Mediapost.com - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
80% 
Page structure
79% 
Link structure
67% 
Server
66% 
External factors
100% 
SEO Score
Response time
0.83 s
File size
118.00 kB
Words
1351
Media files
21
Number of links
122 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
MediaPost - News and Conferences for Media, Advertising and Marketing Professionals
The page title should be shorter than 580 pixels. It is 783 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
The meta description is too long: 1242 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsmediapost, mediapost publications, media, media post, article, articles, story, stories, commentary, commentaries, media buyer, media planner, on-line, advertisers, advertisements, advertising, ad sales, media mix, advertising agency, ad agency
descriptionMediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
google-site-verificationGvnD3MBsOW766ri4CfWz3ibKXkZlV0Lqdbf71ApW79U
facebook-domain-verificationfhv035dq18uv3c5hgae1fmgl5gk5en
viewportwidth=device-width, initial-scale=1
langen
Content-Typetext/html; charset=UTF-8
charsetUTF-8

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Page quality

Content
(Critically important)
These Typos were found:
  • cmo => com
This page contains 1351 words. That's ok.
20.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
19 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.9 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "initial-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 27 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...cropped/2025/08/08/wieser-43_IxRQ7hn.jpgNo alt attribute provided
...ropped/2025/08/08/1000015485_2L6ECJA.pngNo alt attribute provided
.../2025/08/07/bby-and-ikea-2-1_QtubrBz.jpgNo alt attribute provided
...2025/08/07/elf_linkedin_nwsl_6uNdnQi.jpgNo alt attribute provided
...ropped/2025/08/07/1000015468_EtV9627.pngNo alt attribute provided
...d/2025/08/07/wppmediapreroll_GvjcutJ.pngNo alt attribute provided
...com/publications/images/premium-slug.gifNo alt attribute provided
...h/images/cmmr-logo-BlackRings3-horiz.pngCenter for Marketing & Media Research
...s/homepage_principals/mediadailynews.pngMedia Daily News
.../homepage_principals/marketing-daily.pngMarketing Daily
...ges/homepage_principals/agency-daily.pngAgency Daily
...age_principals/television-news-daily.pngTelevision News Daily
...homepage_principals/publishers-daily.pngPublishers Daily
...ge_principals/research-intelligencer.pngResearch Intelligencer
...es/homepage_principals/brand-insider.pngBrand Insider
...es/homepage_principals/media-insider.pngMedia Insider
...omepage_principals/marketing-insider.pngMarketing Insider
...es/homepage_principals/email-insider.pngEmail Insider
...cipals/performance-marketing-insider.pngPerformance Marketing Insider
...incipals/planning-and-buying-insider.pngPlanning & Buying Insider
...m/publications/images/mp-footer-logo.jpgMediaPost

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Today's Top News
H2 Events & Awards
H2 OPINION
H3 Discover Our Publications
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
There are too many external links (29) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mediapost.com/No Text
https://www.mediapost.com/MediaPost Home
https://www.mediapost.com/news/Today's News
/opinions/Today's Opinions
/publications/mediapost-weekend/MediaPost Week in Review
/publications/mediadailynews/Media Daily News
/publications/marketing-daily/Marketing Daily
/publications/mediaposts-agenc...Agency Daily
/publications/television-news-...Television News Daily
/publications/publishers-daily/Publishers Daily
/publications/marketing-cpg-we...Marketing CPG
/publications/marketing-retail...Marketing Retail
/publications/marketing-qsr-we...Marketing QSR
/publications/marketing-pharma...Marketing Pharma & Health
/publications/marketing-automo...Marketing Automotive
/publications/marketing-politi...Marketing Politics
/publications/brand-insider-news/Brand Insider
/publications/brand-insider-po...Brand Insider Podcast
/publications/brand-insider-be...Brand Insider BTS
/publications/media-insider/Media Insider
/publications/planning-and-buy...Planning & Buying Insider
/publications/media-30/Media 3.0
/publications/advanced-tv-insi...Advanced TV Insider
/publications/tv-watch/TV Watch
/publications/marketing-insider/Marketing Insider
/publications/data-programmati...Data & Programmatic Insider
/publications/search-insider/Performance Marketing Insider
/publications/email-insider/Email Insider
/publications/publishing-insider/Publishing Insider
/publications/mad-blog/MAD Blog
https://www.mediapost.com/events/Events Home
/events/2025/2025 Events Calendar
/events/2026/2026 Events Calendar
https://events.mediapost.com/r...External Subdomain Brand Insider Summit: Retail August 17-20, 2025, Lake Tahoe
https://events.mediapost.com/d...External Subdomain Data & Programmatic Insider Summit August 20-23, 2025, Lake Tahoe
https://events.mediapost.com/p...External Subdomain Planning and Buying Insider Summit September 8-11, 2025, Nashville
https://events.mediapost.com/d...External Subdomain Digital Out of Home Insider Summit October 8-11, 2025, Austin
https://events.mediapost.com/l...External Subdomain Brand Insider Summit: Luxury Retail October 19-22, 2025, Napa
https://events.mediapost.com/c...External Subdomain Brand Insider Summit: CPG November 16-19, 2025, Santa Barbara
https://events.mediapost.com/q...External Subdomain Brand Insider Summit: QSR November 19-22, 2025, Santa Barbara
https://events.mediapost.com/e...External Subdomain Email Insider Summit December 7-10, 2025, Deer Valley
https://events.mediapost.com/t...External Subdomain TV & Video Insider Summit December 10-13, 2025, Deer Valley
https://events.mediapost.com/p...External Subdomain Performance Marketing Insider Summit December 14-17, 2025, Deer Valley
https://events.mediapost.com/p...External Subdomain Brand Insider Summit: Pharma & Health July 21-24, 2025, The Poconos
https://events.mediapost.com/p...External Subdomain Publishing Insider Summit June 4-7, 2025, New Orleans
https://events.mediapost.com/p...External Subdomain Performance Marketing Insider Summit June 1-4, 2025, New Orleans
https://events.mediapost.com/c...External Subdomain Brand Insider Summit: CPG May 18-21, 2025, Nashville
https://events.mediapost.com/t...External Subdomain Brand Insider Summit: Travel & Hospitality May 14-17, 2025, Nashville
https://events.mediapost.com/e...External Subdomain Email Insider Summit April 21-24, 2025, Fernandina Beach
https://events.mediapost.com/q...External Subdomain Brand Insider Summit: QSR April 7-10, 2025, Austin
/agencyoftheyear/Agency of the Year
/planningandbuyingawards/Planning & Buying Awards (April 14, 2025, NYC)
/marketingautomotiveawards/Marketing Automotive Awards (April 16, 2025, NYC)
/ommaawards/OMMA Awards (September 25, 2025, NYC)
/register/Join Now
https://www.mediapost.com/people/All Member Directory
/account/Manage My Account
/account/subscriptions/Manage My Subscriptions
/publications/feedback-loop/Feedback Loop (Comments)
/research/cmmr/Premium Research
/whitepapers/Whitepapers
/webinars/Webinars
https://www.mediapost.com/about/About MediaPost
/publications/masthead/Contact Editorial
/privacy/Privacy/Terms
/mediakit/Media Kit
/publications/advanced-search/Advanced Search
/password-reset/?modal=1Forgot your password?
/register/Register
/mediakit/Advertise
https://www.facebook.com/Media...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
/publications/mediadailynews/MediaDailyNews
/publications/article/408038/o...OpenAI Launches GPT-5, Integrates With Microsoft - Here's What Advertisers Should Know
/publications/article/408044/a...No Text
/publications/television-news-...Text duplicate Television News Daily
/publications/article/408044/a...Amazon Accelerates DSP, Trade Desk Stock Crumbles
/publications/article/408053/m...No Text
/publications/mediadailynews/Text duplicate MediaDailyNews
/publications/article/408053/m...Microsoft, OpenAI Feud Triggers Warning From Elon Musk
/publications/article/408032/i...No Text
/publications/marketing-daily/Text duplicate Marketing Daily
/publications/article/408032/i...Ikea Brings Kitchens To Best Buy: A Blueprint For Smart Brand Partnerships
/publications/television-news-...Text duplicate Television News Daily
/publications/article/408037/p...Prime Video Subs Surpass 90M
/publications/article/408017/s...No Text
/publications/marketing-daily/Text duplicate Marketing Daily
/publications/article/408017/s...Slaying The Field: E.L.F. Signs NWSL Athletes as Growth Slows
/publications/article/408022/x...No Text
/publications/mediadailynews/Text duplicate MediaDailyNews
/publications/article/408022/x...X Plans Grok Response Ads, Musk Says
/publications/article/408007/l...No Text
/publications/mediadailynews/Text duplicate MediaDailyNews
/publications/article/408007/l...Lesser Takes Center Stage In WPP Investor Call, Runs A Pre-Roll Spot
https://www.mediapost.com/news/View All News »
/publications/article/408064/h...Howie Mandel Helps Sinus Cleaner NasalFresh Compete With Market Leader
/publications/article/408063/o...Openigloo Launches Transit Campaign Based On Stories From NYC Renters
/publications/article/408062/s...Silicon Valley, Digital Rights Groups Back Anthropic In Battle With Authors
/publications/article/408061/c...Checkers And Rally's Get A Glow Up With GloRilla Campaign
/publications/article/408060/2...21Seeds Tequila Launches Brand Platform, Poppi Soda Collab
/publications/article/408054/m...Meta Urges SCOTUS To Reject Bid To Revive Claims Over Church Shooting
/publications/article/408040/q...Q2 Report: Pinterest Monetizes North American Users, Gen Z
/publications/article/408008/b...Blanchard Heads Experiential Design For Arnold Worldwide
/publications/article/408020/g...'Good' To Go: Stop & Shop Touts Customer Savings, Quality
/publications/article/408023/p...Peyton Manning Jumps Into Bud Light Fandom
https://events.mediapost.com/r...External Subdomain Brand Insider Summit: Retail August 17-20, 2025 (Sun-Wed)
https://events.mediapost.com/d...External Subdomain Data & Programmatic Insider Summit August 20-23, 2025 (Wed-Sat)
https://events.mediapost.com/p...External Subdomain Planning and Buying Insider Summit September 8-11, 2025 (Mon-Thu)
https://events.mediapost.com/d...External Subdomain Digital Out of Home Insider Summit October 8-11, 2025 (Wed-Sat)
https://events.mediapost.com/l...External Subdomain Brand Insider Summit: Luxury Retail October 19-22, 2025 (Sun-Wed)
https://events.mediapost.com/c...External Subdomain Brand Insider Summit: CPG November 16-19, 2025 (Sun-Wed)
https://events.mediapost.com/q...External Subdomain Brand Insider Summit: QSR November 19-22, 2025 (Wed-Sat)
https://events.mediapost.com/e...External Subdomain Email Insider Summit December 7-10, 2025 (Sun-Wed)
https://events.mediapost.com/t...External Subdomain TV & Video Insider Summit December 10-13, 2025 (Wed-Sat)
https://events.mediapost.com/p...External Subdomain Performance Marketing Insider Summit December 14-17, 2025 (Sun-Wed)
/events/2025/View All Events »
/research/cmmr/IMG-ALT Center for Marketing & Media Research
/research/cmmr/Text duplicate Center for Marketing & Media Research
/research/cmmr/Find Out More »
/publications/cpg-insider/CPG Insider
/publications/article/408041/b...Beyond Meat Shrinks Name To 'Beyond' As Sales Slide, Layoffs Hit
/publications/media-insider/Text duplicate Media Insider
/publications/article/408039/m...Media, Ad Company Size Apparently Still Matters -- But Should Marketers Care?
/publications/tvblog/TVBlog
/publications/article/408029/n...New Company, Old Problem: What To Do With Basic Cable
/opinions/View All Opinions »
/publications/article/408044/a...Amazon Accelerates DSP, Trade Desk Stock Crumbles Television News Daily – 22 hours ago
/publications/article/408034/c...Crypto Group Claims Responsibility For Hurling Sex Toys During WNBA Games Marketing Daily - Top of the News – Aug 8, 2025
/publications/article/408005/h...How a Tech Mindset Helped This CMO Reboot a Yoga Brand Marketing Daily – Aug 8, 2025
/publications/article/408022/x...X Plans Grok Response Ads, Musk Says MediaDailyNews – Aug 8, 2025
/publications/article/408026/w...Watchdogs Seek FTC Probe Of Meta-Scale AI Deal MediaDailyNews – Aug 8, 2025
/publications/mediadailynews/Must-read daily news for media planning and sales professionals.
IMG-ALT Media Daily News
/publications/marketing-daily/Must-read daily news for brand, product, service marketing execs.
IMG-ALT Marketing Daily
/publications/mediaposts-agenc...Advertising and agency news, campaigns, accounts and more.
IMG-ALT Agency Daily
/publications/television-news-...Must-read daily news for the television industry.
IMG-ALT Television News Daily
/publications/publishers-daily/Must-read daily news for the publishing industry.
IMG-ALT Publishers Daily
/publications/research-intelli...Premium insights on research daily.
IMG-ALT Research Intelligencer
/publications/brand-insider-news/In-depth interviews with brand marketers.
IMG-ALT Brand Insider
/publications/media-insider/Inside media.
IMG-ALT Media Insider
/publications/marketing-insider/Inside brand marketing.
IMG-ALT Marketing Insider
/publications/email-insider/Inside email marketing.
IMG-ALT Email Insider
/publications/search-insider/Inside performance marketing.
IMG-ALT Performance Marketing Insider
/publications/planning-and-buy...Inside media planning and buying.
IMG-ALT Planning & Buying Insider
https://www.mediapost.com/Anchor ‹
https://www.mediapost.com/Anchor ›
https://www.mediapost.com/about/Text duplicate About MediaPost
/mediakit/MediaKit
/publications/masthead/Text duplicate Contact Editorial
/publications/feeds/RSS Feeds
/sitemap/Sitemap
/privacy/Privacy/Terms & Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mediapost.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.83 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 7 CSS files. This may affect the page load time negatively.
This page loads 5 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (118 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 09 Aug 2025 15:01:57 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
varyCookie,Accept-Encoding
set-cookie138 Characters
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 647 referring domains.
This page has 36,293 backlinks.
This page has backlinks from 545 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt

# Tell "bitlybot" not to come here at all
User-agent: bitlybot
Disallow: /

# From NYT.com - nobody seems to like this bot
User-agent: Mediapartners-Google
Disallow: /

# Crawlers that are kind enough to obey, but which we'd rather not have
# unless they're feeding search engines.
User-agent: UbiCrawler
Disallow: /

User-agent: DOC
Disallow: /

User-agent: Zao
Disallow: /

# Some bots are known to be trouble, particularly those designed to copy
# entire sites. Please obey robots.txt.
User-agent: sitecheck.internetseer.com
Disallow: /

User-agent: Zealbot
Disallow: /

User-agent: MSIECrawler
Disallow: /

User-agent: SiteSnagger
Disallow: /

User-agent: WebStripper
Disallow: /

User-agent: WebCopier
Disallow: /

User-agent: Fetch
Disallow: /

User-agent: Offline Explorer
Disallow: /

User-agent: Teleport
Disallow: /

User-agent: TeleportPro
Disallow: /

User-agent: WebZIP
Disallow: /

User-agent: linko
Disallow: /

User-agent: HTTrack
Disallow: /

User-agent: Microsoft.URL.Control
Disallow: /

User-agent: Xenu
Disallow: /

User-agent: larbin
Disallow: /

User-agent: libwww
Disallow: /

User-agent: ZyBORG
Disallow: /

User-agent: Download Ninja
Disallow: /

User-agent: 008
Disallow: /

User-agent: heritrix
Disallow: /

User-agent: heritrix/3.3.0-SNAPSHOT-20140926-2021
Disallow: /

User-agent: BLEXBot
Disallow: /

User-agent: NTENTbot
Disallow: /

User-agent: GigablastOpenSource
Disallow: /

User-agent: omgilibot
Disallow: /

User-agent: Mozilla/5.0 (compatible; Genieo/x.x http://www.genieo.com/webfilter.html)
Disallow: /

User-agent: Mozilla/5.0 (TweetmemeBot/4.0; +http://datasift.com/bot.html) Gecko/20100101 Firefox/31.0
Disallow: /

User-agent: crawler4j
Disallow: /

User-agent: MetaURI
Disallow: /

#
# Sorry, wget in its recursive mode is a frequent problem.
# Please read the man page and use it properly; there is a
# --wait option you can use to set the delay between hits,
# for instance.
#
User-agent: wget
Disallow: /

#
# The 'grub' distributed client has been *very* poorly behaved.
#
User-agent: grub-client
Disallow: /

#
# Doesn't follow robots.txt anyway, but...
#
User-agent: k2spider
Disallow: /

#
# Hits many times per second, not acceptable
# http://www.nameprotect.com/botinfo.html
User-agent: NPBot
Disallow: /

# A capture bot, downloads gazillions of pages with no public benefit
# http://www.webreaper.net/
User-agent: WebReaper
Disallow: /

#
# Friendly, low-speed bots are welcome viewing pages.
#
User-agent: *
Disallow: /media/
Disallow: /publications/search/
Disallow: /publications/advanced-search
Disallow: /basie/
Disallow: /login/
Disallow: /publications/article/*/email/
Disallow: /account/
Disallow: */checkout/*
Crawl-Delay: 5
Host-load: 1

#
# GoogleBot
#
User-agent: googlebot
Disallow: /media/
Disallow: /publications/search/
Disallow: /publications/advanced-search
Disallow: /basie/
Disallow: /login/
Disallow: /publications/article/*/email/
Disallow: /account/
Disallow: */checkout/*

#
# MSN Bot listens to Crawl-Delay
#
User-Agent: msnbot
Crawl-Delay: 5
Disallow: /media
Disallow: /publications/search
Disallow: /publications/advanced-search
Disallow: /basie
Disallow: /login
Disallow: /account
Disallow: */checkout/*
User-Agent: msnbot-NewsBlogs/1.1 (+http://search.msn.com/msnbot.htm)
Crawl-Delay: 5
Disallow: /media
Disallow: /publications/search
Disallow: /publications/advanced-search
Disallow: /basie
Disallow: /login
Disallow: /account
Disallow: */checkout/*
User-Agent: msnbot/2.0b (+http://search.msn.com/msnbot.htm)
Crawl-Delay: 5
Disallow: /media
Disallow: /publications/search
Disallow: /publications/advanced-search/
Disallow: /basie
Disallow: /login
Disallow: /account
Disallow: */checkout/*

#
# Yahoo/Inktomi listens to Crawl-Delay
#
User-Agent: Slurp
Crawl-Delay: 60
User-Agent:  Mozilla/5.0 (compatible; Yahoo! Slurp/3.0; http://help.yahoo.com/help/us/ysearch/slurp)
Crawl-Delay: 60

User-Agent:  Mozilla/5.0 (compatible; spbot/2.0.2; +http://www.seoprofiler.com/bot/ )
Disallow: /

#Baiduspider
User-agent: Baiduspider
Crawl-Delay: 60

#Yandex
User-agent: Yandex
Crawl-Delay: 60

Similar sites

Search preview

www.mediapost.com
MediaPost - News and Conferences for Media, Advertising and Marketi...
MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Media78%Check
MediaPost73%Check
News Media71%Check
News65%Check
Media Marketing65%Check
Media Research60%Check
Advertising and Marketing58%Check
media planning58%Check
advertising56%Check
professionals56%Check
Show more keywords and terms

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