Jimcollins.com - SEO Checker

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Overview of the SEO Check
Meta information
72% 
Page quality
53% 
Page structure
58% 
Link structure
51% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.88 s
File size
17.50 kB
Words
352
Media files
20
Number of links
101 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Jim Collins
The page title is too short. (97 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Jim Collins is the author of Good to Great, Built to Last and How the Mighty Fall.
The length of the meta description is perfect. (491 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype XHTML 1.0 Transitional is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
pinterestnopin
google-site-verificationTKuRrueOvuhDy5KKCQ0pNHNVIjvOnLtSxZwqbRkAXB0
DescriptionJim Collins is the author of Good to Great, Built to Last and How the Mighty Fall.
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
There are only 352 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: Here in one place are the timeless concepts that emerged from more tha...
36.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 20.38 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://www.jimcollins.com/search.svgNo alt attribute provided
/images/magGlass.svgNo alt attribute provided
/images/homeIcons/conceptsalt.svgNo alt attribute provided
/images/homeIcons/booksalt.svgNo alt attribute provided
/images/homeIcons/toolsalt.svgNo alt attribute provided
/images/homeIcons/articlesalt.svgNo alt attribute provided
/images/homeIcons/videoalt.svgNo alt attribute provided
/images/homeIcons/pod.svgNo alt attribute provided
https://www.jimcollins.com/be2-2.svgNo alt attribute provided
https://www.jimcollins.com/map2.svgNo alt attribute provided
/images/homeBooks/G2G.pngNo alt attribute provided
/images/homeBooks/B2L.pngNo alt attribute provided
/images/homeBooks/flywheel.pngNo alt attribute provided
/images/homeBooks/GBC.pngNo alt attribute provided
/images/homeBooks/G2GSS.pngNo alt attribute provided
/images/homeBooks/HTMF.pngNo alt attribute provided
/images/homeBooks/BE2.pngNo alt attribute provided
/images/conceptsStrip.svgNo alt attribute provided
/images/facebookOver.svgNo alt attribute provided
/images/twitterOver.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
Some anchor texts are used more than once.
10 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
/contact.htmlcontact
/about.htmlabout
/services.htmlservices
/index.htmlJIM COLLINS
/concepts.htmlConcepts
/books.htmlBooks
/tools/tools.htmlTools
/article_topics/articles.htmlArticles
/article_topics/articles.htmlView All Articles
/article_topics/articles.htmlCommentary
/article_topics/articles.htmlCulture
/article_topics/articles.htmlLeadership
/article_topics/articles.htmlOrganization
/article_topics/articles.htmlSelf-Management
/article_topics/articles.htmlSocial Sectors
/article_topics/articles.htmlStrategy
/article_topics/articles.htmlTechnology
/article_topics/articles.htmlForewords
/media_topics/media.htmlVideo/Audio
/media_topics/media.htmlYoung Leaders
/media_topics/media.htmlAll Video/Audio
/media_topics/media.htmlWhat is Great?
/media_topics/media.htmlLevel 5 Leadership
/media_topics/media.htmlFirst Who, Then What
/media_topics/media.htmlHedgehog Concept
/media_topics/media.htmlBHAG
/media_topics/media.htmlThe Flywheel
/media_topics/media.html20 Mile March
/media_topics/media.htmlAll Concepts
/media_topics/media.htmlText duplicate Social Sectors
/media_topics/media.htmlResearch/Reflections
/podcasts.htmlPodcasts
/contact.htmlContact
/about.htmlAbout
/services.htmlServices
/concepts.htmlCONCEPTS
/books.htmlBOOKS
/tools/tools.htmlTOOLS
/article_topics/articles.htmlARTICLES
/media_topics/media.htmlVIDEO/AUDIO
/podcasts.htmlPODCASTS
/books/BE2.htmlNo Text
/books/BE2.htmllearn more
/concepts.htmlNo Text
/concepts.htmlText duplicate learn more
/books.htmlNo Text
/books.htmlNo Text
/books.htmlNo Text
/books.htmlNo Text
/books.htmlNo Text
/books.htmlNo Text
/books.htmlNo Text
/books.htmlText duplicate learn more
/concepts.htmlNo Text
/concepts.htmlText duplicate learn more
https://www.facebook.com/JimCo...New window External Subdomain No Text
https://twitter.com/level5leadersNew window External No Text
/concepts.htmlText duplicate CONCEPTS
/concepts.htmlA list of Jim Collins's core concepts that you can find throughout his books.
/books.htmlText duplicate BOOKS
/books.htmlGood to Great
/books.htmlBuilt to Last
/books.htmlTurning the Flywheel
/books.htmlGreat by Choice
/books.htmlGood to Great and the Social Sectors
/books.htmlHow the Mighty Fall
/books.htmlBE 2.0
/article_topics/articles.htmlText duplicate ARTICLES
/article_topics/articles.htmlText duplicate View All Articles
/article_topics/articles.htmlText duplicate Commentary
/article_topics/articles.htmlText duplicate Culture
/article_topics/articles.htmlText duplicate Leadership
/article_topics/articles.htmlText duplicate Organization
/article_topics/articles.htmlText duplicate Self-Management
/article_topics/articles.htmlText duplicate Social Sectors
/article_topics/articles.htmlText duplicate Strategy
/article_topics/articles.htmlText duplicate Technology
/article_topics/articles.htmlText duplicate Forewords
/tools/tools.htmlText duplicate TOOLS
/tools/THE_MAP–Twelve_Question...New window Jim's Twelve Questions (pdf)
/tools/diagnostic-tool.pdfNew window Good to Great® Diagnostic Tool (pdf)
/tools/discussion-guide.htmlDiscussion Guide
/tools/vision-framework.pdfNew window Vision Framework (pdf)
/tools/recommended-reading.htmlRecommended Reading
/media_topics/media.htmlText duplicate VIDEO/AUDIO
/media_topics/media.htmlText duplicate Young Leaders
/media_topics/media.htmlText duplicate All Video/Audio
/media_topics/media.htmlText duplicate What is Great?
/media_topics/media.htmlText duplicate Level 5 Leadership
/media_topics/media.htmlText duplicate First Who, Then What
/media_topics/media.htmlText duplicate Hedgehog Concept
/media_topics/media.htmlText duplicate BHAG
/media_topics/media.htmlText duplicate The Flywheel
/media_topics/media.htmlText duplicate 20 Mile March
/media_topics/media.htmlText duplicate All Concepts
/media_topics/media.htmlText duplicate Social Sectors
/media_topics/media.htmlText duplicate Research/Reflections
/podcasts.htmlText duplicate PODCASTS
/contact.htmlText duplicate contact
/about.htmlText duplicate about
/services.htmlText duplicate services
/terms-of-use.htmlterms of use
/privacy-policy.htmlprivacy policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.jimcollins.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.88 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (18 kB).

HTTP Response Header

NameValue
last-modifiedWed, 14 Aug 2024 17:50:04 GMT
accept-rangesbytes
varyAccept-Encoding
content-encodingbr
content-length4656
content-typetext/html
dateSat, 26 Jul 2025 01:16:30 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 521 referring domains.
This page has 1,229 backlinks.
This page has backlinks from 420 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Crawl-delay: 5
Allow: /media_topics/
Allow: /books/
Allow: /article_topics/
Allow: /tools/
Disallow: /testsite/
Disallow: /test.html
Disallow: /The-Good-to-Great-Project_Chief-of-Staff.pdf
Sitemap: http://www.jimcollins.com/sitemap.xml

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Search preview

www.jimcollins.com
Jim Collins
Jim Collins is the author of Good to Great, Built to Last and How the Mighty Fall.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
COLLINS69%Check
Great46%Check
Good46%Check
Built46%Check
Mighty46%Check
Fall46%Check
makes great companies38%Check
great companies tick38%Check
makes great companies tick37%Check
Concepts36%Check
Show more keywords and terms

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