-the-starsstarry skies
A-TITLE Under the Stars in Michigan
https://www.michigan.org/outdoorsoutdoor adventures
A-TITLE Outdoor Adventure
/supportlocalshop, eat and stay local
/accessibilityeveryone
/experiences/hit-the-open-roadscenic routes
A-TITLE Hit The Open Road
https://www.michigan.org/trailstrails
https://www.michigan.org/summersand-covered
A-TITLE Summer in Pure Michigan
/experience-pure-michigantrip ideas
A-TITLE Experience Pure Michigan
https://www.michigan.org/webcamswebcams
https://www.michigan.org/citiescityscape adventurer
A-TITLE Visit the Cities of Pure Michigan
/experiences/pure-flavorsfoodie
A-TITLE Pure Flavors
/amusement-parksthrill-seeker
A-TITLE Amusement Parks
/accessibilityaccessible experiences
/trip-ideasSee All Trip Ideas
/article/trip-idea/fresh-air-1...Text duplicate Fresh Air: 12 Essential Experiences in Pure Michigan
/PureMichiganFragranceText duplicate Pure Michigan Fragrance
/article/trip-idea/art-slow-tr...The Art of “Slow Travel” – and How to Embrace it in Michigan
/article/trip-idea/signs-summe...Signs of Summer: Lavender and Sunflowers
/article/michigans-destination...Global Getaways at Michigan’s Destination Dupes
/article/beautiful-michigan-be...Beautiful Michigan Beaches From Coast to Coast
https://www.michigan.org/citiesText duplicate Visit the Cities of Pure Michigan
/accessibilityText duplicate Accessible Travel
/events/events-calendarSummer Events in Michigan's Cities
/city/detroitExperience Detroit this Summer
https://www.michigan.org/summerExplore Summer
https://www.michigan.org/fallExplore Fall
https://www.michigan.org/winterExplore Winter
https://www.michigan.org/golfingExplore Spring
/experience-pure-michiganBrowse All Michigan Experiences
https://www.instagram.com/pure...New window External Subdomain Text duplicate Instagram
https://twitter.com/puremichiganNew window External X
https://www.michigan.org/IMG-ALT Pure Michigan Logo
https://www.michigan.org/enewsJoin the Pure Michigan E-Newsletter
/travel-guideOrder the Travel Guide
https://www.michigan.org/about-usAbout Michigan
/accessibilityText duplicate Accessible Travel
https://www.michigan.org/mediaMedia
https://www.michigan.gov/voteExternal Subdomain Michigan.gov/Vote
http://www.michigan.gov/sosExternal Subdomain Michigan Secretary of State
https://themittenstate.com/col...External Pure Michigan Merchandise
/meetings-michiganMeetings Michigan
https://medc.box.com/s/iu6oouf...External Subdomain Michigan Tourism Strategic Plan
/industry/PA59reportsP.A. 59 Reporting
/industry/travel-commissionTravel Commission
https://www.michigan.org/industryTravel Industry
https://www.facebook.com/purem...External Subdomain Text duplicate Facebook
https://instagram.com/puremich...External Text duplicate Instagram
https://pinterest.com/puremich...External Text duplicate Pinterest
https://tiktok.com/@puremichiganExternal Text duplicate TikTok
https://twitter.com/puremichiganExternal Text duplicate Twitter
https://www.youtube.com/user/p...External Subdomain Text duplicate YouTube
/cdn-cgi/l/email-protectionText duplicate Email
/accessibility-statementAccessibility Statement
A-TITLE Accessibility Statement
/gdpr-faqsGDPR FAQs
/terms-and-conditionsTerms & Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.michigan.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (184 kB).

HTTP Response Header

NameValue
dateFri, 25 Jul 2025 18:59:15 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=21600, public
x-drupal-dynamic-cacheUNCACHEABLE
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,X-Forwarded-Proto,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheMISS
last-modifiedFri, 25 Jul 2025 18:46:56 GMT
x-request-idv-bd738c3c-6987-11f0-837b-efd0823348d2
x-ah-environmentprod
viavarnish
x-cacheHIT
x-cache-hits3
cf-cache-statusREVALIDATED
server-timingcfCacheStatus;desc="REVALIDATED"
servercloudflare
cf-ray964de4b4ca74d7e7-CDG
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,919 referring domains.
This page has 260,177 backlinks.
This page has backlinks from 989 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed
# Parameters (No queries)
Allow: /sitemap.xml?page*
Disallow: /*?*
# Sitemap
Sitemap: https://www.michigan.org/sitemap.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Michigan77%Check
Pure Michigan72%Check
Pure70%Check
Michigan Travel64%Check
Michigan State56%Check
Beautiful Michigan55%Check
Travel54%Check
welcome50%Check
Accessible Travel49%Check
Slow Travel48%Check
Show more keywords and terms

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