Mfat.govt.nz - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
71% 
Page quality
73% 
Page structure
100% 
Link structure
63% 
Server
95% 
External factors
100% 
SEO Score
Response time
4.27 s
File size
55.60 kB
Words
1087
Media files
18
Number of links
119 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | New Zealand Ministry of Foreign Affairs and Trade
The length of the page title is perfect. (517 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mfat.govt.nz/en
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-nz
Server location: United States of America
The following language is defined by HTML: en-nz
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
versionbuild.number
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionEmpty
authorNew Zealand Ministry of Foreign Affairs and Trade
dcterms.titleHome
dcterms.subjectEmpty
dcterms.creatorNew Zealand Ministry of Foreign Affairs and Trade
theme-color#252d62
mobile-web-app-capableyes
application-nameMFAT
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack-translucent
apple-mobile-web-app-titleMFAT
msapplication-TileImage/resources/manifest/icon-144x144.png
msapplication-TileColor#252d62
msapplication-tap-highlightno
langen-nz
twitter:cardsummary
twitter:site@mfat
twitter:creator@mfat
twitter:titleNew Zealand Ministry of Foreign Affairs and Trade
twitter:descriptionEmpty
twitter:imagehttps://www.mfat.govt.nz/resources/img/logos/logo-mfat-print.jpg
twitter:urlhttps://www.mfat.govt.nz/en/home
og:titleHome
og:site_nameNew Zealand Ministry of Foreign Affairs and Trade
og:urlhttps://www.mfat.govt.nz/en/home
og:descriptionEmpty
og:imagehttps://www.mfat.govt.nz/resources/img/logos/logo-mfat-print.jpg
og:typewebsite
og:localeen_GB
x-ua-compatibleie=edge
charsetutf-8

Automatically check mfat.govt.nz including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1087 words. That's ok.
29.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.94 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/resources/img/logos/logo-mfat.pngNew Zealand Ministry of Foreign Affairs and Trade: Manatū Aorere.
/resources/img/logos/logo-mfat-print.jpgNew Zealand Ministry of Foreign Affairs and Trade: Manatū Aorere.
...ns-tile-square__ScaleMaxWidthWzU0MF0.jpgNo alt attribute provided
...hamas-tile-3-2__ScaleMaxWidthWzU0MF0.jpgNo alt attribute provided
...78717_cropped__ScaleMaxWidthWzExMzhd.jpgNo alt attribute provided
...igence-reports__ScaleMaxWidthWzU0MF0.jpgNo alt attribute provided
...es/India-flag1__ScaleMaxWidthWzU0MF0.jpgNo alt attribute provided
...ning-crop-fin__ScaleMaxWidthWzExMzhd.jpgNo alt attribute provided
...s/Fiji-vaccine__ScaleMaxWidthWzU0MF0.jpgNo alt attribute provided
...pac-compressed__ScaleMaxWidthWzU0MF0.jpgNo alt attribute provided
...berg-portrait__ScaleMaxWidthWzExMzhd.jpgNo alt attribute provided
...ors-compressed__ScaleMaxWidthWzU0MF0.jpgNo alt attribute provided
...mages/stingray__ScaleMaxWidthWzU0MF0.jpgNo alt attribute provided
...op-compressed__ScaleMaxWidthWzExMzhd.jpgNo alt attribute provided
.../flags-nations__ScaleMaxWidthWzU0MF0.jpgNo alt attribute provided
...ver-compressed__ScaleMaxWidthWzU0MF0.jpgNo alt attribute provided
/resources/img/logos/logo-safe-travel.pngSafe Travel.
/resources//img/logos/nzgovt-logo-white.svgNew Zealand Government

Page structure

H1 heading
(Critically important)
The Ministry acts in the world to build a safer, more prosperous and more sustainable future for New Zealanders.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The Ministry acts in the world to build a safer, more prosperous and more sustainable future for New Zealanders.
H2 Explore MFAT on social media
H2 Promoting free and open trade
H2 Prosperity and stability in the Pacific and beyond
H2 Smart solutions to global environmental challenges
H2 Working towards a secure and just world
H2 Ministers’ media releases and speeches
H3 Climate Change Minister heads to COP30
H3 Improving New Zealand’s climate change act
H3 NZ and the Nordic Region: cooperating for the future
H3 Joint Statement by the Foreign Ministers of the Nordic Countries (Denmark, Finland, Iceland, Norway, Sweden) and New Zealand, 29 October 2025
Baselink: https://www.mfat.govt.nz/
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mfat.govt.nz/Skip to main content
https://www.mfat.govt.nz/Skip to primary navigation
https://www.mfat.govt.nz/IMG-ALT New Zealand Ministry of Foreign Affairs and Trade: Manatū Aorere.
A-TITLE Return to the New Zealand Ministry of Foreign Affairs and Trade homepage.
/en/media-and-resourcesMedia and resources
/en/about-us/contact-usContact us
https://www.mfat.govt.nz/enEnglish
/en/about-usAbout us Mō mātou
/en/about-usText duplicate About us Mō mātou
/en/about-us/who-we-areWho we are
/en/about-us/our-strategic-dir...Our strategic direction
/en/about-us/our-peopleOur people
/en/about-us/who-we-work-withWho we work with
https://vacancies.mfat.govt.nz/External Subdomain Vacancies
/en/about-us/contact-usText duplicate Contact us
/en/about-us/chief-executive-e...Chief executive expenses
/en/about-us/logosLogos
/en/about-us/mfat-annual-reportsMFAT annual reports
/en/about-us/holidays-act-reme...Holidays Act remediation
/en/about-us/consular-snapshotsConsular snapshots
/en/about-us/briefings-to-inco...Briefings to Incoming Ministers
/en/about-us/organisational-su...Organisational sustainability
/en/about-us/procurementProcurement
/en/about-us/performance-repor...Budget 2025 performance reporting
https://vacancies.mfat.govt.nz...New window External Subdomain Text duplicate Vacancies
/en/about-us/who-we-are/treatiesTreaties
/en/about-us/mfat75MFAT at 75
/en/about-us/work-with-us/grad...Early in careers - Foreign Policy Officer opportunities
/en/about-us/contact-us/offici...Official Information Act requests
https://www.mfat.govt.nz/en/tradeTrade Tauhokohoko
https://www.mfat.govt.nz/en/tradeText duplicate Trade Tauhokohoko
/en/trade/nz-trade-policyNZ trade policy
/en/trade/how-we-help-exportersHow we help exporters
/en/trade/free-trade-agreementsFree trade agreements
/en/trade/mfat-market-reportsMFAT Market Intelligence Reports
/en/trade/maori-tradeMāori trade
/en/trade/export-controlsExport Controls
/en/trade/brokering-weapons-an...Brokering weapons and dual-use items for military use
/en/trade/our-work-with-apecOur Work with APEC
/en/peace-rights-and-security/...UN Security Council sanctions
/en/trade/our-work-with-the-wtoOur work with the WTO
/en/trade/trade-statistics-and...Trade statistics and economic research
/en/trade/trade-law-and-disput...Trade law and dispute settlement
/en/trade/guide-to-trade-acronymsGuide to trade acronyms
https://www.tariff-finder.govt...New window External Subdomain Tariff Finder
https://tradebarriers.govt.nz/New window External Register a trade barrier
https://www.mfat.govt.nz/?l=en_NZNo Text
/en/trade/free-trade-agreement...Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)
/en/aid-and-developmentAid and development Āwhina, tuputupu
/en/aid-and-developmentText duplicate Aid and development Āwhina, tuputupu
/en/aid-and-development/our-ap...Our approach to development cooperation
/en/aid-and-development/humani...Humanitarian action
/en/aid-and-development/climat...Climate change support
/en/aid-and-development/workin...Working with the New Zealand IDC programme
/en/aid-and-development/our-de...Our development cooperation partnerships in the Pacific
/en/aid-and-development/our-de...Our development cooperation partnerships in Southeast Asia
/en/aid-and-development/our-de...Our development cooperation partnerships beyond the Pacific and Southeast Asia
/en/aid-and-development/labour...Labour Mobility
https://www.nzscholarships.gov...External Subdomain Manaaki New Zealand Scholarships
/en/aid-and-development/pacifi...Pacific Innovation Hub
/en/aid-and-development/our-ap...Text duplicate Our approach to development cooperation
/en/aid-and-development/workin...Partnering for Impact
https://www.nzscholarships.gov...New window External Subdomain New Zealand Scholarships
/en/peace-rights-and-securityPeace, rights and security Rangimārie, tika tangata, whakamaru
/en/peace-rights-and-securityText duplicate Peace, rights and security Rangimārie, tika tangata, whakamaru
/en/peace-rights-and-security/...Our work with the UN
/en/peace-rights-and-security/...International security
/en/peace-rights-and-security/...Disarmament, non-proliferation, and arms control
/en/peace-rights-and-security/...UN sanctions
/en/peace-rights-and-security/...Human rights
/en/peace-rights-and-security/...The Commonwealth
/en/peace-rights-and-security/...Why multilaterialism matters
/en/peace-rights-and-security/...New Zealand’s Universal Periodic Review
/en/peace-rights-and-security/...Report on the Domestic Implementation of International Humanitarian Law
/en/embassiesEmbassies Aka Aorere, Whare Māngai
/en/embassiesText duplicate Embassies Aka Aorere, Whare Māngai
/en/embassies/passports-and-visasPassports and visas
/en/embassies/order-of-precedenceOrder of precedence
/en/embassies/national-daysNational days
/en/embassies/guidelines-for-t...Guidelines for the diplomatic and consular corps
/en/environmentEnvironment Taiao
/en/environmentText duplicate Environment Taiao
/en/environment/climate-changeClimate change
/en/environment/antarctica-and...Antarctica and the Southern Ocean
/en/environment/oceans-and-fis...Oceans and fisheries
/en/environment/biodiversity-a...Biodiversity and species conservation
/en/environment/fossil-fuel-su...Fossil fuel subsidy reform (FFSR)
/en/environment/sustainable-de...Sustainable development and governance
/en/environment/chemical-hazar...Chemical hazards and ozone protection
/en/environment/antarctica-and...Ross Sea region Marine Protected Area
/en/environment/antarctica-and...Our Commitment to Antarctica and the Southern Ocean
https://www.mfat.govt.nz/?l=en_NZNo Text
/en/media-and-resourcesText duplicate Media and resources
/en/countries-and-regionsCountries and regions Whenua, rohe
/en/countries-and-regionsText duplicate Countries and regions Whenua, rohe
/en/countries-and-regions/africaAfrica
/en/countries-and-regions/amer...Americas
/en/countries-and-regions/asiaAsia
/en/countries-and-regions/aust...Australia and Pacific
/en/countries-and-regions/europeEurope
/en/countries-and-regions/midd...Middle East
/en/countries-and-regions/inte...Intergovernmental organisations
/en/countries-and-regionsCountries and regions
/en/follow-usFollow us
https://www.tradebarriers.govt...External Subdomain Frequently asked questions on US Tariffs
/en/countries-and-regions/euro...New Zealand has imposed sanctions on Russia
/en/countries-and-regions/midd...Israel-Hamas conflict
https://www.safetravel.govt.nz/External Subdomain SafeTravel
https://www.nzscholarships.gov...External Subdomain Scholarships
https://www.passports.govt.nz/External Subdomain Passports
/en/embassiesEmbassies
https://curator.io/New window External Powered by Curator.io
https://www.mfat.govt.nz/en/tradeTrivial anchor text
Read more
/en/trade/mfat-market-reportsMFAT market reports for exporters
/en/trade/free-trade-agreement...New Zealand-India Comprehensive Free Trade Agreement
/en/aid-and-developmentText duplicate Trivial anchor text
Read more
https://www.mfat.govt.nz/?l=en_NZText duplicate Humanitarian action
/en/aid-and-development/our-ap...Our approach to aid
/en/environmentText duplicate Trivial anchor text
Read more
/en/environment/climate-changeText duplicate Climate change
/en/environment/biodiversity-a...Oceans and biodiversity
/en/peace-rights-and-securityText duplicate Trivial anchor text
Read more
/en/peace-rights-and-security/...Text duplicate Our work with the UN
/en/peace-rights-and-security/...Text duplicate Human rights
/en/media-and-resourcesText duplicate Media and resources
https://www.beehive.govt.nz/re...New window External Subdomain Climate Change Minister heads to COP30
https://www.beehive.govt.nz/re...New window External Subdomain Improving New Zealand’s climate change act
https://www.beehive.govt.nz/re...New window External Subdomain NZ and the Nordic Region: cooperating for the future
https://www.beehive.govt.nz/re...New window External Subdomain Joint Statement by the Foreign Ministers of the Nordic Countries (Denmark, Finland, Iceland, Norway, Sweden) and New Zealand, 29 October 2025
/en/privacyPrivacy Page
A-TITLE Privacy Policy Page
/en/about-us/contact-usFind all Ministry contacts
https://vacancies.mfat.govt.nz/New window External Subdomain Careers at MFAT
/en/follow-usText duplicate Follow us
https://www.safetravel.govt.nz/New window External Subdomain IMG-ALT Safe Travel.
/en/copyrightCopyright
/en/privacyPrivacy
/en/terms-of-useTerms of use
https://www.govt.nz/New window External www.govt.nz
https://www.govt.nz/New window External Te Kāwanatanga o Aotearoa /
IMG-ALT New Zealand Government
A-TITLE Open the New Zealand Government website in a new window.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mfat.govt.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (4.27 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (56 kB).

HTTP Response Header

NameValue
dateWed, 19 Nov 2025 16:36:12 GMT
content-typetext/html; charset=utf-8
content-length10083
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-frame-optionsSAMEORIGIN
referrer-policysame-origin
varyX-Forwarded-Protocol,Accept-Encoding
cache-controlno-cache, no-store
etag"e45485e5324030b1caf2713e143f63ac-gzip"
content-encodinggzip
x-content-type-optionsnosniff
x-xss-protection1; mode=block
content-security-policy-report-onlydefault-src 'none'; base-uri 'self'; child-src 'self' *.youtube-nocookie.com *.twitter.com *.gstatic.com *.googleapis.com *.googletagmanager.com 3f5l8ze0o4j2m.cloudfront.net *.youtube.com *.youtube-no-cookie.com *.ytimg.com *.google.com www.google.com https://www.facebook.com https://staticxx.facebook.com; connect-src 'self' *.twimg.com *.twitter.com *.gstatic.com *.googleapis.com https://www.facebook.com/tr; frame-ancestors 'self'; font-src *.twimg.com *.twitter.com *.gstatic.com *.googleapis.com fonts.gstatic.com data: 'self'; form-action 'self' *.twitter.com https://login.microsoftonline.com https://connect.facebook.com; img-src 'self' *.twimg.com *.twitter.com *.gstatic.com *.googleapis.com *.google-analytics.com *.googletagmanager.com d3f5l8ze0o4j2m.cloudfront.net *.ytimg.com data: https://www.facebook.com; manifest-src 'self'; media-src 'none'; object-src 'none'; script-src 'self' 'unsafe-inline' *.twimg.com *.twitter.com *.googleapis.com *.jquery.com *.google.com *.google-analytics.com *.googletagmanager.com 'unsafe-eval' d3f5l8ze0o4j2m.cloudfront.net www.gstatic.com https://connect.facebook.net; style-src 'self' *.twimg.com *.twitter.com *.gstatic.com *.googleapis.com fonts.googleapis.com 'unsafe-inline';
x-cdnImperva
x-iinfo12-65497154-65509380 NNNY CT(1 7 0) RT(1763570076757 95359) q(0 0 0 -1) r(0 4) U4
set-cookie114 Characters
content-security-policyframe-ancestors 'self';
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 364 referring domains.
This page has 40,284 backlinks.
This page has backlinks from 321 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Sitemap: https://www.mfat.govt.nz/sitemap.xml
User-agent: *
Disallow: /admin
Disallow: /dev
Disallow: /*/changes
Disallow: /*/allchanges
Disallow: /Security/
Disallow: /admin/*
Disallow: /en/peace-rights-and-security/our-work-with-the-un/introducing-dr-penelope-j-ridings/learn-more-about-penelope-ridings
Disallow: /en/site-search
Disallow: /en/page-not-found
Disallow: /en/server-error

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
New72%Check
Zealand72%Check
New Zealand72%Check
New Zealand Ministry70%Check
New Zealand foreign68%Check
Ministry63%Check
New Zealanders63%Check
New Zealand works62%Check
New Zealand Scholarships62%Check
lead New Zealand62%Check
Show more keywords and terms

Automatically check mfat.govt.nz including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions