Good.services - SEO Checker

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Overview of the SEO Check
Meta information
67% 
Page quality
49% 
Page structure
50% 
Link structure
53% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
287.90 kB
Words
993
Media files
26
Number of links
86 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Good Services
The page title is too short. (132 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://good.services/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionEmpty
langen-us
twitter:titleGood Services
twitter:imagehttp://static1.squarespace.com/static/5df62765b3ea9f612f9ed6e9/t/6295c0c4408ae823286b2705/1653981380510/IMG_5854-4.jpg?format=1500w
twitter:urlhttps://good.services
twitter:cardsummary
og:site_nameGood Services
og:titleGood Services
og:urlhttps://good.services
og:typewebsite
og:imagehttp://static1.squarespace.com/static/5df62765b3ea9f612f9ed6e9/t/6295c0c4408ae823286b2705/1653981380510/IMG_5854-4.jpg?format=1500w
og:image:width1500
og:image:height1071
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 4 text duplicates on this page:
  • Duplicate 1: Learn how to create effective relationships that enable good service d...
  • Duplicate 2: Take your career to the next level and learn how to lead and scale use...
The average number of words per sentence of 27.24 words is high.
This page contains 993 words. That's ok.
37.1% of the text are stop words.
16 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 107 characters this one is longer than 70 characters:
"join one of our world-renowned online public courses and get the skills you need to deliver better ser..."
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...7b40640/SOGs+Logo+White.png?format=1500wGood Services
...42d/new+blakc+sogs+logo.png?format=1500wGood Services
...7b40640/SOGs+Logo+White.png?format=1500wGood Services
...42d/new+blakc+sogs+logo.png?format=1500wGood Services
...7d-3ef9d21cb060/sogs_website_header6.pngNo alt attribute provided
...od_services_logo_wall_2022_yellow-35.pngNo alt attribute provided
...ef/Screenshot+2025-07-23+at+20.01.43.pngNo alt attribute provided
...f0/Screenshot+2025-07-24+at+19.43.54.pngNo alt attribute provided
...38-42a9-9f1f-259c718e5adf/Artboard+2.pngNo alt attribute provided
...e1-a446-4e8865221d34/listenonspotify.pngNo alt attribute provided
...4628-9672-1980c2db83b4/listenonapple.pngNo alt attribute provided
...64-9f28-151467b40640/SOGs+Logo+White.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
We give you the skills you need to deliver services that work
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 We give you the skills you need to deliver services that work
H1 Public course dates
H1 Bespoke training & coaching tailored to your goals
H3 Join one of our world-renowned online public courses and get the skills you need to deliver better services
H3 We’ve helped 1000s of organisations develop the skills they need to design and deliver better services
H3 Assess how well your services are working for your users by using the 15 Principles of Good Service Design Scale
H3 Listen to our podcast series on how the world around us is designed, and how it got that way, ending mostly in, isn’t that interesting?
H3 School of Good Services Newsletter
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://good.services/Anchor Skip to Content
https://good.services/IMG-ALT Good Services
https://good.services/Text duplicate IMG-ALT Good Services
https://good.services/School
https://good.services/booksBooks
https://good.services/coursesCourses
/work-with-usWork with us
https://good.services/shopShop
https://good.services/writingWriting
/the-good-services-scaleTools
https://good.services/books-1Podcasts
https://good.services/aboutAbout
https://good.services/contactContact
https://good.services/cartNo Text
https://good.services/cartNo Text
https://good.services/Text duplicate IMG-ALT Good Services
https://good.services/Text duplicate IMG-ALT Good Services
https://good.services/Text duplicate School
https://good.services/booksText duplicate Books
https://good.services/coursesText duplicate Courses
/work-with-usText duplicate Work with us
https://good.services/shopText duplicate Shop
https://good.services/writingText duplicate Writing
/the-good-services-scaleText duplicate Tools
https://good.services/books-1Text duplicate Podcasts
https://good.services/aboutText duplicate About
https://good.services/contactText duplicate Contact
https://good.services/cartNo Text
https://good.services/cartNo Text
https://good.services/Text duplicate School
https://good.services/booksText duplicate Books
https://good.services/coursesText duplicate Courses
/work-with-usText duplicate Work with us
https://good.services/shopText duplicate Shop
https://good.services/writingText duplicate Writing
/the-good-services-scaleText duplicate Tools
https://good.services/books-1Text duplicate Podcasts
https://good.services/aboutText duplicate About
https://good.services/contactText duplicate Contact
https://good.services/coursesDiscover our courses
/courses-store/p/may-designing...IMG-ALT Stakeholder Leadership - Nov 26 2026 (GMT)
/courses-store/p/may-designing...Text duplicate Stakeholder Leadership - Nov 26 2026 (GMT)
/courses-store/p/may-designing...Read more →
/courses-store/p/may-designing...IMG-ALT Service Design Leadership - Nov 24 & Dec 1 2026 (GMT)
/courses-store/p/may-designing...Text duplicate Service Design Leadership - Nov 24 & Dec 1 2026 (GMT)
/courses-store/p/may-designing...Text duplicate Read more →
/courses-store/p/may-designing...IMG-ALT Service Design Leadership - Nov 5 & 12th 2026 (GMT)
/courses-store/p/may-designing...Text duplicate Service Design Leadership - Nov 5 & 12th 2026 (GMT)
/courses-store/p/may-designing...Text duplicate Read more →
/courses-store/p/may-designing...IMG-ALT Making the Case for Service Design - 27 Oct 2026 (GMT)
/courses-store/p/may-designing...Text duplicate Making the Case for Service Design - 27 Oct 2026 (GMT)
/courses-store/p/may-designing...Text duplicate Read more →
/courses-store/p/may-designing...IMG-ALT Stakeholder Leadership - Oct 22 2026 (BST)
/courses-store/p/may-designing...Text duplicate Stakeholder Leadership - Oct 22 2026 (BST)
/courses-store/p/may-designing...Text duplicate Read more →
/courses-store/p/may-designing...IMG-ALT Designing Good Services - Oct 20 2026 (BST)
/courses-store/p/may-designing...Text duplicate Designing Good Services - Oct 20 2026 (BST)
/courses-store/p/may-designing...Text duplicate Read more →
/the-good-services-scaleNew window Principles of Good Service Design Scale
/writing/short-term-thinking-d...IMG-ALT Short-term thinking does not fix long-term problems
/writing/short-term-thinking-d...Text duplicate Short-term thinking does not fix long-term problems
/writing/short-term-thinking-d...Text duplicate Read more →
/writing/a-bad-service-does-no...IMG-ALT Principle #3: A bad service does not explain it’s purpose
/writing/a-bad-service-does-no...Text duplicate Principle #3: A bad service does not explain it’s purpose
/writing/a-bad-service-does-no...Text duplicate Read more →
/writing/design-your-infrastru...IMG-ALT Design your infrastructure or your infrastructure will design you
/writing/design-your-infrastru...Text duplicate Design your infrastructure or your infrastructure will design you
/writing/design-your-infrastru...Text duplicate Read more →
/writing/a-bad-service-does-no...IMG-ALT Principle #2: A bad service does not enable users to complete the outcome they set out to
/writing/a-bad-service-does-no...Text duplicate Principle #2: A bad service does not enable users to complete the outcome they set out to
/writing/a-bad-service-does-no...Text duplicate Read more →
/writing/organisational-struct...IMG-ALT Organisational structure dictates the design of a service
/writing/organisational-struct...Text duplicate Organisational structure dictates the design of a service
https://en.wikipedia.org/wiki/...External Subdomain Melvin Conway, creator of ‘Conways law’
/writing/organisational-struct...Text duplicate Read more →
/writing/why-risk-aversion-is-...IMG-ALT Why risk aversion is increasing your risk of delivering a bad service
/writing/why-risk-aversion-is-...Text duplicate Why risk aversion is increasing your risk of delivering a bad service
/writing/why-risk-aversion-is-...Text duplicate Read more →
/writing/a-bad-service-is-hard...IMG-ALT Principle #1: A bad service is hard to find 
/writing/a-bad-service-is-hard...Principle #1: A bad service is hard to find
/writing/a-bad-service-is-hard...Text duplicate Read more →
/writing/bad-services-create-b...IMG-ALT Bad services create bad relationships with users
/writing/bad-services-create-b...Text duplicate Bad services create bad relationships with users
/writing/bad-services-create-b...Text duplicate Read more →
/deadendspodcastListen to our podcast
https://open.spotify.com/show/...New window External Subdomain No Text
https://podcasts.apple.com/us/...External Subdomain No Text
/privacy-policyWe respect your privacy.
/privacy-policyView our privacy policy here

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://good.services/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (288 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age57136
content-encodinggzip
content-typetext/html;charset=utf-8
dateSat, 17 Oct 2026 18:12:27 GMT
etagW/"2575622226abbb3e91dc027ad525a641--gzip"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=0
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextid9svthUOW/PxJRlj30
content-length41304
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 278 referring domains.
This page has 436 backlinks.
This page has backlinks from 148 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Squarespace Robots Txt

User-agent: AI2Bot
User-agent: Ai2Bot-Dolma
User-agent: aiHitBot
User-agent: Amazonbot
User-agent: anthropic-ai
User-agent: Applebot-Extended
User-agent: Bytespider
User-agent: CCBot
User-agent: ClaudeBot
User-agent: cohere-ai
User-agent: cohere-training-data-crawler
User-agent: DuckAssistBot
User-agent: FacebookBot
User-agent: Google-Extended
User-agent: GoogleOther
User-agent: GoogleOther-Image
User-agent: GoogleOther-Video
User-agent: GPTBot
User-agent: img2dataset
User-agent: Meta-ExternalAgent
User-agent: MyCentralAIScraperBot
User-agent: omgili
User-agent: omgilibot
User-agent: Quora-Bot
User-agent: TikTokSpider
User-agent: YouBot
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://good.services/sitemap.xml

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good.services
Good Services

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
services83%Check
good service80%Check
good services79%Check
good74%Check
good service design69%Check
service design67%Check
deliver better services64%Check
designing good services64%Check
deliver61%Check
bad service60%Check
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