Greenit.systems - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
71% 
Page structure
79% 
Link structure
51% 
Server
54% 
External factors
100% 
SEO Score
Response time
2.44 s
File size
2,398.20 kB
Words
2176
Media files
38
Number of links
128 internal / 41 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
IT-Systemhaus – nachhaltige IT-Lösungen für eine grüne Zukunft
The length of the page title is perfect. (580 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Ihr IT-Systemhaus aus Dortmund ➤ GREEN IT verbindet Ökonomie & Ökologie ➤ Meistern Sie mit uns die Herausforderungen von Heute und Morgen
The length of the meta description is perfect. (923 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.greenit.systems/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionIhr IT-Systemhaus aus Dortmund ➤ GREEN IT verbindet Ökonomie & Ökologie ➤ Meistern Sie mit uns die Herausforderungen von Heute und Morgen
google-site-verification2woo2WL8k7yU81S83DNmyq4fyR6p1ErkXNMVPL8iY_Y
generatorElementor 4.1.3; features: e_font_icon_svg; settings: css_print_method-external, google_font-disabled, font_display-auto
facebook-domain-verificationcvlhr94yxmgjqjvdf3pq3rnjilbzac
msapplication-TileImagehttps://www.greenit.systems/wp-content/uploads/ee-fav-300x300.png
article:publisherhttps://www.facebook.com/greenitDortmund/
article:modified_time2026-05-21T19:33:22+00:00
langde
twitter:cardsummary_large_image
fb:app_id677861586221552
og:localede_DE
og:typewebsite
og:titleIT-Systemhaus – nachhaltige IT-Lösungen für eine grüne Zukunft
og:descriptionIhr IT-Systemhaus aus Dortmund ➤ GREEN IT verbindet Ökonomie & Ökologie ➤ Meistern Sie mit uns die Herausforderungen von Heute und Morgen
og:urlhttps://www.greenit.systems/
og:site_nameGREEN IT
og:imagehttps://www.greenit.systems/wp-content/uploads/GREEN-IT_Logo_ee_Colour_RGB.png
og:image:width202
og:image:height142
og:image:typeimage/png
charsetUTF-8

Automatically check greenit.systems including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
This page contains 2176 words. That's ok.
34.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
29 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.89 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (2398.2 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 109 characters this one is longer than 70 characters:
"buchen sie jetzt ihren persönlichen telefonberatungstermin und wir melden uns zu ihrem anliegen gerne ..."
The following tag is repeated too often: t
Image SEO
(Somewhat important)
30 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ontent/uploads/GREEN-001_Logo_noedge.svgNo alt attribute provided
...ontent/uploads/green-it-dps-logo-ant.pngNo alt attribute provided
/wp-content/uploads/B_56213-1.webpNo alt attribute provided
/wp-content/uploads/icon-monitor.svgicon-monitoricon-monitor
/wp-content/uploads/icon-cloud.svgicon-cloudicon-cloud
/wp-content/uploads/icon-docs.svgicon-docsicon-docs
/wp-content/uploads/icon-printer.svgicon-printericon-printer
/wp-content/uploads/icon-monitor.svgNo alt attribute provided
/wp-content/uploads/icon-cloud.svgNo alt attribute provided
/wp-content/uploads/icon-docs.svgNo alt attribute provided
/wp-content/uploads/icon-printer.svgNo alt attribute provided
/wp-content/uploads/ee.svgeeee
...mahl_2026_GREENIT_2_1170x450-666x222.jpgNo alt attribute provided
/wp-content/uploads/1170x450-666x222.jpgNo alt attribute provided
...eader-klimaneutral-dortmund-666x222.webpNo alt attribute provided
...remium_Partner_news_1170x450-666x222.jpgNo alt attribute provided
...achstums-Award_NEWS_1170x450-666x222.jpgNo alt attribute provided
...content/uploads/gute-gruende_8320200.svgNo alt attribute provided
...tent/uploads/git-eesports-full-color.svgNo alt attribute provided
/wp-content/uploads/audits_7069167.svgNo alt attribute provided
/wp-content/uploads/fair-social_5357571.svgNo alt attribute provided
...-emission-it_7709410_8672698_6183563.svgNo alt attribute provided
.../it-systemelektronik_7906229_7906228.svgPrüfung elektrischer Anlagen und Betriebsmittel durch Techniker gemäß DGUV Vorschrift 3
.../uploads/jubilaeum-abbinder-1024x683.jpgNo alt attribute provided
...ntent/uploads/NL_Logo_o_GIT_Umschlag.pngNo alt attribute provided
...N-001_Logo_RGB_Claim-Vektor_RZ_white.svgNo alt attribute provided
...ent/uploads/iso-zertifizierungen-neu.pngNo alt attribute provided
/wp-content/uploads/www.greenit.systems.pngNo alt attribute provided
/wp-content/uploads/green-it_ee_blue.webpNo alt attribute provided
/wp-content/uploads/service.svgNo alt attribute provided
/wp-content/uploads/mobile.svgNo alt attribute provided
/wp-content/uploads/anydesk_logo_small.webpNo alt attribute provided
...okie-monster_7906238_6193734_8426454.svgNo alt attribute provided
/wp-content/uploads/dkaiser_alt.pngNo alt attribute provided
...ontent/uploads/green-it-dps-logo-ant.pngNo alt attribute provided
...t/uploads/2020/03/stay-eeco-darkgrey.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Nachhaltige Leistungsstarke Strategische 360° Ausgezeichnete Zukunftsorientierte Unabhängige IT-Kompetenz
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Nachhaltige Leistungsstarke Strategische 360° Ausgezeichnete Zukunftsorientierte Unabhängige IT-Kompetenz
H1 Nachhaltige Leistungsstarke Strategische 360° Ausgezeichnete Zukunftsorientierte Unabhängige
H1 IT-Kompetenz
H1 verlässlich an Ihrer Seite.
H1 Das IT-Systemhaus für ganzheitliche IT-Lösungen in Ihrem Unternehmen
H2 Gestalten Sie den digitalen Wandel verantwortungsbewusst und lückenlos mit unseren GREEN IT Managed Services
H2 Economy meets Ecology
H4 Häufig gestellte Fragen zu IT-Systemhäusern
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (41) on this page.
LinkAttributesAnchor text
https://www.greenit.systems/Anchor Zum Inhalt springen
https://www.greenit.systems/Anchor Kundensupport
https://green-it.systemhaus.sh...New window External Subdomain Onlineshop
https://www.greenit.systems/No Text
/portfolio/it-services/IT Services
/portfolio/managed-services/Managed Services Meet your Green Service Provider!
/portfolio/it-infrastrukturana...IT Infrastrukturanalyse Bestandsaufnahme der IT-Landschaft
/portfolio/client-lifecycle-ma...Client Lifecycle Management Einkauf bis Entsorgung aus einer Hand
/portfolio/technical-services/Technical Services Reparatur, Prüfung & Datenvernichtung
/portfolio/zero-emission-it/Zero Emission IT IT ohne CO₂-Fußabdruck
/portfolio/it-service-und-supp...Support Erste Anlaufstelle bei IT-Problemen
/portfolio/it-security/IT Security
/portfolio/firewalls-ztna/Firewalls & ZTNA Netzwerk- und Zugriffskontrolle
/portfolio/endpoint-security/Endpoint Security Geräteschutz außerhalb des Netzwerks
/portfolio/phishing-awareness/Phishing & Awareness Mitarbeitende als Sicherheitsfaktor
/portfolio/backup-recovery/Backup & Recovery Kein Datenverlust bei Systemausfall
/portfolio/managed-soc/Managed SOC IT-Überwachung rund um die Uhr
/nis2-it-security-quick-check/NIS-2-Richtlinie Sicherung von Netz- und Informationssystemen
/portfolio/cloud-modern-workpl...Cloud & Modern Workplace
/portfolio/green-it-cloud/GREEN IT Cloud Serverhosting direkt im Windrad
/portfolio/azure/Azure Cloud-Infrastruktur ohne eigene Server
/portfolio/microsoft-365/Microsoft 365 E-Mail, Office & Ablage in einer Plattform
/portfolio/green-it-connect-co...Collaboration Digitale Zusammenarbeit standortunabhängig
/green-it-x-projekt-partner/New Work Office IT-Infrastruktur & Raumkonzept aus einer Hand
/portfolio/digitale-zeiterfass...Digitale Zeiterfassung Arbeitszeit smart managen
/portfolio/netzwerk-infrastruk...Netzwerk & Infrastruktur
/portfolio/server-storage/Server & Storage Physische Basis für Anwendungen & Daten
/portfolio/client-hardware/IT Client Hardware Auswahl, Beschaffung & Bereitstellung
/portfolio/storagevirtualisier...Storage Virtualisierung / HCI Speicherressourcen zentral bündeln
/portfolio/netzwerk-wlan/Netzwerk & WLAN Planung & Aufbau der Netzwerkinfrastruktur
/portfolio/mobile-device-manag...Mobile Device Management Zugriff, Sicherheit & Richtlinien für Mobilgeräte
/blog/speicherkrise-durch-ki-b...Speicherkrise durch KI-Boom: Was das für Ihre IT-Beschaffung bedeutet
A-TITLE Speicherkrise durch KI-Boom: Was das für Ihre IT-Beschaffung bedeutet
/blog/speicherkrise-durch-ki-b...Jetzt lesen
/portfolio/green-it-connect-net/Internet DSL & Glasfaser für Unternehmensstandorte
/portfolio/green-it-connect-fe...Telefonie VoIP-Festnetzanschlüsse & SIP-Trunks
/portfolio/green-it-connect-mo...Mobilfunk Tarife für Telefonie & mobile Daten
/portfolio/green-it-connect-co...Contact Center Omnichannel-Support zentral verwalten
/portfolio/green-it-connect-se...Session Border Controller SIP-Systeme sicher verbinden & routen
/portfolio/green-it-connect-co...Collaboration Video, Chat & Dokumentenfreigabe
https://www.greenit-dp.solutio...External Subdomain Geschäftsprozesse
https://www.greenit-dp.solutio...New window External Subdomain Rechnungsmanagement Digitale & revisionssichere Rechnungsverarbeitung
https://www.greenit-dp.solutio...New window External Subdomain Vertragsabwicklung Vertragslebenszyklus digital abbilden
https://www.greenit-dp.solutio...New window External Subdomain Digitale Personalakte Personaldokumente DSGVO-konform verwalten
https://www.greenit-dp.solutio...New window External Subdomain Bewerbungsprozess Bewerbungen erfassen & Prozesse steuern
https://www.greenit-dp.solutio...New window External Subdomain E-Learning Weiterbildungen planen, steuern & auswerten
https://www.greenit-dp.solutio...New window External Subdomain Besuchermanagement Gäste digital anmelden & dokumentieren
https://www.greenit-dp.solutio...New window External Subdomain ELO Integrationen
https://www.greenit-dp.solutio...New window External Subdomain Enterprise Resource Planning (ERP) Belege & Vorgänge systemübergreifend verknüpfen
https://www.greenit-dp.solutio...New window External Subdomain Customer Relationship Management (CRM) Angebote, Verträge & E-Mails zentral archivieren
https://www.greenit-dp.solutio...New window External Subdomain ELO for Microsoft DMS-Funktionen in Microsoft 365 integriert
https://www.greenit-dp.solutio...New window External Subdomain ELO for DATEV Dokumentenablage direkt aus DATEV heraus
https://www.greenit-dp.solutio...New window External Subdomain Customized Solutions
https://www.greenit-dp.solutio...New window External Subdomain Digitale Bauakte Bauunterlagen digital & mobil abrufen
https://www.greenit-dp.solutio...New window External Subdomain Qualitätsmanagement ISO-Normen & Audits strukturiert nachweisen
https://www.greenit-dp.solutio...New window External Subdomain Fuhrparkmanagement Digitale Verwaltung Ihrer Fahrzeugflotte
https://www.greenit-dp.solutio...New window External Subdomain Zero Emission ELO Cloud ELO-Hosting direkt im Windrad
https://www.greenit-dp.solutio...New window External Subdomain provided by
/portfolio/print-beratung-und-...Print Consulting Druckkosten analysieren & optimieren
/portfolio/print-service-und-s...Wartung, Service & Support SLA, Ticketsystem & Technikerservice
/portfolio/input-output-manage...Input/Output Management Scan-Workflows, Druckregeln & Zugriffsschutz
/portfolio/fleet-management/Fleet Management Druckerflotte zentral überwachen
/portfolio/print-green/Ökologisch drucken mit PRINT GREEN Moderne Business-Tintenstrahldrucksysteme
/termin-buchen/Termin buchen
https://www.greenit.systems/Anchor A-TITLE Hauptmenü
https://www.greenit.systems/Anchor No Text
/ueber-uns/Über uns
/standorte/Standorte
/referenzen/Referenzen
/partner/Partner
/esports/E-Sports Team
/presse/Presse
https://www.greenit.systems/blog/Blog
/events/Events & Termine
/mediathek/Mediathek
/lexikon/GREEN IT Lexikon
/karriere/Karriere
/ausbildung/Ausbildung
https://jobs.greenit.systems/j...New window External Subdomain JobPortal
/oekologische-verantwortung/Umwelt & Klima
/soziale-verantwortung/Soziales Engagement
/oekonomische-verantwortung/Wirtschaftlichkeit
/kontakt/Kontakt
https://www.greenit.systems/Anchor Anpassen
A-TITLE Privatsphäre-Einstellungen anpassen
/blog/speicherkrise-durch-ki-b...Speicherkrise
/portfolio/it-security/Text duplicate IT Security
/portfolio/cloud-modern-workpl...Text duplicate Cloud & Modern Workplace
/portfolio/it-services/IT Services Mehr erfahren
IMG-ALT icon-monitor
/portfolio/communication-servi...Communication Mehr erfahren
IMG-ALT icon-cloud
https://www.greenit-dp.solutio...New window External Subdomain Document Management Mehr erfahren
IMG-ALT icon-docs
/portfolio/print-services/Print Mehr erfahren
IMG-ALT icon-printer
/portfolio/it-services/Text duplicate IT Services Mehr erfahren
/portfolio/communication-servi...Text duplicate Communication Mehr erfahren
https://www.greenit-dp.solutio...New window External Subdomain Text duplicate Document Management Mehr erfahren
/portfolio/print-services/Text duplicate Print Mehr erfahren
https://www.greenit.systems/Anchor Jetzt beraten lassen
/presse/green-it-als-hauptspon...New window No Text
/presse/green-it-als-hauptspon...New window GREEN IT als Hauptsponsor beim Reinoldimahl 2026
/presse/green-it-als-hauptspon...New window Jetzt Lesen
/presse/green-it-erhaelt-gold-...New window No Text
/presse/green-it-erhaelt-gold-...New window GREEN IT erhält Gold-Partnerstatus bei Hornetsecurity
/presse/green-it-erhaelt-gold-...New window Text duplicate Jetzt Lesen
/presse/green-it-engagiert-sic...New window No Text
/presse/green-it-engagiert-sic...New window GREEN IT engagiert sich für ein klimaneutrales Dortmund
/presse/green-it-engagiert-sic...New window Text duplicate Jetzt Lesen
/presse/green-it-wird-premium-...New window No Text
/presse/green-it-wird-premium-...New window GREEN IT wird Premium-Partner des innoclubs in Dortmund
/presse/green-it-wird-premium-...New window Text duplicate Jetzt Lesen
/presse/green-it-erhaelt-den-w...New window No Text
/presse/green-it-erhaelt-den-w...New window GREEN IT erhält den Wachstums-Award 2025 von Fsas Technologies
/presse/green-it-erhaelt-den-w...New window Text duplicate Jetzt Lesen
/presse/Weitere Neuigkeiten
/ueber-uns/Mehr erfahren
/esports/Text duplicate Mehr erfahren
/green-it-audits/Text duplicate Mehr erfahren
/it-dienstleister-sozialwesen/Text duplicate Mehr erfahren
/portfolio/zero-emission-it/Text duplicate Mehr erfahren
/portfolio/technical-services/Text duplicate Mehr erfahren
/blog/it-infrastruktur/IT-Infrastruktur
/blog/it-sicherheit/IT-Sicherheit
/it-loesungen/IT-Lösungen
/edv-beratung/EDV-Beratung
https://jobs.greenit.systems/j...New window External Subdomain Zu den Job-Angeboten
/partner/Zeige alle Partner
/service/Anchor GREEN IT Service und Support
/termin-buchen/New window Beratungstermin buchen
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.xing.com/pages/gre...New window External Subdomain No Text
https://www.facebook.com/green...New window External Subdomain No Text
https://www.instagram.com/gree...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
/ueber-uns/Text duplicate Über uns
/presse/Presse und News
/karriere/Text duplicate Karriere
https://www.greenit.systems/blog/Text duplicate Blog
/standorte/Text duplicate Standorte
/kontakt/Text duplicate Kontakt
/impressum/Impressum
/datenschutz/Datenschutz
/service/Service und Support
/portfolio/technical-services/Technical Services
/blog/it-sicherheit/Text duplicate IT-Sicherheit
A-TITLE IT-Sicherheit
/it-loesungen/Text duplicate IT-Lösungen
A-TITLE IT-Lösungen
/drucker-mieten/Drucker mieten
A-TITLE Drucker mieten
/kopierer-leasing/Kopierer Leasing
A-TITLE Kopierer Leasing
/telefonanlage-buero/Telefonanlage Büro
A-TITLE Telefonanlage Büro
/b2bee/b2bee
https://www.thegreenwebfoundat...New window External Subdomain No Text
https://maps.apple.com/?daddr=...New window External Subdomain A-TITLE Anfahrt
/standorte/hagen/New window GREEN IT Hagen
https://maps.apple.com/?daddr=...New window External Subdomain Text duplicate A-TITLE Anfahrt
/standorte/hannover/GREEN IT Hannover
https://maps.apple.com/?daddr=...New window External Subdomain Text duplicate A-TITLE Anfahrt
/standorte/oberhausen/GREEN IT Oberhausen
https://maps.apple.com/?daddr=...New window External Subdomain Text duplicate A-TITLE Anfahrt
https://www.greenit-dp.solutions/New window External Subdomain GREEN IT Digital Process Solutions
https://maps.apple.com/?daddr=...New window External Subdomain Text duplicate A-TITLE Anfahrt
https://greenit.itclientportal...New window External Subdomain No Text
https://greenit.itclientportal...New window External Subdomain Zum Portal
https://operator.greenit.systems/New window External Subdomain No Text
https://operator.greenit.systems/New window External Subdomain Text duplicate Zum Portal
https://my.anydesk.com/v2/api/...New window External Subdomain Herunterladen
https://my.anydesk.com/v2/api/...New window External Subdomain Text duplicate Herunterladen
https://www.greenit.systems/Anchor Privatsphäre-Einstellungen ändern
https://www.greenit.systems/Anchor Privatsphäre-Einstellungen Historie
https://www.greenit.systems/Anchor Privatsphäre-Einstellungen widerrufen
/impressum/Text duplicate Impressum
/datenschutz/Datenschutzerklärung
/termin-buchen/New window Jetzt Termin buchen
https://www.greenit.systems/Anchor Zurück zur seite

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.greenit.systems/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.44 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (2,398 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 11 Jun 2026 20:47:54 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cache-controlmax-age=604800
expiresThu, 18 Jun 2026 20:47:52 GMT
age0
strict-transport-securitymax-age=63072000; includeSubDomains; preload
x-content-type-optionsnosniff
x-xss-protection1; mode=block
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 127 referring domains.
This page has 883 backlinks.
This page has backlinks from 104 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /suitl/
Disallow: /green-cio/
Allow: /wp-admin/admin-ajax.php
Sitemap: https://www.greenit.systems/sitemap_index.xml

# KI-Crawler
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: anthropic-ai
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: GoogleOther
Allow: /

User-agent: cohere-ai
Allow: /

User-agent: Amazonbot
Allow: /

Search preview

www.greenit.systems
IT-Systemhaus – nachhaltige IT-Lösungen für eine grüne Zukunft
Ihr IT-Systemhaus aus Dortmund ➤ GREEN IT verbindet Ökonomie & Ökologie ➤ Meistern Sie mit uns die Herausforderungen von Heute und Morgen

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
IT-Systemhaus nachhaltige68%Check
IT-Systemhaus66%Check
Nachhaltige66%Check
Green63%Check
nachhaltige IT-Lösungen60%Check
Zukunft56%Check
Leistungsstarke54%Check
Strategische54%Check
Ausgezeichnete54%Check
Zukunftsorientierte54%Check

Automatically check greenit.systems including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions