Goodfinance.org.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
94% 
Page structure
76% 
Link structure
42% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
88.40 kB
Words
2844
Media files
19
Number of links
58 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Good Finance | Good Finance
There are word repetitions in the page title.
The length of the page title is perfect. (270 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.goodfinance.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 25.31 words is high.
This page contains 2844 words. That's ok.
41.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
41 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 102 characters this one is longer than 70 characters:
"this diagnostic tool will help you to decide whether social investment is right for your organisation."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/files/logo.pngHome
...ault/files/2026-03/GF Live 2026 body.jpgAn audience of people sitting down
...lt/files/2025-01/Untitled design (8).pngCharities and social enterprises
...lt/files/2025-01/Untitled design (6).pngIs It right For Us?
...lt/files/2025-01/Untitled design (7).pngInvestor and Advisors
...Nuneaton Signs 2025-16.jpg?itok=EFfbk0DXGroup photo of the Nuneaton signs teams inside their manufacturing workshop
... studies pdf - cii (1).png?itok=SWee41NcWorking on the building for the children's home
...2025-10/Make CIC image.jpg?itok=bpFxneIoGroup of people
...on academy cic photo_0.jpg?itok=MGneFHBVJulian standing next to a kid
...r Jones CIC main image.jpg?itok=q47irOwMgroup of people in a field
...-08/In the warehouse 7.jpg?itok=VFx4g-4LA man holding a clipboard in a warehouse
.../2025-07/cannon hill 1.jpg?itok=t2rbB46OA group of people in the middle of the road in a park posing for a picture
...s/default/files/2026-01/cfg new logo.pngCFG logo
...es/default/files/2026-01/pp new logo.pngpioneers post logo
...t/files/2026-01/Untitled design (12).pngschool for social entrepreneurs logo
...ault/files/2026-01/Locality logo new.pnglocality logo
.../default/files/2026-01/plunkett logo.pngplunkett uk logo
...tes/default/files/2026-01/UNltd logo.pngUnltd logo
Video URLWidthHeight
...lt/files/2025-02/Untitled design (1).mp4640480

Page structure

H1 heading
(Critically important)
Good Finance
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Good Finance
H1 Welcome to Good Finance. Our mission is to help charities & social enterprises navigate the world of social investment.
H2 Good Finance Live is back!
H2 What we do
H2 "l really wish Good Finance was around when we were looking for investment. Think I would have far fewer grey hairs now!"
H2 Is social investment right for us?
H2 "A massive thank you for today’s session.
H2 The participants found it really clear and useful
H2 and love the resources you are providing."
H2 Our trusted Investors and Advisors
H2 "It feels great to have insight into a world that I thought was pretty exclusive and I am excited to see where this leads."
H2 Frequently asked questions
H2 Explore recent case studies
H2 Trusted Partners
H2 Social Media Links
H3 Taking place on 1 July 2026 in Bluecoat, Liverpool.
H3 Good Finance is a collaborative project to help improve access to information on social investment for charities and social enterprises.
H3 Is social investment more expensive than mainstream commercial lending?
H3 Are loans more expensive through social investment?
H3 Is equity investment cheaper with social investment?
H3 Is social investment suitable for social enterprises and charities at every stage of their development e.g. start-up?
H3 Is there a benefit of social investment instead of commercial investment?
H3 Is it wrong for charities to use their own charitable funds to repay investors?
H3 If my organisation has lots of reserves, why would we borrow money?
H3 Are Board Trustees and Directors personally liable for taking on or making a social investment?
H3 What happens if my organisation can’t make repayments?
H3 Why do social investors ask so many questions before being able to make a decision about lending?
H3 What do I do if my application for investment is turned down?
H4 Pagination
H5 gf Main Menu
H5 Good Finance Duplicate text
H5 Quick Links
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 7 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.
LinkAttributesAnchor text
https://www.goodfinance.org.uk/Anchor Skip to main content
https://www.goodfinance.org.uk/IMG-ALT Home
A-TITLE Home
https://www.facebook.com/GoodF...External Subdomain No Text
https://www.instagram.com/good...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.youtube.com/channe...External Subdomain No Text
/stay-in-the-loopStay in the loop
/knowledge-hubKnowledge Hub
/knowledge-hubWhat is social investment?
/knowledge-hubTypes of social investment
/knowledge-hubWho provides social investment
/knowledge-hubHow much does it cost?
/toolboxTool Box
/toolboxIs It Right For Us?
/toolboxOutcomes Matrix
/toolboxCost of Capital Calculator
/toolboxResources
/toolboxJargon Buster
/investorsFind Support
/investorsInvestor Directory
/advisorsAdvisor Directory
/voicesVoices
/voicesCase studies
/voicesBlogs
/voicesPodcasts
/voicesEvents
/learning-hubLearning Hub
/learning-hubSocial Investment Unpicked
/learning-hubBitesize e-learning
/learning-hubInvestment Committees of the Future
/partner-portalPartner Portal
/partner-portalFor Investors
/partner-portalFor Advisors
/partner-portalFor Boards and Trustees
/good-finance-live-2026Good Finance Live
https://www.addtoany.com/shareExternal Subdomain Anchor No Text
/knowledge-hubUNDERSTAND SOCIAL INVESTMENT
/good-finance-live-2026Find out more and register your interest to attend
/is-it-right-for-us/wizardTry now
/case-studies/nuneaton-signsTrivial anchor text
Read more
/case-studies/tai-heulwen-cicText duplicate Trivial anchor text
Read more
/case-studies/make-cicText duplicate Trivial anchor text
Read more
/case-studies/ultra-education-cicText duplicate Trivial anchor text
Read more
/case-studies/you-trainingText duplicate Trivial anchor text
Read more
/case-studies/fareshare-midlandsText duplicate Trivial anchor text
Read more
/case-studies/birmingham-suppo...Text duplicate Trivial anchor text
Read more
/?page=0Current page 1
A-TITLE Current page
/?page=1Page 2
A-TITLE Go to page 2
/?page=2Page 3
A-TITLE Go to page 3
/?page=3Page 4
A-TITLE Go to page 4
/?page=4Page 5
A-TITLE Go to page 5
/?page=5Page 6
A-TITLE Go to page 6
/?page=6Page 7
A-TITLE Go to page 7
/?page=7Page 8
A-TITLE Go to page 8
/?page=8Page 9
A-TITLE Go to page 9
/?page=1Next page ››
A-TITLE Go to next page
/?page=22Last page Last »
A-TITLE Go to last page
/case-studiesSee all case studies
https://www.cfg.org.uk/External Subdomain Image
IMG-ALT CFG logo
https://www.pioneerspost.com/External Subdomain Text duplicate Image
IMG-ALT pioneers post logo
https://www.the-sse.org/External Subdomain Text duplicate Image
IMG-ALT school for social entrepreneurs logo
https://locality.org.uk/External Text duplicate Image
IMG-ALT locality logo
https://plunkett.co.uk/External Text duplicate Image
IMG-ALT plunkett uk logo
https://unltd.org.uk/External Text duplicate Image
IMG-ALT Unltd logo
https://www.youtube.com/channe...External Subdomain No Text
https://www.instagram.com/good...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
/about-projectAbout
/user/loginLogin
/equality-diversity-inclusion-...Equality, Diversity & Inclusion Statement
/jargon-busterText duplicate Jargon Buster
/privacy-policy-0Privacy policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.goodfinance.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (88 kB).

HTTP Response Header

NameValue
cache-controlmax-age=86400, public
dateFri, 17 Apr 2026 15:44:16 GMT
x-drupal-dynamic-cacheUNCACHEABLE
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 9 (https://www.drupal.org)
x-drupal-cacheHIT
last-modifiedFri, 17 Apr 2026 15:44:16 GMT
etag"1776440656-br"
content-encodingbr
content-length16402
content-typetext/html; charset=UTF-8
serverApache
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 112 referring domains.
This page has 360 backlinks.
This page has backlinks from 102 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

# Allow AI search and agent use
User-agent: OAI-SearchBot
User-agent: ChatGPT-User
User-agent: PerplexityBot
User-agent: FirecrawlAgent
User-agent: AndiBot
User-agent: ExaBot
User-agent: PhindBot
User-agent: YouBot
Allow: /

# Disallow AI training data collection
User-agent: GPTBot
User-agent: CCBot
User-agent: Google-Extended
Disallow: /

Search preview

www.goodfinance.org.uk
Good Finance | Good Finance

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Finance82%Check
Good82%Check
Good Finance82%Check
Good Finance Live71%Check
Commercial Finance62%Check
access finance62%Check
go wrong58%Check
make49%Check
or making48%Check
organisation47%Check

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