Made-identity.ch - SEO Checker

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Overview of the SEO Check
Meta information
81% 
Page quality
54% 
Page structure
91% 
Link structure
92% 
Server
100% 
External factors
6% 
SEO Score
Response time
0.11 s
File size
71.90 kB
Words
127
Media files
0
Number of links
23 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
MADE Identity | Swiss Branding and Design Agency based in Zurich
The page title should be shorter than 580 pixels. It is 607 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
MADE develops identities for companies, institutions and products. From brand strategy, brand design, to brand experience.
The length of the meta description is perfect. (761 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://made-identity.ch/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionMADE develops identities for companies, institutions and products. From brand strategy, brand design, to brand experience.
referrerno-referrer-when-downgrade
robotsrobots.txt
langde
twitter:cardsummary_large_image
twitter:creator@
twitter:titleSwiss Branding and Design Agency based in Zurich
twitter:descriptionMADE develops identities for companies, institutions and products. From brand strategy, brand design, to brand experience.
twitter:imagehttps://cms.made-identity.ch/uploads/images/About/_1200x630_crop_center-center_82_none_ns/MADE_M_landscape.jpg?mtime=1714125614
twitter:image:width850
twitter:image:height446
twitter:image:altMADE Identity
og:localede_CH
og:locale:alternateen_US
og:site_nameMADE Identity
og:typewebsite
og:urlhttps://made-identity.ch/
og:titleSwiss Branding and Design Agency based in Zurich
og:descriptionMADE develops identities for companies, institutions and products. From brand strategy, brand design, to brand experience.
og:imagehttps://cms.made-identity.ch/uploads/images/About/_1200x630_crop_center-center_82_none_ns/MADE_M_landscape.jpg?mtime=1714125614
og:image:width850
og:image:height446
og:image:altMADE Identity
charsetutf-8

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Page quality

Content
(Critically important)
There are only 127 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
35.4% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
MADE Identity
The H1 heading is too short (13 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 MADE Identity
H2 Rebranding Switzerland, literally.
H2 Wenn Übersetzen zur Interaktion wird. Rebranding Supertext
H2 Ein Anti-Branding für die SKKG, weil diese Stiftung in keine Schublade passt.
H2 Mit SWISS abheben für ein Employer Branding mit Aussichten.
H2 Ein globaler Auftritt für die globale Strategie von LGT Capital Partners
H2 This is how we make outstanding brands.
H3 1Getting to know the brand
H3 2Creating the brand strategy
H3 3Transform identity into design
H3 4Bringing the brand to life
H3 5Guiding to the future
H3 Empty heading
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.made-identity.ch/No Text
/casesCases
/whatwedoWhat we do
/aboutAbout
/cases/switzerlandRebranding Switzerland, literally.
/cases/supertextWenn Übersetzen zur Interaktion wird. Rebranding Supertext
/cases/skkgEin Anti-Branding für die SKKG, weil diese Stiftung in keine Schublade passt.
/cases/swissMit SWISS abheben für ein Employer Branding mit Aussichten.
/cases/lgt-capital-partnersEin globaler Auftritt für die globale Strategie von LGT Capital Partners
/casesTrivial anchor text
more
https://made-identity.ch/whatwedohow
https://www.google.com/maps/pl...New window External Subdomain Quellenstrasse 27 8005 Zurich Switzerland
/impressumImpressum
/data-protectionDatenschutz
https://www.instagram.com/made...New window External Subdomain Instagram
https://open.spotify.com/user/...New window External Subdomain Spotify
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
/newsletterNewsletter
/casesText duplicate Cases
/whatwedoText duplicate What we do
/aboutText duplicate About
https://made-identity.ch/aboutAnchor Jobs
https://www.made-identity.ch/enEnglish
/impressumText duplicate Impressum
/data-protectionText duplicate Datenschutz
/newsletterText duplicate Newsletter
https://www.made-identity.ch/enText duplicate English

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.made-identity.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.11 seconds.
The file size of the HTML document is fine (72 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age25948
cache-controlpublic,max-age=0,must-revalidate
cache-status"Netlify Edge"; hit
content-encodingbr
content-typetext/html; charset=UTF-8
dateTue, 20 May 2025 14:57:47 GMT
etag"92e26177f2815b85d42f0132fb78784a-ssl-df"
serverNetlify
strict-transport-securitymax-age=31536000
varyAccept-Encoding
x-nf-request-id01JVQ36S8QXJH8VS5BFPE0HRV6
content-length13933
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 2 referring domains.
This page only has 3 backlinks.
This page only has few backlinks from 2 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START nuxt-robots (indexable)
User-agent: *
Disallow: /success
Disallow: /en/success

Sitemap: https://made-identity.ch/sitemap_index.xml
# END nuxt-robots

Similar sites

Search preview

www.made-identity.ch
MADE Identity | Swiss Branding and Design Agency based in Zurich
MADE develops identities for companies, institutions and products. From brand strategy, brand design, to brand experience.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
MADE85%Check
MADE Identity83%Check
Identity77%Check
brand61%Check
design61%Check
Brand Design58%Check
Branding54%Check
Swiss Branding54%Check
Brand Strategy53%Check
SWISS50%Check
Show more keywords and terms

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