Ihi.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
95% 
Page structure
20% 
Link structure
85% 
Server
79% 
External factors
100% 
SEO Score
Response time
0.86 s
File size
131.80 kB
Words
908
Media files
15
Number of links
77 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Institute for Healthcare Improvement
The length of the page title is perfect. (395 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ihi.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 908 words. That's ok.
29% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
19 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.35 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...obal/Meganav-CTA-Open-School-350x150.jpgIHI Open SchoolIHI Open school
...les/global/Meganav-CTA-Forum-350x150.jpgIHI ForumIHI Forum
...-Science-of-Improvement-PDSA-350x150.jpgIHI's Work Is Grounded in Improvement ScienceIHI's Work Is Grounded in Improvement Science
...-photo-3to4-Consulting.jpg?itok=kadvb5zfIHI Health and Health Care ConsultingIHI Health and Health Care Consulting
...ering-9to16-Home-Learn.jpg?itok=cnlT37VALearn with IHILearn with IHI
...ves-Strategic-Networks.jpg?itok=23fSdFl2IHI conferences
...photo-9to16-Consulting.jpg?itok=oymlREyOIHI Consulting
...orum/CTA-Forum-715x537.jpg?itok=evJf8v03IHI ForumIHI Forum
...-Aim-Population-Health.jpg?itok=4mgSnRoaIHI Science of Improvement - Triple Aim Whiteboard
...al-Operations-1012x571.jpg?itok=HcQPKKmEFeatured Content: Embedding Quality and Safety Within Clinical OperationsFeatured Content: Embedding Quality and Safety Within Clinical Operations
...ustom/ihi/dist/assets/icons/facebook.svgFacebook
/themes/custom/ihi/dist/assets/icons/x.svgTwitter
...custom/ihi/dist/assets/icons/youtube.svgYouTube
...stom/ihi/dist/assets/icons/instagram.svgInstagram
...ustom/ihi/dist/assets/icons/linkedin.svgLinkedin

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Home
H1 Driving Health Care Forward Through Insights and Innovations
H2 Global Consulting Services
H2 Events
H2 IHI Open School
H2 We use improvement science to advance and sustain better outcomes in health and health care across the world.
H2 We build improvement capability by providing methods and tools to make care better.
H2 We convene and create connections to enable knowledge sharing and peer learning for system-wide improvement.
H2 We partner with you to improve health and health care at all levels of your system.
H2 IHI Forum: December 7–10, 2025
H2 Science of Improvement Methodology
H2 Featured Content
H2 Subscribe to hear the latest from IHI.
H2 Privacy
H3 9 Million
H3 62
H3 19
H3 4,100+
H3 IHI Open School Duplicate text
H3 Courses
H3 Access IHI Open School
H3 Certifications
H3 Events Duplicate text
H3 Chief Quality Officer Network
H3 Consulting
H3 Initiatives
H3 Library
H3 Embedding Quality and Safety Within Clinical Operations: A Strategic Imperative
H3 Why Every Health Care Organization Needs Human Factors Expertise, and How to Get There
H3 Framework for Standardized Data Collection of Workplace Violence Incidents in Health Care
H3 Patient Safety Essentials Toolkit
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ihi.org/Anchor Skip to main content
https://my.ihi.org/myaccountExternal Subdomain My IHI
https://www.ihi.org/helpHelp
https://my.ihi.org/donate/give...External Subdomain Donate
https://www.ihi.org/ar/homeSubdomain Arabic
https://www.ihi.org/homeSubdomain English
https://www.ihi.org/fr/homeSubdomain French
https://www.ihi.org/pt-br/homeSubdomain Portuguese
https://www.ihi.org/es/homeSubdomain Spanish
https://www.ihi.org/A-TITLE Home
https://www.ihi.org/learnOverview
https://www.ihi.org/learn/coursesCourses
/learn/certificationsCertifications
/learn/fellowship-programFellowship Program
/connect/communitiesCommunities
/connect/eventsEvents
https://www.ihi.org/libraryLibrary
/learn/courses/open-schoolLearn More
https://www.ihi.org/connectText duplicate Overview
/connect/eventsText duplicate Events
/connect/communitiesText duplicate Communities
/learn/fellowship-programText duplicate Fellowship Program
/partner/consultingConsulting
https://events.ihi.org/forumExternal Subdomain Text duplicate Learn More
https://www.ihi.org/partnerText duplicate Overview
/partner/consultingText duplicate Consulting
/partner/consultingHealth & Health Care Consulting
/partner/consulting/who-we-helpWho We Help
/partner/consulting/where-we-workWhere We Work
/partner/initiativesProjects & Initiatives
/partner/initiatives/age-frien...Age-Friendly Health Systems
/partner/initiatives/national-...National Action Plan
/partner/initiatives/ihi-safer...Safer Together Recognition Program
/partner/initiativesView All
https://www.ihi.org/libraryText duplicate Overview
https://www.ihi.org/libraryResource Types
https://www.ihi.org/library/toolsTools
/library/white-papersWhite Papers
/library/publicationsPublications
https://www.ihi.org/library/blogBlog
/library/topicsImprovement Topics
/library/topics/improvement-ca...Improvement Capability
/library/topics/patient-safetyPatient Safety
/library/topics/triple-aimTriple Aim
/library/topicsText duplicate View All
https://www.ihi.org/aboutText duplicate Overview
/about/vision-mission-valuesVision, Mission, & Values
https://www.ihi.org/about/historyHistory
https://www.ihi.org/about/peoplePeople
/about/about-financesFinances
https://www.ihi.org/about/careersCareers
https://www.ihi.org/about/newsNews
https://www.ihi.org/about/historyText duplicate Learn More
https://www.ihi.org/aboutText duplicate Learn More
/partner/consultingExplore Consulting Services
/connect/eventsView Events
/learn/courses/open-schoolAdvance Your Career
/partner/consulting/who-we-helpText duplicate Who We Help
/partner/consulting/who-we-helpText duplicate Who We Help
https://events.ihi.org/forumExternal Subdomain Text duplicate Learn More
https://www.ihi.org/learnCareer Growth & Professional Development
https://events.ihi.org/forumExternal Subdomain IHI Forum
/connect/communitiesText duplicate Communities
/partner/initiativesInitiatives
https://www.ihi.org/about/historyOur Approach
/library/blog/embedding-qualit...Image
IMG-ALT Featured Content: Embedding Quality and Safety Within Clinical Operations
https://www.ihi.org/library/blogText duplicate Blog
/library/blog/embedding-qualit...Embedding Quality and Safety Within Clinical Operations: A Strategic Imperative
https://www.ihi.org/library/blogText duplicate Blog
/library/blog/why-every-health...Why Every Health Care Organization Needs Human Factors Expertise, and How to Get There
/library/publicationsText duplicate Publications
/library/publications/framewor...Framework for Standardized Data Collection of Workplace Violence Incidents in Health Care
https://www.ihi.org/library/toolsText duplicate Tools
/library/tools/patient-safety-...Patient Safety Essentials Toolkit
https://www.ihi.org/libraryView Library
https://www.facebook.com/TheIHINew window External Subdomain IMG-ALT Facebook
https://twitter.com/theihiNew window External IMG-ALT Twitter
https://www.youtube.com/@IHIvideoNew window External Subdomain IMG-ALT YouTube
https://www.instagram.com/theihiNew window External Subdomain IMG-ALT Instagram
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT Linkedin
https://www.ihi.org/aboutAbout
https://www.ihi.org/helpContact
https://www.ihi.org/about/careersText duplicate Careers
https://www.ihi.org/about/newsText duplicate News
/privacy-policyPrivacy
https://www.ihi.org/terms-useTerms of Use
/accessibility-statementAccessibility Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ihi.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.86 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (132 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 07 Aug 2025 10:36:48 GMT
content-typetext/html; charset=UTF-8
content-length29079
cache-controlmax-age=3600, public
x-drupal-dynamic-cacheUNCACHEABLE (poor cacheability)
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
last-modifiedThu, 07 Aug 2025 08:45:24 GMT
etag"1754556324-gzip"
content-encodinggzip
x-request-idv-421bfd3a-7373-11f0-94c9-93fdeae065dc
x-ah-environmentprod
age3076
viavarnish
x-cacheHIT
x-cache-hits159
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 553 referring domains.
This page has 1,791 backlinks.
This page has backlinks from 421 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
health60%Check
IHI60%Check
improve health60%Check
improvement59%Check
Healthcare Improvement54%Check
IHI Open54%Check
IHI Forum54%Check
improvement science53%Check
IHI Open School52%Check
Global Health52%Check
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