holland.org | Website SEO Review

Response time

0.45 s

File size

332.20 kB

Words

517

Media files

30

Number of links

90 internal / 11 external

Meta specifications 77% achieved

Title

(Critically important)

Holland, Michigan Visitors Bureau | Travel & Tourism Information

The length of the page title is perfect. (573 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Visit Holland on the shores of Lake Michigan to experience beaches, outdoor adventures, a downtown filled with dining and shopping, and annual events like the popular Tulip Time Festival. Gather travel and tourism info from the Holland Area Visitors Bureau, and start planning your trip today!

The meta description is too long: 1796 pixels from max. 1000 pixels. Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.holland.org/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-us

Server location: United States of America

The following language is defined by HTML: en-us

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

No favicon is linked in the HTML code.

Favicon

Meta tags

Name	Value
description	Visit Holland on the shores of Lake Michigan to experience beaches, outdoor adventures, a downtown filled with dining and shopping, and annual events like the popular Tulip Time Festival. Gather travel and tourism info from the Holland Area Visitors Bureau, and start planning your trip today!
viewport	width=device-width, initial-scale=1.0, minimum-scale=1
sv-nav-properties	{"title":"Home","id":"649d18f5b7c2bd20581bd70c","site_name":"primary","section":"main","folderHref":"/home/"}
referrer	always
lang	en-us
twitter:card	summary_large_image
og:title	Holland, Michigan Visitors Bureau \| Travel & Tourism Information
og:url	https://www.holland.org/
og:description	Visit Holland on the shores of Lake Michigan to experience beaches, outdoor adventures, a downtown filled with dining and shopping, and annual events like the popular Tulip Time Festival. Gather travel and tourism info from the Holland Area Visitors Bureau, and start planning your trip today!
og:locale	en_us
og:image	https://assets.simpleviewinc.com/simpleview/image/upload/c_limit,h_1200,q_75,w_1200/v1/clients/hollandmi/temp_fc54adcc-c91c-4a4f-8b5a-0c819c7f73a3.png
og:image:width	1200
og:image:height	750
og:type	website
X-UA-Compatible	IE=Edge
charset	utf-8

Page quality 80% achieved

Content

(Critically important)

Some words from the page title are not used within the pages content

This page contains 517 words. That's ok.

29.2% of the text are stop words.

The page contains a listing, which indicates a good text layout.

7 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 16.17 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

This page loads 9 JavaScript files. This may affect the load time negatively.

A viewport "width=device-width, initial-scale=1.0, minimum-scale=1" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

2 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
/includes/public/assets/shared/ie-logo.svg	Holland Area Convention & Visitors Bureau
...75461eea-0997-41b8-b4fb-57d6b745d84d.jpg	Couple hiking in the snow in the woods
...c5023564-ee0e-4961-9a25-4ed724345c51.jpg	Tulips_AbhishekChandra
...27e69d94-0152-4dd2-a74b-21c838f15eab.jpg	Sailboats in Holland Channel passing Big Red Lighthouse
...e7cdccea-12c2-4853-adab-580a5a2b0ce0.jpg	Pisgah Aerial
...0257faa3-dfae-4c1e-8487-8836e4276a12.jpg	Nelis' Dutch Village
...9f4bf62b-a4af-4156-9610-160a760abe94.jpg	People at Holland State Park Beach
...c83cdcd2-59a1-40f2-a2c9-b28f1f6307db.jpg	Tulip Fields at Windmill Island Gardens
...cd0f6ac8-8693-4c96-8c91-50f8d524841f.jpg	jckuiper-Instagram
...834fcd48-a392-49d8-8eaa-132e3eaec363.jpg	Wooden shoes on the floor at Nelis Dutch Village
...ee0b2b5e-124a-4cfa-a863-c60bd896cc46.png	Single Line Wave Break
...a2ef5695-5e4d-4a4e-9df2-4228458ab47a.jpg	Family Enjoying hot beverages downtown Holland
...e5850869-a61a-46e6-b3fe-b0d726cc5d81.jpg	2026 Visitors Guide Cover
...ssets/shared/images/single-wave-dark.svg	No alt attribute provided
..._9e5b02bb-2f5d-4132-999736aec324214c.jpg	Indoor Holland Farmers Market
...07097206-565f-48f8-a7b1-16d807e90ce9.jpg	Bandwango Phone Downtown
...ssets/shared/images/single-wave-dark.svg	No alt attribute provided
...df3c10f4-4f47-43e0-a11e-60a7c8bc4d0e.jpg	What’s New & Happening in Holland This Winter
...0ad5cba3-35f2-4cfc-834b-175a1f2b1f46.jpg	A Little European Wonder on 8th Street: Kerstmarkt Returns
...567ce367-2938-4490-b66c-9a88673a00e7.jpg	Your Ultimate Guide to Tulip Time
...bc5699b5-2e78-4b93-ae8f-a1d2688f4c1f.jpg	Ask the Expert: Jamie Scott
...2f6a223a-5e26-444c-a91c-b2d4122cb8dd.jpg	Holland's Fruit Loop
...662f3f3e-9351-4b39-890c-6d8ba18ba1ff.jpg	Pickleball Hot Spots
...d3dc3c09-8a3d-46ab-b5a6-29b25dd45b80.jpg	Pumpkin Spice & Everything Holland
...0e11137f-0064-4811-9f6a-57505f61aa90.jpg	Antiques & More
...blic/assets/shared/logos/footer-logo.svg	Holland Area Convention & Visitors Bureau
...39488636-8792-4f4d-8665-943cc2a0f596.png	Michigan Beachtowns Partner
...ublic/assets/shared/single-wave-blue.svg	Holland Area Convention & Visitors Bureau
/includes/public/assets/shared/map-icon.svg	Holland Area Convention & Visitors Bureau
...udes/public/assets/shared/made-by-sv.svg	Made by Simpleview

Page structure 58% achieved

H1 heading

(Critically important)

There is no H1 heading specified.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

The structure of headings is missing one or more levels. Do not skip heading levels.

There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H2	Welkom
H2	Welkom Duplicate text
H2	Welkom Duplicate text
H2	Welkom Duplicate text
H2	Attractions
H2	Area Beaches
H2	Tulip Time Festival
H2	Outdoor Adventure
H2	Dutch Experiences
H2	About Holland, Michigan
H2	2026 Visitors Guide Cover Page
H2	Upcoming Events
H2	Mobile Passports
H2	Seasonal Highlights
H2	What’s New & Happening in Holland This Winter
H2	A Little European Wonder on 8th Street: Kerstmarkt Returns
H2	Your Ultimate Guide to Tulip Time
H2	Ask the Expert: Jamie Scott
H2	Holland's Fruit Loop
H2	Pickleball Hot Spots
H2	Pumpkin Spice & Everything Holland
H2	Antiques & More
H2	#DiscoverHolland
H3	Indoor Holland Farmers Market
H3	Holland on Ice
H3	Holland on Ice - Snowmelt 5k
H3	Barefoot in the Park
H3	Butch Cassidy & The Sundance Kid
H3	Join our newsletter
H3	Find us
H4	featured
H4	discover

Link structure 62% achieved

Internal links

(Important)

Some anchor texts are used more than once.

There are 8 links with a trivial anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 11 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.holland.org/	Anchor	Skip navigation
https://www.holland.org/	Anchor	Skip to main content
https://www.holland.org/		No Text
https://www.holland.org/groups/		Group Travel
https://www.holland.org/meetings/		Meetings
https://www.holland.org/sports/		Sports
https://www.holland.org/weddings/		Weddings
/relocation/		Relocation
https://www.holland.org/groups/	Text duplicate	Group Travel
https://www.holland.org/meetings/	Text duplicate	Meetings
https://www.holland.org/sports/	Text duplicate	Sports
https://www.holland.org/weddings/	Text duplicate	Weddings
/relocation/	Text duplicate	Relocation
https://holland.bookdirect.net/?	New window External Subdomain Anchor	Book Your Stay
https://www.holland.org/events/		Events
/things-to-do/		Things To Do
/food-drink/		Food + Drink
https://www.holland.org/lodging/		Lodging
https://www.holland.org/plan/		Plan
https://www.holland.org/blog/		Blog
https://www.holland.org/events/	Text duplicate	Events
/things-to-do/	Text duplicate	Things To Do
/food-drink/	Text duplicate	Food + Drink
https://www.holland.org/lodging/	Text duplicate	Lodging
https://www.holland.org/plan/	Text duplicate	Plan
https://www.holland.org/blog/	Text duplicate	Blog
/request-visitors-guide/		Request Visitors Guide A-TITLE Request Visitors Guide
https://www.holland.org/contact/		Contact A-TITLE Contact
https://www.holland.org/media/		Media A-TITLE Media
/privacy-policy/		Privacy Policy A-TITLE Privacy Policy
https://www.holland.org/sitemap/		Sitemap A-TITLE Sitemap
/events/tulip-time/		IMG-ALT Tulips_AbhishekChandra
/events/tulip-time/		Welkom
/things-to-do/attractions/		IMG-ALT Nelis' Dutch Village
/things-to-do/attractions/		Attractions
/things-to-do/beaches/		IMG-ALT People at Holland State Park Beach
/things-to-do/beaches/		Area Beaches
/tulip-festival/		IMG-ALT Tulip Fields at Windmill Island Gardens
/tulip-festival/		Tulip Time Festival
/things-to-do/outdoors/		IMG-ALT jckuiper-Instagram
/things-to-do/outdoors/		Outdoor Adventure
/things-to-do/dutch-experiences/		IMG-ALT Wooden shoes on the floor at Nelis Dutch Village
/things-to-do/dutch-experiences/		Dutch Experiences
https://www.holland.org/plan/		Learn More
/visitors-guide/		IMG-ALT 2026 Visitors Guide Cover
/visitors-guide/		2026 Visitors Guide Cover Page
/visitors-guide/		Request Guide
/event/indoor-holland-farmers-...		IMG-ALT Indoor Holland Farmers Market
/event/indoor-holland-farmers-...	Text duplicate	Indoor Holland Farmers Market
/listing/holland-civic-center-...		Holland Civic Center Place
/event/holland-on-ice/4559/		Holland on Ice
/event/holland-on-ice-snowmelt...		Holland on Ice - Snowmelt 5k
/event/barefoot-in-the-park/4681/		Barefoot in the Park
/event/butch-cassidy-&-the-sun...		Butch Cassidy & The Sundance Kid
https://www.holland.org/events/		View All Events
/events/submit-an-event/		Submit an Event
/mobile-passports/		IMG-ALT Bandwango Phone Downtown
/mobile-passports/		Mobile Passports
/mobile-passports/	Text duplicate	Mobile Passports
/blog/post/whats-new-happening...		IMG-ALT What’s New & Happening in Holland This Winter
/blog/post/whats-new-happening...	Text duplicate	What’s New & Happening in Holland This Winter
/blog/post/whats-new-happening...		Trivial anchor text Read More
/blog/post/a-little-european-w...		IMG-ALT A Little European Wonder on 8th Street: Kerstmarkt Returns
/blog/post/a-little-european-w...	Text duplicate	A Little European Wonder on 8th Street: Kerstmarkt Returns
/blog/post/a-little-european-w...	Text duplicate	Trivial anchor text Read More
/blog/post/your-ultimate-guide...		IMG-ALT Your Ultimate Guide to Tulip Time
/blog/post/your-ultimate-guide...	Text duplicate	Your Ultimate Guide to Tulip Time
/blog/post/your-ultimate-guide...	Text duplicate	Trivial anchor text Read More
/blog/post/ask-the-expert-jami...		IMG-ALT Ask the Expert: Jamie Scott
/blog/post/ask-the-expert-jami...	Text duplicate	Ask the Expert: Jamie Scott
/blog/post/ask-the-expert-jami...	Text duplicate	Trivial anchor text Read More
/blog/post/hollands-fruit-loop/		IMG-ALT Holland's Fruit Loop
/blog/post/hollands-fruit-loop/	Text duplicate	Holland's Fruit Loop
/blog/post/hollands-fruit-loop/	Text duplicate	Trivial anchor text Read More
/blog/post/pickleball-hot-spots/		IMG-ALT Pickleball Hot Spots
/blog/post/pickleball-hot-spots/	Text duplicate	Pickleball Hot Spots
/blog/post/pickleball-hot-spots/	Text duplicate	Trivial anchor text Read More
/blog/post/pumpkin-spice-and-e...		IMG-ALT Pumpkin Spice & Everything Holland
/blog/post/pumpkin-spice-and-e...	Text duplicate	Pumpkin Spice & Everything Holland
/blog/post/pumpkin-spice-and-e...	Text duplicate	Trivial anchor text Read More
/blog/post/antiquesandmore/		IMG-ALT Antiques & More
/blog/post/antiquesandmore/	Text duplicate	Antiques & More
/blog/post/antiquesandmore/	Text duplicate	Trivial anchor text Read More
https://upload.crowdriff.com/h...	New window External Subdomain	Submit Your Photo
https://www.facebook.com/disco...	New window External Subdomain	A-TITLE Visit our facebook page
https://www.instagram.com/disc...	New window External Subdomain	A-TITLE Visit our instagram page
https://www.youtube.com/channe...	New window External Subdomain	A-TITLE Visit our youtube page
https://www.pinterest.com/disc...	New window External Subdomain	A-TITLE Visit our pinterest page
https://www.holland.org/		IMG-ALT Holland Area Convention & Visitors Bureau
/request-visitors-guide/	Text duplicate	Request Visitors Guide A-TITLE Request Visitors Guide
https://www.holland.org/contact/	Text duplicate	Contact A-TITLE Contact
https://www.holland.org/media/	Text duplicate	Media A-TITLE Media
/privacy-policy/	Text duplicate	Privacy Policy A-TITLE Privacy Policy
https://www.holland.org/sitemap/	Text duplicate	Sitemap A-TITLE Sitemap
/plan/e-newsletter/		Join our newsletter IMG-ALT Holland Area Convention & Visitors Bureau
/plan/maps-travel/		Find us IMG-ALT Holland Area Convention & Visitors Bureau
https://www.simpleviewinc.com/...	New window External Subdomain	IMG-ALT Made by Simpleview
https://www.facebook.com/disco...	New window External Subdomain Text duplicate	A-TITLE Visit our facebook page
https://www.instagram.com/disc...	New window External Subdomain Text duplicate	A-TITLE Visit our instagram page
https://www.youtube.com/channe...	New window External Subdomain Text duplicate	A-TITLE Visit our youtube page
https://www.pinterest.com/disc...	New window External Subdomain Text duplicate	A-TITLE Visit our pinterest page

Server configuration 54% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.holland.org/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.45 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

This page loads 47 CSS files. This may affect the page load time negatively.

This page loads 9 JavaScript files. This may affect the load time negatively.

The file size of the HTML document is fine (332 kB).

Page Speed

HTTP Response Header

Name	Value
content-type	text/html; charset=utf-8
x-sv-createdat	Mon, 22 Dec 2025 05:48:16 GMT
x-sv-cacheable	true
x-sv-fromdbcache	1
x-content-type-options	nosniff
x-sv-pid	1016041
x-sv-expires	Tue, 23 Dec 2025 05:48:15 GMT
x-sv-duration	12
x-xss-protection	1; mode=block
x-sv-nginx-duration	0.018
content-encoding	gzip
strict-transport-security	max-age=31536000
content-length	54571
cache-control	must-revalidate, max-age=900, s-maxage=85183
date	Mon, 22 Dec 2025 14:05:59 GMT
connection	keep-alive
vary	Accept-Encoding
x-sv-edge	true
akamai-grn	0.04173317.1766412359.46ee0937
statuscode	200
http_version	HTTP/1.1

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 543 referring domains.

This page has 2,355 backlinks.

This page has backlinks from 301 different ip addresses.

Backlinks

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /plugins/crm/count/
Allow: /
Crawl-delay: 2

Sitemap: https://www.holland.org/sitemap.xml

Similar sites

Search preview

www.holland.org

Holland, Michigan Visitors Bureau | Travel & Tourism Information

Visit Holland on the shores of Lake Michigan to experience beaches, outdoor adventures, a downtown filled with dining and shopping, and annual events like the popular Tulip Time Festival. Gather travel and tourism info from the Holland Area Visitors Bureau, and start planning your trip today!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Holland	86%	Check
Holland area	73%	Check
Michigan	68%	Check
Visitors	68%	Check
Visitors Bureau	66%	Check
Tulip	63%	Check
Michigan Visitors Bureau	63%	Check
Travel	61%	Check
Time	61%	Check
Tulip Time	61%	Check
Visitors Guide	60%	Check
Tulip Time Festival	60%	Check
Lake Michigan	59%	Check
Convention Visitors Bureau	57%	Check
Area	56%	Check
Events	55%	Check
Festival	55%	Check
Beaches	55%	Check
Outdoor	55%	Check
Adventure	55%	Check
town	54%	Check
Travel and Tourism	53%	Check
Downtown	52%	Check
experience	51%	Check
annual	51%	Check

Show more keywords and terms

Holland.org - SEO Checker

Task list of SEO Improvements 10 Tasks

Meta specifications 77% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check holland.org including all subpages at once!

Page quality 80% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 58% achieved

(Critically important)

(Important)

Heading structure

Link structure 62% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 54% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Automatically check holland.org including all subpages at once!

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