Harvardbusiness.org - SEO Checker

Overview of the SEO Check
Meta information
87% 
Page quality
73% 
Page structure
58% 
Link structure
66% 
Server
66% 
External factors
100% 
SEO Score
Response time
0.96 s
File size
249.90 kB
Words
584
Media files
13
Number of links
73 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Leadership that Moves Business Forward | Harvard Business Impact
The page title should be shorter than 580 pixels. It is 612 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Harvard Business Impact empowers organizations to unlock the full potential of their people and drive transformation in a changing world.
The length of the meta description is perfect. (843 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.harvardbusiness.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionHarvard Business Impact empowers organizations to unlock the full potential of their people and drive transformation in a changing world.
msapplication-TileImagehttps://www.harvardbusiness.org/wp-content/uploads/2025/05/hbi_favicon-1.svg
article:modified_time2025-09-30T16:25:32+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleLeadership that Moves Business Forward | Harvard Business Impact
og:descriptionHarvard Business Impact empowers organizations to unlock the full potential of their people and drive transformation in a changing world.
og:urlhttps://www.harvardbusiness.org/
og:site_nameHarvard Business Impact
og:imagehttps://www.harvardbusiness.org/wp-content/uploads/2025/05/25020_Unlock_The_Leader_In_Everyone_1200x630.jpg
og:image:width1200
og:image:height630
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 584 words. That's ok.
28.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (25). We recommend using a maximum of 12 tags for this page.
The following tag is repeated too often: view client story
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...eader_In_Everyone_2400x1800-1024x768.jpgNo alt attribute provided
...Make_An_Impact_2400x1800-1-1920x1080.jpgNo alt attribute provided
...ype_of_learner_1680x1260-1-1679x1080.jpgNo alt attribute provided
...ghts_and_proven_principles-1680x1080.jpgNo alt attribute provided
...ons_for_tough_challenges-1-1680x1080.jpgNo alt attribute provided
...s/2025/03/Charles-Schwab-logo-finder.pngNo alt attribute providedCharles Schwab logo
...5/Elevance_Health_Logo_2022-1024x448.pngNo alt attribute providedElevance health logo
...04/abb-logo-png-transparent-1024x544.pngNo alt attribute providedABB Logo
...ontent/uploads/2025/05/Rabobank_logo.pngNo alt attribute providedRabobank logo
/wp-content/uploads/2025/04/IGTlogo.pngNo alt attribute providedInternational game technology logo
...oads/2025/05/Nufarm_newlogo-1024x276.pngNo alt attribute providedNufarm logo
...s/2025/05/State-street-logo-1024x281.pngNo alt attribute providedState street logo
...content/uploads/2025/04/Equinor_logo.svgEquinorEquinor logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 40 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Leadership that moves business forward
H2 Leadership Insights
H2 2025 Global Leadership Development Study: Fast, Fluid, and Future-Focused
H2 Midlevel Leaders: The Bridge to Your Organization’s Future
H2 How to Create a Successful Leadership Development Program
H2 Succeeding in the Digital Age: Why AI-First Leadership Is Essential
H2 Leadership development designed to make an impact
H2 A legacy of excellence
H2 Transformative outcomes
H2 Lasting partnerships
H2 View client story
H2 View client story Duplicate text
H2 View client story Duplicate text
H2 View client story Duplicate text
H2 View client story Duplicate text
H2 View client story Duplicate text
H2 View client story Duplicate text
H2 View client story Duplicate text
H2 Connect with us
H2 Get in touch
H2 Find an office
H3 Target your unique goals with tailored solutions
H3 Deploy a holistic strategy across leadership levels
H3 Access trusted content from leadership experts
H3 Make lasting progress on tough challenges
H3 At a Glance
H3 Drive business transformation
H3 Build strategic alignment
H3 Navigate through uncertainty
H3 Develop a digital mindset
H3 Foster a positive culture
H3 Create a pipeline of leaders
H3 Improve individual performance
H3 US and Canada
H3 Global
H3 Email
H4 100+
H4 500
H4 30+
H4 10M+
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.
LinkAttributesAnchor text
/insight/2025-global-leadershi...Learn more
https://www.harvardbusiness.org/No Text
https://www.harvardbusiness.org/No Text
/who-we-areWho We Are
/what-we-doWhat We Do
/our-unique-approachOur Unique Approach
/careersCareers
/contact-usContact Us
/solutionsAll Solutions
/harvard-managementor/Harvard ManageMentor®
/hbr-spark/HBR Spark
/blended-solutions/Blended Solutions
/learning-sprints/Learning Sprints
/leadership-skill-camps/Leadership Skill Camps
/harvard-business-publishing-c...Harvard Business Publishing Collection
/on-campus-learning/On-campus Learning
/insightsOverview
/insight/2025-global-leadershi...2025 Global Leadership Development Study
/insight/midlevel-leaders-the-...Midlevel Leaders: The Bridge to Your Organization’s Future
/insight/learning-to-lead-in-t...Learning to Lead in the Digital Age: The AI Readiness Reflection
/insight/leadership-fitness-be...Leadership Fitness Behavioral Assessment
/insights/archive/?_content_ty...Articles
/insights/archive/?_content_ty...Infographics
/insights/archive/?_content_ty...Perspectives
/insights/archive/?_content_ty...Research Reports
/insights/archive/View all Insights
/client-storiesClient Stories
/contact-us/Contact us
/?sNo Text
/our-unique-approach/How we do it
/insight/2025-global-leadershi...Download the report
/insight/midlevel-leaders-the-...Text duplicate Download the report
/insight/checklist-for-creatin...Get the checklist
/insight/succeeding-in-the-dig...Text duplicate Download the report
/solutions/Learn More about our solutions
/what-we-do/Learn more about what we do
/insights/Learn More about our insights
/challengesLearn More about our challenges
/who-we-are/Text duplicate Learn more
/insight/category/transformation/Drive business transformation Equip leaders to advance enterprise-wide impact. Explore insights
/insight/category/strategic-al...Build strategic alignment Align leaders across the organization to deliver on strategic initiatives. Explore insights
/insight/category/leading-change/Navigate through uncertainty Make smart decisions during dynamic times. Explore insights
/insight/category/digital-inte...Develop a digital mindset Cultivate an awareness of digital technology and its possibilities. Explore insights
/insight/category/organization...Foster a positive culture Create a workplace where everyone can thrive. Explore insights
/insight/category/talent-manag...Create a pipeline of leaders Build future-ready talent through real-world leadership development. Explore insights
/insight/category/leadership-d...Improve individual performance Raise the bar for leaders across the organization. Explore insights
/client-stories/New window Explore client stories
/client-story/charles-schwab-l...View client story Learn More
/client-story/preparing-leader...Text duplicate View client story Learn More
/client-story/transforming-lea...View client story Test
/client-story/strategic-transf...Text duplicate View client story Learn More
/client-story/cultivating-lead...Text duplicate View client story Learn More
/client-story/growing-leaders-...Text duplicate View client story Learn More
/client-story/personalized-lea...Text duplicate View client story Learn More
/client-story/energizing-midle...Text duplicate View client story Learn More
IMG-ALT Equinor
http://hbr.org/New window External Harvard Business Review
http://hbsp.harvard.edu/New window External Subdomain Harvard Business Impact Education
/privacy-policy/New window Privacy Policy
/cdn-cgi/l/email-protection[email protected]
/contact-us/Text duplicate Contact us
/contact-usAnchor Global Headquarters
/contact-usAnchor New York
/contact-usAnchor Mexico City
/contact-usAnchor London
/contact-usAnchor Dubai
/contact-usAnchor Sydney
/contact-usAnchor Singapore
/contact-usAnchor Mumbai
/contact-usAnchor Haryana
/about-harvard-business-publis...About Harvard Business Publishing
https://hbsp.harvard.edu/New window External Subdomain Education Group
https://hbr.org/New window External Text duplicate Harvard Business Review
https://www.exed.hbs.edu/New window External Subdomain Harvard Business School
https://twitter.com/HBPCorpLea...New window Nofollow External Twitter
https://www.youtube.com/channe...New window Nofollow External Subdomain YouTube
https://www.linkedin.com/compa...New window Nofollow External Subdomain LinkedIn
https://www.facebook.com/HBPCo...New window Nofollow External Subdomain Facebook
/privacy-policy/Text duplicate Privacy Policy
/copyright-information/Copyright Information
/terms-of-use/Terms of Use
/accessibility-at-harvard-busi...Accessibility
/harvard-business-publishing-d...Digital Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.harvardbusiness.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.96 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (250 kB).

HTTP Response Header

NameValue
dateWed, 29 Oct 2025 04:33:54 GMT
content-typetext/html; charset=UTF-8
content-encodingbr
varyAccept-Encoding
link<https://www.harvardbusiness.org/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 17
x-cache-groupnormal
cf-cache-statusDYNAMIC
set-cookie289 Characters
servercloudflare
cf-ray995ff51d2e8bdc86-FRA
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 171 referring domains.
This page has 66,851 backlinks.
This page has backlinks from 140 different ip addresses.

Robots.txt

Crawl-delay: 10
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow: /?s=
Disallow: /search/


Sitemap: https://www.harvardbusiness.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

www.harvardbusiness.org
Leadership that Moves Business Forward | Harvard Business Impact
Harvard Business Impact empowers organizations to unlock the full potential of their people and drive transformation in a changing world.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Business84%Check
Harvard Business79%Check
Business Impact75%Check
Harvard Business Impact74%Check
Drive Business71%Check
Business Forward68%Check
moves business68%Check
Harvard Business Review63%Check
impact62%Check
moves business forward62%Check

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