Lottoland.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
88% 
Page structure
71% 
Link structure
66% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.35 s
File size
183.50 kB
Words
1669
Media files
37
Number of links
81 internal / 30 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Lottery online • Casino • Lotto Betting • Sports Betting
There are word repetitions in the page title.
The length of the page title is perfect. (478 pixels out of 580 max pixel length)
Meta description
(Critically important)
Bet on the lottery or play online casino & slot, sports betting or bingo! Register now & Stake £20 to get 100 free spins, no wagering! T's&C's apply.18+
The length of the meta description is perfect. (918 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.lottoland.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Language defined in meta tags: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
A country is specified wrong in alternate links: en-nt
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex,follow,noodp
languageen-GB
descriptionBet on the lottery or play online casino & slot, sports betting or bingo! Register now & Stake £20 to get 100 free spins, no wagering! T's&C's apply.18+
apiKeyB7mohTggheU=
requestPrefixEmpty
facebook-domain-verificationhnqwbcg36kx37889vq4dece8bamluv
msapplication-confignone
mobile-web-app-capableyes
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack
apple-mobile-web-app-titleLottoland
langen-gb
twitter:image//www.lottoland.co.uk/cms/689331491086936251639341/lottoland_social_share_1200x630.jpg
og:image//www.lottoland.co.uk/cms/689331491086936251639341/lottoland_social_share_1200x630.jpg
og:urlhttps://www.lottoland.co.uk/
og:localeEmpty
og:titleLottery online • Casino • Lotto Betting • Sports Betting
og:descriptionBet on the lottery or play online casino & slot, sports betting or bingo! Register now & Stake £20 to get 100 free spins, no wagering! T's&C's apply.18+
og:site_nameLottoland.co.uk - Let the big games begin
og:typewebsite
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
This page contains 1669 words. That's ok.
30.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 74 characters this one is longer than 70 characters:
"i confirm i am 18+ and have read and accepted the t&cs and privacy policy."
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nd=newmaster_logo_vibrant_mint_green.svgLottoland Homepage
...oland/XTqbUKkQsr61o5rFGXTc.jpg?width=768Fishin' Frenzy Even Bigger Fish game logo
...et/eu/lottoland/XTqbUKkQsr61o5rFGXTc.jpgFishin' Frenzy Even Bigger Fish game logo
...bDTSiqwh67h.png?width=400&mod=v1/max=400No alt attribute provided
...Z7Z5UXx7RHvDWXWLM7L.jpg?width=768&mod=v1Lottoland Sportsbook image
...ottoland/kZ7Z5UXx7RHvDWXWLM7L.jpg?mod=v1Lottoland Sportsbook image
...onfLodVhp1WkLEwNgdi.jpg?width=768&mod=v1Bingo Bonus image
...ottoland/1onfLodVhp1WkLEwNgdi.jpg?mod=v1Bingo Bonus image
...91e15be5e58b69a0ec4771/realitycheck3.jpgReality CheckSafer Gambling
...1e153e5e58b69a0ec4754/knowyourlimits.jpgknowyourlimitsSafer Gambling
...cms/6891e165e5e58b69a0ec487d/timeout.jpgtimeoutSafer Gambling
...af90724e302dc/lottoland_newlogo_grey.svgNo alt attribute provided
...ttoland=newmaster_logo_midnight_blue.svgNo alt attribute provided
...ttoland=newmaster_logo_midnight_blue.svgNo alt attribute provided
...eat-25013_uk_site_icon_needhelpuknew.pngNo alt attribute provided
...go/new-ll-logo-blue-e5940df0d14b6621.svgLottoland Homepage

Page structure

H1 heading
(Critically important)
Lotto Betting, Scratchcards and Games Online at Lottoland.co.uk
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Lotto Betting, Scratchcards and Games Online at Lottoland.co.uk
H2 Safer Gambling - You're in Safe Hands
H2 Like Lottery, Thrilling Live Casino, Super Slot Games and Spectacular Sports Betting? You'll love Lottoland!
H2 Bet on the World's Biggest Lotteries
H2 Top Online Casino and Slot Games
H2 Bet on Sports and Follow the Action Live
H2 Bingo and Scratchcards for Instant Wins
H2 Prize Tier Information
H2 Payout Information
H2 Prize Tier Information Duplicate text
H2 Prize pool breakdown
H2 Prize pool breakdown Duplicate text
H2 Prize Tier Information Duplicate text
H2 Prize Tier Information Duplicate text
H2 Prize Tier Information Duplicate text
H2 Prize Tier Information Duplicate text
H2 Prize pool breakdown Duplicate text
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are too many external links (30) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.lottoland.co.uk/Anchor Skip to content
https://www.lottoland.co.uk/Anchor Skip to footer
https://www.lottoland.co.uk/IMG-ALT Lottoland Homepage
A-TITLE Lottland logo | Lottery betting, casino, bingo & sportsbook
/shoppingcart!components_topNavigation_itemCartToCheckout_linkLabel! 0 £0.00 To cart
/irish-lotteryIrish Lotto
/irish-lotteryPlace bet
/irish-lottery/results-winning...» Irish Lotto Results
/irish-lottery/magazine» Irish Lotto Magazine
/irishlotto/help» Irish Lotto Help & FAQ
/irish-lottery/syndicates» Irish Syndicates
/lotteriesMore Lottos
/millionaireText duplicate Place bet
/irish-lotteryText duplicate Place bet
/megamillionsText duplicate Place bet
/winwin-charity-lottoText duplicate Place bet
/powerballText duplicate Place bet
/christmas-lotteryText duplicate Place bet
/lotteriesText duplicate More Lottos
/casinoCasino
/live-casinoLive Casino
/promotionsPromotions
/scratchcardsScratchcards
/sportsbookSportsbook
https://www.lottoland.co.uk/bingoBingo
/ob?code=ACQUK25S20U100FSFFBF&...New window 18+. Sign up, deposit and stake £20 on selected slots, and receive 100 Free Spins on Fishin' Frenzy Even Bigger Fish. 30 day free spins expiry. Ends 14/02/26...
/ob?code=SBK_WELCOME_OFFER_UK&...New window 18+. New sports customers only. Deposit £10+. Opt-in & bet £10+ on selected sports (min odds 2.0) within 7 days. Get £10 Free Bet for selected sports. Debit ...
/ob?code=BINGO_WELCOME_OFFER10...New window 18+. To claim £10 Bingo bonus plus 10 free spins spend £10 on Bingo tickets only. 4x wagering requirement on Bingo bonus. Max 1 redemption per player. Game r...
https://www.lottoland.co.uk/Anchor Previous
https://www.lottoland.co.uk/Anchor Next
/irish-lotteryIrish Lotto £3.5 million 1 day 8 hrs Bet here
/millionaireMillionaire £95 million 10 hrs 1 min Bet here
/powerballPowerBall £389 million 1 day 14 hrs Bet here
/casino/megaroulette3000/playPlay
/casino/funkfestbonanza/playText duplicate Play
/casino/cygnus4/playText duplicate Play
/gamble-safelyIMG-ALT Reality Check
/gamble-safelyNew window Anchor IMG-ALT knowyourlimits
/gamble-safelyAnchor IMG-ALT timeout
https://www.lottoland.co.uk/New window Lottoland.co.uk
/irish-lotteryNew window Text duplicate Irish Lotto
/powerballNew window PowerBall
/megamillionsNew window MegaMillions
/cash4lifeNew window Cash4Life
/casinoNew window online casino
/slot-gamesNew window slot games
/sportsbookNew window online sports betting
https://www.lottoland.co.uk/bingoNew window online bingo
/scratchcardsNew window scratchcards
/underage-protectionNew window IMG-ALT Underage Protection
A-TITLE Underage Protection
/gamble-safelyNew window IMG-ALT Safer Gambling
A-TITLE Safer Gambling
https://www.gambleaware.org/New window External Subdomain IMG-ALT GambleAware
A-TITLE GambleAware
https://www.gamblingcommission...New window External Subdomain IMG-ALT Gambling Commission
A-TITLE Gambling Commission
https://www.gamcare.org.uk/get...New window External Subdomain IMG-ALT GamCare
A-TITLE GamCare
/lotto-bettingNew window IMG-ALT What Is Lotto Betting?
A-TITLE What Is Lotto Betting?
/lottery-resultsLottery Results
/jackpotsLottery Jackpots
/promotionsLottoland Promotions
/lotteriesLotto Comparison
/syndicates-overviewLottoland Syndicates
/magazineLotto Blog
https://www.lottoland.co.uk/appsLottoland Apps
/lotto-bettingWhat is Lotto Betting?
/payoutsGuaranteed Payout
/privacyPrivacy Policy
https://www.lottoland.co.uk/termsTerms and Conditions
/terms-summaryMaterial Terms Summary
/cookiepolicyCookie Policy
/gamefairnessGame Fairness
/complaints-procedureComplaints Procedure
/accessibilitystatementAccessibility Statement
https://help.lottoland.co.uk/New window External Subdomain Help Centre
/about-usNew window About us
https://www.lottolandcorporate...New window External Subdomain Career
http://www.lottolandaffiliates...New window External Subdomain Affiliate program
https://lottolandsolutions.com/New window External Lottoland B2B
https://www.lottolandcorporate...External Subdomain Lottoland Corporate
/gamble-safelyGamble Safely
/documentsneededDocuments – what and when
/underage-protectionText duplicate Underage Protection
/account/profileSet a Deposit Limit
https://www.lottoland.com/External Subdomain International
https://www.lottoland.at/External Subdomain Österreich
https://www.lottoland.ie/External Subdomain Ireland
https://www.lottoland24pl.com/External Subdomain Polska
https://www.lotoland.com/External Subdomain América Latina
https://www.lottoland.se/External Subdomain Sverige
https://www.lottoland.com.br/External Subdomain Brasil
https://www.lottolandhungary.com/External Subdomain Magyarország
https://www.lottoland.mx/External Subdomain Mexico
https://www.lottoland.co.za/External Subdomain South Africa
https://www.lottoland.asia/External Subdomain India
https://www.lottoland.gi/External Subdomain Gibraltar
https://app.adjust.com/x9u2xq3...New window External Subdomain IMG-ALT Free on Android
A-TITLE Free on Android
https://app.adjust.com/x9u2xq3...New window External Subdomain IMG-ALT Free on iPhone
A-TITLE Free on iPhone
https://www.facebook.com/lotto...New window External Subdomain IMG-ALT Like us on Facebook
A-TITLE Like us on Facebook
https://www.instagram.com/lott...New window External Subdomain IMG-ALT Follow us on Instagram
A-TITLE Follow us on Instagram
https://www.youtube.com/channe...New window External Subdomain IMG-ALT Subscribe us on YouTube
A-TITLE Subscribe us on YouTube
https://www.lottoland.co.uk/No Text
/gamble-safelyNew window Text duplicate IMG-ALT Gamble Safely
A-TITLE Gamble Safely
https://www.egr.global/intel/t...New window External Subdomain IMG-ALT EGR Power 50 Rankings
A-TITLE EGR Power 50 Rankings
/magazine/lottoland-first-gamb...New window IMG-ALT The Climate Pledge
A-TITLE The Climate Pledge
https://www.gamstop.co.uk/New window External Subdomain IMG-ALT Gamstop
A-TITLE Gamstop
https://registers.gamblingcomm...New window External Subdomain 38991
https://www.lottoland.co.uk/termsNew window T&Cs
https://www.lottoland.co.uk/termsNew window Text duplicate T&Cs
https://www.begambleaware.org/New window External Subdomain Text duplicate Safer Gambling
https://help.lottoland.co.uk/External Subdomain Get help
https://www.lottoland.co.uk/termsNew window Text duplicate T&Cs
/privacyNew window privacy policy
https://www.lottoland.co.uk/termsText duplicate T&Cs
https://www.lottoland.co.uk/termsT&C's

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lottoland.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.35 seconds.
The file size of the HTML document is fine (184 kB).

HTTP Response Header

NameValue
dateTue, 11 Nov 2025 11:23:29 GMT
content-typetext/html;charset=UTF-8
content-encodinggzip
set-cookie106 Characters
strict-transport-securitymax-age=2592000; includeSubDomains; preload
varyUser-Agent
p3pCP='IDC DSP COR ADM DEVi TAIi PSA PSD IVAi IVDi CONi HIS OUR IND CNT'
pragmano-cache
cache-controlno-cache, no-store, must-revalidate
expires0
link</en_GB/skins/lottoland/js/core/@lottoland/core/lit-element-e20ab7f847c3fbf1.js>; rel=preload; as=script; crossorigin=use-credentials
cf-cache-statusBYPASS
servercloudflare
cf-ray99cd6af67df7b913-FRA
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 983 referring domains.
This page has 8,624 backlinks.
This page has backlinks from 743 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
Disallow: /api/
Disallow: /styleguide/
Disallow: /mobilefeatures/
Disallow: /skins/lottolandresponsive/
Disallow: /skins/whitelabel/
Disallow: /skins/whitelabelmobile/
Disallow: /skins/integrationmobile/
Disallow: /skins/integration/
Disallow: /payment/
Disallow: /pagepreview
Disallow: /signup/
Disallow: /verify/
Sitemap: https://www.lottoland.co.uk/sitemap.xml
Host: www.lottoland.co.uk

Similar sites

Search preview

www.lottoland.co.uk
Lottery online • Casino • Lotto Betting • Sports Betting
Bet on the lottery or play online casino & slot, sports betting or bingo! Register now & Stake £20 to get 100 free spins, no wagering! T's&C's apply.18+

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Lotto Betting83%Check
Lotto82%Check
Betting79%Check
Online77%Check
online Casino Lotto Betting75%Check
Sports Betting74%Check
Lottery online Casino Lotto73%Check
Online Casino72%Check
Online Sports Betting72%Check
Casino Lotto Betting Sports72%Check
Show more keywords and terms

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

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