Marketplace.walmart.com - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
82% 
Page structure
51% 
Link structure
87% 
Server
67% 
External factors
100% 
SEO Score
Response time
0.94 s
File size
239.10 kB
Words
811
Media files
26
Number of links
42 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Walmart Marketplace - Walmart Marketplace
There are word repetitions in the page title.
The length of the page title is perfect. (396 pixels out of 580 max pixel length)
Meta description
(Critically important)
Grow your eCommerce business with a brand that both customers and sellers love. Plus, easily tap into any of our international markets when you join us today.
The length of the meta description is perfect. (983 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://marketplace.walmart.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionGrow your eCommerce business with a brand that both customers and sellers love. Plus, easily tap into any of our international markets when you join us today.
generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
mobile-web-app-capableyes
apple-mobile-web-app-capableyes
apple-mobile-web-app-titleWalmart Marketplace - Walmart Marketplace
msapplication-TileImagehttps://marketplace.walmart.com/wp-content/uploads/2020/01/cropped-favicon-3-270x270.png
article:publisherhttps://www.facebook.com/WalmartSellers/
article:modified_time2025-06-04T20:00:27+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@WalmartSellers
og:localeen_US
og:typewebsite
og:titleGrow your business with a household name
og:descriptionAs a Walmart seller, easily tap into any of our international markets when you join us today.
og:urlhttps://marketplace.walmart.com/
og:site_nameWalmart Marketplace
og:imagehttps://marketplace.walmart.com/wp-content/uploads/2024/07/Social-NSS-Evergreen-1080x1080-1.png
og:image:width2160
og:image:height2160
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: This guide covers everything you need to know about kickstarting your ...
This page contains 811 words. That's ok.
30.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 12.87 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ent/uploads/2021/06/wmp-horizontal-b.svgNo alt attribute provided
/wp-content/uploads/2024/06/wmp-logo.svgwmp-logo
/wp-content/uploads/2024/05/navico-wfsb.svgnavico-wfsb
...ontent/uploads/2024/05/navico-self-f.svgnavico-self-f
/wp-content/uploads/2024/05/navico-list.svgnavico-list
/wp-content/uploads/2024/05/navico-mega.svgnavico-mega
/wp-content/uploads/2024/05/navico-gro.svgnavico-gro
...NSS2025_Site-updates-Homepage-banner.svgNo alt attribute providedNSS2025_Site-updates-Homepage-banner
...t/uploads/2025/01/Group-18-1-150x150.pngNo alt attribute providedGroup 18
.../uploads/2025/01/graph-3-icon-yellow.svgNo alt attribute providedgraph-3-icon-yellow
...ds/2024/10/wmp-homepage_stat-graphic.pngNo alt attribute providedwmp-homepage_stat-graphic
...ntent/uploads/2024/09/wmp-white-wave.svgNo alt attribute providedbluecurve
...nt/uploads/2024/10/wmp-guide_graphic.gifNo alt attribute providedwmp-guide_graphic
/wp-content/uploads/2024/09/simple-icon.svgNo alt attribute providedsimple-icon
...ploads/2024/09/sell-better-blog-icon.svgNo alt attribute providedsell-better-blog-icon
...ontent/uploads/2024/09/mp-learn-icon.svgNo alt attribute providedmp-learn-icon
.../uploads/2024/09/seller-support-icon.svgNo alt attribute providedseller-support-icon
...tent/uploads/2025/04/linkedin-icon-w.svgNo alt attribute provided
...ntent/uploads/2025/04/youtube-icon-w.svgNo alt attribute provided
/wp-content/uploads/2025/04/x-icon-w.svgNo alt attribute provided
...tent/uploads/2025/04/facebook-icon-w.svgNo alt attribute provided
Video URLWidthHeight
.../2024/09/wmp-homepage-bw1-compressed.mov
.../2024/09/wmp-homepage-bw1-compressed.mov

Page structure

H1 heading
(Critically important)
Walmart Marketplace
Too many H1 headings
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Walmart Marketplace
H1 Our global reach is your playground.
H1 Our global reach is your playground. Duplicate text
H2 Grow your eCommerce business with the brand that both sellers and customers love.
H2 Grow your eCommerce business with the brand that both sellers and customers love. Duplicate text
H2 Tap into endless opportunities with Walmart
H2 Discover our programs designed to help you scale
H2 Meet the success stories of Walmart Marketplace
H2 Get all your questions answered with our resources
H2 Are you ready to join our community of Walmart sellers?
H3 Learn how you can get started
H3 Learn how you can get started Duplicate text
H4 Access powerful tools for pricing, catalog management, shipping, returns, brand management and more through Seller Center, API solutions and Solution Providers.
H4 Take control of your growth
H4 Protect your brand and expand your influence
H4 Plug into our API for seamless integration
H4 Choose from our flexible fulfillment options
H4 Advertise to millions of customers
H4 Expand to our international markets with ease
H4 No Limbits
H4 Picasso Tiles
H4 NexGrill
H4 Sell Better Blog
H4 Marketplace Learn
H4 More resources
H4 About Walmart.com
H4 Seller resources
H4 Get to know us!
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (29) on this page.

Found links on this page

LinkAttributesAnchor text
https://marketplace.walmart.com/Anchor Skip to content
https://marketplace.walmart.com/Subdomain IMG-ALT wmp-logo
/about-walmart-marketplace/Subdomain Getting started
/seller-success-formula/Subdomain Seller Success Formula
/pricing/Subdomain Pricing
/india-sell-on-walmart/Subdomain Sell from India
/solution-providers/Subdomain Solution Providers
/walmart-fulfillment-services/Subdomain WFS overview
/walmart-fulfillment-services-...Subdomain Cost estimator
/wfs-supply-chain-solutions/Subdomain Supply chain solutions
/multichannel-solutions/Subdomain Multichannel Solutions
/walmart-cross-border/Subdomain Walmart Cross Border
/shipping-and-fulfillment/Subdomain Solutions overview
/expedited-delivery/Subdomain Expedited Delivery
/shipping-settings/Subdomain Simplified Shipping Settings
/ship-with-walmart/Subdomain Ship with Walmart
/enhanced-returns/Subdomain Enhanced Returns
/listing-quality/Subdomain Listing Quality
/pro-seller/Subdomain Pro Seller Program
/repricer/Subdomain Repricer
/review-accelerator/Subdomain Review Accelerator
/review-syndication-program/Subdomain Review Syndication Program
/brand-portal/Subdomain Brand Portal
/sponsored-search-ads/Subdomain Walmart Sponsored Search
/search-engine-marketing/Subdomain Search Engine Marketing
/assortment-growth-dashboard/Subdomain Assortment Growth
/localfinds/Subdomain Walmart LocalFinds
/walmart-marketplace-capital/Subdomain Working Capital solutions
/wallet/Subdomain Walmart Marketplace Wallet
/success-hub/Subdomain Success Hub
/sellbetterblog/Subdomain Sell Better Blog
https://marketplacelearn.walma...External Subdomain Marketplace Learn
https://seller.walmart.com/signupNew window External Subdomain Join Marketplace
https://seller.walmart.com/signupNew window External Subdomain Text duplicate Join Marketplace
A-TITLE Join us today
https://seller.walmart.com/signupNew window External Subdomain Text duplicate Join Marketplace
A-TITLE Join us today
/nss/New window Learn more
A-TITLE Learn more
/seller-success-formula/New window Subdomain Check it out
A-TITLE Check it out
https://marketplacelearn.walma...New window External Subdomain Sign up now
A-TITLE Sign up now
/pricing/New window Subdomain competitive referral rates
https://marketplacelearn.walma...New window External Subdomain Take control of your growth List products, track orders, analyze performance and more from our centralized Seller Center. Learn more
/brand-portal/New window Subdomain Protect your brand and expand your influence Easily safeguard, track and manage your registered brands and intellectual property through Brand Portal. Learn ...
https://developer.walmart.com/New window External Subdomain Plug into our API for seamless integration Access all the documentation for integration with our APIs through Developer Portal. Learn more
/walmart-fulfillment-services/New window Subdomain Choose from our flexible fulfillment options Outsource your shipping to Walmart Fulfillment Services and enjoy scalable fulfillment for any business size. Le...
/sponsored-search-ads/New window Subdomain Advertise to millions of customers Boost your listing visibility with effective advertising solutions through Walmart Connect and turn shoppers into buyers. ...
https://marketplacelearn.walma...New window External Subdomain Expand to our international markets with ease Use your U.S. account to tap into any of Walmart’s markets in Canada, Chile and Mexico. Learn more
https://seller.walmart.com/signupNew window External Subdomain Be the next success story
A-TITLE Be the next success story
/about-walmart-marketplace/New window Subdomain Text duplicate Learn more
A-TITLE Learn more
/about-walmart-marketplace/New window Subdomain Text duplicate Learn more
A-TITLE Learn more
/sellbetterblog/New window Subdomain Text duplicate Sell Better Blog
/sellbetterblog/New window Subdomain Text duplicate Learn more
https://marketplacelearn.walma...New window External Subdomain Text duplicate Marketplace Learn
https://marketplacelearn.walma...New window External Subdomain Text duplicate Learn more
https://marketplacelearn.walma...New window External Subdomain More resources
https://marketplacelearn.walma...New window External Subdomain Text duplicate Learn more
https://seller.walmart.com/signupNew window External Subdomain Join us today
A-TITLE Join us today
https://marketplace.walmart.com/Anchor No Text
https://seller.walmart.com/External Subdomain Seller Center
https://developer.walmart.com/External Subdomain Developer Portal
https://marketplacelearn.walma...External Subdomain Text duplicate Marketplace Learn
https://www.walmartmarketplace...External Subdomain Let’s Grow! 2025 Walmart Marketplace Seller Summit
https://www.walmart.com/External Subdomain Shop Walmart.com
https://corporate.walmart.com/External Subdomain Walmart, Inc.
https://careers.walmart.com/External Subdomain Careers
https://www.walmartmuseum.com/External Subdomain The Walmart Digital Museum
https://corporate.walmart.com/...External Subdomain Privacy Policy
https://www.linkedin.com/compa...External Subdomain No Text
https://www.youtube.com/channe...External Subdomain No Text
https://twitter.com/WalmartSel...External No Text
https://www.facebook.com/Walma...External Subdomain No Text
https://wpml.org/External wpml.org
https://wpml.org/faq/how-to-re...External remove this banner

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://marketplace.walmart.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.94 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (239 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 15 Jun 2025 03:47:38 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
expiresThu, 19 Nov 1981 08:52:00 GMT
link<https://marketplace.walmart.com/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 128
x-cache-groupbot
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,131 referring domains.
This page has 12,669 backlinks.
This page has backlinks from 739 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Crawl-delay: 10
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://marketplace.walmart.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

marketplace.walmart.com
Walmart Marketplace - Walmart Marketplace
Grow your eCommerce business with a brand that both customers and sellers love. Plus, easily tap into any of our international markets when you join us today.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Walmart84%Check
Marketplace84%Check
Walmart Marketplace84%Check
Walmart Fulfillment65%Check
Seller63%Check
Brand59%Check
Walmart Fulfillment Services56%Check
Grow54%Check
eCommerce54%Check
business54%Check
Show more keywords and terms

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