Gotoursuk.com - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
86% 
Page structure
31% 
Link structure
25% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.68 s
File size
478.50 kB
Words
1352
Media files
58
Number of links
210 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Small Group Day Trips & Multi-Day Tours in the UK | Go Tours UK
The page title should be shorter than 580 pixels. It is 588 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Small-group tours of the UK. Our tours visit iconic destinations, but they also seek harder-to-reach locations. Navigate along narrow country roads, travel through the heart of history, hear local stories and create unforgettable memories! Relax on our comfortable minibuses.
The meta description is too long: 1674 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.gotoursuk.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionSmall-group tours of the UK. Our tours visit iconic destinations, but they also seek harder-to-reach locations. Navigate along narrow country roads, travel through the heart of history, hear local stories and create unforgettable memories! Relax on our comfortable minibuses.
x:cardsummary_large_image
x:titleSmall Group Day Trips & Multi-Day Tours in the UK | Go Tours UK
x:descriptionSmall-group tours of the UK. Our tours visit iconic destinations, but they also seek harder-to-reach locations. Navigate along narrow country roads, travel through the heart of history, hear local stories and create unforgettable memories! Relax on our comfortable minibuses.
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
theme-colorrgba(7 73 63 / 1.0)
google-site-verification34NK284uzIiHujmHLYSin6uk0AvbxQx23qCDHl81sak
shopify-digital-wallet/86800826695/digital_wallets/dialog
shopify-checkout-api-token2b4519a4257b025eab3122514381fe8a
langen
og:site_nameSmall Group Day Trips & Multi-Day Tours in the UK | Go Tours UK
og:urlhttps://www.gotoursuk.com/
og:titleSmall Group Day Trips & Multi-Day Tours in the UK | Go Tours UK
og:typewebsite
og:descriptionSmall-group tours of the UK. Our tours visit iconic destinations, but they also seek harder-to-reach locations. Navigate along narrow country roads, travel through the heart of history, hear local stories and create unforgettable memories! Relax on our comfortable minibuses.
og:imagehttp:Liquid error (snippets/social-meta-tags line 8): invalid url input
og:image:altSmall Group Day Trips & Multi-Day Tours in the UK | Go Tours UK
og:image:secure_urlhttps:Liquid error (snippets/social-meta-tags line 9): invalid url input
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1352 words. That's ok.
26.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 27 tags for this page.
Image SEO
(Somewhat important)
50 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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Video URLWidthHeight
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Page structure

H1 heading
(Critically important)
Small Group Day Trips & Multi-Day Tours in the UK | Go Tours UK
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 40 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Small Group Day Trips & Multi-Day Tours in the UK | Go Tours UK
H1 Small Group Day Trips & Multi-Day Tours in the UK | Go Tours UK Duplicate text
H2 #1 rated small-group tours of the UK
H2 Tried & trusted
H2 The Go Tours UK way
H2 2026 early bird sale now on
H2 Top UK destinations
H2 Film & TV locations
H2 Find the right tour for you
H2 Beyond the ordinary
H3 Tours (0)
H3 Empty heading
H3 August 2025 offers
H3 Day tours from London
H3 Multi-day tours from London
H3 Day tours from Edinburgh
H3 Small-groups guaranteed
H3 Scenic & authentic routes
H3 Engaging driver-guides
H3 Seamless & stress-free
H3 Cotswolds
H3 Cornwall
H3 Bath
H3 Lake District
H3 Stonehenge
H3 Seven Sisters
H3 Canterbury
H3 York
H3 White Cliffs
H3 Brighton
H3 Port Isaac
H3 Bibury
H3 Eryri
H3 Loch Lomond
H3 St Andrews
H3 Looking for inspiration?
H3 Let customers speak for us
H4 Book direct for 10% off
H4 Book with deposit
H4 Reserve now, pay later
H4 2026 early bird discount
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
17 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.gotoursuk.com/Anchor Skip to content
/collections/allReturn to shop
/collections/tours-of-ukTours
/collections/day-tours-from-lo...Day Tours from London
/products/cotswolds-tour-from-...The Cotswolds Tour from London (1 day)
/products/brighton-seven-siste...Brighton & Seven Sisters Tour from London (1 day)
/products/canterbury-dover-cli...Canterbury & Dover Cliffs Tour from London (1 day)
/products/clarksons-farm-tourClarkson's Farm Tour from London (1 day)
/collections/multi-day-tours-f...Multi-Day Tours from London
/products/cotswolds-bath-stone...The Cotswolds, Bath & Stonehenge Tour from London (2 days)
/products/the-best-of-wales-to...The Best of Wales Tour from London (5 days)
/products/the-lake-district-to...York & the Lake District Tour from London (5 days)
/products/cornwall-tour-from-l...Cornwall & the Cotswolds Tour from London (5 days)
/collections/day-tours-from-ed...Day Tours from Edinburgh
/products/highlands-lochs-glen...Highland Lochs & Glens Tour from Edinburgh (1 day)
/products/st-andrews-whisky-tourSt Andrews & Whisky Tour from Edinburgh (1 day)
/collections/other-multi-day-t...Other Multi-Day Tours
/products/the-best-of-wales-to...The Best of Wales Tour from Cardiff (4 days)
/products/the-lake-district-to...The Lake District Tour from York (3 days)
/collectionsDestinations
/collections/cotswolds-tours-f...Cotswolds tours from London
/collections/cornwall-tours-fr...Cornwall tours from London
/collections/bath-tours-from-l...Bath tours from London
/collections/tours-to-the-lake...Lake District tours from London & York
/collections/tours-to-stonehen...Stonehenge tours from London
/collections/tours-to-seven-si...Seven Sisters tours from London
/collections/tours-to-canterburyCanterbury tours from London
/collections/tours-to-yorkYork tours from London
/products/canterbury-dover-cli...White Cliffs tours from London
/products/brighton-seven-siste...Brighton tours from London
/collections/tours-to-port-isaacPort Isaac tours from London
/products/cotswolds-tour-from-...Bibury tours from London
/collections/tours-to-eryriEryri (Snowdonia) from London & Cardiff
/products/highlands-lochs-glen...Scottish Highlands tours from Edinburgh
/products/highlands-lochs-glen...Loch Lomond tours from Edinburgh
/products/st-andrews-whisky-tourSt Andrews tours from London
/pages/informationInformation
/pages/beyond-the-ordinaryWhy Book With Us?
/pages/our-storyMeet the Team
/blogs/on-tour/sustainabilitySustainability
/pages/tour-reviewsReviews
/blogs/travel-advice/what-to-p...Packing & Prep
/blogs/on-tour/choosing-your-t...Accommodation
/blogs/on-tour/luggage-storageLuggage Storage
/pages/frequently-asked-questionsFAQ
/pages/contactContact Us
/pages/inspirationInspiration
/blogs/top-uk-destinationsTop UK Destinations
/blogs/film-tvFilm, TV & Literature
/blogs/historyHistory & Heritage
/blogs/food-and-entertainmentFood & Entertainment
/blogs/travel-adviceTravel Advice
/blogs/on-tourOn Tour
https://www.gotoursuk.com/🇬🇧
https://www.gotoursuk.com/ja🇯🇵
https://www.gotoursuk.com/es🇪🇸
/customer_authentication/redir...Log in
https://www.instagram.com/goto...New window External Subdomain No Text
https://www.gotoursuk.com/IMG-ALT Small Group Day Trips & Multi-Day Tours in the UK | Go Tours UK
/collections/tours-of-ukText duplicate Tours
/collections/day-tours-from-lo...Text duplicate Day Tours from London
/products/cotswolds-tour-from-...Text duplicate The Cotswolds Tour from London (1 day)
/products/brighton-seven-siste...Text duplicate Brighton & Seven Sisters Tour from London (1 day)
/products/canterbury-dover-cli...Text duplicate Canterbury & Dover Cliffs Tour from London (1 day)
/products/clarksons-farm-tourText duplicate Clarkson's Farm Tour from London (1 day)
/collections/multi-day-tours-f...Text duplicate Multi-Day Tours from London
/products/cotswolds-bath-stone...Text duplicate The Cotswolds, Bath & Stonehenge Tour from London (2 days)
/products/the-best-of-wales-to...Text duplicate The Best of Wales Tour from London (5 days)
/products/the-lake-district-to...Text duplicate York & the Lake District Tour from London (5 days)
/products/cornwall-tour-from-l...Text duplicate Cornwall & the Cotswolds Tour from London (5 days)
/collections/day-tours-from-ed...Text duplicate Day Tours from Edinburgh
/products/highlands-lochs-glen...Text duplicate Highland Lochs & Glens Tour from Edinburgh (1 day)
/products/st-andrews-whisky-tourText duplicate St Andrews & Whisky Tour from Edinburgh (1 day)
/collections/other-multi-day-t...Text duplicate Other Multi-Day Tours
/products/the-best-of-wales-to...Text duplicate The Best of Wales Tour from Cardiff (4 days)
/products/the-lake-district-to...Text duplicate The Lake District Tour from York (3 days)
/collectionsText duplicate Destinations
/collections/cotswolds-tours-f...Text duplicate Cotswolds tours from London
/collections/cornwall-tours-fr...Text duplicate Cornwall tours from London
/collections/bath-tours-from-l...Text duplicate Bath tours from London
/collections/tours-to-the-lake...Text duplicate Lake District tours from London & York
/collections/tours-to-stonehen...Text duplicate Stonehenge tours from London
/collections/tours-to-seven-si...Text duplicate Seven Sisters tours from London
/collections/tours-to-canterburyText duplicate Canterbury tours from London
/collections/tours-to-yorkText duplicate York tours from London
/products/canterbury-dover-cli...Text duplicate White Cliffs tours from London
/products/brighton-seven-siste...Text duplicate Brighton tours from London
/collections/tours-to-port-isaacText duplicate Port Isaac tours from London
/products/cotswolds-tour-from-...Text duplicate Bibury tours from London
/collections/tours-to-eryriText duplicate Eryri (Snowdonia) from London & Cardiff
/products/highlands-lochs-glen...Text duplicate Scottish Highlands tours from Edinburgh
/products/highlands-lochs-glen...Text duplicate Loch Lomond tours from Edinburgh
/products/st-andrews-whisky-tourText duplicate St Andrews tours from London
/pages/informationText duplicate Information
/pages/beyond-the-ordinaryText duplicate Why Book With Us?
/pages/our-storyText duplicate Meet the Team
/blogs/on-tour/sustainabilityText duplicate Sustainability
/pages/tour-reviewsText duplicate Reviews
/blogs/travel-advice/what-to-p...Text duplicate Packing & Prep
/blogs/on-tour/choosing-your-t...Text duplicate Accommodation
/blogs/on-tour/luggage-storageText duplicate Luggage Storage
/pages/frequently-asked-questionsText duplicate FAQ
/pages/contactText duplicate Contact Us
/pages/inspirationText duplicate Inspiration
/blogs/top-uk-destinationsText duplicate Top UK Destinations
/blogs/film-tvText duplicate Film, TV & Literature
/blogs/historyText duplicate History & Heritage
/blogs/food-and-entertainmentText duplicate Food & Entertainment
/blogs/travel-adviceText duplicate Travel Advice
/blogs/on-tourText duplicate On Tour
https://www.gotoursuk.com/Text duplicate 🇬🇧
https://www.gotoursuk.com/jaText duplicate 🇯🇵
https://www.gotoursuk.com/esText duplicate 🇪🇸
https://www.gotoursuk.com/searchNo Text
/customer_authentication/redir...No Text
https://www.gotoursuk.com/Text duplicate IMG-ALT Small Group Day Trips & Multi-Day Tours in the UK | Go Tours UK
https://www.gotoursuk.com/searchSearch
/collections/day-tours-from-lo...Book direct for 10% off
/collections/day-tours-from-lo...Discover tours
https://www.gotoursuk.com/Text duplicate Discover tours
/collections/tours-of-uk?filte...Reserve now, pay later
/collections/tours-of-uk?filte...Text duplicate Discover tours
/collections/tours-of-uk?filte...2026 early bird discount
/collections/tours-of-uk?filte...Text duplicate Discover tours
/collections/tours-of-ukText duplicate Discover tours
/collections/tours-of-uk/produ...A-TITLE The Cotswolds Tour from London
/collections/tours-of-uk/produ...Text duplicate The Cotswolds Tour from London
/collections/tours-of-uk/produ...From Regular price £89 From £89
/collections/tours-of-uk/produ...A-TITLE Cornwall & the Cotswolds Tour from London
/collections/tours-of-uk/produ...Text duplicate Cornwall & the Cotswolds Tour from London
/collections/tours-of-uk/produ...From Regular price £799 From £799
/collections/tours-of-uk/produ...A-TITLE The Best of Wales Tour from London & Cardiff
/collections/tours-of-uk/produ...Text duplicate The Best of Wales Tour from London & Cardiff
/collections/tours-of-uk/produ...Regular price £669 £669
/collections/tours-of-uk/produ...A-TITLE Clarkson's Farm Tour from London
/collections/tours-of-uk/produ...Text duplicate Clarkson's Farm Tour from London
/collections/tours-of-uk/produ...From Regular price £85 From £85
/collections/tours-of-uk/produ...A-TITLE Canterbury & Dover Cliffs Tour from London
/collections/tours-of-uk/produ...Text duplicate Canterbury & Dover Cliffs Tour from London
/collections/tours-of-uk/produ...From Regular price £79 From £79
/collections/tours-of-uk/produ...A-TITLE Brighton & Seven Sisters Tour from London
/collections/tours-of-uk/produ...Text duplicate Brighton & Seven Sisters Tour from London
/collections/tours-of-uk/produ...Text duplicate From Regular price £79 From £79
/collections/tours-of-uk/produ...A-TITLE The Cotswolds, Bath & Stonehenge Tour from London
/collections/tours-of-uk/produ...Text duplicate The Cotswolds, Bath & Stonehenge Tour from London
/collections/tours-of-uk/produ...From Regular price £279 From £279
/collections/tours-of-uk/produ...A-TITLE The Lake District Tour from London & York
/collections/tours-of-uk/produ...Text duplicate The Lake District Tour from London & York
/collections/tours-of-uk/produ...From Regular price £449 From £449
/collections/tours-of-uk/produ...A-TITLE St Andrews & Whisky Tour from Edinburgh
/collections/tours-of-uk/produ...Text duplicate St Andrews & Whisky Tour from Edinburgh
/collections/tours-of-uk/produ...From Regular price £75 From £75
/collections/tours-of-uk/produ...A-TITLE Highland Lochs & Glens Tour from Edinburgh – with Hairy Coos
/collections/tours-of-uk/produ...Text duplicate Highland Lochs & Glens Tour from Edinburgh – with Hairy Coos
/collections/tours-of-uk/produ...From Regular price £49 From £49
/collections/tours-of-uk/produ...A-TITLE Design Your Perfect Tour
/collections/tours-of-uk/produ...Text duplicate Design Your Perfect Tour
/collections/tours-of-uk/produ...Regular price £0 £0
/pages/tour-reviewsSee our reviews.
A-TITLE Reviews
/collections/day-tours-from-lo...Day tours from London
/collections/multi-day-tours-f...Multi-day tours from London
/collections/day-tours-from-ed...Day tours from Edinburgh
https://u2tf51-jr.myshopify.co...External Subdomain 2026 early bird sale now on
/blogs/top-uk-destinationsTop UK destinations
/blogs/film-tvFilm & TV locations
/collections/tours-to-cotswold...No Text
/collections/cornwall-tours-fr...No Text
/collections/tours-to-bath?fil...No Text
/collections/tours-to-the-lake...No Text
/collections/tours-to-stonehen...No Text
/collections/tours-to-seven-si...No Text
/collections/tours-to-canterbu...No Text
/collections/tours-to-york?fil...No Text
/products/canterbury-dover-cli...No Text
/collections/tours-to-brighton...No Text
/collections/tours-to-port-isa...No Text
/products/cotswolds-tour-from-...No Text
/collections/tours-to-eryri?fi...No Text
/products/highlands-lochs-glen...No Text
/products/st-andrews-whisky-tourNo Text
/collections/tours-of-ukDiscover all tours
/collections/day-tours-from-lo...Text duplicate Day tours from London
/collections/multi-day-tours-f...Text duplicate Multi-day tours from London
/collections/day-tours-from-ed...Text duplicate Day tours from Edinburgh
/products/escorted-private-tourPrivate tours
/collections/tours-of-ukDiscover All Tours
/pages/beyond-the-ordinaryText duplicate Why Book With Us?
/pages/our-storyText duplicate Meet the Team
/blogs/on-tour/sustainabilityText duplicate Sustainability
/pages/tour-reviewsText duplicate Reviews
/blogs/travel-advice/what-to-p...Text duplicate Packing & Prep
/blogs/on-tour/choosing-your-t...Text duplicate Accommodation
/pages/frequently-asked-questionsText duplicate FAQ
/products/escorted-private-tourPrivate Tours
/pages/free-london-maps-self-g...Free London Maps
/pages/agency-partnershipsAgency Partnerships
/collections/tours-from-londonTours from London
/blogs/top-uk-destinationsText duplicate Top UK Destinations
/blogs/film-tvText duplicate Film, TV & Literature
/blogs/historyText duplicate History & Heritage
/blogs/food-and-entertainmentText duplicate Food & Entertainment
/blogs/travel-adviceUseful Travel Advice
/blogs/on-tourText duplicate On Tour
https://www.instagram.com/goto...New window External Subdomain No Text
/policies/terms-of-serviceTerms of Service
A-TITLE Terms of Service
/policies/privacy-policyPrivacy Policy
A-TITLE Privacy Policy
https://www.gotoursuk.com/© 2025, Small Group Day Trips & Multi-Day Tours in the UK | Go Tours UK
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain No Text
/pages/reviews1625 reviews
/products/the-best-of-wales-to...New window Text duplicate The Best of Wales Tour from London & Cardiff
https://judgeme.imgix.net/smal...New window Nofollow External Subdomain IMG-ALT User picture
https://judgeme.imgix.net/smal...New window Nofollow External Subdomain Text duplicate IMG-ALT User picture
https://judgeme.imgix.net/smal...New window Nofollow External Subdomain Text duplicate IMG-ALT User picture
/products/clarksons-farm-tourNew window Text duplicate Clarkson's Farm Tour from London
/products/clarksons-farm-tourNew window Text duplicate Clarkson's Farm Tour from London
https://judgeme.imgix.net/smal...New window Nofollow External Subdomain Text duplicate IMG-ALT User picture
/products/st-andrews-whisky-tourNew window Text duplicate St Andrews & Whisky Tour from Edinburgh
/products/brighton-seven-siste...New window Text duplicate Brighton & Seven Sisters Tour from London

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.gotoursuk.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.68 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (479 kB).

HTTP Response Header

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dateTue, 12 Aug 2025 20:00:16 GMT
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External factors

This website has excellent links from other websites.
This page has backlinks from 107 referring domains.
This page has 127 backlinks.
This page has backlinks from 34 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

User-agent: SemrushBot
Allow: /

Similar sites

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www.gotoursuk.com
Small Group Day Trips & Multi-Day Tours in the UK | Go Tours UK
Small-group tours of the UK. Our tours visit iconic destinations, but they also seek harder-to-reach locations. Navigate along narrow country roads, travel through the heart of history, hear local stories and create unforgettable memories! Relax on our comfortable minibuses.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tours97%Check
tours UK95%Check
Go Tours92%Check
Go Tours UK92%Check
Multi-Day Tours86%Check
Small81%Check
Group81%Check
Small Group81%Check
Trips Multi-Day Tours80%Check
Small Group Tours79%Check
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