Matoma.de - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
45% 
Page structure
28% 
Link structure
62% 
Server
46% 
External factors
100% 
SEO Score
Response time
1.46 s
File size
1,217.60 kB
Words
1316
Media files
38
Number of links
87 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Matoma Home – Matoma
There are word repetitions in the page title.
The length of the page title is perfect. (226 pixels out of 580 max pixel length)
Meta description
(Critically important)
Matoma entwickelt Software und digitale Marketing-Lösungen für Unternehmen und Hochschulen. Marketing Automation – E-Mail Marketing – Smart Lockers
The length of the meta description is perfect. (967 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://matoma.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: Germany
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionMatoma entwickelt Software und digitale Marketing-Lösungen für Unternehmen und Hochschulen. Marketing Automation – E-Mail Marketing – Smart Lockers
msvalidate.0163DD46B8AC7B1D9B992FBB47EA2A0A07
msapplication-TileImagehttps://matoma.de/storage/2016/12/cropped-matoma-270x270.png
article:publisherhttps://www.facebook.com/matoma.de/
article:modified_time2025-07-24T08:15:16+00:00
langde-de
twitter:cardsummary_large_image
og:localede_DE
og:typewebsite
og:titleMatoma Home – Matoma
og:descriptionMatoma entwickelt Software und digitale Marketing-Lösungen für Unternehmen und Hochschulen. Marketing Automation – E-Mail Marketing – Smart Lockers
og:urlhttps://matoma.de/
og:site_nameMatoma
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Placeholders texts or images were found.
  • Filler text: Lorem ipsum dolor sit amet consectetur adipiscing elit Ut elit tellus ...
There are 4 text duplicates on this page:
  • Duplicate 1: Sie treten in direkten Austausch mit unseren Projektleitern, die auf j...
  • Duplicate 2: Please note: Your data will be transferred securely (SSL). We will onl...
This page contains 1316 words. That's ok.
35.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The average number of words per sentence of 20.22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1217.6 kB).
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 26 tags for this page.
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/storage/2024/02/Matoma-logo-Standart.svgMatoma
/storage/2024/02/Matoma-Logo-invers.svgMatoma
/storage/2024/02/Matoma-logo-Standart.svgMatoma
...11265/assets/images/lazy_placeholder.gifNo alt attribute provided
...11265/assets/images/lazy_placeholder.gifNo alt attribute provided
...11265/assets/images/lazy_placeholder.gifNo alt attribute provided
data:[...] Base64No alt attribute provided
...11265/assets/images/lazy_placeholder.gifKatja
data:[...] Base64No alt attribute provided
...11265/assets/images/lazy_placeholder.gifKatarina Eppacher
data:[...] Base64No alt attribute provided
...11265/assets/images/lazy_placeholder.gifMarco
data:[...] Base64Barrierefreiheits-Tool zur Einbindung auf Websites
...11265/assets/images/lazy_placeholder.gifKatja
data:[...] Base64No alt attribute provided
...11265/assets/images/lazy_placeholder.gifKatarina
data:[...] Base64No alt attribute provided
...11265/assets/images/lazy_placeholder.gifKatarina
data:[...] Base64No alt attribute provided
...11265/assets/images/lazy_placeholder.gifKatarina
data:[...] Base64No alt attribute provided
...11265/assets/images/lazy_placeholder.gifKatarina
data:[...] Base64No alt attribute provided
...11265/assets/images/lazy_placeholder.gifKatarina
/storage/2024/01/20220925_111859.jpgNo alt attribute provided
https://matoma.de/storage/2024/01/smile.svgNo alt attribute provided
...11265/assets/images/lazy_placeholder.gifNo alt attribute provided
/storage/2023/09/Teaser-Stammtisch_gola.pngNo alt attribute provided
/storage/2023/05/Teaser-Stammtisch.pngNo alt attribute provided
/storage/2023/05/Teaser-Stammtisch.pngNo alt attribute provided
.../12/One-Pager-Intressengewinnung-big.pngOne-Pager-Interessengewinnung mit Wasserloch-Strategie
...ge/2017/11/WP-Gefunden-werden-im-Web.pngDas Whitepaper zu Gefunden werden im Web
/storage/2017/12/Anfrage-online-Magazin.pngTablet mit Screen der HFU mit Kaffee
data:[...] Base64CAPTCHA image
/storage/2017/03/Buch-Cover-4.pngBuch: Ganzheitliches ALUMNI-Management als Wettbewerbsvorteil
...2017/12/Whitepaper-Alumni-Newsletter.jpgNo alt attribute provided
...itepaper-E-Marketing-im-Einzelhandel.pngNo alt attribute provided
...Whitepaper-E-Marketing-fuer-Kommunen.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Software & Service
Too many H1 headings
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 76 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Software & Service
H1 CRM-System im Einsatz
H1 E-Mail-Marketing und Newsletter-Marketing-Center
H1 Digitale Lösungen für den Mittelstand.
H2 Unsere Expertise
H2 Anwendungs-Welten
H2 Job & Karriere
H2 Werde ein Teil von MATOMA
H2 Wir suchen
H2 CRM-Sprechstunde
H2 Offene Sprechstunde
H2 Digitalisierungssprechstunde
H2 Professionelles CRM-System
H2 Professionelles CRM-System Duplicate text
H2 Professionelles CRM-System Duplicate text
H2 Professionelles CRM-System Duplicate text
H2 Professionelles CRM-System Duplicate text
H2 What has lead generation got to do with waterholes and elephants?
H2 “Being found on the web”
H2 Online magazine and newsletter
H2 Holistic Alumni Management as a Competitive Advantage
H2 E-marketing and MiniCRM
H2 E-marketing in retail
H2 E-marketing for local authorities
H3 Mittelstand
H3 Hochschulen
H3 Smart Lockers
H3 Matoma App-Store
H3 Offene Sprechstunde Duplicate text
H3 Schwenninger Wild Wings setzen beim E-Mail-Marketing auf Matoma
H3 Matoma bringt Conversational AI in den Live-Betrieb – Zwei Kunden starten mit dem Matoma Chatbot durch
H3 Künstliche Intelligenz – Vom Buzzword zum echten Partner im Mittelstand
H3 Barrierefreiheit auf Ihrer Website
H3 Matoma präsentiert neueste NetLocker-Version auf der ORGATEC 2024 in Köln
H3 Wasen 2024: Ein Ausflug für unsere Volksfestwilligen
H3 Erfahrungsbericht zum WordCamp Europe 2024 in Torino: Nachhaltigkeit und Gemeinschaft im Fokus
H3 ISO 27001 bei Matoma GmbH: Ein Meilenstein in unserer Sicherheitsreise
H3 Matoma GmbH beim 7. Badeparadies Schwarzwald Firmenlauf
H3 Infos
H3 Ihre Vorteile
H3 Ihre Vorteile Duplicate text
H3 Ihre Vorteile Duplicate text
H3 Alle Kontaktdaten in einer CRM Datenbank
H3 Mehr als nur Alumni CRM – Ein System für alle Bereiche der Hochschulkommunikation
H3 Datenschutz: Sichtrechte im CRM einstellen
H3 Matoma-Powertools. Zusatzmodule für Sage CRM (Tagging, Inspektor, Übertragung an E-Marketing)
H4 Digitalisierung Mittelstand
H4 Hochschulen Duplicate text
H4 Smart Lockers Duplicate text
H4 Aktuelles
H4 Linkedin Social Wall
H4 Kontakt
H4 Produkte
H4 Experten-Blog
H4 Informationen
H4 Request one-pager
H4 Just complete the order form and your will receive our white paper, free of charge.
H4 Request white paper
H4 Just complete the order form and your will receive our white paper, free of charge. Duplicate text
H4 Request offer
H4 Just complete the order form and your will receive our white paper, free of charge. Duplicate text
H4 Book order
H4 Write me a short e-mail and I will send you my book.
H4 Request white paper Duplicate text
H4 Write me a short e-mail and I will send you the white paper.
H4 Request white paper Duplicate text
H4 Write me a short e-mail and I will send you the white paper. Duplicate text
H4 Request white paper Duplicate text
H4 Write me a short e-mail and I will send you the white paper. Duplicate text
H5 Tausche dich in offenen Sprechstunden mit unseren Experten aus.
H5 Dauer ca. 25 Minuten
H5 Dauer ca. 7 Minuten
H5 Dauer ca. 11 Minuten
H6 Alle anzeigen
H6 Zu Linkedin von Katarina
H6 Zu Linkedin von Marco
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://matoma.de/Anchor Skip to main content
https://matoma.de/IMG-ALT Matoma
https://matoma.de/Anchor Menu
/digitalisierung-mittelstand/Digitalisierung Mittelstand
/innovative-datenbankloesungen...Hochschulen
https://matoma.de/smart-lockers/Smart Lockers
https://matoma.de/produkte/Matoma App-Store
/experten-blog/mittelstand/Mittelstand
/experten-blog/hochschulen/Text duplicate Hochschulen
/experten-blog/smart-locker/Text duplicate Smart Lockers
https://karriere.matoma.de/New window External Subdomain Jobangebote
https://matoma.de/kontakt/Kontakt
https://matoma.de/DE
A-TITLE Wechseln zu DE
https://matoma.de/en/EN
A-TITLE Wechseln zu EN
https://matoma.de/fr/FR
A-TITLE Wechseln zu FR
https://matoma.de/it/IT
A-TITLE Wechseln zu IT
https://matoma.de/es/ES
A-TITLE Wechseln zu ES
/digitalisierung-mittelstand/Text duplicate Digitalisierung Mittelstand
/innovative-datenbankloesungen...Text duplicate Hochschulen
https://matoma.de/smart-lockers/Text duplicate Smart Lockers
/digitalisierung-mittelstandNo Text
/innovative-datenbankloesungen...No Text
https://matoma.de/smart-lockers/No Text
/produkt/progressive-web-app/App
https://matoma.de/produkte/Zum Matoma App-Store
/offene-sprechstunden/Jetzt anmelden
https://matoma.de/aktuellesAlle anzeigen
/schwenninger-wild-wings-setze...Schwenninger Wild Wings setzen beim E-Mail-Marketing auf Matoma
/category/aktuelles/Aktuelles
/category/digitalisierung-im-m...Digitalisierung im Mittelstand
/schwenninger-wild-wings-setze...Text duplicate Schwenninger Wild Wings setzen beim E-Mail-Marketing auf Matoma
/writer/katja-malmsheimer/Katja
/matoma-bringt-conversational-...Matoma bringt Conversational AI in den Live-Betrieb – Zwei Kunden starten mit dem Matoma Chatbot durch
/category/aktuelles/Text duplicate Aktuelles
/matoma-bringt-conversational-...Text duplicate Matoma bringt Conversational AI in den Live-Betrieb – Zwei Kunden starten mit dem Matoma Chatbot durch
/writer/katarina-eppacher/Katarina Eppacher
/kuenstliche-intelligenz-vom-b...Künstliche Intelligenz – Vom Buzzword zum echten Partner im Mittelstand
/category/aktuelles/Text duplicate Aktuelles
/category/digitalisierung-im-m...Text duplicate Digitalisierung im Mittelstand
/category/experten-blog/Experten-Blog
/kuenstliche-intelligenz-vom-b...Text duplicate Künstliche Intelligenz – Vom Buzzword zum echten Partner im Mittelstand
/writer/marco-gola/Marco
/barrierefreiheit-auf-ihrer-we...Barrierefreiheit auf Ihrer Website
/category/aktuelles/Text duplicate Aktuelles
/category/digitalisierung-im-m...Text duplicate Digitalisierung im Mittelstand
/barrierefreiheit-auf-ihrer-we...Text duplicate Barrierefreiheit auf Ihrer Website
/writer/katja-malmsheimer/Text duplicate Katja
/matoma-praesentiert-neueste-n...Matoma präsentiert neueste NetLocker-Version auf der ORGATEC 2024 in Köln
/category/aktuelles/Text duplicate Aktuelles
/category/smart-lockers/Text duplicate Smart Lockers
/matoma-praesentiert-neueste-n...Text duplicate Matoma präsentiert neueste NetLocker-Version auf der ORGATEC 2024 in Köln
/writer/katarina-dujmovic/Katarina
/wasen-2024-ein-ausflug-fuer-u...Wasen 2024: Ein Ausflug für unsere Volksfestwilligen
/category/aktuelles/Text duplicate Aktuelles
/wasen-2024-ein-ausflug-fuer-u...Text duplicate Wasen 2024: Ein Ausflug für unsere Volksfestwilligen
/writer/katarina-dujmovic/Text duplicate Katarina
/erfahrungsbericht-zum-wordcam...Erfahrungsbericht zum WordCamp Europe 2024 in Torino: Nachhaltigkeit und Gemeinschaft im Fokus
/category/aktuelles/Text duplicate Aktuelles
/erfahrungsbericht-zum-wordcam...Text duplicate Erfahrungsbericht zum WordCamp Europe 2024 in Torino: Nachhaltigkeit und Gemeinschaft im Fokus
/writer/katarina-dujmovic/Text duplicate Katarina
/matoma-gmbh-erreicht-iso-2700...ISO 27001 bei Matoma GmbH: Ein Meilenstein in unserer Sicherheitsreise
/category/aktuelles/Text duplicate Aktuelles
/matoma-gmbh-erreicht-iso-2700...Text duplicate ISO 27001 bei Matoma GmbH: Ein Meilenstein in unserer Sicherheitsreise
/writer/katarina-dujmovic/Text duplicate Katarina
/matoma-gmbh-beim-7-badeparadi...Matoma GmbH beim 7. Badeparadies Schwarzwald Firmenlauf
/category/aktuelles/Text duplicate Aktuelles
/matoma-gmbh-beim-7-badeparadi...Text duplicate Matoma GmbH beim 7. Badeparadies Schwarzwald Firmenlauf
/writer/katarina-dujmovic/Text duplicate Katarina
https://www.linkedin.com/in/ka...New window External Subdomain Zu Linkedin von Katarina
https://www.linkedin.com/in/ma...New window External Subdomain Zu Linkedin von Marco
https://karriere.matoma.de/job...New window External Subdomain .NET Entwickler*in
https://karriere.matoma.de/job...New window External Subdomain Frontend Entwickler*in
https://karriere.matoma.de/External Subdomain Alle Jobs anzeigen
https://karriere.matoma.de/job...New window External Subdomain Text duplicate .NET Entwickler*in
https://karriere.matoma.de/job...New window External Subdomain Text duplicate Frontend Entwickler*in
https://karriere.matoma.de/External Subdomain Text duplicate Alle Jobs anzeigen
/produkt/clickpost-cloud/ClickPost.cloud
/produkt/newsletter-marketing-...Newsletter-Marketing-Center
/produkt/wordpress-wartung/WordPress Wartung
/produkt/security-paket-fuer-w...Security-Paket für WordPress
/produkt/barrierefreiheit/SmartAccess – Tool zur Barrierefreiheit
/experten-blog/mittelstand/Text duplicate Mittelstand
/experten-blog/hochschulen/Text duplicate Hochschulen
/experten-blog/smart-locker/Text duplicate Smart Lockers
https://matoma.de/ueber-uns/Über uns
https://matoma.de/impressum/Impressum
https://matoma.de/datenschutz/Datenschutz
/online-marketing-glossar/Glossar
/digitalisierung-mittelstand/Text duplicate Digitalisierung Mittelstand
/innovative-datenbankloesungen...Text duplicate Hochschulen
https://matoma.de/smart-lockers/Text duplicate Smart Lockers
https://matoma.de/produkte/Text duplicate Matoma App-Store
/experten-blog/mittelstand/Text duplicate Mittelstand
/experten-blog/hochschulen/Text duplicate Hochschulen
/experten-blog/smart-locker/Smart Locker
https://karriere.matoma.de/External Subdomain Text duplicate Jobangebote
https://matoma.de/kontakt/Text duplicate Kontakt
https://staging.betacenter.net...External Subdomain privacy policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://matoma.de/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.46 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is very large (1,218 kB).

HTTP Response Header

NameValue
servernginx
dateWed, 30 Jul 2025 02:01:30 GMT
content-typetext/html; charset=UTF-8
referrer-policystrict-origin-when-cross-origin
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000
link<https://matoma.de>; rel=shortlink
set-cookie129 Characters
varyAccept-Encoding
content-encodinggzip
cache-controlmax-age=0
expiresWed, 30 Jul 2025 02:01:29 GMT
content-security-policyobject-src 'none'
cross-origin-embedder-policyunsafe-none
cross-origin-opener-policyunsafe-none
permissions-policyaccelerometer=(), camera=(), geolocation=(), gyroscope=(), magnetometer=(), microphone=(), payment=(), usb=(), interest-cohort=()
x-powered-byPleskLin
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 205 referring domains.
This page has 453 backlinks.
This page has backlinks from 76 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-content/uploads/wc-logs/
Disallow: /wp-content/uploads/woocommerce_transient_files/
Disallow: /wp-content/uploads/woocommerce_uploads/
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://matoma.de/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

matoma.de
Matoma Home – Matoma
Matoma entwickelt Software und digitale Marketing-Lösungen für Unternehmen und Hochschulen. Marketing Automation – E-Mail Marketing – Smart Lockers

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Matoma81%Check
Software62%Check
Matoma GmbH62%Check
Matoma App-Store61%Check
E-Mail56%Check
Marketing56%Check
Write me56%Check
Smart54%Check
Hochschulen54%Check
Lockers54%Check
Show more keywords and terms

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