Kiwi-built.nz - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
64% 
Page structure
58% 
Link structure
73% 
Server
54% 
External factors
90% 
SEO Score
Response time
0.48 s
File size
1,824.10 kB
Words
2016
Media files
69
Number of links
63 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Wellington Builders | Craftsmanship Award Winners | KiwiBuilt
The length of the page title is perfect. (552 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
KiwiBuilt: Wellington's 2025 supreme Craftsmanship Award winners. We are master builders specializing in complex new builds, stunning renovations, and authentic villa restorations
The meta description is too long: 1115 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.kiwi-built.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionKiwiBuilt: Wellington's 2025 supreme Craftsmanship Award winners. We are master builders specializing in complex new builds, stunning renovations, and authentic villa restorations
fb_admins_meta_tagKiwiBuilt
google-site-verificationGdY1vclngPEurwjKJz-qK4b2F7eTolfIEftHQH7hTi0
viewportwidth=device-width, initial-scale=1
generatorWix.com Website Builder
format-detectiontelephone=no
skype_toolbarskype_toolbar_parser_compatible
langen
twitter:cardsummary_large_image
twitter:titleWellington Builders | Craftsmanship Award Winners | KiwiBuilt
twitter:descriptionKiwiBuilt: Wellington's 2025 supreme Craftsmanship Award winners. We are master builders specializing in complex new builds, stunning renovations, and authentic villa restorations
fb:adminsKiwiBuilt
og:titleWellington Builders | Craftsmanship Award Winners | KiwiBuilt
og:descriptionKiwiBuilt: Wellington's 2025 supreme Craftsmanship Award winners. We are master builders specializing in complex new builds, stunning renovations, and authentic villa restorations
og:urlhttps://www.kiwi-built.nz
og:site_nameKiwi Built
og:typewebsite
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 4 text duplicates on this page:
  • Duplicate 1: Stay informed with up-to-date scheduling, detailed site diaries, time ...
  • Duplicate 2: Monitor your budget, access invoices, approve variations, and track bi...
This page contains 2016 words. That's ok.
34.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
25 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 18.92 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1824.1 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 40 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...,quality_auto/kiwi logo tx white 700.pngKiwi built logo white
...vif,quality_auto/HOY_2025_CS_Gold_QM.pngGold Award 2025 Master Builders House Of The Year
...OY_2025_CS_Regional_Craftsmanship_QM.pngCraftmanship Award 2025 Master Builders House Of The Year
...if,quality_auto/HOY_2025_Top _100-01.pngTop 100 Award 2025 Master Builders House Of The Year
...5_CS_Regional_Lifestyle_SmartHome_QM.pngLifestyle Award 2025 Master Builders House Of The Year
...a367fae7694b493fb54004fa4b863883~mv2.jpgTiny.jpg
....01,enc_avif,quality_auto/Mask group.pngKiwi Built Logo
...quality_auto/81 Bolton_00009_result.webp81 Bolton_00009_result.webp
...,quality_auto/58_Matai_00054_result.webp58_Matai_00054_result.webp
.../5Korimako_0032_result_edited_edited.png5Korimako_0032_result_edited_edited.png
...nc_avif,quality_auto/20230614_130135.jpgKiwiBuilt new builds
...nc_avif,quality_auto/81 Bolton_00068.jpg81 Bolton_00068.jpg
...nc_avif,quality_auto/81 Bolton_00086.jpg81 Bolton_00086.jpg
...ty_auto/58_Matai_00001_result_edited.png58_Matai_00001_result_edited.png
...80,enc_avif,quality_auto/Icon-17_3x.webpKiwiBuilt Feature1
...80,enc_avif,quality_auto/Icon-18_3x.webpKiwiBuilt Feature2
...80,enc_avif,quality_auto/Icon-16_3x.webpKiwiBuilt Feature3
...lity_auto/18004810192846422_heic (1).jpgKiwiBuilt construction
...lity_auto/01-brochure-a4-mockup copy.jpg01-brochure-a4-mockup copy.jpg
...3368c69a50024da9afa05303abfed5c7~mv2.jpgNo alt attribute provided
...nc_avif,quality_auto/IMG_0168_edited.jpgKitchen
...15266035622539_4082771856273950188_n.jpgBathroom
...1,enc_avif,quality_auto/IMG_0057_JPG.jpgHome
...nc_avif,quality_auto/IMG_0068_edited.jpgHome
...f,quality_auto/58_Matai_00042_edited.jpgHome
...f,quality_auto/5Korimako_0032_edited.jpgBathroom
...972f696b2d2a44a49d0ff0a8bdbeaee3~mv2.jpgNo alt attribute provided
...b3d342c83547480ea2c1124c2e01ea3e~mv2.jpgNo alt attribute provided
...2eccb0d2942b46acacb1c5ffa133ad52~mv2.jpgNo alt attribute provided
...cbe38c58ba2c4834ac118d91f1a1460f~mv2.jpgNo alt attribute provided
...f0c6c08b926646888774c5d4f448a4a2~mv2.jpgNo alt attribute provided
...80a6f7b4c67c4fc89fc8962e488f4b48~mv2.jpgNo alt attribute provided
...,q_90,enc_avif,quality_auto/D_K (11).pngKiwiBuilt Mobile App
...0_0.01,enc_avif,quality_auto/Heading.jpgContact us
...0692e1997d24a7e821af438d078e6ae~mv2.webpFrom Vision to Victory: The Story of Our Wellington Craftsmanship Award Win
...0692e1997d24a7e821af438d078e6ae~mv2.webpFrom Vision to Victory: The Story of Our Wellington Craftsmanship Award Win
...883b55b8f504bb7b3ed66865b138af0~mv2.webpUnderstanding the Master Builders Preliminary Contract: Your First Step to a Successful Build in NZ
...883b55b8f504bb7b3ed66865b138af0~mv2.webpUnderstanding the Master Builders Preliminary Contract: Your First Step to a Successful Build in NZ
...9b64c98abdd45a0975ca5a302832c89~mv2.webpExpert Kitchen Renovation in Wellington – Transform Your Home Today!
...9b64c98abdd45a0975ca5a302832c89~mv2.webpExpert Kitchen Renovation in Wellington – Transform Your Home Today!
...c_avif,quality_auto/MB Logo 4Col RGB.jpgMB Logo
...quality_auto/Important license in NZ.jpgLBP
...lity_auto/archipro-logo-parnell_jpg.webparchipro-logo-parnell
...q_90,enc_avif,quality_auto/Lightenup.pngLightenup
..._avif,quality_auto/Platinum Plumbing.pngPlatinum Plumbing
...c,q_85,enc_avif,quality_auto/Wiretec.pngWiretec
...enc_avif,quality_auto/rmr decorators.pngrmr decorators
...0.01,enc_avif,quality_auto/logo-2023.jpgbungalow and villa
...vif,quality_auto/mitre10-trade-logo.webpmitre10-trade-logo
...f,quality_auto/Plumbing world_edited.jpgPlumbing world_edited
...,quality_auto/kiwi logo tx white 700.pngNo alt attribute provided
...quality_auto/Important license in NZ.jpgNo alt attribute provided
...c_avif,quality_auto/MB Logo 4Col RGB.jpgNo alt attribute provided
...5_CS_Regional_Lifestyle_SmartHome_QM.pngLifestyle Award 2025 Master Builders House Of The Year
...OY_2025_CS_Regional_Craftsmanship_QM.pngCraftmanship Award 2025 Master Builders House Of The Year
...vif,quality_auto/HOY_2025_CS_Gold_QM.pngGold Award 2025 Master Builders House Of The Year

Page structure

H1 heading
(Critically important)
Wellington Builders & Renovation Experts
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 37 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Wellington Builders & Renovation Experts
H2 Wellington's Supreme Craftsmanship Award Winners
H2 About Us
H2 Our Services
H2 WHY CHOOSE KiwBuilt?
H2 Discipline, Clarity, and Pride
H2 Discipline (Our Quality)
H2 Clarity (Our Process)
H2 Pride (Our Commitment)
H2 LEARN MORE ABOUT KiwiBuilt
H2 Discover Our Story
H2 Download the Free Guide from Wellington's Award-Winning Builders
H2 Building Made Simple — Our Clear, Collaborative Process
H2 Our Projects
H2 Wellington's supreme Craftsmanship Award winners. Explore our portfolio of exceptional new builds, renovations, and authentic villa restorations.
H2 OUR PAST WORKS
H2 OUR PAST WORKS Duplicate text
H2 OUR PAST WORKS Duplicate text
H2 OUR PAST WORKS Duplicate text
H2 OUR PAST WORKS Duplicate text
H2 OUR PAST WORKS Duplicate text
H2 About Our App
H2 Let’s Talk About Your Project!
H2 Latest News & Blog
H2 From Vision to Victory: The Story of Our Wellington Craftsmanship Award Win
H2 Understanding the Master Builders Preliminary Contract: Your First Step to a Successful Build in NZ
H2 Expert Kitchen Renovation in Wellington – Transform Your Home Today!
H3 KiwiBuilt: For quality building and renovation services, trust KiwiBuilt — experienced builders based in Lower Hutt and serving the wider Wellington region.
H3 Whether it’s a bespoke new build or a detailed character renovation, our promise is the same. We deliver the supreme, award-winning craftsmanship and attention to detail that our company is built o...
H3 Renovations
H3 new builds
H3 Featured Project
H3 Kitchen Renovation
H3 &
H3 Bathroom Renovation
H3 Expert Villa Renovations & Restorations
H3 Building or renovating your home should be an exciting and rewarding journey. At KiwiBuilt, your trusted builders in Lower Hutt and across the Wellington region, we believe in transparency and coll...
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.kiwi-built.nz/Past Works
https://www.kiwi-built.nz/contactContact
https://www.kiwi-built.nz/about-1About
/renovationsRenovations
/villa-renovationVilla Renovation & Restoration
/newbuildsNew Builds
/home-renovation-guide-wellingtonHome Renovation Guide
/our-appsOur App
https://www.kiwi-built.nz/IMG-ALT Kiwi built logo white
https://www.facebook.com/KiwiB...New window External Subdomain IMG-ALT facebook yellow
https://www.instagram.com/kiwi...New window External Subdomain IMG-ALT instagram-logo yellow
https://www.instagram.com/kiwi...New window External Subdomain Text duplicate IMG-ALT instagram-logo yellow
https://www.facebook.com/KiwiB...New window External Subdomain Text duplicate IMG-ALT facebook yellow
https://www.kiwi-built.nz/Text duplicate Past Works
https://www.kiwi-built.nz/contactText duplicate Contact
https://www.kiwi-built.nz/about-1Text duplicate About
/renovationsText duplicate Renovations
/villa-renovationText duplicate Villa Renovation & Restoration
/newbuildsText duplicate New Builds
/home-renovation-guide-wellingtonText duplicate Home Renovation Guide
/our-appsText duplicate Our App
/winningwellingtonvillaTrivial anchor text
Here
/villa-renovationTrivial anchor text
Read More
/renovationsIMG-ALT 5Korimako_0032_result_edited_edited.png
/renovationsText duplicate Renovations
/newbuildsIMG-ALT KiwiBuilt new builds
/newbuildsnew builds
/winningwellingtonvillaFeatured Project
/kitchen-renovationsKitchen Renovation
/bathroom-renovationsBathroom Renovation
/villa-renovationIMG-ALT 58_Matai_00001_result_edited.png
/villa-renovationExpert Villa Renovations & Restorations
https://www.kiwi-built.nz/about-1Discover Our Story
/home-renovation-guide-wellingtonIMG-ALT 01-brochure-a4-mockup copy.jpg
/project-portfolioPortfolio
https://www.kiwi-built.nz/contactContact Us
/project-portfolio/transformin...IMG-ALT Kitchen
/project-portfolio/innovative-...IMG-ALT Bathroom
/project-portfolio/blending-hi...IMG-ALT Home
/project-portfolio/mastering-a...Text duplicate IMG-ALT Home
/project-portfolio/mataiText duplicate IMG-ALT Home
/project-portfolio/award-winni...Text duplicate IMG-ALT Bathroom
/our-appsABOUT OUR APP
/our-appsText duplicate ABOUT OUR APP
https://www.kiwi-built.nz/contactText duplicate Contact Us
/post/from-vision-to-victory-t...From Vision to Victory: The Story of Our Wellington Craftsmanship Award Win
/post/understanding-the-master...Understanding the Master Builders Preliminary Contract: Your First Step to a Successful Build in NZ
/post/expert-kitchen-renovatio...Expert Kitchen Renovation in Wellington – Transform Your Home Today!
https://www.masterbuilder.org.nz/New window External Subdomain IMG-ALT MB Logo
https://www.lbp.govt.nz/for-ho...New window External Subdomain IMG-ALT LBP
https://archipro.co.nz/profess...New window External IMG-ALT archipro-logo-parnell
https://www.lightenupwellingto...New window External Subdomain IMG-ALT Lightenup
https://www.platinumplumbingan...New window External Subdomain IMG-ALT Platinum Plumbing
https://www.wiretec.co.nz/New window External Subdomain IMG-ALT Wiretec
https://rmrdecorators.nz/New window External IMG-ALT rmr decorators
https://www.bungalowandvilla.c...New window External Subdomain IMG-ALT bungalow and villa
https://www.mitre10.co.nz/tradeNew window External Subdomain IMG-ALT mitre10-trade-logo
https://www.plumbingworld.co.nz/New window External Subdomain IMG-ALT Plumbing world_edited
https://www.kiwi-built.nz/No Text
https://www.facebook.com/KiwiB...New window External Subdomain Text duplicate IMG-ALT facebook yellow
https://www.instagram.com/kiwi...New window External Subdomain Text duplicate IMG-ALT instagram-logo yellow
https://www.kiwi-built.nz/Text duplicate Past Works
https://www.kiwi-built.nz/contactText duplicate Contact
https://www.kiwi-built.nz/about-1Text duplicate About
/renovationsText duplicate Renovations
/villa-renovationText duplicate Villa Renovation & Restoration
/newbuildsText duplicate New Builds
/home-renovation-guide-wellingtonText duplicate Home Renovation Guide
/our-appsText duplicate Our App
/privacy-policyPrivacy Policy
/terms-of-serviceTerms of Service
https://www.kiwi-built.nz/Text duplicate Past Works
https://www.kiwi-built.nz/contactText duplicate Contact
https://www.kiwi-built.nz/about-1Text duplicate About
/renovationsText duplicate Renovations
/villa-renovationText duplicate Villa Renovation & Restoration
/newbuildsText duplicate New Builds
/home-renovation-guide-wellingtonText duplicate Home Renovation Guide
/our-appsText duplicate Our App

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kiwi-built.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (1,824 kB).

HTTP Response Header

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content-typetext/html; charset=UTF-8
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content-languageen
strict-transport-securitymax-age=86400
age239108
x-cache-statusHIT
x-wix-request-id1768600064.3333042084044132924050
set-cookie111 Characters
cache-controlprivate,max-age=0,must-revalidate
serverPepyaka
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content-encodingbr
accept-rangesbytes
dateFri, 16 Jan 2026 21:47:44 GMT
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http_versionHTTP/2

External factors

This page is very well linked from other websites.
This page has backlinks from 30 referring domains.
This page has 71 backlinks.
This page has backlinks from 11 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
Allow: /blogs/

# Disallow lightbox content
Disallow: /lightbox/

# Optimize for Google Ad Bot
User-agent: AdsBot-Google
Allow: /
Allow: /blogs/

# Optimize for Google Mobile Ad Bot
User-agent: AdsBot-Google-Mobile
Allow: /
Allow: /blogs/

# Disallow _api and _partials directories
Disallow: /_api/
Disallow: /_partials/

# Disallow Pro Gallery Webapp content
Disallow: /pro-gallery-webapp/v1/galleries/*

# Block PetalBot
User-agent: PetalBot
Disallow: /

# Set crawl delay for DotBot and AhrefsBot
User-agent: DotBot
Crawl-delay: 10

# Sitemap directives
Sitemap: https://www.kiwi-built.nz/blog-archives-sitemap.xml
Sitemap: https://www.kiwi-built.nz/sitemap.xml

User-agent: AhrefsBot
Allow: /
User-agent: AhrefsSiteAudit
Allow: /

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Search preview

www.kiwi-built.nz
Wellington Builders | Craftsmanship Award Winners | KiwiBuilt
KiwiBuilt: Wellington's 2025 supreme Craftsmanship Award winners. We are master builders specializing in complex new builds, stunning renovations, and authentic villa restorations

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Builders84%Check
Wellington84%Check
Wellington Builders84%Check
built79%Check
Kiwi Built76%Check
Craftsmanship74%Check
Craftsmanship Award73%Check
Renovation72%Check
Master Builders72%Check
Craftsmanship Award Winners72%Check
Show more keywords and terms

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