Mcphersoncellars.com - SEO Checker

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Overview of the SEO Check
Meta information
82% 
Page quality
67% 
Page structure
67% 
Link structure
95% 
Server
73% 
External factors
100% 
SEO Score
Response time
0.80 s
File size
71.50 kB
Words
436
Media files
14
Number of links
22 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - McPherson Cellars | Lubbock Texas, Winery and Event Venue
The page title should be shorter than 580 pixels. It is 625 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Discover one of West Texas' finest wineries and event venues. McPherson Cellars grows their own grapes, and produces their own wine in Lubbock, TX.
The length of the meta description is perfect. (938 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mcphersoncellars.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionDiscover one of West Texas' finest wineries and event venues. McPherson Cellars grows their own grapes, and produces their own wine in Lubbock, TX.
msapplication-TileImagehttps://www.mcphersoncellars.com/wp-content/uploads/2024/06/cropped-favicon-270x270.jpg
viewportwidth=device-width, initial-scale=1
google-site-verificationlcj5LDA8ZqMRKcueVtUMbsWj2fBPaGLIgAVpChyaexU
article:modified_time2024-09-11T22:37:34+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome - McPherson Cellars | Lubbock Texas, Winery and Event Venue
og:descriptionDiscover one of West Texas' finest wineries and event venues. McPherson Cellars grows their own grapes, and produces their own wine in Lubbock, TX.
og:urlhttps://www.mcphersoncellars.com/
og:site_nameMcPherson Cellars
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 436 words on this page. Good pages should have about 800 words of useful content.
33.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.36 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...p-mcphersoncellars/images/logos/logo.pngMcPherson Cellars
/wp-content/uploads/2024/06/home-banner.jpgHome Banner
/wp-content/uploads/2024/06/home-banner.jpgHome Banner
/wp-content/uploads/2024/07/Glass.jpgRed wine flying from a glass in front of a tropical plant
...rsonCellars-BlockSelect-Mourvedre-NV.pngNo alt attribute provided
/wp-content/uploads/2024/07/Location.jpgSide of McPherson Cellars building in Lubbock, TC
/wp-content/uploads/2024/07/Wedding.jpgBride and groom surrounded by people
/wp-content/uploads/2024/07/Hero-Mobile.jpgTwo young women drinking wine and chatting with a couple outside
/wp-content/uploads/2024/07/Hero.jpgTwo young women drinking wine and chatting with a couple outside
/wp-content/uploads/2024/07/Sagmor-4.jpgBottles from Sagmor wine club selection
...content/uploads/2024/07/Block-Select.jpgBottles from Block Select wine club selection
/wp-content/uploads/2024/07/Favorites-3.jpgBottles from Favorites wine club selection
/wp-content/uploads/2024/06/map-image.jpgMap of the winery location

Page structure

H1 heading
(Critically important)
A Texas Legacy
Too many H1 headings
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 A Texas Legacy
H1 Welcome to the Club
H2 Shop Our Wines
H2 A Taste of Texas
H2 Discover the Texas High Plains
H2 A Texas Time
H2 Visit Us
H3 SAGMOR
H3 BLOCK SELECT
H3 FAVORITES
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mcphersoncellars.com/Anchor Skip to Content
https://www.mcphersoncellars.com/Home
/about/About
/shop/Shop
/visit/Visit
/wine-clubs/Wine Clubs
/events/Events
/happenings/Happenings
/profile/My Account
/contact/Contact Us
/trade/Trade
/mailing-list/Join Our Mailing List
https://www.facebook.com/McPhe...External Subdomain No Text
https://www.instagram.com/mcph...External Subdomain No Text
https://www.mcphersoncellars.com/IMG-ALT McPherson Cellars
/about/Learn More
/shop/Text duplicate Shop
/visit/Text duplicate Learn More
/about/Text duplicate Learn More
/events/Text duplicate Learn More
/wine-clubs/the-sagmor/Join
/wine-clubs/block-select/Text duplicate Join
/wine-clubs/favorites/Text duplicate Join
https://www.facebook.com/McPhe...External Subdomain No Text
https://www.instagram.com/mcph...External Subdomain No Text
https://bronzesf.com/External Bronze
https://maps.app.goo.gl/ZomxAk...External Subdomain McPherson Cellars 1615 Texas Avenue Lubbock, TX 79401
/cdn-cgi/l/email-protection[email protected]
https://maps.app.goo.gl/ZomxAk...External Subdomain IMG-ALT Map of the winery location
https://bronzesf.com/External Text duplicate Bronze

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mcphersoncellars.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.80 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (72 kB).

HTTP Response Header

NameValue
dateWed, 13 Aug 2025 14:35:47 GMT
content-typetext/html; charset=UTF-8
servercloudflare
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=eeuhHyGX2Iu4%2BwG5fDwYkK32xOhYd3JKVZI6svy063KDa8bfj4r6rF8bQ%2BeiNB0is9tqQlyEctVpbDqPdgEEjXCLGq39dMXH9Iv0OzwNcfeKpBZViTYwDg%3D%3D"}]}
varyAccept-Encoding
x-powered-byWP Engine
link<https://www.mcphersoncellars.com/wp-json/>; rel="https://api.w.org/"
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 1
x-cache-groupnormal
cf-cache-statusDYNAMIC
content-encodingzstd
cf-ray96e8f0e1ef24d085-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 110 referring domains.
This page has 259 backlinks.
This page has backlinks from 105 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Crawl-delay: 10
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.mcphersoncellars.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.mcphersoncellars.com
Home - McPherson Cellars | Lubbock Texas, Winery and Event Venue
Discover one of West Texas' finest wineries and event venues. McPherson Cellars grows their own grapes, and produces their own wine in Lubbock, TX.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Texas74%Check
McPherson73%Check
Cellars73%Check
McPherson Cellars73%Check
Lubbock Texas66%Check
Wine62%Check
Lubbock59%Check
Texas Wines54%Check
Event Venue51%Check
Wine Club51%Check
Show more keywords and terms

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