Ifpm.unisg.ch - SEO Checker

Overview of the SEO Check
Meta information
98% 
Page quality
88% 
Page structure
79% 
Link structure
66% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.63 s
File size
261.60 kB
Words
552
Media files
1
Number of links
80 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - IFPM-HSG | Universität St.Gallen
The length of the page title is perfect. (369 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Das Institut für Führung und Personalmanagement (IFPM) fokussiert auf Forschung, Lehre und Praxisbegleitung zu Leadership und HRM.
The length of the meta description is perfect. (849 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ifpm.unisg.ch/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: Switzerland
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionDas Institut für Führung und Personalmanagement (IFPM) fokussiert auf Forschung, Lehre und Praxisbegleitung zu Leadership und HRM.
generatorWP Rocket 3.18
msapplication-TileImagehttps://ifpm.unisg.ch/wp-content/uploads/2021/09/cropped-apple-touch-icon-precomposed-270x270.png
article:modified_time2025-06-05T13:02:41+00:00
langde
twitter:cardsummary_large_image
og:localede_DE
og:typewebsite
og:titleHome - IFPM-HSG | Universität St.Gallen
og:descriptionDas Institut für Führung und Personalmanagement (IFPM) fokussiert auf Forschung, Lehre und Praxisbegleitung zu Leadership und HRM.
og:urlhttps://ifpm.unisg.ch/
og:site_nameIFPM-HSG | Universität St.Gallen
og:imagehttps://ifpm.unisg.ch/wp-content/uploads/2022/02/Heike-Bruch-IFPM-scaled.jpg
og:image:width2560
og:image:height1707
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
There are 4 text duplicates on this page:
  • Duplicate: Bitte füllen Sie das Formular aus, im Anschluss erhalten Sie ein Mail ...
This page contains 552 words. That's ok.
34.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 17.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 13. St.Galler Leadership-Tag mit Nacht: «Emotion 2030»
H2 Trend-Barometer: People Management 2035
H2 Trendstudie 2024
H2 Heike Bruch in Top 50 der HR-Vordenker des Personalwirtschafts-Rankings
H2 Heike Bruch in der SRF-Sternstunde Philosophie
H2 Prof. Dr. Heike Bruch im SRF Interview
H2 Hybrid Work - jetzt richtig einführen
H2 Zukunftsforum "Securing the next generation"
H2 Über uns
H2 Forschung
H2 Praxis- kooperationen
H2 Executive Education
H2 Studium
H2 Publikationen
H3 mit 8 inspirierenden Keynotes
H3 Erfolgsfaktor Nachhaltigkeit - Strategien und Impact ökologischer und sozialer Verantwortung
H3 Beitrag von Prof. Dr. Heike Bruch im TVO
H3 Führung mit Energie und Fokus
H3 Leading with Energy and Focus
H4 St.Galler Leadership-Tag mit Nacht
H4 CAS St.Galler Leadership-Zertifikat
H5 CAS Digital Leadership & Transformation
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.
LinkAttributesAnchor text
https://ifpm.unisg.ch/Anchor Zum Inhalt wechseln
https://ifpm.unisg.ch/ueber-uns/Subdomain Über uns
/ueber-uns/menschen/Subdomain Menschen
/ueber-uns/alumni/Subdomain Ausgewählte Alumni
/ueber-uns/offene-stellen/Subdomain Offene Stellen
/ueber-uns/jahresberichte/Subdomain Jahresberichte
/ueber-uns/mediathek/Subdomain Mediathek
/ueber-uns/newsletter/Subdomain Newsletter
/ueber-uns/kontakt/Subdomain Kontakt
https://ifpm.unisg.ch/forschung/Subdomain Forschung
/forschung/centers/Subdomain Centers
/forschung/publikationen/Subdomain Publikationen
/forschung/offenlegung/Subdomain Offenlegung
/praxiskooperationen/Subdomain Praxiskooperationen
/praxiskooperationen/pioneering/Subdomain Pioneering
/praxiskooperationen/top-job/Subdomain Top Job
/praxiskooperationen/st-galler...Subdomain St.Galler Leadership Award
/praxiskooperationen/partnerun...Subdomain Partnerunternehmen
/executive-education/Subdomain Executive Education
/executive-education/cas-stgal...Subdomain CAS «St.Galler Leadership-Zertifikat»
/executive-education/cas-digit...Subdomain CAS «Digital Leadership & Transformation»
/executive-education/das-excel...Subdomain DAS «Excellence in General Management»
/executive-education/fuehrung-...Subdomain Führung mit Energie und Fokus
/executive-education/leading-w...Subdomain IN ENGLISH: Leading with Energy and Focus
/executive-education/ki-und-le...Subdomain KI – Leadership Impact & Transformation
/executive-education/leadershi...Subdomain Leadership für neue Führungskräfte
/executive-education/st-galler...Subdomain St.Galler Leadership-Tag mit Nacht
https://ifpm.unisg.ch/studium/Subdomain Studium
/studium/anmeldung-bachelor-ma...Subdomain Anmeldung Bachelor-/ Masterarbeit
/studium/kursinformation/Subdomain Kursinformation
https://ifpm.unisg.ch/aktuelles/Subdomain Aktuelles
https://ifpm.unisg.ch/Subdomain No Text
https://ifpm.unisg.ch/ueber-uns/Subdomain Text duplicate Über uns
/ueber-uns/menschen/Subdomain Text duplicate Menschen
/ueber-uns/alumni/Subdomain Text duplicate Ausgewählte Alumni
/ueber-uns/offene-stellen/Subdomain Text duplicate Offene Stellen
/ueber-uns/jahresberichte/Subdomain Text duplicate Jahresberichte
/ueber-uns/mediathek/Subdomain Text duplicate Mediathek
/ueber-uns/newsletter/Subdomain Text duplicate Newsletter
/ueber-uns/kontakt/Subdomain Text duplicate Kontakt
https://ifpm.unisg.ch/forschung/Subdomain Text duplicate Forschung
/forschung/centers/Subdomain Text duplicate Centers
/forschung/publikationen/Subdomain Text duplicate Publikationen
/forschung/offenlegung/Subdomain Text duplicate Offenlegung
/praxiskooperationen/Subdomain Text duplicate Praxiskooperationen
/praxiskooperationen/pioneering/Subdomain Text duplicate Pioneering
/praxiskooperationen/top-job/Subdomain Text duplicate Top Job
/praxiskooperationen/st-galler...Subdomain Text duplicate St.Galler Leadership Award
/praxiskooperationen/partnerun...Subdomain Text duplicate Partnerunternehmen
/executive-education/Subdomain Text duplicate Executive Education
/executive-education/cas-stgal...Subdomain Text duplicate CAS «St.Galler Leadership-Zertifikat»
/executive-education/cas-digit...Subdomain Text duplicate CAS «Digital Leadership & Transformation»
/executive-education/das-excel...Subdomain Text duplicate DAS «Excellence in General Management»
/executive-education/fuehrung-...Subdomain Text duplicate Führung mit Energie und Fokus
/executive-education/leading-w...Subdomain Text duplicate IN ENGLISH: Leading with Energy and Focus
/executive-education/ki-und-le...Subdomain Text duplicate KI – Leadership Impact & Transformation
/executive-education/leadershi...Subdomain Text duplicate Leadership für neue Führungskräfte
/executive-education/st-galler...Subdomain Text duplicate St.Galler Leadership-Tag mit Nacht
https://ifpm.unisg.ch/studium/Subdomain Text duplicate Studium
/studium/anmeldung-bachelor-ma...Subdomain Text duplicate Anmeldung Bachelor-/ Masterarbeit
/studium/kursinformation/Subdomain Text duplicate Kursinformation
https://ifpm.unisg.ch/aktuelles/Subdomain Text duplicate Aktuelles
http://www.unisg.ch/New window External Subdomain unisg.ch
/executive-education/st-galler...Subdomain Mehr erfahren
/forschung/trend-barometer-peo...Subdomain Text duplicate Mehr erfahren
/neue-trendstudie-2024/Subdomain Text duplicate Mehr erfahren
/heike-bruch-und-rolf-wunderer...Subdomain Text duplicate Mehr erfahren
/heike-bruch-in-der-srf-sterns...Subdomain Text duplicate Mehr erfahren
/prof-heike-bruch-im-srf-inter...Subdomain Text duplicate Mehr erfahren
/hybrid-work-jetzt-richtig-ein...Subdomain Text duplicate Mehr erfahren
https://symposium.org/zukunfts...External Text duplicate Mehr erfahren
https://ifpm.unisg.ch/ueber-uns/Subdomain Text duplicate Mehr erfahren
https://ifpm.unisg.ch/forschung/Subdomain Text duplicate Mehr erfahren
/praxiskooperationen/Subdomain Text duplicate Mehr erfahren
/executive-education/Subdomain Text duplicate Mehr erfahren
https://ifpm.unisg.ch/studium/Subdomain Text duplicate Mehr erfahren
/forschung/publikationen/Subdomain Text duplicate Mehr erfahren
https://ifpm.unisg.ch/Anchor No Text
https://ifpm.unisg.ch/impressum/Subdomain Impressum
/datenschutz/Subdomain Datenschutz
https://ifpm.unisg.ch/impressum/Subdomain Text duplicate Impressum
/datenschutz/Subdomain Text duplicate Datenschutz
https://www.unisg.ch/de/disclo...New window External Subdomain Datenschutzerklärung
https://www.unisg.ch/de/disclo...New window External Subdomain Text duplicate Datenschutzerklärung
https://www.unisg.ch/de/disclo...New window External Subdomain Privacy Policy
https://www.unisg.ch/de/disclo...New window External Subdomain Text duplicate Datenschutzerklärung

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ifpm.unisg.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.63 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (262 kB).

HTTP Response Header

NameValue
last-modifiedSun, 08 Jun 2025 07:20:57 GMT
content-typetext/html; charset=UTF-8
content-encodingbr
varyAccept-Encoding
dateSun, 08 Jun 2025 14:51:03 GMT
alt-svch3=":443"; ma=2592000, h3-29=":443"; ma=2592000, h3-Q050=":443"; ma=2592000, h3-Q046=":443"; ma=2592000, h3-Q043=":443"; ma=2592000, quic=":443"; ma=2592000; v="43,46"
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 103 referring domains.
This page has 136 backlinks.
This page has backlinks from 54 different ip addresses.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://ifpm.unisg.ch/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

ifpm.unisg.ch
Home - IFPM-HSG | Universität St.Gallen
Das Institut für Führung und Personalmanagement (IFPM) fokussiert auf Forschung, Lehre und Praxisbegleitung zu Leadership und HRM.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Führung55%Check
Management55%Check
Leadership54%Check
Institut51%Check
Personalmanagement51%Check
IFPM-HSG51%Check
Forschung50%Check
Fokus50%Check
Praxis50%Check
Digital Leadership48%Check

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