Healthpartners.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
53% 
Page structure
98% 
Link structure
63% 
Server
83% 
External factors
100% 
SEO Score
Response time
1.31 s
File size
171.30 kB
Words
271
Media files
2
Number of links
123 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
HealthPartners – Top-Rated insurance and health care in Minnesota and Wisconsin
The page title should be shorter than 580 pixels. It is 743 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Whether you need help with choosing an insurance plan, or you need expert care – we’ve got you covered.
The length of the meta description is perfect. (655 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.healthpartners.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
apple-itunes-appapp-id=562354498
google-play-appapp-id=com.healthpartners.android.myhp
GENERATORMSHTML 8.00.6001.19328
GSA_KeywordsEmpty
GSA_FacetsEmpty
msvalidate.019FBAB8C0E3B2066BAE5728A2C4030E5E
ahrefs-site-verificationae4330da8aa1d55b544c3a5ee07c72d25607f9488cc3616caa11e0927f23e245
google-site-verification-cDeRoAh1uujHjTWNdvNSInpe5wSB1ig045H0MARRs4
tagwebsite-taxonomy:care-descriptors/care-environments/hospital,website-taxonomy:content-type/marketing,website-taxonomy:specialties/orthopedics,website-taxonomy:specialties/cardiology
synonymOrthopaedics,Heart doctor
specialtyEmpty
nuccTaxonomyIdentifier207X00000X,207RC0000X
procedureCode27440, 27441, 27442, 27443, 27445, 99222, 99223, 99231, 99232, 99233, 99238, 99239, 99281, 99460, 99462, A0425, A0427, A0428, A0429, G0378, G0463, J3490,20550, 20600, 20605, 20610, 20680, 22853, 27130, 27446, 27447, 29075, 29125, 29824, 29826, 29827, 29881, 29888, 63030, A4565, J7323, J7325, L3260, L3670, L3809, L4361, Q4010,49585, 75561, 75574, 76376, 78452, 83695, 92960, 93000, 93010, 93015, 93016, 93017, 93018, 93226, 93227, 93242, 93243, 93244, 93246, 93247, 93248, 93270, 93271, 93272, 93294, 93295, 93296, 93298, 93306, 93307, 93308, 93312, 93320, 93321, 93325, 93350, 93351, 93356, 93452, 93458, 93798, 99244, G0249, G2066, J2785, Q9956, Q9957
categoryEmpty
subcategoryEmpty
descriptionWhether you need help with choosing an insurance plan, or you need expert care – we’ve got you covered.
viewportwidth=device-width, initial-scale=1
authorHealthPartners
langen
content-typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
There are only 271 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 33 words is high.
17.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ark-nicollet/hp/hp-1line-h/hp-1h-rgb.svgHealthPartners logo
...iple/getty530053873-2000x888.jpg?wid=768HealthPartners Home Page Banner

Page structure

H1 heading
(Critically important)
Healthy, made easy
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Healthy, made easy
H2 HealthPartners
H2 Clinics & hospitals
H2 Insurance
H2 Resources
H2 Language assistance
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.
LinkAttributesAnchor text
https://www.healthpartners.com/IMG-ALT HealthPartners logo
/about/leadership/Leadership
/about/welcome-valued-included/Equity & inclusion
/about/awards/Awards & recognition
/institute/HealthPartners Institute
/about/newsroom/Newsroom
/about/community/Community engagement
/about/improving-healthcare/Improving health care
/about/community/volunteer/Volunteer
/foundations/Foundations
/about/partner-for-good/Partner for good
/care/Clinics & hospitals
/insurance/Insurance
/insurance/members/pharmacy/Pharmacy
/insurance/members/health-prog...Living Well
/blog/topic/womens-health/Women's health
/blog/topic/insurance/Text duplicate Insurance
/blog/medicare/Medicare
/blog/topic/healthpartners-com...Community stories
/blog/topic/kids-health/Kids' health
/blog/topic/mens-health/Men's health
/blog/topic/senior-health-and-...Senior health
/careers/Careers
/contact/Contact
https://www.google.com/maps/pl...New window External Subdomain 8170 33rd Ave S, Bloomington, MN 55425
https://twitter.com/_healthpar...New window External No Text
https://www.facebook.com/Healt...New window External Subdomain No Text
https://www.instagram.com/heal...New window External Subdomain No Text
https://www.youtube.com/user/H...New window External Subdomain No Text
/care/find/locations/?brand=He...HealthPartners Clinics
/care/find/locations/?brand=Pa...Park Nicollet Clinics
/virtuwell/Virtuwell
/care/specialty-centers/Specialty Centers
/care/hospitals/Hospitals
/care/tria-orthopedics/TRIA
/insurance/Health insurance plans
/insurance/members/For current members
/insurance/group-health-plans/For businesses
/insurance/minnesota-medical-a...Minnesota health care programs
/employer-public/login/Employer sign-in
/broker-public/login/Broker sign-in
/providers/For providers
/blog/Blog
/about/classes-events/Classes and events
/patient-code-of-conduct/Patient, family & visitor code of conduct
/care/pay-bill/Pay a bill
/about/newsroom/Text duplicate Newsroom
https://www.healthwise.net/hea...New window External Subdomain Health library
https://get.adobe.com/reader/New window External Subdomain Get Adobe reader
https://play.google.com/store/...New window External Subdomain HealthPartners mobile app for Android
https://apps.apple.com/us/app/...New window External Subdomain HealthPartners mobile app for iOS
/content/dam/brand-identity/pd...Español
A-TITLE Español
/content/dam/brand-identity/pd...Hmoob
A-TITLE Hmoob
/content/dam/brand-identity/pd...Tiếng Việt
A-TITLE Tiếng Việt
/content/dam/brand-identity/pd...繁體中文
A-TITLE 繁體中文
/content/dam/brand-identity/pd...Pусский
A-TITLE Pусский
/content/dam/brand-identity/pd...Af Soomaali
A-TITLE Af Soomaali
/content/dam/brand-identity/pd...Adamawa
A-TITLE Adamawa
/content/dam/brand-identity/pd...ພາສາລາວ
A-TITLE ພາສາລາວ
/content/dam/brand-identity/pd...Deitsch
A-TITLE Deitsch
/content/dam/brand-identity/pd...العربية
A-TITLE العربية
/content/dam/brand-identity/pd...Français
A-TITLE Français
/content/dam/brand-identity/pd...한국어
A-TITLE 한국어
/content/dam/brand-identity/pd...Tagalog
A-TITLE Tagalog
/content/dam/brand-identity/pd...Українська
A-TITLE Українська
/content/dam/brand-identity/pd...Oromiffa
A-TITLE Oromiffa
/content/dam/brand-identity/pd...አማርኛ
A-TITLE አማርኛ
/content/dam/brand-identity/pd...unD
A-TITLE unD
/content/dam/brand-identity/pd...ខ្មែរ
A-TITLE ខ្មែរ
/content/dam/brand-identity/pd...Deutsch
A-TITLE Deutsch
/content/dam/brand-identity/pd...Polski
A-TITLE Polski
/content/dam/brand-identity/pd...日本語
A-TITLE 日本語
/content/dam/brand-identity/pd...हिंदी
A-TITLE हिंदी
/content/dam/brand-identity/pd...Shqip
A-TITLE Shqip
/content/dam/brand-identity/pd...Srpsko-hrvatski
A-TITLE Srpsko-hrvatski
/content/dam/brand-identity/pd...ગુજરાતી
A-TITLE ગુજરાતી
/content/dam/brand-identity/pd...اردو
A-TITLE اردو
/content/dam/brand-identity/pd...Italiano
A-TITLE Italiano
/content/dam/brand-identity/pd...नेपाली
A-TITLE नेपाली
/content/dam/brand-identity/pd...ภาษาไทย
A-TITLE ภาษาไทย
/content/dam/brand-identity/pd...ελληνικά
A-TITLE ελληνικά
/content/dam/brand-identity/pd...Diné Bizaad
A-TITLE Diné Bizaad
/content/dam/brand-identity/pd...Ikirundi
A-TITLE Ikirundi
/content/dam/brand-identity/pd...Kiswahili
A-TITLE Kiswahili
/content/dam/brand-identity/pd...Norsk
A-TITLE Norsk
/content/dam/brand-identity/pd...Ojibwe
A-TITLE Ojibwe
/content/dam/brand-identity/pd...ትግርኛ
A-TITLE ትግርኛ
/content/dam/brand-identity/pd...Text duplicate Español
A-TITLE Español
/content/dam/brand-identity/pd...Text duplicate Hmoob
A-TITLE Hmoob
/content/dam/brand-identity/pd...Text duplicate Tiếng Việt
A-TITLE Tiếng Việt
/content/dam/brand-identity/pd...Text duplicate 繁體中文
A-TITLE 繁體中文
/content/dam/brand-identity/pd...Text duplicate Pусский
A-TITLE Pусский
/content/dam/brand-identity/pd...Text duplicate Af Soomaali
A-TITLE Af Soomaali
/content/dam/brand-identity/pd...Text duplicate Adamawa
A-TITLE Adamawa
/content/dam/brand-identity/pd...Text duplicate ພາສາລາວ
A-TITLE ພາສາລາວ
/content/dam/brand-identity/pd...Text duplicate Deitsch
A-TITLE Deitsch
/content/dam/brand-identity/pd...Text duplicate العربية
A-TITLE العربية
/content/dam/brand-identity/pd...Text duplicate Français
A-TITLE Français
/content/dam/brand-identity/pd...Text duplicate 한국어
A-TITLE 한국어
/content/dam/brand-identity/pd...Text duplicate Tagalog
A-TITLE Tagalog
/content/dam/brand-identity/pd...Text duplicate Українська
A-TITLE Українська
/content/dam/brand-identity/pd...Text duplicate Oromiffa
A-TITLE Oromiffa
/content/dam/brand-identity/pd...Text duplicate አማርኛ
A-TITLE አማርኛ
/content/dam/brand-identity/pd...Text duplicate unD
A-TITLE unD
/content/dam/brand-identity/pd...Text duplicate ខ្មែរ
A-TITLE ខ្មែរ
/content/dam/brand-identity/pd...Text duplicate Deutsch
A-TITLE Deutsch
/content/dam/brand-identity/pd...Text duplicate Polski
A-TITLE Polski
/content/dam/brand-identity/pd...Text duplicate 日本語
A-TITLE 日本語
/content/dam/brand-identity/pd...Text duplicate हिंदी
A-TITLE हिंदी
/content/dam/brand-identity/pd...Text duplicate Shqip
A-TITLE Shqip
/content/dam/brand-identity/pd...Text duplicate Srpsko-hrvatski
A-TITLE Srpsko-hrvatski
/content/dam/brand-identity/pd...Text duplicate ગુજરાતી
A-TITLE ગુજરાતી
/content/dam/brand-identity/pd...Text duplicate اردو
A-TITLE اردو
/content/dam/brand-identity/pd...Text duplicate Italiano
A-TITLE Italiano
/content/dam/brand-identity/pd...Text duplicate नेपाली
A-TITLE नेपाली
/content/dam/brand-identity/pd...Text duplicate ภาษาไทย
A-TITLE ภาษาไทย
/content/dam/brand-identity/pd...Text duplicate ελληνικά
A-TITLE ελληνικά
/content/dam/brand-identity/pd...Text duplicate Diné Bizaad
A-TITLE Diné Bizaad
/content/dam/brand-identity/pd...Text duplicate Ikirundi
A-TITLE Ikirundi
/content/dam/brand-identity/pd...Text duplicate Kiswahili
A-TITLE Kiswahili
/content/dam/brand-identity/pd...Text duplicate Norsk
A-TITLE Norsk
/content/dam/brand-identity/pd...Text duplicate Ojibwe
A-TITLE Ojibwe
/content/dam/brand-identity/pd...Text duplicate ትግርኛ
A-TITLE ትግርኛ
/about/About
/accessibility-statement/Accessibility
/legal/right-to-a-good-faith-e...Good faith estimate
/legal/nondiscrimination-notice/Nondiscrimination statement
/legal/notice-of-privacy-pract...Notice of privacy practices
/legal/website-privacy-policy/Privacy policy
/legal/surprise-billing/Surprise billing
/legal/website-terms-of-use/Terms & conditions
/legal/Legal

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.healthpartners.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.31 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 4 JavaScript files. This may affect the load time negatively.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (171 kB).

HTTP Response Header

NameValue
dateWed, 10 Jun 2026 21:21:24 GMT
last-modifiedWed, 10 Jun 2026 20:38:10 GMT
etag"2ad02-653ec38d2e4f8-gzip"
accept-rangesbytes
varyAccept-Encoding
content-encodinggzip
content-length25947
keep-alivetimeout=5, max=74
connectionclose
content-typetext/html; charset=UTF-8
set-cookie133 Characters
strict-transport-securitymax-age=31536000; includeSubDomains
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 516 referring domains.
This page has 3,254 backlinks.
This page has backlinks from 380 different ip addresses.

Robots.txt

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Disallow: /about/improving-healthcare/tcoc/documents
Disallow: /account/account-security/
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Disallow: /blog/tag/
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Disallow: /insurance/members/health-programs/back-pain/ 
Disallow: /insurance/members/health-programs/behavioral-health/ 
Disallow: /insurance/members/health-programs/cancer/
Disallow: /insurance/members/health-programs/chronic-kidney-disease/
Disallow: /insurance/members/health-programs/copd/
Disallow: /insurance/members/health-programs/diabetes/
Disallow: /insurance/members/health-programs/heart-health/
Disallow: /insurance/members/health-programs/lipedema/
Disallow: /insurance/members/health-programs/parkinsons-disease/ 
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Disallow: /*search?q=
Disallow: /securian/
Disallow: /segip/
Disallow: /service/mobile
Disallow: /silverline
Disallow: /smg
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Disallow: /sso/login
Disallow: /startribune/
Disallow: /stateofwis/
Disallow: /stolafemeriti/
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Disallow: /thedacare/
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Disallow: /wf/
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Disallow: /*jsessionid=

Allow: /account/teen
Allow: /api/content-catalog/
Allow: /content/enterprise/healthpartners/en.hpsitemap.xml
Allow: /content/dam/brand-identity/
Allow: /content/dam/care/
Allow: /public/login/

User-agent: Moatbot
Disallow: /
User-agent: RuxitSynthetic
Disallow: /
User-agent: IstellaBot
Disallow: /
User-agent: MauiBot
Disallow: /
User-agent: BlexBot
Disallow: /

Sitemap: https://www.healthpartners.com/content/enterprise/healthpartners/en.hpsitemap.xml
Sitemap: https://www.healthpartners.com/blog/post-sitemap.xml
Sitemap: https://www.healthpartners.com/care/find/en.fcsitemap.xml

Search preview

www.healthpartners.com
HealthPartners – Top-Rated insurance and health care in Minnesota a...
Whether you need help with choosing an insurance plan, or you need expert care – we’ve got you covered.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
health78%Check
Health Insurance72%Check
HealthPartners70%Check
Insurance66%Check
Healthy55%Check
made55%Check
easy55%Check
Insurance Plans53%Check
Minnesota50%Check
HealthPartners Top-Rated insurance50%Check

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