Giftofchoice.ca - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
44% 
Page structure
95% 
Link structure
90% 
Server
86% 
External factors
45% 
SEO Score
Response time
1.04 s
File size
200.70 kB
Words
427
Media files
57
Number of links
35 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Buy Gift Cards Online | The Gift of Choice | Online Gift Card Shop
The page title should be shorter than 580 pixels. It is 587 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Shop online for President's Choice®, Joe Fresh®, Shoppers Drug Mart®, Beauty Boutique™ gift cards and check out our wide assortment of in-store cards.
The length of the meta description is perfect. (969 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.giftofchoice.ca/en/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
generatorGatsby 5.15.0
descriptionShop online for President's Choice®, Joe Fresh®, Shoppers Drug Mart®, Beauty Boutique™ gift cards and check out our wide assortment of in-store cards.
build-dateEmpty
theme-color#ee2e24
langen
twitter:cardsummary
twitter:creatorThrillworks
twitter:titleBuy Gift Cards Online | The Gift of Choice | Online Gift Card Shop
twitter:descriptionShop online for President's Choice®, Joe Fresh®, Shoppers Drug Mart®, Beauty Boutique™ gift cards and check out our wide assortment of in-store cards.
og:titleBuy Gift Cards Online | The Gift of Choice | Online Gift Card Shop
og:descriptionShop online for President's Choice®, Joe Fresh®, Shoppers Drug Mart®, Beauty Boutique™ gift cards and check out our wide assortment of in-store cards.
og:typewebsite
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 427 words on this page. Good pages should have about 800 words of useful content.
25.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...5a9f5ca3e0ed96f66ae955685cbb/logo-en.svgThe Gift of Choice
...0855bffc6faac4a432ebfe157/white-icon.svgThe Gift of Choice
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...d726f179fcbcad880aa23/logo-no-frills.svgNo Frills
...6eeaa6d3058d/logo-shoppers-drug-mart.svgShoppers Drug Mart
...c229c761a66b60acc20aa5b/logo-loblaws.svgLoblaws
...4bd41985b3bf94e949223d8d25/logo-rcss.svgReal Canadian Superstore
...8cbf6fa6962/logo-atlantic-superstore.svgAtlantic Superstore
...26690b037b35a997fd31023d1/logo-zehrs.svgZehrs
...e630f242c71d125814a/logo-independent.svgYour Independent Grocer
...f1da86f96b5b183de8b/logo-city-market.svgCity Market
...aa5d50910ac594c0b6b02/logo-valu-mart.svgValu-mart
...8c8778f8acd0b2b474c4f3/logo-fortinos.svgFortinos
...e57a0938dfd671110d4f9bae07/logo-maxi.svgMaxi(MD)
...c778905b17341a3a0339/logo-pharmaprix.svgPharmaprix
data:[...] Base64No alt attribute provided
...d1477368984aa0ff6ea31269950/logo_joe.svgJoe Fresh
...3da02a70ae4582248cce5d/logo-dominion.svgDominion
...e5382c34877e60c46377/beauty-boutique.svgBeauty Boutique
...1a108df732f82692/logo-wholesale-club.svgWholesale Club
data:[...] Base64No alt attribute provided
...781b2998c3e88a12ecaf8aa51239ded/FAQ1.svgNo alt attribute provided
...b54ec9095f65b0afa49e3/logo-footer-en.svgGift of Choice
...n_EssentialAccessibility_EN-negative.svgeSSENTIAL Accessibility assistive technology Logo
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
Unlock a world of app and games. Go Play.
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Unlock a world of app and games. Go Play.
H2 Check or reload your card balance
H2 Even more ways to save and earn points!
H2 Find in-store gift cards closest to you
H2 Empty heading
H2 Got questions?
H2 Empty heading
H3 Trending cards
H3 Browse all cards
H3 Looking to buy in bulk?
H3 Give a little, get a lot.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.giftofchoice.ca/en/IMG-ALT The Gift of Choice
https://www.giftofchoice.ca/en/Home
/en/bulk-program/Bulk Program
/en/about-us/About Us
/en/faq/FAQ
/en/contact-us/Contact Us
https://shop.giftofchoice.ca/g...New window Nofollow External Subdomain Buy Google gift cards
https://www.giftofchoice.ca/en/Anchor See all cards
/en/giftcard/all-presidents-ch...IMG-ALT PC® Gift Card
/en/giftcard/all-presidents-ch...Buy now
/en/giftcard/presidents-choice/Text duplicate IMG-ALT PC® Gift Card
/en/giftcard/presidents-choice/Text duplicate Buy now
/en/giftcard/presidents-choice...IMG-ALT PC® Everyday Gift Card
/en/giftcard/presidents-choice...Text duplicate Buy now
/en/giftcard/shoppers-drug-mart/IMG-ALT Shoppers Drug Mart gift card
/en/giftcard/shoppers-drug-mart/Text duplicate Buy now
/en/giftcard/no-frills/IMG-ALT No Frills
/en/giftcard/no-frills/Text duplicate Buy now
/en/giftcard/joe-fresh/IMG-ALT Joe Fresh Gift card
/en/giftcard/joe-fresh/Text duplicate Buy now
/en/giftcard/beauty-boutique/IMG-ALT Shoppers Drug Mart Beauty gift card
/en/giftcard/beauty-boutique/Text duplicate Buy now
/en/giftcard/airbnb/IMG-ALT Airbnb gift card
/en/giftcard/airbnb/Text duplicate Buy now
https://shop.giftofchoice.ca/a...New window Nofollow External Subdomain IMG-ALT Air Canada gift card
https://shop.giftofchoice.ca/a...New window Nofollow External Subdomain Text duplicate Buy now
https://wbiprod.storedvalue.co...New window External Subdomain Check balance
https://merchant.sgiftcard.com...New window External Subdomain Reload gift card
/en/bulk-program/Buy in bulk
/en/pc-financial/See benefits
/en/faq/Text duplicate FAQ
https://www.giftofchoice.ca/en/Buy Gift Cards Online
/en/bulk-program/Text duplicate Bulk Program
/en/prepaid-mobile-cards/Mobile Top-Up Cards
https://wbiprod.storedvalue.co...New window External Subdomain Balance Inquiry
https://merchant.sgiftcard.com...New window External Subdomain Reload
/en/about-us/Text duplicate About Us
/en/contact-us/Text duplicate Contact Us
/en/faq/Text duplicate FAQ
https://www.loblaw.ca/en/acces...New window External Subdomain Accessibility
/en/terms-conditions/Gift Card Terms and Conditions
/en/bulk-terms-conditions/Bulk Terms and Conditions
/en/website-terms/Website Terms of Use
https://www.loblaw.ca/en/priva...New window External Subdomain Privacy Policy
https://www.essentialaccessibi...New window External Subdomain Assistive technology
IMG-ALT eSSENTIAL Accessibility assistive technology Logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.giftofchoice.ca/en/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.04 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (201 kB).

HTTP Response Header

NameValue
content-typetext/html
last-modifiedSun, 14 Jun 2026 13:39:59 GMT
etag"0bd8da5e53b251f7b332f6b109ddd2cf"
x-goog-expirationSun, 12 Jun 2033 13:39:59 GMT
accept-rangesbytes
serverUploadServer
varyAccept-Encoding
content-encodinggzip
expiresSun, 14 Jun 2026 16:43:42 GMT
cache-controlmax-age=0, no-cache
pragmano-cache
dateSun, 14 Jun 2026 16:43:42 GMT
content-length37970
x-geo-infoCountry=DE, City=HAMBURG, Province=HH
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000 ; preload
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 15 referring domains.
This page only has 21 backlinks.
This page only has few backlinks from 12 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.giftofchoice.ca
Buy Gift Cards Online | The Gift of Choice | Online Gift Card Shop
Shop online for President's Choice®, Joe Fresh®, Shoppers Drug Mart®, Beauty Boutique™ gift cards and check out our wide assortment of in-store cards.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Gift Cards72%Check
gift71%Check
cards70%Check
Gift Cards Online67%Check
Buy Gift Cards65%Check
Cards Online65%Check
Choice64%Check
Online Gift64%Check
Buy Gift Cards Online63%Check
Online Gift Card Shop60%Check
Show more keywords and terms

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions