Mcdonalds.at - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
55% 
Page structure
70% 
Link structure
25% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
1,489.90 kB
Words
831
Media files
22
Number of links
66 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Startseite - McDonald’s
The length of the page title is perfect. (209 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mcdonalds.at/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: Austria
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
format-detectiontelephone=no
viewportwidth=device-width, initial-scale=1, maximum-scale=5
generatorWP Rocket 3.18.3
article:modified_time2025-07-28T07:14:51+00:00
langde
twitter:cardsummary_large_image
og:localede_DE
og:typewebsite
og:titleStartseite - McDonald’s
og:urlhttps://www.mcdonalds.at/
og:site_nameMcDonald’s
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
These Typos were found:
  • nix => nichts
  • schliessen => schließen
This page contains 831 words. That's ok.
37.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.98 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1489.9 kB).
A viewport "width=device-width, initial-scale=1, maximum-scale=5" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: geht immer!
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ntent/uploads/2021/03/logo-mcdonalds.svgZurück zur Homepage
...ntent/uploads/2021/03/logo-mcdonalds.svgZurück zur Homepage
...ntent/uploads/2021/03/logo-mcdonalds.svgZurück zur Homepage
...ntent/uploads/2021/03/logo-mcdonalds.svgZurück zur Homepage
...ontent/uploads/2022/06/gradient-icon.pngNo alt attribute provided
...1/08/apple-app-store-download-german.pngApp Store Link
...loads/2021/08/google-play-badge-de-2.pngGoogle Play Store Link
data:[...] Base64No alt attribute provided
...23/04/mcdonalds-website-foodora-logo.svgNo alt attribute provided
...ntent/uploads/2021/12/lieferando-neu.pngNo alt attribute provided
...content/uploads/2021/09/close-button.svgNo alt attribute provided
...e-content-1000x640-grimace-2025-mod1.pngGrimace, lila, plüschiger Charakter, mit rotem Tablett auf dem Kopf. Auf dem Tablett das Grimace Shake Menü bestehend aus Grimace Shake, großen Pommes, Big Mac oder 6er Chicken McNuggets. Lila Hintergrund mit gelben Sternen.
...-summertaste-webkachel-kampagnenlook.jpgNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64McChicken, Pommes, Cola, 6er Chicken McNuggets vor einer brauen McDonald’s Papiertüte. Mit dem Gutscheincode „ImmerPink“ 7 Euro Rabatt auf eine Bestellung über foodora.
data:[...] Base64zwei Burger: ein McCrispy CBO und ein McCrispy mit einem Schriftzug mit dem Text "100 % Hühnerbrustfilet"
data:[...] Base64zwei neue Burger: ein Curry Porkburger und ein Double Curry Porkburger mit einem Schriftzug mit dem Text "mit Schweinefleisch Patty"
data:[...] Base64drei Frühstücksgerichte nebeneinander, nämlich ein Avocado & Egg Wrapp, ein Sweet Morning Muffin und ein McMuffin Fresh Avocado
data:[...] Base64Die Hand einer Frau hält ein Smartphone mit geöffneter McDonald's App, geöffnet ist das Menü auf der Seite "Bestellen". Das Menü enthält die Menüpunkten "Jetzt neu", "Beef", "Chicken & Fish" sowie "Salate & Veggie". Die Hand mit dem Smartphone befindet sich in der Mitte des Bilds, links oben befindet sich das MyMcDonald's-Logo.
Video URLWidthHeight
...0x640-nicepricemenue-curryporkburger.mp4
...esplasher-30sec-ladentausch-web-10mb.mp4
...e-content-1000x640-maeccisnacks-2025.mp4

Page structure

H1 heading
(Critically important)
Willkommen bei McDonald’s Österreich.
The H1 heading contains the words Willkommen bei! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Willkommen bei McDonald’s Österreich.
H2 Shake-ing News lila Neuigkeiten
H2 Da Summer fix dabei!
H2 Let’s party!
H2 7 € Rabatt auf McDelivery!
H2 Nice Auswahl zum nicen Price!Nice Auswahl zum nice Price!
H2 Refresh the fun!
H2 CBOhhh ein Neuer!Der neue McCrispy CBO-Burger
H2 Saugute Neuigkeiten!Die neuen Burger mit Schweinefleisch: Das sind saugute Neuigkeiten!
H2 WOW: MäcciMäkkiSnacks um je 1,50 €***!
H2 Frühstück fertig, los!Frühstück bei McDonald’s
H2 Jetzt entspannt in der App bestellen!
H2 Mehr McDonald’s entdecken
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
28 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mcdonalds.at/Anchor Zum Inhalt springen
A-TITLE Zum Inhalt springen
https://www.mcdonalds.at/eatSubdomain Eat
https://www.mcdonalds.at/careSubdomain Care
https://www.mcdonalds.at/karriereSubdomain Work
https://www.mcdonalds.at/smileSubdomain Smile
https://www.mcdonalds.at/grimaceSubdomain Grimace
/restaurantsSubdomain Restaurants
A-TITLE Hier geht es zu unseren Restaurants
https://www.mcdonalds.at/sucheSubdomain Suche
A-TITLE Hier geht es zu unserer Suche
/restaurantsStandorte
https://www.mcdonalds.at/sucheText duplicate Suche
https://www.mcdonalds.at/Subdomain IMG-ALT Zurück zur Homepage
A-TITLE McDonald’s
https://www.mcdonalds.at/eatSubdomain Text duplicate Eat
https://www.mcdonalds.at/careSubdomain Text duplicate Care
https://www.mcdonalds.at/karriereSubdomain Text duplicate Work
https://www.mcdonalds.at/smileSubdomain Text duplicate Smile
https://www.mcdonalds.at/grimaceSubdomain Text duplicate Grimace
/restaurantsSubdomain Text duplicate Restaurants
A-TITLE Hier geht es zu unseren Restaurants
https://www.mcdonalds.at/sucheSubdomain Text duplicate Suche
A-TITLE Hier geht es zu unserer Suche
https://apps.apple.com/at/app/...New window External Subdomain IMG-ALT App Store Link
https://play.google.com/store/...New window External Subdomain IMG-ALT Google Play Store Link
https://www.foodora.at/content...New window External Subdomain Zu foodora
https://www.lieferando.at/mcdo...New window External Subdomain Zu Lieferando
https://www.mcdonalds.at/grimaceSubdomain Let’s Shake!
https://www.mcdonalds.at/grimaceSubdomain No Text
/unsere-produkteNix wie hin!
/unsere-produkteNo Text
/mymcdonaldsJetzt Gutschein erspielen!
/mymcdonaldsNo Text
/nicepriceSubdomain Jetzt entdecken!
/nicepriceSubdomain No Text
/unsere-produkteKühlt sich nach Spaß an!
/unsere-produkteNo Text
/unsere-produkte?Zum Anknuspern!
/unsere-produkte?No Text
/produkt/curry-porkburgerMehr erfahren
/produkt/curry-porkburgerNo Text
/maeccisnacksSubdomain Jetzt holen!
/maeccisnacksSubdomain No Text
/unsere-produkte?tag=fruehstueckAb zum Frühstück
/unsere-produkte?tag=fruehstueckNo Text
/mymcdonalds/bestellenSubdomain No Text
/mymcdonalds/bestellenSubdomain Text duplicate Mehr erfahren
/wp-content/uploads/2025/06/mc...Subdomain No Text
/unsere-produkteSubdomain No Text
/unsere-produkteSubdomain No Text
/wp-content/uploads/2025/06/mc...Subdomain No Text
/unsere-produkteSubdomain No Text
/unsere-produkteSubdomain No Text
/wp-content/uploads/2023/11/mc...Subdomain No Text
https://www.mcdonalds.at/careSubdomain No Text
https://www.mcdonalds.at/careSubdomain No Text
/wp-content/uploads/2022/06/mc...Subdomain No Text
/smile/family/familyplusSubdomain No Text
/smile/family/familyplusSubdomain No Text
/wp-content/uploads/2023/04/ma...Subdomain No Text
https://www.mcdonalds.at/careSubdomain No Text
https://www.mcdonalds.at/careSubdomain No Text
/wp-content/uploads/2022/06/ca...Subdomain No Text
/ronald-mcdonald-kinderhilfeSubdomain No Text
/ronald-mcdonald-kinderhilfeSubdomain No Text
https://www.foodora.at/New window External Subdomain www.foodora.at
https://www.facebook.com/McDon...New window External Subdomain No Text
https://www.instagram.com/mcdo...New window External Subdomain No Text
https://www.youtube.com/user/M...New window External Subdomain No Text
https://www.tiktok.com/@mcdona...New window External Subdomain No Text
https://at.linkedin.com/compan...New window External Subdomain No Text
/ueber-unsSubdomain Über uns
https://www.mcdonalds.at/faqsSubdomain FAQs
https://www.mcdonalds.at/kontaktSubdomain Kontakt
/pressecenterSubdomain Presse
https://www.mcdonalds.at/karriereSubdomain Karriere
/ronald-mcdonald-kinderhilfeSubdomain Kinderhilfe
/franchiseSubdomain Franchise
/datenschutzSubdomain Datenschutz
/mymcdonalds/hinweisgebersystemSubdomain Hinweisgebersystem
/impressumSubdomain Impressum

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mcdonalds.at/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (1,490 kB).
The page response time is excellent with 0.27 seconds.

HTTP Response Header

NameValue
dateSun, 03 Aug 2025 06:38:59 GMT
serverApache
last-modifiedSun, 03 Aug 2025 01:09:06 GMT
cache-controlmax-age=0
expiresSun, 03 Aug 2025 06:38:59 GMT
varyAccept-Encoding
content-encodinggzip
strict-transport-securitymax-age=63072000; includeSubDomains; preload
x-frame-optionssameorigin
x-content-type-optionsnosniff
content-security-policyupgrade-insecure-requests;
x-xss-protection1; mode=block
x-permitted-cross-domain-policiesnone
referrer-policyno-referrer-when-downgrade
permissions-policymicrophone=(), camera=(), fullscreen=(self)
content-typetext/html; charset=UTF-8
x-serverapp01
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 513 referring domains.
This page has 5,829 backlinks.
This page has backlinks from 344 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.mcdonalds.at/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.mcdonalds.at
Startseite - McDonald’s

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
McDonald86%Check
Ronald McDonald62%Check
Österreich50%Check
Willkommen50%Check
App47%Check
Burger46%Check
Rabatt45%Check
foodora43%Check
Neuigkeiten43%Check
IMMERPINK43%Check
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