Kch.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
50% 
Page structure
100% 
Link structure
91% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.93 s
File size
32.80 kB
Words
298
Media files
11
Number of links
52 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | King's College Hospital NHS Foundation Trust
The length of the page title is perfect. (481 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We provide a strong profile of local hospital services for people living in the boroughs of Lambeth, Southwark, Lewisham, and Bromley
The length of the meta description is perfect. (824 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.kch.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWe provide a strong profile of local hospital services for people living in the boroughs of Lambeth, Southwark, Lewisham, and Bromley
article:modified_time2025-07-16T12:00:01+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@KingsCollegeNHS
og:localeen_GB
og:typewebsite
og:titleHome - King's College Hospital NHS Foundation Trust
og:descriptionWe provide a strong profile of local hospital services for people living in the boroughs of Lambeth, Southwark, Lewisham, and Bromley
og:urlhttps://www.kch.nhs.uk/
og:site_nameKing's College Hospital NHS Foundation Trust
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 298 words on this page. Good pages should have about 800 words of useful content.
These Typos were found:
  • accessable => accessible
The average number of words per sentence of 30 words is high.
19.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 100 characters this one is longer than 70 characters:
"resident doctor strike action (25 to 30 july) – please attend your appointment unless we contact you"
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...es/KingsCollegeHospitalNHSFoundation.svgLink to Homepage
...mes/kings/assets/images/search-white.svgNo alt attribute provided
...mes/kings/assets/images/search-white.svgNo alt attribute provided
...mes/kings/assets/images/bluesky-icon.svgLink to King's College Hospital Twitter page (Opens in a new window)
...es/kings/assets/images/facebook-icon.svgLink to King's College Hospital Facebook page (Opens in a new window)
...s/kings/assets/images/instagram-icon.svgLink to King's College Hospital Instagram page (Opens in a new window)
...mes/kings/assets/images/youtube-icon.svgLink to King's College Hospital YouTube page (Opens in a new window)
...es/kings/assets/images/linkedin-icon.svgLink to King's College Hospital LinkedIn page (Opens in a new window)
...mes/kings/assets/images/twitter-icon.svgLink to King's College Hospital Twitter page (Opens in a new window)
...t/themes/kings/assets/images/bold-l.webpLink to our vision and strategy
...t/themes/kings/assets/images/bold-r.webpLink to our values

Page structure

H1 heading
(Critically important)
Kings College Hospital
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Kings College Hospital
H2 Patients
H2 Visitors
H2 Getting here
H2 MyChart - our app for patients
H2 Our Hospitals
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
/news/strike-action-taking-pla...Subdomain Resident doctor strike action (25 to 30 July) – please attend your appointment unless we contact you
https://www.kch.nhs.uk/Anchor Skip to content
https://www.kch.nhs.uk/IMG-ALT Link to Homepage
/about/get-involved/volunteering/Subdomain Volunteer
/about/get-involved/charities/Subdomain Fundraise
/about/get-involved/Subdomain Get involved
/patients-and-visitors/Subdomain Patients and visitors
https://www.kch.nhs.uk/services/Subdomain Services
/gps-and-referrers/Subdomain GPs and referrers
/home/research/Subdomain Research
https://www.kch.nhs.uk/news/Subdomain News
https://www.kch.nhs.uk/careers/Subdomain Careers
https://www.kch.nhs.uk/about/Subdomain About us
/patients-and-visitors/Subdomain Text duplicate Patients and visitors
https://www.kch.nhs.uk/services/Subdomain Text duplicate Services
/gps-and-referrers/Subdomain Text duplicate GPs and referrers
/home/research/Subdomain Text duplicate Research
https://www.kch.nhs.uk/news/Subdomain Text duplicate News
https://www.kch.nhs.uk/careers/Subdomain Text duplicate Careers
https://www.kch.nhs.uk/about/Subdomain Text duplicate About us
/about/get-involved/volunteering/Subdomain Text duplicate Volunteer
/about/get-involved/charities/Subdomain Text duplicate Fundraise
/about/get-involved/Subdomain Text duplicate Get involved
/patients-and-visitors/patient...MyChart - our app for patients
/services/services-a-to-z/Services A to Z
/services/consultants-a-to-z/Consultants A to Z
/patients-and-visitors/patient...Outpatients
/patients-and-visitors/patient...Inpatients
https://pruh.kch.nhs.uk/External Subdomain Princess Royal University Hospital
/patients-and-visitors/wards/Wards A to Z
/patients-and-visitors/visitin...Find a relative
/patients-and-visitors/help-an...Help and support
/patients-and-visitors/useful-...Shops and cafes
/patients-and-visitors/visitin...Help prevent infections in hospital
/patients-and-visitors/getting...Map and directions
/patients-and-visitors/getting...Public transport
/patients-and-visitors/getting...Parking
/patients-and-visitors/help-an...Accessibility guide
/patients-and-visitors/patient...Find out about MyChart
/patients-and-visitors/patient...How to sign up
/patients-and-visitors/patient...See test results in MyChart
/news/strike-action-taking-pla...Subdomain Strike action taking place from 25 to 30 July
/news/kings-and-accessable-lau...Subdomain King’s and AccessAble launch access guides to support patients and visitors
/news/kings-to-feature-in-new-...Subdomain King’s to feature in new Netflix series
/news/kings-consultant-pharmac...Subdomain King’s consultant pharmacist awarded Hospital Pharmacist of the Year
/news/2025-adult-inpatient-sur...Subdomain 2025 Adult Inpatient Survey
/contact-us/Subdomain Contact us
https://www.kch.nhs.uk/careers/Subdomain Text duplicate Careers
https://www.kch.nhs.uk/site-map/Subdomain Site map
/website-information/accessibi...Subdomain Accessibility statement
https://bsky.app/profile/kings...New window External IMG-ALT Link to King's College Hospital Twitter page (Opens in a new window)
https://www.facebook.com/Kings...New window External Subdomain IMG-ALT Link to King's College Hospital Facebook page (Opens in a new window)
https://www.instagram.com/king...New window External Subdomain IMG-ALT Link to King's College Hospital Instagram page (Opens in a new window)
https://www.youtube.com/channe...New window External Subdomain IMG-ALT Link to King's College Hospital YouTube page (Opens in a new window)
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT Link to King's College Hospital LinkedIn page (Opens in a new window)
https://twitter.com/KingsColle...New window External Text duplicate IMG-ALT Link to King's College Hospital Twitter page (Opens in a new window)
/about/our-strategy/IMG-ALT Link to our vision and strategy
/about/our-values/IMG-ALT Link to our values
/patients-and-visitors/getting...Subdomain King’s College Hospital
https://pruh.kch.nhs.uk/External Subdomain Princess Royal University Hospital (PRUH)
https://pruh.kch.nhs.uk/gettin...External Subdomain Orpington Hospital
https://pruh.kch.nhs.uk/gettin...External Subdomain Beckenham Beacon
https://pruh.kch.nhs.uk/gettin...External Subdomain Queen Mary’s Hospital
https://helloknox.com/External Hello Knox

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kch.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.93 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
A Content Delivery Network like Bootstrap CDN can save bandwidth for Bootstrap front-end component library.
The file size of the HTML document is fine (33 kB).

HTTP Response Header

NameValue
dateThu, 24 Jul 2025 05:03:06 GMT
content-typetext/html; charset=UTF-8
servercloudflare
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors 'self';
link<https://www.kch.nhs.uk/wp-json/>; rel="https://api.w.org/", <https://www.kch.nhs.uk/wp-json/wp/v2/pages/15>; rel="alternate"; title="JSON"; type="application/json", <https://www.kch.nhs.uk/>; rel=shortlink
cf-cache-statusDYNAMIC
content-encodingbr
cf-ray9640de7feb169e5b-CDG
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 573 referring domains.
This page has 2,638 backlinks.
This page has backlinks from 479 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.kch.nhs.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.kch.nhs.uk
Home | King's College Hospital NHS Foundation Trust
We provide a strong profile of local hospital services for people living in the boroughs of Lambeth, Southwark, Lewisham, and Bromley

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hospital81%Check
College Hospital75%Check
College Hospital NHS70%Check
King65%Check
College65%Check
College Hospital NHS Foundation65%Check
Hospital NHS Foundation Trust60%Check
NHS59%Check
University Hospital59%Check
King's College Hospital NHS56%Check
Show more keywords and terms

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