Heritagecrafts.org.uk - SEO Checker

Overview of the SEO Check
Meta information
99% 
Page quality
84% 
Page structure
87% 
Link structure
21% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
147.90 kB
Words
1768
Media files
31
Number of links
120 internal / 31 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
A Voice for Craft - Heritage Crafts |
The length of the page title is perfect. (310 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Charity that promotes, safeguards and celebrates heritage craft skills in the UK
The length of the meta description is perfect. (483 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.heritagecrafts.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Canada
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, user-scalable=yes
descriptionCharity that promotes, safeguards and celebrates heritage craft skills in the UK
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generatorSite Kit by Google 1.158.0
msapplication-TileImagehttps://www.heritagecrafts.org.uk/wp-content/themes/heritage/img/favicon/ms-icon-144x144.png
msapplication-TileColor#ffffff
theme-color#ffffff
article:publisherhttps://www.facebook.com/heritagecraftsassociation/
article:modified_time2025-06-27T13:38:01+00:00
langen-gb
og:localeen_GB
og:typewebsite
og:titleA Voice for Craft - Heritage Crafts
og:urlhttps://www.heritagecrafts.org.uk/
og:site_nameHeritage Crafts
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1768 words. That's ok.
37.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.85 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, user-scalable=yes" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 196 characters this one is longer than 70 characters:
"we are the national charity set up to celebrate, support and safeguard traditional craft skills, and t..."
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...themes/heritage/img/svg/hc-logo-gold.svgHeritage Crafts
...themes/heritage/img/svg/hc-logo-gold.svgHeritage Crafts
/wp-content/uploads/2025/06/ecf12.jpgNo alt attribute provided
...ontent/uploads/2025/05/red-list-2025.jpgNo alt attribute provided
/wp-content/uploads/2025/05/matchmaker.jpgNo alt attribute provided
/wp-content/uploads/2025/03/awards5.jpgNo alt attribute provided
/wp-content/uploads/2024/10/mrf.jpgNo alt attribute provided
/wp-content/uploads/2025/05/bursaries6.jpgNo alt attribute provided
...6/hannah-buchanan-square-1-1024x1024.jpgEight more grants to help save endangered crafts
...ontent/uploads/2025/06/Elliot-Walker.jpgElliot Walker in Conversation
/wp-content/uploads/2025/06/tim-noad.jpgMBE for calligrapher and heraldry artist Tim Noad in the King’s Birthday Honours
...hemes/heritage/img/svg/red-list-logo.svgEndangered Crafts
...s/instagram-feed-pro/img/placeholder.pngOver eight days we are profiling the recipients of our recent round of Endangered Crafts Fund grants. Alan MacPherson @taneracamans, from Inverness, has been funded to install three-phase electricity to increase production of shinty camans and eventually host an apprentice. Alan’s grant is funded by the William Grant Foundation. Alan said: “At present, we’re running on single-phase electricity, while all our machinery requires three-phase. I’ve been using an inverter to step up the power, but it severely limits what can be operated at the same time. As a result, the workshop is currently working at around 50 per cent capacity. Thanks to this grant, we’ll now be able to upgrade to full three-phase power, unlocking the full potential of our machinery. Future plans include improving dust extraction systems, essential for safety and efficiency, and installing a basic washroom and small T-hut, making it possible to host staff and, eventually, take on an apprentice. This is a huge step forward in ensuring that traditional shinty caman making not only survives, but thrives into the next generation. Tapadh leibh uile!”
...s/instagram-feed-pro/img/placeholder.pngFaced with the pressures of a harsh economic climate and other challenges of the modern world, traditional craft practices are declining in the UK, but there are promising glimmers of hope for even the most endangered crafts, says Jenny Oldaker jen_writes_things. Have you seen the fantastic feature on endangered crafts in the current issue of @homes_antiques magazine? Featuring @ewalkerglassart, @soanebritain, Maritima Woodcarving, @garrickwatchco, @stainesandsonorrerymakers, @cumbriacrystal and @copperworksnewlyn.
...s/instagram-feed-pro/img/placeholder.pngOver eight days we are profiling the recipients of our recent round of Endangered Crafts Fund grants. @britanniasailingtrust, in Exeter, has been funded to train two young people in boat building as part of the restoration of the 110-year-old wooden sailing vessel Britannia. Britannia Sailing Trust’s grant is funded by an anonymous donation to the Endangered Crafts Fund. Vicki Samuels, Trustee of the Britannia Sailing Trust, said: “We are very grateful to Heritage Crafts for giving us this award from the Endangered Crafts Fund and are proud to be part of a long tradition. It is a delight for us to see our young people flourishing.”
...s/instagram-feed-pro/img/placeholder.pngRobbie Williams display promotes endangered Stoke pottery industry @countryandtownhouse magazine reports that global pop sensation, former Take That star and Stoke-on-Trent native Robbie Williams has designed four new ceramic artworks as part of a campaign to raise awareness for Stoke’s declining artisanal skills. His designs are currently on exhibit as part of the ‘100 Years, 60 Designers, 1 Future’ exhibition at Stoke’s @potteriesmuseum, alongside those of 60 other creatives. The exhibition is curated in collaboration with Emily Johnson @1882ltd.
...s/instagram-feed-pro/img/placeholder.pngUpdate! We have an extension for British military veterans and former personnel in our current round of training bursaries. The new deadline is Friday 29 August at 5pm. Apply for up to £4,000 to start training in a heritage craft or to further develop your skills. This bursary opportunity is targeted at British military veterans to develop new and rewarding civilian careers in heritage crafts. It is funded by the Army Benevolent Fund and the Royal British Legion. The need for gainful employment utilising a range of practical skills gained through military service is well-documented, along with the mental wellbeing benefits of such employment. Successful applicants will be asked to commit at least £500 towards the cost of their training in order to demonstrate the required level of commitment, and this will be verified with the nominated training provider. Our training bursaries for veterans are supported by @armybenevolentfund and @royalbritishlegion Find out how to apply via the linktr.ee in our bio. Full information can be found here: https://www.heritagecrafts.org.uk/opportunities/training-bursaries/ Photo: Gareth Roberts, bookbinder. Training bursary recipient 2023.
...s/instagram-feed-pro/img/placeholder.pngThis week’s #craftfocus is screen printing. Screen printing is a printing technique that uses a mesh screen, ink, and a squeegee to transfer a stencilled design onto a flat surface. The basic method involves creating a stencil on a fine mesh screen, then pushing ink (or paint, in the case of artwork and posters) through to create an imprint of the design on the surface beneath. The way the stencil is created can vary depending on the materials used. Different stencilling techniques include using masking tape or vinyl to cover the desired areas of the screen, painting the stencil onto the mesh using ‘screen blockers’, such as glue or lacquer, and using a light-sensitive emulsion to create a stencil – then developed in a similar way to a photograph. Some designs may use only one shade of ink, or many – in which case each colour must be applied in individual layers using separate stencils for each ink. One reason screen printing is so widely used is due to its ability to produce vivid colours, even on darker fabrics. Issues affecting the viability of screen printing include competition with digital printing technologies, which offer quick turnarounds and the ability to print complex designs with low setup costs. This has also resulted in a reduced number of skilled practitioners. Traditional screen printing uses inks and chemicals that can be harmful to the environment, which is why it is crucial for screen printing businesses to invest in environmentally friendly alternatives. Images: Sarah Martinez @berkshire_printmakers #heritagecrafts #craftfocus #screenprinting
...s/instagram-feed-pro/img/placeholder.pngChair of Trustees sought Deadline: 15 August 2025 With the charity growing as a result of successful awareness-raising campaigns, advocacy around the role of Intangible Cultural Heritage, and direct sector support and with a new strategic period commencing in January 2026, now is an exciting time to be leading Heritage Crafts as Chair of Trustees. We are currently looking for a Chair to lead our dynamic Board of Trustees through the next stage of Heritage Crafts’ strategic and operational development. Please note: • This role is open to applications from both external candidates and internal candidates / existing Trustees. • Former Chair experience is not compulsory, with support to be made available for less experienced candidates. For more information and instructions on how to apply, please visit the linktr.ee in our bio. Our ongoing governance development is funded by the @heritagefunduk thanks to money raised by National Lottery players.
...s/instagram-feed-pro/img/placeholder.png#matchMAKER opportunity! Apprentice trouser cutter Deadline: 18 July 2025 Anderson and Sheppard Ltd are seeking an Apprentice Bespoke Trouser Cutter to join their team. As part of the role, Anderson & Sheppard will train the successful applicant on site in all aspects of Trouser cutting & bespoke tailoring, with the expectation that the candidate will graduate to eventually become a fully-fledged trouser cutter for the store. This role requires a keen eye for detail and the ability to work efficiently in a fast-paced environment. Visit #matchMAKER via the linktr.ee in our bio to find out more. #matchMAKER is the online platform for work-based training and entry-level employment opportunities hosted by @heritagecrafts and supported by @soanebritain.
/wp-content/uploads/2024/07/nlhf2.jpgNational Lottery Heritage Fund
/wp-content/uploads/2024/04/swire.jpgSwire Charitable Trust
/wp-content/uploads/2024/04/rm.jpgThe Royal Mint
/wp-content/uploads/2024/04/pilgrim.jpgPilgrim Trust
/wp-content/uploads/2024/04/mhf.jpgMaxwell/Hanrahan Foundation
/wp-content/uploads/2025/04/hbf.jpgHugo Burge Foundation
...themes/heritage/img/svg/hc-logo-gold.svgHeritage Crafts
...ent/themes/heritage/img/svg/facebook.svgFollow us on Facebook
...nt/themes/heritage/img/svg/instagram.svgNo alt attribute provided
...ent/themes/heritage/img/svg/linkedin.svgNo alt attribute provided
...nt/themes/heritage/img/svg/twitter-x.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
A voice for craft
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 A voice for craft
H2 The national charity for heritage craft skills
H2 Supporting craft heritage
H2 Latest stories
H2 Eight more grants to help save endangered crafts
H2 Elliot Walker in Conversation
H2 MBE for calligrapher and heraldry artist Tim Noad in the King’s Birthday Honours
H2 Featured makers
H2 Make a donation
H2 You may also be interested in
H2 Follow us on Instagram
H2 Craft inspiration direct to your inbox
H3 The Makers
H3 The Skills
H3 Training bursaries
H3 Awards
H3 Birgit Frietman
H3 Dave Cockcroft
H3 Becoming a Member
H3 Becoming a Benefactor
H4 About
H4 The Makers Duplicate text
H4 The Skills Duplicate text
H4 Opportunities
H4 Support Us
H4 Shop
Some anchor texts are used more than once.
16 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (31) on this page.
LinkAttributesAnchor text
/IMG-ALT Heritage Crafts
/search/Search
/login/Login
/join-us/Become a Member
/about/Subdomain What we do
/about/who-we-are/Subdomain Who we are
/category/our-stories/Our stories
/about/faqs/Subdomain FAQs
/about/our-partners/Subdomain Partners
/about/contact-the-hca/Subdomain Contact us
/makers/Subdomain The Makers
/makers/craft-directory/Subdomain Makers Directory
/makers/craft-map/Subdomain Craft map
/category/our-stories/in-conve...Subdomain In Conversation
/category/recipients/Recipients
/skills/Subdomain The Skills
/skills/crafts/Subdomain Crafts list
/skills/redlist/Subdomain The Red List
/categories-of-risk/Subdomain Categories of risk
/opportunities/Subdomain Opportunities
/matchmaker/Subdomain matchMAKER jobs and training
/makerrelieffund/Subdomain Maker Relief Fund
/ecf/Subdomain Endangered Crafts Fund
/opportunities/awards/Subdomain Awards
/opportunities/training-bursar...Subdomain Training bursaries
/apprenticeshipplus/Subdomain Apprenticeship+
/events/Events
/about/vacancies/Subdomain Jobs and volunteering
https://heritagecraftsshop.mys...External Subdomain Shop
/join-us/Subdomain Text duplicate Become a Member
/members/membership-status/Renew my Membership
/benefactors/Subdomain Become a Benefactor
/ways-to-give/Subdomain Ways to give
/ways-to-give/donate/Subdomain Donate
/Text duplicate IMG-ALT Heritage Crafts
/about/Subdomain Text duplicate What we do
/about/who-we-are/Subdomain Text duplicate Who we are
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/about/faqs/Subdomain Text duplicate FAQs
/about/our-partners/Subdomain Text duplicate Partners
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/makers/Subdomain Text duplicate The Makers
/makers/craft-directory/Subdomain Text duplicate Makers Directory
/makers/craft-map/Subdomain Text duplicate Craft map
/category/our-stories/in-conve...Subdomain Text duplicate In Conversation
/category/recipients/Text duplicate Recipients
/skills/Subdomain Text duplicate The Skills
/skills/crafts/Subdomain Text duplicate Crafts list
/skills/redlist/Subdomain Text duplicate The Red List
/categories-of-risk/Subdomain Text duplicate Categories of risk
/opportunities/Subdomain Text duplicate Opportunities
/matchmaker/Subdomain Text duplicate matchMAKER jobs and training
/makerrelieffund/Subdomain Text duplicate Maker Relief Fund
/ecf/Subdomain Text duplicate Endangered Crafts Fund
/opportunities/awards/Subdomain Text duplicate Awards
/opportunities/training-bursar...Subdomain Text duplicate Training bursaries
/apprenticeshipplus/Subdomain Text duplicate Apprenticeship+
/events/Text duplicate Events
/about/vacancies/Subdomain Text duplicate Jobs and volunteering
https://heritagecraftsshop.mys...External Subdomain Text duplicate Shop
/join-us/Subdomain Text duplicate Become a Member
/members/membership-status/Text duplicate Renew my Membership
/benefactors/Subdomain Text duplicate Become a Benefactor
/ways-to-give/Subdomain Text duplicate Ways to give
/ways-to-give/donate/Subdomain Text duplicate Donate
/join-us/Text duplicate Become a Member
/our-stories/ecf12-recipients/No Text
/our-stories/red-list-2025-lau...No Text
/matchmaker/No Text
/opportunities/awards/No Text
/makerrelieffund/No Text
/our-stories/announcements/14-...No Text
/about/About us
/makers/No Text
/skills/No Text
/opportunities/training-bursar...No Text
/opportunities/awards/No Text
/our-stories/ecf12-recipients/Subdomain IMG-ALT Eight more grants to help save endangered crafts
/our-stories/ecf12-recipients/Subdomain No Text
/our-stories/elliot-walker-in-...Subdomain IMG-ALT Elliot Walker in Conversation
/our-stories/elliot-walker-in-...Subdomain No Text
/our-stories/mbe-for-calligrap...Subdomain IMG-ALT MBE for calligrapher and heraldry artist Tim Noad in the King’s Birthday Honours
/our-stories/mbe-for-calligrap...Subdomain No Text
/category/our-stories/View all Stories
/maker/birgitfrietman/No Text
/maker/davecockcroft/No Text
/makers/craft-directory/View all makers
/categories-of-risk/View the full list
/ways-to-give/donate/Donate now
/join-us/Text duplicate Become a Member
/benefactors/Text duplicate Become a Benefactor
https://scontent-lhr8-2.cdnins...Nofollow External Subdomain Open
https://www.instagram.com/p/DM...New window Nofollow External Subdomain IMG-ALT Over eight days we are profiling the recipients of our recent round of Endangered Crafts Fund grants. Alan MacPherson @taneracamans, from Inverness, has been...
https://scontent-lhr8-2.cdnins...Nofollow External Subdomain Text duplicate Open
https://www.instagram.com/p/DM...New window Nofollow External Subdomain IMG-ALT Faced with the pressures of a harsh economic climate and other challenges of the modern world, traditional craft practices are declining in the UK, but there...
https://scontent-lhr6-1.cdnins...Nofollow External Subdomain Text duplicate Open
https://www.instagram.com/p/DM...New window Nofollow External Subdomain IMG-ALT Over eight days we are profiling the recipients of our recent round of Endangered Crafts Fund grants. @britanniasailingtrust, in Exeter, has been funded to t...
https://scontent-lhr6-1.cdnins...Nofollow External Subdomain Text duplicate Open
https://www.instagram.com/p/DM...New window Nofollow External Subdomain IMG-ALT Robbie Williams display promotes endangered Stoke pottery industry @countryandtownhouse magazine reports that global pop sensation, former Take That star and...
https://scontent-lhr8-1.cdnins...Nofollow External Subdomain Text duplicate Open
https://www.instagram.com/p/DM...New window Nofollow External Subdomain URL anchor text
IMG-ALT Update! We have an extension for British military veterans and former personnel in our current round of training bursaries. The new deadline is Friday 29 Aug...
https://scontent-lhr6-2.cdnins...Nofollow External Subdomain Text duplicate Open
https://www.instagram.com/p/DM...New window Nofollow External Subdomain IMG-ALT This week’s #craftfocus is screen printing. Screen printing is a printing technique that uses a mesh screen, ink, and a squeegee to transfer a stencilled des...
https://scontent-lhr8-2.cdnins...Nofollow External Subdomain Text duplicate Open
https://www.instagram.com/p/DM...New window Nofollow External Subdomain IMG-ALT Chair of Trustees sought Deadline: 15 August 2025 With the charity growing as a result of successful awareness-raising campaigns, advocacy around the role of...
https://scontent-lhr8-2.cdnins...Nofollow External Subdomain Text duplicate Open
https://www.instagram.com/p/DM...New window Nofollow External Subdomain IMG-ALT #matchMAKER opportunity! Apprentice trouser cutter Deadline: 18 July 2025 Anderson and Sheppard Ltd are seeking an Apprentice Bespoke Trouser Cutter to join ...
https://www.instagram.com/heri...New window Nofollow External Subdomain Follow on Instagram
https://www.heritagefund.org.uk/New window External Subdomain IMG-ALT National Lottery Heritage Fund
A-TITLE National Lottery Heritage Fund
https://www.swirecharitabletru...New window External Subdomain IMG-ALT Swire Charitable Trust
A-TITLE Swire Charitable Trust
https://www.royalmint.com/New window External Subdomain IMG-ALT The Royal Mint
A-TITLE The Royal Mint
https://www.thepilgrimtrust.or...New window External Subdomain IMG-ALT Pilgrim Trust
A-TITLE Pilgrim Trust
https://www.maxwell-hanrahan.org/New window External Subdomain IMG-ALT Maxwell/Hanrahan Foundation
A-TITLE Maxwell/Hanrahan Foundation
https://www.hugoburgefoundatio...New window External Subdomain IMG-ALT Hugo Burge Foundation
A-TITLE Hugo Burge Foundation
/Text duplicate IMG-ALT Heritage Crafts
/join-us/Text duplicate Become a Member
/about/About
/about/who-we-are/Subdomain Who We Are
/category/our-stories/Our Stories
/about/faqs/Subdomain Text duplicate FAQs
/about/our-partners/Subdomain Our Partners
/about/contact-the-hca/Subdomain Contact Us
/makers/Text duplicate The Makers
/makers/craft-directory/Text duplicate Makers Directory
/makers/craft-map/Subdomain Craft Map
/category/alumni/Alumni
/makers-list/Subdomain Makers List
/skills/Text duplicate The Skills
/skills/crafts/Subdomain Crafts List
/skills/redlist/Subdomain Text duplicate The Red List
/categories-of-risk/Subdomain Categories of Risk
/opportunities/Text duplicate Opportunities
/opportunities/training-bursar...Subdomain Training Bursaries
/opportunities/awards/Subdomain Text duplicate Awards
/events/Text duplicate Events
/ecf/Subdomain Text duplicate Endangered Crafts Fund
/about/vacancies/Subdomain Jobs and Volunteering
/join-us/Support Us
/join-us/Subdomain Text duplicate Become a Member
/benefactors/Subdomain Text duplicate Become a Benefactor
/ways-to-give/Subdomain Ways to Give
https://heritagecraftsshop.mys...External Subdomain Text duplicate Shop
https://www.facebook.com/herit...New window External Subdomain IMG-ALT Follow us on Facebook
A-TITLE Follow us on Facebook
https://www.instagram.com/heri...New window External Subdomain A-TITLE Follow us on Instagram
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Follow us on LinkedIn
https://twitter.com/heritage_c...New window External A-TITLE Follow us on X
/join-us/No Text
/privacy-policy/Subdomain Privacy Policy
/terms-conditions/Subdomain Terms & Conditions
/cookie-policy/Subdomain Cookie Policy
https://meandyou.co.uk/New window External me&you

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.heritagecrafts.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.24 seconds.
The file size of the HTML document is fine (148 kB).

HTTP Response Header

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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 81 referring domains.
This page has 327 backlinks.
This page has backlinks from 69 different ip addresses.

Search preview

www.heritagecrafts.org.uk
A Voice for Craft - Heritage Crafts |
Charity that promotes, safeguards and celebrates heritage craft skills in the UK

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Craft97%Check
heritage craft89%Check
heritage81%Check
craft skills79%Check
heritage craft skills79%Check
heritage crafts75%Check
traditional craft71%Check
Craft map67%Check
Crafts65%Check
Heritage Crafts Awards64%Check

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