Merlin.allaboutbirds.org - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
56% 
Page quality
55% 
Page structure
100% 
Link structure
97% 
Server
76% 
External factors
100% 
SEO Score
Response time
0.73 s
File size
63.90 kB
Words
420
Media files
13
Number of links
15 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Merlin Bird ID – Free, instant bird identification help and guide for thousands of birds – Identify the birds you see
The page title should be shorter than 580 pixels. It is 1000 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://merlin.allaboutbirds.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileImagehttps://merlin.allaboutbirds.org/wp-content/themes/birdpress3/sapsucker-icon.png
robotsmax-image-preview:large
google-site-verificationz7z1jmPUf06pFwuH6H26I9O0Y-s1JFyeKMo4V9r3hQg
langen-us
twitter:titleMerlin Bird ID - Home
twitter:urlhttps://merlin.allaboutbirds.org
twitter:descriptionIdentify Bird Songs and Calls Sound ID listens to the birds around you and shows real-time suggestions for who’s singing. Compare your recording to the songs and calls in Merlin to confirm what you heard. Sound ID works completely offline, so you can identify birds you hear no matter where you ar
twitter:imagehttps://merlin.allaboutbirds.org/wp-content/uploads/2020/03/Frame-12.png
twitter:cardsummary_large_image
twitter:site@merlinbirdid
og:localeen_US
og:site_nameMerlin Bird ID - Free, instant bird identification help and guide for thousands of birds
og:titleMerlin Bird ID - Home
og:urlhttps://merlin.allaboutbirds.org
og:typewebsite
og:descriptionIdentify Bird Songs and Calls Sound ID listens to the birds around you and shows real-time suggestions for who’s singing. Compare your recording to the songs and calls in Merlin to confirm what you heard. Sound ID works completely offline, so you can identify birds you hear no matter where you ar
og:imagehttps://merlin.allaboutbirds.org/wp-content/uploads/2020/03/Frame-12.png
og:image:urlhttps://merlin.allaboutbirds.org/wp-content/uploads/2020/03/Frame-12.png
og:image:secure_urlhttps://merlin.allaboutbirds.org/wp-content/uploads/2020/03/Frame-12.png
X-UA-CompatibleIE=edge
charsetutf-8

Automatically check merlin.allaboutbirds.org including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 420 words on this page. Good pages should have about 800 words of useful content.
37.6% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Merlin
data:[...] Base64Merlin
data:[...] Base64Merlin
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...ads/2025/05/Merlin-Website-Screens-1.pngNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64The Cornell Lab of Ornithology
data:[...] Base64Cornell University

Page structure

H1 heading
(Critically important)
Identify the birds you see or hear with Merlin Bird ID
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Identify the birds you see or hear with Merlin Bird ID
H2 Identify Bird Songs and Calls
H2 Identify Birds in a Photo
H2 Bird ID Wizard—Step-by-step
H2 Save Birds to Your Life List
H2 Explore Lists of Birds Near You
H2 See How Merlin Can Help You ID Birds
H2 The Best Birding App, Powered By You
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://merlin.allaboutbirds.org/Anchor Skip to Content Area
https://support.ebird.org/en/s...External Subdomain Contact Us
http://give.birds.cornell.edu/...External Subdomain Donate
https://merlin.allaboutbirds.org/Anchor English
/es/pagina-de-inicio/Subdomain Español
https://merlin.allaboutbirds.org/Subdomain IMG-ALT Merlin
A-TITLE Return Home
https://merlin.allaboutbirds.org/Subdomain Home
/the-story/Subdomain The Story
/sound-id/Subdomain Sound ID
/posters-and-resources/Subdomain Posters and Resources
https://support.ebird.org/supp...External Subdomain Help
/download/Subdomain Download
https://support.ebird.org/en/s...External Subdomain Text duplicate Contact Us
http://give.birds.cornell.edu/...External Subdomain Text duplicate Donate
https://itunes.apple.com/app/a...External Subdomain No Text
https://play.google.com/store/...External Subdomain No Text
https://ebird.org/species/yetwar/External Yellow-throated Warbler
https://macaulaylibrary.org/as...External Ryan Sanderson/Macaulay Library
/sound-id/Subdomain More About Sound ID
https://support.ebird.org/en/s...External Subdomain More about Photo ID
/bird-packs/Subdomain Regions Merlin Covers
https://support.ebird.org/en/s...External Subdomain Save Your Birds with Merlin
http://ebird.org/External eBird
https://support.ebird.org/en/s...External Subdomain Anchor Merlin Tips and Tricks
https://birdsoftheworld.org/bo...External Birds of the World
https://ebird.org/homeExternal Text duplicate eBird
http://www.birds.cornell.edu/External Subdomain IMG-ALT The Cornell Lab of Ornithology
A-TITLE The Cornell Lab of Ornithology
/the-story/Subdomain Text duplicate The Story
/sound-id/Subdomain About Sound ID
https://support.ebird.org/supp...External Subdomain Text duplicate Help
/download/Subdomain Text duplicate Download
/posters-and-resources/Subdomain Text duplicate Posters and Resources
https://www.birds.cornell.edu/...External Subdomain Web Accessibility Assistance
https://privacy.cornell.edu/in...External Subdomain Privacy Policy
https://www.birds.cornell.edu/...External Subdomain Terms of use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://merlin.allaboutbirds.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.73 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (64 kB).

HTTP Response Header

NameValue
dateMon, 28 Jul 2025 22:25:18 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://merlin.allaboutbirds.org/wp-json/>; rel="https://api.w.org/"
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 292
x-cache-groupnormal
cf-cache-statusDYNAMIC
set-cookie290 Characters
servercloudflare
cf-ray9667caa97eb114ab-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 3,609 referring domains.
This page has 78,719 backlinks.
This page has backlinks from 2,442 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Crawl-delay: 10

Sitemap: https://merlin.allaboutbirds.org/wp-sitemap.xml

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Merlin81%Check
Merlin Bird77%Check
birds75%Check
Merlin Bird ID74%Check
ID Birds72%Check
Bird ID71%Check
Identify birds69%Check
Merlin Bird ID Free67%Check
Identify65%Check
see65%Check
Show more keywords and terms

Automatically check merlin.allaboutbirds.org including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions