Massaudubon.org - SEO Checker

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Overview of the SEO Check
Meta information
67% 
Page quality
83% 
Page structure
29% 
Link structure
46% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.66 s
File size
235.40 kB
Words
1702
Media files
47
Number of links
115 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mass Audubon
The page title is too short. (132 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
With more than 160,000 members and supporters, Mass Audubon protects over 41,000 acres of land throughout Massachusetts, saving birds and other wildlife, and making nature accessible to all. We welcome you to explore a nearby sanctuary, find inspiration, and get involved.
The meta description is too long: 1712 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
apple-mobile-web-app-capableyes
format-detectiontelephone=no
keywordsEmpty
msvalidate.01Empty
theme-color#ffffff
viewportinitial-scale=1.0, maximum-scale=1.0, width=device-width
descriptionWith more than 160,000 members and supporters, Mass Audubon protects over 41,000 acres of land throughout Massachusetts, saving birds and other wildlife, and making nature accessible to all. We welcome you to explore a nearby sanctuary, find inspiration, and get involved.
google-site-verificationEmpty
msapplication-TileColor#da532c
langen-us
fb:app_id305995652914453
og:typewebsite
og:descriptionWith more than 160,000 members and supporters, Mass Audubon protects over 41,000 acres of land throughout Massachusetts, saving birds and other wildlife, and making nature accessible to all. We welcome you to explore a nearby sanctuary, find inspiration, and get involved.
og:image/build/images/meta_image-meadow-with-nestboxes-in-late-spring-at-arcadia-c-phil-doyle-750.jpg
og:site_nameMass Audubon
og:titleMass Audubon
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Mass Audubon is a nonprofit, tax-exempt charitable organization (tax i...
This page contains 1702 words. That's ok.
28.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
24 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 21.61 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "initial-scale=1.0, maximum-scale=1.0, width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 78 characters this one is longer than 70 characters:
"make your tax-deductible year-end gift to protect the nature of massachusetts."
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/build/images/globals/logo.svgMass Audubon logo
...-people-walking-in-snow-at-broadmoor.jpgPeople walking in the snow
/build/images/hikers-cloud.pngNo alt attribute provided
...5-fall-volunteer-modal-image-cropped.jpgTrees and ferns
...eng-US/f3217985d256-KForesto-6859_sq.jpgBluebird on a snowy branch
...5-1-eng-US/30b32427a7ee-4.28.20-7486.jpgFalcon perched on a wire, against a blurred cloudy sky
...28773320-cd8a-4297-b35c-5407b9157db1.jpgChildren learning about the process of maple sugaring
...ng-US/153ccc1b206e-River-Jared-Leeds.jpgA person in a canoe skimming the water's surface with their hands
...3c940003-59de-4eec-babe-cfb83a55adef.jpgBaby lamb sitting on its mother's back
...0156c5ce-a92a-4464-996c-e302dbcf4866.jpgVendor tables and tents offer eco-friendly wares.
...128c8002-d3ad-45c3-b8a7-6fb7f5ed4e62.jpgFlock of birds on the ocean shoreline
...-2725Nick_SJ9717_SAVE-THE-DATE-PHOTO.jpgPurple and yellow sunset reflected over a lake with trees
...-US/mass-audubon-shop-exterior-photo.jpgMass Audubon Shop Exterior Photo
...e7020-BFC_MassAudubon-0208-1920x1280.jpgForest with ferns and water in distance
/asset/download/55719/svg/birding-(2).svgBirds & Birding
/asset/download/55722/svg/hiking-(1).svgWalking & Hiking
/asset/download/55993/svg/art-(1).svgArt & Photography
/asset/download/69091/svg/Camp.svgCamp
/asset/download/55994/svg/family.svgFamily Fun
/asset/download/55721/svg/volunteer-(1).svgVolunteer
/asset/download/55997/svg/APT-(1).svgAccessibility
...-US/289ddfaea310-IMG_3042-1920x1280-.jpgBirdhouse in field at sunset
...d/images/home/work-icons/work-icon-1.svgwork icon
...d/images/home/work-icons/work-icon-2.svgwork icon
...d/images/home/work-icons/work-icon-3.svgwork icon
...d/images/home/work-icons/work-icon-4.svgwork icon
..._Broadmoor_135_1920x1280-take-action.jpgThree young adults kneeling on a boardwalk
...2f7a5b2-Habitat-Plant-Sale-2500x1667.jpgNo alt attribute provided
...g-US/8aedaf1f6254-IMG_5315_1920x1280.jpgTwo people looking at a bridge over a dam
...338-1-eng-US/8faa98ea7cca-Image-4-1-.jpgSharon with horseshoe crabs
...357-1-eng-US/4fa13125b5e5-Image-2-1-.jpgSharon in front of camp sign
...c82ec9e67-Alyssa-and-Bella-285-x-428.jpgAlyssa holding barn owl
...Andy-Tolland-In-Your-Words-284-x-428.jpgAndy Tolland smiling at camera with scenic view in back
...ng-US/15c9292b4b18-IMG_4473-285-x428.jpgdaughter and father smiling at camera
...4a5de3cf96-ADP_3227-E-gigapixel-Crop.jpgPerson holding large lens camera close to face
...c393f4a77a-20240615_104844-285-x-428.jpgKatie Catalano sitting at table
...2e8e1f1a1eb8-Jocelyn-Forbush-285x428.jpgWoman with short hair smiling at the camera. Green grass and leaves are in the background.
...-US/cf19deabd57d-Shawn-Carey-285x428.pngMan with a hat stands smiling next to a large, camouflaged scope.
...eabb28-Jeanne-Li-Testimonial-285x428.jpgWoman with short gray hair, a button up shirt, and gray pants standing against a rock wall.
...7-Ollie-Perrault-testimonial-285x428.pngGirl with a purple sweatshirt holds a large vegetable in her hand, moving it from one bucket to another.
...0621200834creditJames-Deshler285x428.jpgNo alt attribute provided
...1-eng-US/389951eaf5cb-Phoebe-285-428.pngYoung girl with long blonde hair looking at the camera.
/build/images/globals/logo-white.svglogo
.../images/footer/mass-cultural-council.jpgfooter logo
/build/images/footer/charity-navigator.jpgfooter logo
...ages/footer/land-trust-accreditation.jpgfooter logo

Page structure

H1 heading
(Critically important)
Help us shape the path of progress.
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 50 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Help us shape the path of progress.
H1 Bringing
H1 to the Ballot
H1 Protecting the nature of Massachusetts for people & wildlife
H2 Our Impact
H2 Find a Place to Explore
H2 Choose Your Path
H2 At the Root of Our Work
H2 Upcoming Programs & Events
H2 Take Action
H2 Stay Connected
H3 Discover Something New
H3 Latest News
H3 In Your Words
H3 In Your Words Duplicate text
H3 In Your Words Duplicate text
H3 In Your Words Duplicate text
H3 In Your Words Duplicate text
H3 In Your Words Duplicate text
H3 In Your Words Duplicate text
H3 In Your Words Duplicate text
H3 In Your Words Duplicate text
H3 In Your Words Duplicate text
H3 In Your Words Duplicate text
H3 In Your Words Duplicate text
H3 Quick Links
H3 Social
H3 Contact
H4 Find a sanctuary
H4 Find by name or location
H4 Birders Meeting
H4 Maple Sugaring Weekend at Moose Hill
H4 Wildlife on Tap Lecture Series
H4 Woolapalooza at Drumlin Farm
H4 Greener Good Market at the Boston Nature Center
H4 Flock Party at Wellfleet Bay
H4 Nature for MA
H4 Mass Audubon Shop
H4 Urgent Land Project: Protecting Palmer Brook in Becket
H4 Maple Sugaring Weekend
H4 Feeder Focus
H4 Nature Time: Falcons
H4 Nature Time: Falcons Duplicate text
H4 Destination Birding With a Scone: Wright Reservoir Conservation Area
H4 Little Naturalists
H4 Become a Member
H4 Advocate
H4 Donate
H4 Mass Audubon Headquarters
H4 Main Phone
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 12 links with a trivial anchor text.
The number of internal links is ok.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.massaudubon.org/Anchor Skip to main content
https://www.massaudubon.org/IMG-ALT Mass Audubon logo
https://web.massaudubon.org/si...External Subdomain Join
https://web.massaudubon.org/si...External Subdomain Renew
https://web.massaudubon.org/si...External Subdomain Donate
https://www.massaudubon.org/newsNews
https://shop.massaudubon.org/External Subdomain Shop
/nature-wildlifeWildlife
https://web.massaudubon.org/si...External Subdomain Text duplicate Join
https://web.massaudubon.org/si...External Subdomain Text duplicate Renew
https://web.massaudubon.org/si...External Subdomain Text duplicate Donate
/places-to-explorePlaces to Explore
/places-to-explore/wildlife-sa...Wildlife Sanctuaries & Properties
/places-to-explore/admission-e...Admission
/places-to-explore/accessibilityAccessibility
/places-to-explore/activitiesActivities
/places-to-explore/property-re...Regulations
/places-to-explore/museum-of-a...Museum of American Bird Art
/places-to-explore/mass-audubo...Mass Audubon Shop
/programs-eventsPrograms & Events
/programsProgram Catalog
/programs-events/nature-campsNature Camps
/programs-events/adult-learningAdult Learning
/programs-events/family-youth-...Family & Youth Programs
/programs-events/schools-teachersFor Schools & Teachers
/programs-events/group-programsGroup Programs
/programs-events/community-sci...Community Science
/programs-events/photo-contestPhoto Contest
/our-workOur Work
/our-work/resilient-landsResilient Lands
/our-work/equitable-access-to-...Access to Nature
/our-work/climate-changeClimate Change
/our-work/birds-wildlifeBirds & Wildlife
/our-work/publications-resourcesPublications & Resources
/take-actionTake Action
/take-action/membershipMembership
/take-action/donateText duplicate Donate
/take-action/advocateAdvocate
/take-action/leadership-friendsLeadership Friends
/take-action/volunteerVolunteer
https://www.massaudubon.org/aboutAbout
/about/leadershipLeadership
/about/diversity-inclusionDiversity & Inclusion
/about/careersCareers
/about/financials-reportsFinancials & Reports
/about/action-agendaAction Agenda
/about/historyHistory
https://web.massaudubon.org/si...New window External Subdomain Help us shape the path of progress. Make your tax-deductible year-end gift to protect the nature of Massachusetts. Donate Now
IMG-ALT People walking in the snow
/take-action/advocate/nature-f...New window Bringing NATURE to the Ballot We’re advocating for the state to dedicate $100 million annually for conservation and recreation. But we need volunteers to hel...
IMG-ALT Trees and ferns
https://web.massaudubon.org/si...New window External Subdomain Join Today
/our-work/resilient-lands43K acres of land Mass Audubon protects around the state
/places-to-explore750K annual visitors to our wildlife sanctuaries
/programs-events/schools-teachers50K students engaged each year through school programs
/take-action/advocate10K grassroots advocates speaking up for wildlife and nature
/places-to-explore/wildlife-sa...See all sanctuaries
https://www.massaudubon.org/Anchor Skip pins map, go to find sanctuary form
/sanctuariesSee all Sanctuaries
/places-to-explore/activities/...IMG-ALT Falcon perched on a wire, against a blurred cloudy sky
/places-to-explore/activities/...Birders Meeting
/places-to-explore/wildlife-sa...IMG-ALT Children learning about the process of maple sugaring
/places-to-explore/wildlife-sa...Maple Sugaring Weekend at Moose Hill
/places-to-explore/wildlife-sa...IMG-ALT A person in a canoe skimming the water's surface with their hands
/places-to-explore/wildlife-sa...Wildlife on Tap Lecture Series
/places-to-explore/wildlife-sa...IMG-ALT Baby lamb sitting on its mother's back
/places-to-explore/wildlife-sa...Woolapalooza at Drumlin Farm
/places-to-explore/wildlife-sa...IMG-ALT Vendor tables and tents offer eco-friendly wares.
/places-to-explore/wildlife-sa...Greener Good Market at the Boston Nature Center
/places-to-explore/wildlife-sa...IMG-ALT Flock of birds on the ocean shoreline
/places-to-explore/wildlife-sa...Flock Party at Wellfleet Bay
/take-action/advocate/nature-f...IMG-ALT Purple and yellow sunset reflected over a lake with trees
/take-action/advocate/nature-f...Nature for MA
/places-to-explore/mass-audubo...IMG-ALT Mass Audubon Shop Exterior Photo
/places-to-explore/mass-audubo...Text duplicate Mass Audubon Shop
/our-work/resilient-lands/land...IMG-ALT Forest with ferns and water in distance
/our-work/resilient-lands/land...Urgent Land Project: Protecting Palmer Brook in Becket
/places-to-explore/activities/...Birds & Birding
IMG-ALT Birds & Birding
/places-to-explore/activities/...Walking & Hiking
IMG-ALT Walking & Hiking
/places-to-explore/activities/...Art & Photography
IMG-ALT Art & Photography
/programs-events/nature-campsCamp
IMG-ALT Camp
/places-to-explore/activities/...Family Fun
IMG-ALT Family Fun
/take-action/volunteerText duplicate Volunteer
IMG-ALT Volunteer
/places-to-explore/accessibilityText duplicate Accessibility
IMG-ALT Accessibility
/our-work/resilient-landsText duplicate Resilient Lands
IMG-ALT work icon
/our-work/equitable-access-to-...Equitable Access to Nature
IMG-ALT work icon
/our-work/climate-changeText duplicate Climate Change
IMG-ALT work icon
/our-work/birds-wildlifeText duplicate Birds & Wildlife
IMG-ALT work icon
/programsSee All
/programs/moose-hill/100047-ma...Maple Sugaring Weekend Moose Hill Wildlife Sanctuary, Sharon Sunday, March 15 90-minute sessions from 10:00am-3:30pm Adults & Families - 3 - 17 Adult Members...
/programs/wellfleet-bay/101962...Feeder Focus Wellfleet Bay Wildlife Sanctuary, South Wellfleet Sunday, March 15 1:00-3:00pm Adults & Families - 0 - 17 Adult Members Free Adult Nonmembers Fr...
/programs/maba-education-cente...Nature Time: Falcons Museum of American Bird Art Education Center, Canton Monday, March 16 11:00-11:45am Families - children 2 - 3 years Adult Members Free A...
/programs/maba-education-cente...Nature Time: Falcons Museum of American Bird Art Education Center, Canton Monday, March 16 1:00-1:45pm Families - children 2 - 6 years Adult Members Free Adu...
/programs/north-river/98720-de...Destination Birding With a Scone: Wright Reservoir Conservation Area Wright Reservoir Conservation Area, Duxbury Tuesday, March 17 8:00-11:00am Adults Adult ...
/programs/felix-neck/99399-lit...Little Naturalists Felix Neck Wildlife Sanctuary, Edgartown Tuesday, March 17 9:30-11:30am Adult/Child pairs - 0 - 5 years Adult Members Free Adult Nonmember...
/programsText duplicate See All
/take-action/membershipText duplicate Join Today
/take-action/advocateSpeak Up
https://web.massaudubon.org/si...External Subdomain Make a Gift
https://www.massaudubon.org/newsSee all
/places-to-explore/wildlife-sa...No Text
/places-to-explore/wildlife-sa...Keep Reading
/news/latest/removing-barriers...IMG-ALT Two people looking at a bridge over a dam
/news/latest/removing-barriers...Text duplicate Keep Reading
/news/in-your-words/in-your-wo...IMG-ALT Sharon with horseshoe crabs
/news/in-your-words/in-your-wo...Text duplicate Keep Reading
/news/in-your-words/in-your-wo...Trivial anchor text
Read more
/news/in-your-words/in-your-wo...Text duplicate Trivial anchor text
Read more
/news/in-your-words/in-your-wo...Trivial anchor text
Read More
/news/in-your-words/in-your-wo...Text duplicate Trivial anchor text
Read more
/news/in-your-words/in-your-wo...Text duplicate Trivial anchor text
Read more
/news/in-your-words/in-your-wo...Text duplicate Trivial anchor text
Read more
/news/in-your-words/in-your-wo...Text duplicate Trivial anchor text
Read more
/news/in-your-words/in-your-wo...Text duplicate Trivial anchor text
Read more
/news/in-your-words/in-your-wo...Text duplicate Trivial anchor text
Read more
/news/in-your-words/in-your-wo...Text duplicate Trivial anchor text
Read more
/news/in-your-words/in-your-wo...Text duplicate Trivial anchor text
Read more
/news/in-your-words/in-your-wo...Text duplicate Trivial anchor text
Read more
https://www.massaudubon.org/IMG-ALT logo
/news/signup-for-emailSign Up for Email
/news?news[topicTags]&news[reg...Press Room
/about/careersText duplicate Careers
/contact-usContact Us
/privacy-policyPrivacy Policy
/about/financials-reports/char...Charitable Solicitations
/terms-of-useTerms of Use
/non-discrimination-statementNon-Discrimination Statement
https://www.facebook.com/MassA...New window External Subdomain Facebook
A-TITLE Follow on Facebook
https://www.youtube.com/user/m...New window External Subdomain YouTube
A-TITLE Follow on YouTube
https://www.instagram.com/mass...New window External Subdomain Instagram
A-TITLE Follow on Instagram
https://www.linkedin.com/compa...New window External Subdomain Linkedin
A-TITLE Follow on Linkedin
https://www.threads.net/massau...New window External Subdomain Threads
A-TITLE Follow on Threads
https://www.tiktok.com/@massau...New window External Subdomain TikTok
A-TITLE Follow on TikTok
https://www.twitter.com/massau...New window External Subdomain X
A-TITLE Follow on X
https://massculturalcouncil.org/External IMG-ALT footer logo
https://www.charitynavigator.o...External Subdomain Text duplicate IMG-ALT footer logo
https://www.landtrustaccredita...External Subdomain Text duplicate IMG-ALT footer logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.massaudubon.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.66 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (235 kB).

HTTP Response Header

NameValue
dateSun, 15 Mar 2026 07:55:44 GMT
content-typetext/html; charset=UTF-8
cf-ray9dc9f51d3ec23a80-FRA
cf-cache-statusDYNAMIC
age36813
cache-controlpublic, s-maxage=600, stale-while-revalidate=300, stale-if-error=300
servercloudflare
varyOrigin, X-Editorial-Mode, Accept-Encoding
cf-apo-viaorigin,host
x-cache-serverip-10-0-10-42
x-varnish-cacheHIT
x-varnish-cache-hits1387
x-varnish-cache-ttl49586.126
server-timingcfCacheStatus;desc="DYNAMIC"
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 520 referring domains.
This page has 1,364 backlinks.
This page has backlinks from 389 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

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Search preview

www.massaudubon.org
Mass Audubon
With more than 160,000 members and supporters, Mass Audubon protects over 41,000 acres of land throughout Massachusetts, saving birds and other wildlife, and making nature accessible to all. We welcome you to explore a nearby sanctuary, find inspiration, and get involved.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mass86%Check
Mass Audubon83%Check
Audubon81%Check
Mass Audubon protects73%Check
Nature59%Check
Wildlife and Nature57%Check
Help55%Check
Massachusetts55%Check
Wildlife54%Check
Find54%Check
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