Halloweenexpress.com - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
53% 
Page structure
79% 
Link structure
71% 
Server
89% 
External factors
0% 
SEO Score
Response time
0.63 s
File size
89.50 kB
Words
429
Media files
17
Number of links
115 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Halloween Costumes, Decorations & Accessories | Halloween Express
The page title should be shorter than 580 pixels. It is 631 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.halloweenexpress.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=1080
theme-color#C94C13
msapplication-TileColor#C94C13
msapplication-TileImagehttps://www.halloweenexpress.com/assets/dist/img/meta/hex/og_image.jpg
robotsindex, follow
msvalidate.0155EEE30D2E081F503EA95052019CFB36
google-site-verificationkJQEJSMVrluHQ72h8JMjO66jpGtItDF6wbH3gQ3Jmqg
langen
fb:page_id161024427248293
og:site_nameHalloween Express
og:typewebsite
og:urlhttps://www.halloweenexpress.com/
og:imagehttps://www.halloweenexpress.com/assets/dist/img/meta/hex/og_image.jpg
X-UA-CompatibleIE=edge,chrome=1
Content-Typetext/html; charset=UTF-8
Cache-Controlno-cache
Pragmano-cache
ExpiresEmpty
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 429 words on this page. Good pages should have about 800 words of useful content.
19.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=1080" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64OutdoorDecor
data:[...] Base64Scary Decor
data:[...] Base64Indoor Decor
data:[...] Base64Decor Under $100
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Halloween Costumes for the Whole Family
H2 Halloween Party Essentials
H2 Footer Navigation
H3 Women's Costumes
H3 Men's Costumes
H3 Halloween Handouts
H3 Halloween Party Supplies
H3 Quick Links
H3 Customer Service
H3 About Us
H3 Safe & Secure Shopping
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.halloweenexpress.com/Anchor Skip Header & Navigation
https://www.halloweenexpress.com/Anchor Skip to Footer Navigation
/web/help/helpContent?document...contact us
https://www.halloweenexpress.com/Halloween Express
A-TITLE Home
https://www.halloweenexpress.com/Anchor Costumes
https://www.halloweenexpress.com/Anchor Decorations & Props
https://www.halloweenexpress.com/Anchor Accessories
/web/order/showFindOrderA-TITLE Track Your Orders
https://www.halloweenexpress.com/Anchor A-TITLE Contact Us
/web/shoppingcart0 Items
A-TITLE Your Cart
/sale-a1-90000+1604-1.fltrSALE
A-TITLE SALE
/costumes/adult-costumes/mens-...Men's Costumes
A-TITLE Men's Costumes
/costumes/adult-costumes/women...Women's Costumes
A-TITLE Women's Costumes
/costumes/kids-costumes/boys-c...Boy's Costumes
A-TITLE Boy's Costumes
/costumes/kids-costumes/girls-...Girl's Costumes
A-TITLE Girl's Costumes
/costume-accessories/masks-a1-...Halloween Masks
A-TITLE Halloween Masks
/costume-accessories-a1-560425...Costume Accessories
A-TITLE Costume Accessories
/decor-under-100-a1-1.fltrDecor Under $100
A-TITLE Decor Under $100
/decorations-and-props/scary-a...Scary Decor
A-TITLE Scary Decor
/decorations-and-props/animate...Animated Decor
A-TITLE Animated Decor
/handouts-a1-560784-1.fltrHandouts
A-TITLE Handouts
/party-supplies-a1-560574-1.fltrParty Supplies
A-TITLE Party Supplies
/costumes/new-a1-560518+16-1.fltrNew Arrivals
/costumes/sale-a1-560518+1604-...On Sale
/costumes-a1-560518.fltrShop All Costumes
/costumes/adult-costumes-a1-56...Adult Costumes
/costumes/teen-costumes-a1-560...Teen Costumes
/costumes/kids-costumes-a1-560...Kids Costumes
/costumes/toddler-costumes-a1-...Toddler Costumes
/costumes/baby-costumes-a1-560...Baby Costumes
/costumes/couples-costumes-a1-...Couples Costumes
/costumes/group-a1-560518+3432...Group Costumes
/costumes/pet-costumes-a1-5605...Pet Costumes
/costumes/adaptive-a1-560518+3...Adaptive Costumes
/costumes/costume-kits-a1-5605...Costume Kits
/costumes/costume-character-sh...Character Shop
/costumes/tv-and-movie-a1-5605...TV & Movie Costumes
/costumes/costume-theme-shop-a...Shop All Costume Themes
/holidays-a1-90000+71-1.fltrCostumes By Holiday
/decorations-and-props/sale-a1...Text duplicate On Sale
/decorations-and-props/new-a1-...Text duplicate New Arrivals
/decorations-and-props-a1-5605...Shop All Decorations & Props
/decorations-and-props/skeleto...Skeletons & Skulls
/decorations-and-props/scary-a...Text duplicate Scary Decor
/decorations-and-props/creatur...Creatures & Characters
/decorations-and-props/theme-a...Shop All Themes
/decorations-and-props/animate...Animated Props
/decorations-and-props/outdoor...Outdoor Decor
/decorations-and-props/indoor-...Indoor Decor
/gifts-and-collectibles-a1-560...Collectibles
/decorations-and-props/hanging...Hanging Props
/decorations-and-props/inflata...Inflatable Decorations
/decorations-and-props/lightin...Lighting & Special Effects
/decorations-and-props/props-a...Props & Mannequins
/decorations-and-props/haunted...Haunted House Props & Supplies
/party-supplies-a1-560574-1.fltrText duplicate Party Supplies
/costume-accessories/sale-a1-5...Text duplicate On Sale
/costume-accessories/new-a1-56...Text duplicate New Arrivals
/costume-accessories-a1-560425...Shop All Accessories
/costume-accessories/masks-a1-...Text duplicate Halloween Masks
/costume-accessories/costume-a...Costume Apparel
/costume-accessories/hats-and-...Costume Hats & Headpieces
/costume-accessories/costume-p...Costume Props
/costume-accessories/costume-m...Costume Makeup
/costume-accessories/wigs-a1-5...Costume Wigs
/costume-accessories/beards-an...Beards & Facial Hair
/costume-accessories/costume-j...Costume Jewelry
/costume-accessories/shoes-and...Shoes & Boots
/costume-accessories/weapons-a...Weapons & Armor
/costume-accessories/treat-bag...Treat Bags & Pails
/costume-accessories/accessory...Accessory Kits
/costume-accessories/adult-a1-...Adult Accessories
/costume-accessories/kids-a1-5...Kid's Accessories
/h3-help-contact-us.fltrText duplicate contact us
/decorations-and-props/sale-a1...Halloween Decor SALE – Shop All Save up to 50% Off
/costume-accessories/sale-a1-5...Costume Accessories SALE – Shop All Accessories As Low As $1
/costumes/sale-a1-560518+1604-...Halloween Costume SALE – Shop All Deals on Costumes for the Whole Family
/killer-deals-a1-1.fltrKiller DEALS – Shop All Shop the BIGGEST Deals
/2026-decor-collection-a1-1.fltr2026 Decor Collection – Shop All 50+ NEW Animated Props
/trending-costumes-a1-1.fltrTrending Costumes – Shop All Shop Top Looks for 2026
/decorations-and-props/animate...No Text
/costumes-a1-560518.fltrNo Text
/sale-a1-90000+1604-1.fltrNo Text
/decorations-and-props/outdoor...IMG-ALT OutdoorDecor
/decorations-and-props/scary-a...Text duplicate IMG-ALT Scary Decor
/decorations-and-props/indoor-...Text duplicate IMG-ALT Indoor Decor
/decor-under-100-a1-1.fltrText duplicate IMG-ALT Decor Under $100
/costumes/adult-costumes/women...Women's Costumes Shop 1000+ Costumes
/costumes/adult-costumes/mens-...Men's Costumes 1300+ Costumes As Low As $3.87
/costumes/adult-costumes/women...No Text
/costumes/couples-costumes-a1-...No Text
/costumes/kids-costumes-a1-560...No Text
/costumes/costume-character-sh...No Text
/trending-costumes-a1-1.fltrTrending Costumes Top Looks for All Ages
/trending-costumes-a1-1.fltrText duplicate Trending Costumes Top Looks for All Ages
/handouts-a1-560784-1.fltrHalloween Handouts Shop Candy, Accessories, & More!
/party-supplies-a1-560574-1.fltrHalloween Party Supplies Everything You Need for a Spooky Bash
https://www.facebook.com/peopl...New window External Subdomain A-TITLE Find us on Facebook
https://www.instagram.com/hall...New window External Subdomain A-TITLE Follow us on Instagram
https://www.tiktok.com/@hallow...New window External Subdomain A-TITLE Follow us on TikTok
/web/shoppingcartNofollow Catalog Quick Order
/coupons-and-promo-codes-a1-56...Nofollow Halloween Express Coupons
/h3-email-sign-up.fltrNofollow Email Sign-Up
/h3-help-contact-us.fltrNofollow Text duplicate Contact Us
/h3-help-center.fltrNofollow Help & FAQ
/web/order/showFindOrderNofollow Order Tracking
/h3-help-returns-and-refunds.fltrNofollow Return Policy
/web/help/help-shipping-inform...Nofollow Shipping Information
/h3-help-orders-and-payments.fltrNofollow Sales Tax Notices
/h3-help-general-information.fltrNofollow ADA Compliance
/web/email/preferencesNofollow Email Preference
/h3-about-us.fltrNofollow Company Information
/h3-store-locator.fltrNofollow Store Locator
/h3-help-security-and-privacy....Nofollow Privacy Policy
/h3-terms-of-use.fltrNofollow Terms of Use
/h3-help-security-and-privacy....Nofollow California Collection Notice
/h3-product-safety.fltrNofollow Safety News
https://privacyportal.onetrust...Nofollow External Subdomain Do Not Sell or Share My Personal Information
/h3-cookie-policy.fltrNofollow Cookie Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.halloweenexpress.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.63 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (90 kB).

HTTP Response Header

NameValue
dateMon, 19 Oct 2026 14:28:01 GMT
content-typetext/html;charset=UTF-8
cf-raya4d077855cd17e80-CDG
cf-cache-statusDYNAMIC
access-control-allow-originhttps://ux.orientaltrading.com
cache-controlno-store
content-languageen
link</assets/dist/css/styles-hex_adapt-desktop.min_092326.css>; rel=preload; as=style, <https://cdn.halloweenexpress.com/se/js/2/a-835fc909/p/halloweenexpress.com/entry.js>;rel="preload"; as="script, <https://cdn.quantummetric.com/qscripts/quantum-otc.js>;rel="preload"; as="script, <https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js>;rel="preload"; as="script, <https://f.monetate.net>; rel="preconnect",<https://manage.hawksearch.com>; rel="preconnect"
servercloudflare
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000; includeSubDomains
varyAccept-Encoding,User-Agent, user-agent
content-security-policyupgrade-insecure-requests; frame-ancestors 'self'
access-control-allow-credentialstrue
access-control-allow-headersOrigin, Content-Type, Accept, Authorization
access-control-allow-methodsGET, PUT, POST, OPTIONS, HEAD
device_typeDESKTOP
expect-ctmax-age=86400, enforce
p3pCP=CAO DSP COR CURa ADMa DEVa TAIa OUR DELa BUS PHY ONL UNI PUR COM NAV INT DEM STA
referrer-policysame-origin
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
set-cookie69 Characters
server-timingcfCacheStatus;desc="DYNAMIC"
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

We didn't find any backlinks to this page.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Halloween65%Check
Halloween Costumes61%Check
Halloween Express61%Check
Express58%Check
Costumes56%Check
Halloween Party55%Check
Decor50%Check
Halloween Masks48%Check
Trending Costumes48%Check
As Low47%Check
Show more keywords and terms

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Cookie Policy

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