Guidance.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
92% 
Page quality
81% 
Page structure
86% 
Link structure
85% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
75.10 kB
Words
504
Media files
30
Number of links
46 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Guidance.com - B2C & B2B Ecommerce Solutions & Development
The page title should be shorter than 580 pixels. It is 595 pixels long. Optimize title
The domain is used in the page's title.
There are no duplicate words in the title
Meta description
(Critically important)
For over 25 years, Guidance has built award-winning B2C and B2B ecommerce solutions for our clients in various industries and verticals.
The length of the meta description is perfect. (849 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.guidance.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
authorOneMagnify
descriptionFor over 25 years, Guidance has built award-winning B2C and B2B ecommerce solutions for our clients in various industries and verticals.
generatorHubSpot
viewportwidth=device-width, initial-scale=1
langen
twitter:descriptionFor over 25 years, Guidance has built award-winning B2C and B2B ecommerce solutions for our clients in various industries and verticals.
twitter:titleGuidance.com - B2C & B2B Ecommerce Solutions & Development
twitter:cardsummary
og:descriptionFor over 25 years, Guidance has built award-winning B2C and B2B ecommerce solutions for our clients in various industries and verticals.
og:titleGuidance.com - B2C & B2B Ecommerce Solutions & Development
og:urlhttps://www.guidance.com
X-UA-CompatibleIE=edge,chrome=1
content-languageen
charsetutf-8

Automatically check guidance.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: Proven conversion rate optimization (CRO) strategies and award winning...
This page contains 504 words. That's ok.
23.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 21.78 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...4&height=40&name=guidance-logo-om-2.webpguidance-logo-om-2guidance-logo-om-2
...ud-on-tile-vertical-lockup-white-rgb.svgadobe-experience-cloud-on-tile-vertical-lockup-white-rgb
...s/23133471/Guidance/Image/optimizely.svgoptimizely
.../Image/big-commerce-logomark-whitebg.svgbig-commerce-logomark-whitebg
...idance/Image/shopify-plus-logo-black.svgshopify-plus-logo-black
...ance-home-optimizely-logo-navigation.svgguidance-home-optimizely-logo-navigation
/hubfs/Big-Case-Study-Promo-webp%20(1).webpBig-Case-Study-Promo-webp
/hubfs/avery-logo-1-1.svgavery-logo-1-1
...ent-na1.net/hubfs/5897745/adobe-logo.svgadobe-logo
...t=473&name=Smaller-Case-Study-Promo.webpSmaller-Case-Study-Promo
...=100&height=100&name=kab-logo@3x@3x.webpkab-logo@3x@3x
...&height=473&name=Smaller-Case-Study.webpSmaller-Case-Study
/hubfs/vioc-logo-1.svgvioc-logo-1
...net/hubfs/5897745/great-courses-logo.svggreat-courses-logo
...me=right-arrow-of-straight-thin-line.pngright-arrow-of-straight-thin-line
/hubfs/vioc-logo-horizontal.svgvioc-logo-horizontal
...me=right-arrow-of-straight-thin-line.pngright-arrow-of-straight-thin-line
....net/hubfs/5897745/1-benefitlogo-1-1.svg1-benefitlogo-1-1
...me=right-arrow-of-straight-thin-line.pngright-arrow-of-straight-thin-line
...ud-on-tile-vertical-lockup-white-rgb.svgAdobe Commerce
....net/hubfs/5897745/big-commerce-logo.svgBigCommerce
...ubfs/5897745/shopify-plus-logo-slate.svgShopify Plus
...ent-na1.net/hubfs/5897745/optimizely.svgOptimizely
...h=1280&height=670&name=8-desktop-35.webp8-desktop-35
...CRO Can Help Your Ecommerce Business.pngCRO Can Help Your Ecommerce Business
...ight=670&name=Main Blog Image (2)-1.webpMain Blog Image (2)-1
...idth=76&height=76&name=chat-image@3x.pngchat-image@3x
...745/Guidance_2021/guidance-logo-icon.svgguidance-logo-iconguidance-logo-icon
Video URLWidthHeight
...ubfs/Guidance/Video/Guidance Home V5.mp4
...idance/Video/Guidance Home Mobile V3.mp4

Page structure

H1 heading
(Critically important)
Let’s Talk.
The H1 heading is too short (11 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Let’s Talk.
H2 Guidance Services
H3 Magento PWA headless powers online learning for peak scalability and growth.
H3 Valvoline's newly redesigned Optimizely CMS website features Digital Wallet functionlality.
H3 Augmented reality boosts omnichannel sales for a global multi-site solution.
H3 Customer Experience
H3 Web Development
H3 B2C Ecommerce
H3 B2B Ecommerce
H3 Important Now in Commerce
H3 Empty heading
H3 Prefer to chat?
H4 Services
H4 Platforms
H4 2023 Commerce Partner of the Year
H4 MIGRATING A HIGHLY COMPLEX HEADLESS SITE FROM M1 TO M2
H4 Headless
H4 Digital Wallet
H4 AR
H4 Growth-Oriented
H4 About
H4 Information
H4 Services Duplicate text
H4 Subscribe
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.guidance.com/IMG-ALT guidance-logo-om-2
/case-studiesCase Studies
/services/web-developmentWeb Development
/services/customer-experienceCustomer Experience
/services/b2cB2C Ecommerce
/services/b2bB2B Ecommerce
/platforms/adobe-commerceAdobe Commerce (Magento)
IMG-ALT adobe-experience-cloud-on-tile-vertical-lockup-white-rgb
/platforms/optimizelyOptimizely (Episerver)
IMG-ALT optimizely
/platforms/bigcommerceBigCommerce
IMG-ALT big-commerce-logomark-whitebg
/platforms/shopify-plusShopify Plus
IMG-ALT shopify-plus-logo-black
https://www.guidance.com/about-usAbout Us
https://www.guidance.com/blogBlog
https://www.guidance.com/contactCONTACT US
https://www.guidance.com/contactText duplicate CONTACT US
/press/guidance-named-optimize...Subdomain Read Press Release
https://23133471.hs-sites.com/...External Subdomain See Optimizely Work
/case-studies/avery-case-studySubdomain Read Case Study
/case-studies/king-arthur-baki...Subdomain Text duplicate Read Case Study
/case-studies/valvoline-instan...Subdomain Text duplicate Read Case Study
/case-studies/the-great-coursesSubdomain Trivial anchor text
Read More
IMG-ALT right-arrow-of-straight-thin-line
/case-studies/valvoline-instan...Subdomain Text duplicate Trivial anchor text
Read More
IMG-ALT right-arrow-of-straight-thin-line
/case-studies/benefitSubdomain Text duplicate Trivial anchor text
Read More
IMG-ALT right-arrow-of-straight-thin-line
/platforms/adobe-commerceSubdomain Choose Engagement
/platforms/bigcommerceSubdomain Choose Flexibility
/platforms/shopify-plusSubdomain Choose Speed
/platforms/optimizelySubdomain Choose Experiences
/services/customer-experienceSubdomain Text duplicate Customer Experience
/web-developmentSubdomain Text duplicate Web Development
/services/b2cSubdomain Text duplicate B2C Ecommerce
/services/b2bSubdomain Text duplicate B2B Ecommerce
/blog/ecommerce-security-most-...Subdomain IMG-ALT 8-desktop-35
/blog/ecommerce-security-most-...Subdomain Ecommerce Security: The Most Important Holiday Readiness Tip
/blog/cro-ecommerceSubdomain IMG-ALT CRO Can Help Your Ecommerce Business
/blog/cro-ecommerceSubdomain CRO Can Help your Ecommerce Business
/blog/episerver-optimization-a...Subdomain IMG-ALT Main Blog Image (2)-1
/blog/episerver-optimization-a...Subdomain Unlocking the New Episerver: Optimization as a Service
https://www.guidance.com/IMG-ALT guidance-logo-icon
https://www.guidance.com/about-usSubdomain Team
/case-studiesSubdomain Text duplicate Case Studies
https://www.guidance.com/blogSubdomain Text duplicate Blog
https://www.guidance.com/partnersSubdomain Partners
https://www.guidance.com/pressSubdomain Press
/services/b2bSubdomain Text duplicate B2B Ecommerce
/services/b2cSubdomain Text duplicate B2C Ecommerce
/services/customer-experienceSubdomain Text duplicate Customer Experience
/services/web-developmentSubdomain Website Development
/privacy-policySubdomain Privacy Policy
https://www.linkedin.com/compa...New window Nofollow External Subdomain Linkedin
https://twitter.com/guidance1993New window Nofollow External Twitter

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.guidance.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.23 seconds.
The file size of the HTML document is fine (75 kB).

HTTP Response Header

NameValue
dateMon, 04 Aug 2025 00:23:46 GMT
content-typetext/html; charset=UTF-8
cache-controls-maxage=36000, max-age=5
last-modifiedWed, 30 Jul 2025 20:48:56 GMT
link<https://www.guidance.com/hs-fs/hubfs/hub_generated/module_assets/1/192678282755/1753360933769/module_guidance_main_menu_2021.min.css>; rel=preload; as=style,<https://www.guidance.com/hs-fs/hubfs/hub_generated/module_assets/1/192678383507/1752553055247/module_full_width_video_2021.min.css>; rel=preload; as=style,<https://www.guidance.com/hs-fs/hubfs/hub_generated/module_assets/1/192678282769/1752553057659/module_home_featured_banner_2023.min.css>; rel=preload; as=style,<https://www.guidance.com/hs-fs/hubfs/hub_generated/module_assets/1/192678282767/1752553057527/module_home_case_study_full_2021.min.css>; rel=preload; as=style,<https://www.guidance.com/hs-fs/hubfs/hub_generated/module_assets/1/192678383515/1752553057363/module_home_case_studies_half_2021.min.css>; rel=preload; as=style,<https://www.guidance.com/hs-fs/hubfs/hub_generated/module_assets/1/192678282771/1752553057874/module_home_portfolios_2021.min.css>; rel=preload; as=style
strict-transport-securitymax-age=31536000
content-security-policyupgrade-insecure-requests
edge-cache-tagCT-192676597350,P-23133471,L-192678261581,L-192678261596,W-192513133939,W-192513133943,W-192513320349,CW-192678282659,CW-192678282755,CW-192678282757,CW-192678282767,CW-192678282769,CW-192678282771,CW-192678383493,CW-192678383507,CW-192678383515,CW-192678383521,E-192678261585,E-192678282625,MENU-192513133939,MENU-192513133943,MENU-192513320349,PGS-ALL,SW-2,GC-192676591177,GC-192841119406
referrer-policyno-referrer-when-downgrade
x-hs-cache-configBrowserCache-5s-EdgeCache-180s
x-hs-cache-controls-maxage=36000, max-age=0
x-hs-cf-cache-statusHIT
x-hs-cfworker-meta{"contentType":"SITE_PAGE"}
x-hs-content-id192676597350
x-hs-hub-id23133471
x-hs-prerenderedWed, 30 Jul 2025 20:48:56 GMT
set-cookie282 Characters
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=71rq3%2FYh6aRPuEsqoyNJggriHa2cdQTt8yWzVQWN0AgWXnJTlQ3QuNLZLl6ZsAgtgfPriXQRaQv1P7oyN2q%2BWt7FqG25UmW0Mvxd6Ie8Wb1QNRDhjcR6jA4ALilFtX%2FKHNo%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
varyAccept-Encoding
servercloudflare
cf-ray9699e874dced03c3-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 100 referring domains.
This page has 279 backlinks.
This page has backlinks from 89 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /_hcms/preview/
Disallow: /hs/manage-preferences/
Disallow: /*?*hs_preview=*
Disallow: /*?*hsCacheBuster=*

Similar sites

Search preview

www.guidance.com
Guidance.com - B2C & B2B Ecommerce Solutions & Development
For over 25 years, Guidance has built award-winning B2C and B2B ecommerce solutions for our clients in various industries and verticals.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Guidance79%Check
Ecommerce70%Check
B2B Ecommerce67%Check
B2C B2B ecommerce66%Check
B2C62%Check
B2B62%Check
B2C B2B62%Check
solution61%Check
Ecommerce Platform55%Check
Adobe Commerce55%Check
Show more keywords and terms

Automatically check guidance.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions