Hellofresh.com.au - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
48% 
Page structure
67% 
Link structure
68% 
Server
71% 
External factors
100% 
SEO Score
Response time
1.04 s
File size
621.00 kB
Words
640
Media files
37
Number of links
62 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
HelloFresh: Simply Delicious Meals Delivered To Your Door
The length of the page title is perfect. (527 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Recipes the whole family will love | Fresh, Quality Ingredients | Even More Recipe Choice and Variety | Flexible Subscription | Free Delivery - Get Started Now!
The length of the meta description is perfect. (977 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hellofresh.com.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-au
Server location: United States of America
The following language is defined by HTML: en-au
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
apple-mobile-web-app-titleHelloFresh: Simply Delicious Meals Delivered To Your Door
descriptionRecipes the whole family will love | Fresh, Quality Ingredients | Even More Recipe Choice and Variety | Flexible Subscription | Free Delivery - Get Started Now!
theme-color#FAF8F3
msapplication-TileColor#FAF8F3
thumbnailhttps://cdn.hellofresh.com/de/cms/raf/hellofresh-logo.png
authorHelloFresh
keywordscooking, HelloFresh
robotsindex,follow
countryAU
google-site-verification-pqn5xK3Y58la8tGeYtkwfWzY3ksmORywK1CxE0SgU8
next-head-count66
urlhttps://www.hellofresh.com.au/
langen-au
twitter:cardsummary_large_image
twitter:descriptionRecipes the whole family will love | Fresh, Quality Ingredients | Even More Recipe Choice and Variety | Flexible Subscription | Free Delivery - Get Started Now!
twitter:titleHelloFresh: Simply Delicious Meals Delivered To Your Door
twitter:imagehttps://cdn.hellofresh.com/de/cms/raf/hellofresh-logo.png
twitter:domainhttps://www.hellofresh.com.au/
twitter:urlhttps://www.hellofresh.com.au/
og:urlhttps://www.hellofresh.com.au/
og:titleHelloFresh: Simply Delicious Meals Delivered To Your Door
og:descriptionRecipes the whole family will love | Fresh, Quality Ingredients | Even More Recipe Choice and Variety | Flexible Subscription | Free Delivery - Get Started Now!
og:site_nameHelloFresh
og:localeen-AU
og:imagehttps://cdn.hellofresh.com/de/cms/raf/hellofresh-logo.png
og:image:altHelloFresh
og:image:width1140
og:image:height600
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 6 text duplicates on this page:
  • Duplicate 1: We source and deliver the exact amount of ingredients you need to cook...
  • Duplicate 2: We work closely with Aussie suppliers wherever possible to bring you f...
  • Duplicate 3: We’re continuously developing innovative, sustainable food packaging t...
This page contains 640 words. That's ok.
31.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (621 kB).
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
24 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...resh_website/logo/Hello_Fresh_Lockup.pngNo alt attribute provided
...resh_website/logo/Hello_Fresh_Lockup.pngNo alt attribute provided
...nding pages/Summer_Rebound_UGC_4_(3).jpgNo alt attribute provided
...site/au/cms/ANZ landing pages/Chilli.jpgNo alt attribute provided
.../cms/ANZ landing pages/Original_Miko.jpgNo alt attribute provided
...g pages/Summer_Rebound_UGC_6_(2)_(1).jpgNo alt attribute provided
...nding pages/Summer_Rebound_UGC_4_(3).jpgNo alt attribute provided
...site/au/cms/ANZ landing pages/Chilli.jpgNo alt attribute provided
.../cms/ANZ landing pages/Original_Miko.jpgNo alt attribute provided
...g pages/Summer_Rebound_UGC_6_(2)_(1).jpgNo alt attribute provided
.../cms/homepage/image_columns/hiw-1-v2.pngNo alt attribute provided
.../cms/homepage/image_columns/hiw-2-v2.pngNo alt attribute provided
.../cms/homepage/image_columns/hiw-3-v2.pngNo alt attribute provided
.../cms/homepage/image_columns/hiw-4-v3.pngNo alt attribute provided
...sh_website/au/cms/seo/AU-PeakJan2026.pngapp market qr code image
.../us/cms/ER/badges/playstore-badge-en.pnggoogle-play-badge
...ing-pages/app-installs/app-installs2.pngapp install image
...page/homepage to Contentful/busyweek.pngNo alt attribute provided
.../fr/cms/recipes/FR_01-RecettesVeggie.pngNo alt attribute provided
...fr/cms/recipes/FR_06-Recettesdumonde.pngNo alt attribute provided
...ebsite/fr/cms/recipes/FR_07-Desserts.pngNo alt attribute provided
...om/au/cms/icons/Innovative_Packaging.svgNo alt attribute provided
...esh.com/au/cms/icons/Locally_Sourced.svgNo alt attribute provided
...com/au/cms/icons/Reducing_Food_Waste.svgNo alt attribute provided
...om/au/cms/icons/Innovative_Packaging.svgNo alt attribute provided
...esh.com/au/cms/icons/Locally_Sourced.svgNo alt attribute provided
...com/au/cms/icons/Reducing_Food_Waste.svgNo alt attribute provided
...com/payments/icons/mc_transparent_bg.svgMaster Card payment method image
...lofresh.com/payments/icons/visa_logo.svgVisa payment method image
...fresh.com/payments/icons/discovernet.svgDiscover Net payment method image
...lofresh.com/payments/icons/amex_logo.svgAmerican Express payment method image
...yments/icons/paypal_transparent_bg_2.svgPaypal payment method image
...com/payments/icons/mc_transparent_bg.svgMaster Card payment method image
...lofresh.com/payments/icons/visa_logo.svgVisa payment method image
...fresh.com/payments/icons/discovernet.svgDiscover Net payment method image
...lofresh.com/payments/icons/amex_logo.svgAmerican Express payment method image
...yments/icons/paypal_transparent_bg_2.svgPaypal payment method image

Page structure

H1 heading
(Critically important)
We'll help you
Too many H1 headings
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 We'll help you
H1 Get cooking
H2 Fresh from the 'gram
H2 How it works
H2 Meal planning made easy with our app
H2 Your box, your way
H2 Quick and easy
H2 Balanced meals
H2 Variety for everyone
H2 More meal occasions
H2 Doing our part for the planet
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.hellofresh.com.au/Anchor Skip to main content
https://www.hellofresh.com.au/No Text
/meal-kits/meal-plansOur Menu and Plans
/plansOur Preferences
/meal-kitsAll our Meal Kits
/meal-kits/carb-calorie-smartCarb Calorie Smart Meal Plan
/meal-kits/lunch-meal-boxLunch Box Delivery
/meal-kits/meals-for-one-personMeals For One Person
/meal-kits/vegetarian-meal-planVegetarian Meal Plan
/aboutContact us
/about/how-it-worksHow It Works
/about/delivery-areasDelivery Areas
/about/how-to-cancel-hellofreshHow to Cancel HelloFresh
/about/sustainabilitySustainability
/menusOn The Menu
/recipesOur Recipes
/recipes/vegetarian-recipesVegetarian Recipes
/storiesOur Blog
/loginLog in
https://www.hellofresh.com.au/No Text
/loginText duplicate Log in
/meal-kits/meal-plansText duplicate Our Menu and Plans
/menusMenu
/plansOur Meal Preferences
/recipesRecipes
/about/how-it-worksText duplicate How It Works
/aboutText duplicate Contact us
/meal-kitsText duplicate All our Meal Kits
/about/extrasNew & Delicious
/about/faqHelp
/contact-usContact
/about/sustainabilityText duplicate Sustainability
/plans?c=Y8-XKZT1&discount_com...Get up to $230 off + Free Extras for 8 weeks
/plans?c=Y8-XKZT1&discount_com...Text duplicate Get up to $230 off + Free Extras for 8 weeks
https://app.adjust.com/jsr?url...External Subdomain IMG-ALT google-play-badge
/plans?c=Y8-XKZT1&discount_com...Text duplicate Get up to $230 off + Free Extras for 8 weeks
/plans?c=Y8-XKZT1&discount_com...Start cooking sustainably
/giftNew window Gift cards
https://hellofresh-au.connect....New window External Subdomain Students
/meal-kits/senior-discountsNew window Seniors
https://secure.gocertify.me/at...New window External Subdomain Essential Workers
https://partnerships.hellofres...New window External Subdomain Qantas
/recipesNew window Text duplicate Recipes
/storiesNew window Blog
/meal-kitsNew window Meal kits
https://www.hellofreshgroup.com/New window External Subdomain HelloFresh Group
https://careers.hellofresh.com/New window External Subdomain Careers
/about/working-at-hellofreshNew window Working at HelloFresh
https://hf-website-live.s3.eu-...New window External Subdomain Work Health & Safety
/about/pressNew window Press
/recipe-developersNew window Recipe Developers
https://hubspot.hellofresh.com...New window External Subdomain Partner
/about/influencer-programNew window Influencers
/about/affiliates/New window Affiliates
https://docs.google.com/forms/...New window External Subdomain Suppliers
/contact-usNew window Contact Us
/about/faqNew window Help Centre & FAQ
/giftNew window Text duplicate Gift cards
https://hellofresh-au.connect....New window External Subdomain Text duplicate Students
/meal-kits/senior-discountsNew window Text duplicate Seniors
https://secure.gocertify.me/at...New window External Subdomain Text duplicate Essential Workers
https://partnerships.hellofres...New window External Subdomain Text duplicate Qantas
/recipesNew window Text duplicate Recipes
/storiesNew window Text duplicate Blog
/meal-kitsNew window Text duplicate Meal kits
https://www.hellofreshgroup.com/New window External Subdomain Text duplicate HelloFresh Group
https://careers.hellofresh.com/New window External Subdomain Text duplicate Careers
/about/working-at-hellofreshNew window Text duplicate Working at HelloFresh
https://hf-website-live.s3.eu-...New window External Subdomain Text duplicate Work Health & Safety
/about/pressNew window Text duplicate Press
/recipe-developersNew window Text duplicate Recipe Developers
https://hubspot.hellofresh.com...New window External Subdomain Text duplicate Partner
/about/influencer-programNew window Text duplicate Influencers
/about/affiliates/New window Text duplicate Affiliates
https://docs.google.com/forms/...New window External Subdomain Text duplicate Suppliers
/contact-usNew window Text duplicate Contact Us
/about/faqNew window Text duplicate Help Centre & FAQ
/about/termsandconditionsNew window Terms and Conditions
/about/privacyNew window Privacy
https://www.facebook.com/Hello...New window External Subdomain No Text
https://twitter.com/hellofreshAUNew window External No Text
https://instagram.com/hellofre...New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hellofresh.com.au/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.04 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (621 kB).

HTTP Response Header

NameValue
dateWed, 11 Mar 2026 22:55:27 GMT
content-typetext/html; charset=utf-8
content-encodingbr
cf-ray9dae2591d8a3b044-FRA
cf-cache-statusEXPIRED
age0
cache-controlpublic, max-age=14400
content-languageen-AU
expiresThu, 12 Mar 2026 02:55:27 GMT
set-cookie83 Characters
strict-transport-securitymax-age=63072000
varyaccept-encoding
x-content-type-optionsnosniff
x-matched-path/landing-pages/[...page]
x-powered-byNext.js
x-vercel-cacheMISS
x-vercel-idfra1::dub1::22mxs-1773269727089-469b903108ae
server-timingcf-cache-status;desc=EXPIRED, vercel-cache-status;desc=MISS, cf-geolocation;desc=DE|BY
servercloudflare
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 244 referring domains.
This page has 3,517 backlinks.
This page has backlinks from 204 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /box-week*
Disallow: /images/intfood/thermomix/HF_icon_thermomix.svg*
Disallow: /de/cms/Thermomix_Badge_rect_small.png*
Disallow: /at/cms/Thermomix_Badge_rect_small.png*
Disallow: /recipes/search/?q*
Disallow: /my-account
Disallow: /*?*page=
Disallow: /*?*collection=
Disallow: /*?*route=
Disallow: /*?*email=
Disallow: /*?*resetKey=
Disallow: /*?*u=
#Disallow: /login*
Allow: /my-account/deliveries/menu
Disallow: /about/homepage

Sitemap: https://www.hellofresh.com.au/sitemap_index.xml
Sitemap: https://www.hellofresh.com.au/sitemap_others.xml
Sitemap: https://www.hellofresh.com.au/sitemap_recipe_pages.xml
Sitemap: https://www.hellofresh.com.au/sitemap_recipe_collections.xml
Sitemap: https://www.hellofresh.com.au/sitemap_transactional_pages.xml
Sitemap: https://www.hellofresh.com.au/sitemap_stories.xml

Similar sites

Search preview

www.hellofresh.com.au
HelloFresh: Simply Delicious Meals Delivered To Your Door
Recipes the whole family will love | Fresh, Quality Ingredients | Even More Recipe Choice and Variety | Flexible Subscription | Free Delivery - Get Started Now!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Fresh80%Check
Fresh Ingredients65%Check
HelloFresh64%Check
Meal59%Check
Meals55%Check
Get55%Check
Help55%Check
Variety55%Check
Meals Delivered53%Check
delicious meals53%Check
Show more keywords and terms

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