Funnel.io - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
88% 
Page structure
83% 
Link structure
91% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
286.50 kB
Words
1050
Media files
116
Number of links
78 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Funnel | The leading marketing intelligence platform
The length of the page title is perfect. (460 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Use Funnel to aggregate data from all your marketing platforms. Access powerful reporting and data modeling, and seamlessly export to any destination.
The length of the meta description is perfect. (938 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://funnel.io/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionUse Funnel to aggregate data from all your marketing platforms. Access powerful reporting and data modeling, and seamlessly export to any destination.
theme-color#013f33
viewportwidth=device-width, initial-scale=1
google-site-verification_DuQYyIhcX9G6RTWEPSD4gCp9zTTYrVH0_NbPoo4IHk
generatorHubSpot
langen
twitter:descriptionUse Funnel to aggregate data from all your marketing platforms. Access powerful reporting and data modeling, and seamlessly export to any destination.
twitter:titleFunnel | The leading marketing intelligence platform
twitter:imagehttps://funnel.io/hubfs/Blog%20images.006.jpeg
twitter:image:altFunnel logo
twitter:cardsummary_large_image
og:descriptionUse Funnel to aggregate data from all your marketing platforms. Access powerful reporting and data modeling, and seamlessly export to any destination.
og:titleFunnel | The leading marketing intelligence platform
og:imagehttps://funnel.io/hubfs/Blog%20images.006.jpeg
og:image:width1920
og:image:height1080
og:image:altFunnel logo
og:urlhttps://funnel.io
content-languageen
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: We thrive on helping organizations drive growth with better marketing ...
This page contains 1050 words. That's ok.
27.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 15.13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...theme/images/icons/funnel-mark-green.svgFunnel logomarkFunnel logo
...theme/images/icons/funnel-mark-white.svgFunnel logomarkFunnel logo
...theme/images/icons/funnel-logo-white.svgFunnel logotypeFunnel logo
...ons/nav-brand-2024/platform overview.svgLabel icon
/hubfs/Icons/nav-brand-2024/data-hub.svgLabel icon
/hubfs/Icons/nav-brand-2024/connectors.svgLabel icon
...av-brand-2024/exporting-destinations.svgLabel icon
...cons/nav-brand-2024/data-integration.svgLabel icon
/hubfs/Icons/nav-brand-2024/measurement.svgLabel icon
/hubfs/Icons/nav-brand-2024/reporting-1.svgLabel icon
/hubfs/Icons/nav-brand-2024/security.svgLabel icon
/hubfs/Icons/nav-brand-2024/customers.svgLabel icon
https://funnel.io/hubfs/ic_ai-1.svgLabel icon
/hubfs/home-heart-line_orange-1.svgLabel icon
...ons/nav-brand-2024/digital marketing.svgLabel icon
/hubfs/Icons/nav-brand-2024/bi.svgLabel icon
/hubfs/Icons/nav-brand-2024/it.svgLabel icon
/hubfs/Icons/nav-brand-2024/agencies.svgLabel icon
/hubfs/Icons/nav-brand-2024/b2c.svgLabel icon
/hubfs/Icons/nav-brand-2024/b2b.svgLabel icon
https://funnel.io/hubfs/brands-nav.svgLogos by leading companies
...s/nav-brand-2024/solutions partnerts.svgLabel icon
...s/nav-brand-2024/technology partners.svgLabel icon
...ns/nav-brand-2024/partners directory.svgLabel icon
/hubfs/Icons/nav-brand-2024/blog.svgLabel icon
/hubfs/Icons/nav-brand-2024/resources.svgLabel icon
/hubfs/quick%20start%20gallery_active.svgLabel icon
...Icons/nav-brand-2024/product updates.svgLabel icon
/hubfs/Icons/nav-brand-2024/help.svgLabel icon
/hubfs/Icons/nav-brand-2024/blog%20post.svgLabel icon
/hubfs/Icons/nav-brand-2024/blog%20post.svgLabel icon
/hubfs/Icons/nav-brand-2024/blog%20post.svgLabel icon
...Navigation/icon-message-bubble-white.svgicon-message-bubble-white
/hubfs/Icons/Navigation/icon-user-white.svgicon-user-white
...height=1098&name=funnel-product-hero.pngFunnel product overviewFunnel product overview
...png?width=71&height=52&name=g2_badge.pngg2_badge
/hubfs/Capterra-vector-1.svgcapterra_logo.svg
...s/Product/icon-data-integration-pink.svgicon
...cons/Product/icon-measurement-orange.svgicon
...fs/Icons/Product/icon-reporting-blue.svgicon
...el.com/Company logos/uber-logo-color.svgUber logo
...com/Company logos/spotify-logo-color.svgSpotify logo
....com/Company logos/adidas-logo-color.svgAdidas logo
...l.com/Company logos/havas-logo-color.svgHavas logo
...any logos/publicis-groupe-logo-color.svgPublicis Groupe logo
...com/Company logos/trivago-logo-color.svgTrivago logo
.../Company logos/skyscanner-logo-color.svgSkyscanner logo
...com/Company logos/Samsung-logo-color.svgSamsung logo
...el.com/Company logos/wolt-logo-color.svgWolt logo
...Funnel.com/Company logos/notion-logo.svgNotion logo
/hubfs/ic_looker_studio.svgLooker Studio
https://funnel.io/hubfs/ic_salesforce.svgSalesforce
https://funnel.io/hubfs/ic_facebook.svgFacebook
https://funnel.io/hubfs/ic_amazon_s3.svgAmazon s3
https://funnel.io/hubfs/ic_tiktok.svgTiktok
https://funnel.io/hubfs/ic_excel.svgExcel
https://funnel.io/hubfs/ic_power_bi.svgPower Bi
https://funnel.io/hubfs/ic_x.svgX
https://funnel.io/hubfs/ic_tableu.svgTableu
https://funnel.io/hubfs/ic_instagram.svgInstagram
https://funnel.io/hubfs/ic_snapchat.svgSnapchat
https://funnel.io/hubfs/ic_linkedin.svgLinkedIn
/hubfs/ic_google_analytics.svgGoogle Analytics
https://funnel.io/hubfs/ic_big_query.svgBig Query
https://funnel.io/hubfs/ic_google_ads.svgGoogle Ads
/hubfs/ic_google_sheets.svgGoogle Sheets
https://funnel.io/hubfs/ic_azure.svgAzure
/hubfs/ic_looker_studio.svgLooker Studio
https://funnel.io/hubfs/ic_salesforce.svgSalesforce
https://funnel.io/hubfs/ic_facebook.svgFacebook
https://funnel.io/hubfs/ic_amazon_s3.svgAmazon s3
https://funnel.io/hubfs/ic_tiktok.svgTiktok
https://funnel.io/hubfs/ic_excel.svgExcel
https://funnel.io/hubfs/ic_power_bi.svgPower Bi
https://funnel.io/hubfs/ic_x.svgX
https://funnel.io/hubfs/ic_tableu.svgTableu
https://funnel.io/hubfs/ic_instagram.svgInstagram
https://funnel.io/hubfs/ic_snapchat.svgSnapchat
https://funnel.io/hubfs/ic_linkedin.svgLinkedIn
/hubfs/ic_google_analytics.svgGoogle Analytics
https://funnel.io/hubfs/ic_big_query.svgBig Query
https://funnel.io/hubfs/ic_google_ads.svgGoogle Ads
/hubfs/ic_google_sheets.svgGoogle Sheets
https://funnel.io/hubfs/ic_azure.svgAzure
/hubfs/briefcase-2-line.svgMarketers
/hubfs/briefcase-2-line-1.svgMarketers
https://funnel.io/hubfs/Group-1.svgData & IT teams
https://funnel.io/hubfs/Group-3.svgData & IT teams
https://funnel.io/hubfs/community-line.svgAgencies
/hubfs/community-line-1.svgAgencies
https://funnel.io/hubfs/logo-3.svgLimango - Funnel customer
...?width=100&height=100&name=image 438.pngJan Kremer
/hubfs/Icons/icon-connectors.svgConnectors
/hubfs/Icons/icon-data-sources.svgData sources
/hubfs/Icons/icon-revenue.svgRevenue
/hubfs/Icons/icon-conversion.svgConversion
/hubfs/img_digital_reach.pngimg_digital_reach
https://funnel.io/hubfs/img_sparro.pngimg_sparro
https://funnel.io/hubfs/img_broadhead.pngimg_broadhead
https://funnel.io/hubfs/img_sephora.pngimg_sephora
https://funnel.io/hubfs/img_basic_fit.pngimg_basic_fit
https://funnel.io/hubfs/img_limango.pngimg_limango
...h=400&height=407&name=img_bg_ms_ch-1.pngTriangulation - The art of marketing effectivenessTriangulation - The art of marketing effectiveness
...1.png?width=64&height=64&name=nick-1.pngNick Cudahy
...com/Company logos/digicel-logo-black.svgDigicel
...h=600&height=427&name=img_roas_graph.pngimg_roas_graphimg_roas_graph
/hubfs/Icons/icon-graph.svgicon-graph
...g?width=200&height=65&name=img_group.pngimg_group
/hubfs/Icons/icon-check-small-black.svgCheckmark
/hubfs/Icons/icon-check-small-black.svgCheckmark
/hubfs/Icons/icon-check-small-black.svgCheckmark
https://funnel.io/hubfs/g2_badges.svgg2_badges
https://funnel.io/hubfs/g2_badges.svgg2_badges
/hubfs/icon-youtube-dark.svgicon-youtube-dark
/hubfs/icon-linkedin-dark.svgicon-linkedin-dark

Page structure

H1 heading
(Critically important)
Better marketing data. Bigger impact.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Better marketing data. Bigger impact.
H2 Find data clarity
H2 Unify data without limits
H2 Why teams love Funnel
H2 600+
H2 500,000+
H2 $80 billion
H2 26%
H2 Explore customer stories
H2 Explore customer stories Duplicate text
H2 Marketing is like cheerleading
H2 26% increase in marketing efficiency
H2 Trusted with $80B in ad spend
H2 Interested to find out if Funnel can work for you?
H3 Marketing intelligence that drives growth
H3 Empty heading
H4 Data integration
H4 Advanced measurement
H4 Marketing reporting
H4 Turn data into intelligence
H4 Marketers
H4 Data & IT teams
H4 Agencies
H4 Retail media networks explained & the top networks you should know
H4 Sparro’s data team drives additional revenue with Funnel
H4 The road to analytics harmony: broadhead's journey
H4 How Sephora cut costs and enhanced insights
H4 Basic-Fit's 10x marketing leap with Funnel
H4 Limango reduces cost per lead by up to 20%
H4 Schedule your free demo
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.
LinkAttributesAnchor text
https://funnel.io/IMG-ALT Funnel logomark
/product-overviewProduct overview Learn about Funnel’s features and benefits
IMG-ALT Label icon
https://funnel.io/data-hubData Hub Connect and model all your marketing data
IMG-ALT Label icon
/all-data-sourcesConnectors Full list of available data sources
IMG-ALT Label icon
/all-data-destinationsDestinations Send data anywhere you want
IMG-ALT Label icon
/data-integrationData integration Move data into your data warehouse
IMG-ALT Label icon
https://funnel.io/measureAdvanced measurement Go beyond last-click attribution
IMG-ALT Label icon
https://funnel.io/reportMarketing reporting Powerful marketing reports
IMG-ALT Label icon
/funnel-data-privacy-and-securityData security
IMG-ALT Label icon
https://funnel.io/customersOur customers
IMG-ALT Label icon
https://funnel.io/funnel-aiFunnel AI
IMG-ALT Label icon
/migrate-to-funnelMigrate to Funnel
IMG-ALT Label icon
/digital-marketingDigital marketing
IMG-ALT Label icon
/data-analysts-biData analyst / BI
IMG-ALT Label icon
https://funnel.io/it-engineeringIT / Engineering
IMG-ALT Label icon
https://funnel.io/agenciesAgencies
IMG-ALT Label icon
https://funnel.io/b2cB2C
IMG-ALT Label icon
https://funnel.io/b2bB2B
IMG-ALT Label icon
https://funnel.io/pricingPlans & pricing
/all-case-studiesCase studies
/solution-partner-programSolution partners Win more business and expand your service offering
IMG-ALT Label icon
/technology-partnersTechnology partners See the cloud, BI visualization, big data and analytics platforms we partner with
IMG-ALT Label icon
/partner-directoryPartner directory Find the perfect Funnel partner to get the most out of your marketing data hub
IMG-ALT Label icon
https://funnel.io/blogBlog Learn about marketing, data & reporting
IMG-ALT Label icon
https://page.funnel.io/triangu...External Subdomain Marketing measurement Free resource - ebook
IMG-ALT Label icon
https://funnel.io/solutions-hubQuick start gallery Browse templates and start using Funnel
IMG-ALT Label icon
https://help.funnel.io/en/coll...External Subdomain Product updates See the latest product releases
IMG-ALT Label icon
https://help.funnel.io/en/External Subdomain Help center Product walkthroughs & guides
IMG-ALT Label icon
https://page.funnel.io/agency-...External Subdomain 2024 report for agency growth
IMG-ALT Label icon
/blog/digital-marketing-report...Guide to marketing reporting
IMG-ALT Label icon
/blog/what-is-data-transformationWhat is data transformation
IMG-ALT Label icon
https://app.funnel.io/External Subdomain Login
https://funnel.io/signupStart for free
https://funnel.io/book-demoGet a demo
https://funnel.io/get-in-touchGet in touch
IMG-ALT icon-message-bubble-white
https://app.funnel.io/External Subdomain Log in
IMG-ALT icon-user-white
https://funnel.io/book-demoText duplicate Get a demo
https://funnel.io/signupText duplicate Start for free
/data-integrationBring your data together
https://funnel.io/measureGet insights that pay off
https://funnel.io/reportStart automating reports
/product-overviewDiscover the platform
/all-data-sourcesBrowse connectors
/all-data-destinationsBrowse destinations
/case-studies/limangoRead the case study
https://funnel.io/book-demoText duplicate Get a demo
https://funnel.io/signupText duplicate Start for free
/all-case-studiesExplore our case studies
/case-studies/digital-reachAgency Retail media networks explained & the top networks you should know 12x return on investment Read Digital Reach case
IMG-ALT img_digital_reach
/case-studies/sparroAgency Sparro’s data team drives additional revenue with Funnel $150k in additional revenue Read Sparro case
IMG-ALT img_sparro
/case-studies/broadheadAgency The road to analytics harmony: broadhead's journey 50% lower data management costs Read Broadhead case
IMG-ALT img_broadhead
/case-studies/sephoraEcom/ Retail How Sephora cut costs and enhanced insights 75% reduced data warehouse costs Read Sephora case
IMG-ALT img_sephora
/case-studies/basic-fitFitness Basic-Fit's 10x marketing leap with Funnel 10x faster to implement Read Basic-Fit case
IMG-ALT img_basic_fit
/case-studies/limangoeCom/ Retail Limango reduces cost per lead by up to 20% 20% reduced cost per lead Read Limango case
IMG-ALT img_limango
/all-case-studiesText duplicate Explore our case studies
https://page.funnel.io/measure...External Subdomain Learn more
https://funnel.io/IMG-ALT funnel-logo-white
/product-overviewOverview
https://funnel.io/data-hubData Hub
/all-data-sourcesConnectors
/all-data-destinationsDestinations
/data-integrationData integration
https://funnel.io/measureAdvanced measurement
https://funnel.io/reportMarketing reporting
/digital-marketingText duplicate Digital marketing
/data-analysts-biData analysts / BI
https://funnel.io/it-engineeringText duplicate IT / Engineering
https://funnel.io/agenciesText duplicate Agencies
https://funnel.io/connectionsConnections
/solution-partner-programPartner program
/partner-directoryFind a partner
https://funnel.io/pricingAll plans & pricing
https://funnel.io/blogBlog
https://help.funnel.io/en/External Subdomain Knowledge base
/all-case-studiesText duplicate Case studies
https://funnel.io/customersCustomers
https://funnel.io/product-updatesProduct updates
https://funnel.io/aboutAbout us
https://funnel.io/contactContact us
https://jobs.funnel.io/External Subdomain Careers
/funnel-data-privacy-and-securityPrivacy & security
/corporate/notice-to-ordinary-...Corporate
/modern-slavery-statementCompliance
https://www.youtube.com/@WeAre...New window External Subdomain IMG-ALT icon-youtube-dark
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT icon-linkedin-dark
https://funnel.io/privacyPrivacy and Cookie Notice
https://funnel.io/cctvVideo Surveillance Notice
/general-terms-and-conditionsGeneral Terms and Conditions
/funnel-information-security-o...Information Security Overview

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://funnel.io/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (287 kB).

HTTP Response Header

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x-frame-optionssameorigin
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,314 referring domains.
This page has 5,793 backlinks.
This page has backlinks from 940 different ip addresses.

Robots.txt

User-agent: *
Disallow: /_hcms/preview/
Disallow: /hs/manage-preferences/
Disallow: */connect?*
Disallow: */messenger?*
Disallow: /thank-you-freemium
Disallow: /book-meeting
Disallow: /meta-data-deletion-request
Sitemap: https://funnel.io/sitemap.xml
Disallow: /hs/preferences-center/
Disallow: /*?*hs_preview=*
Disallow: /*?*hsCacheBuster=*

Search preview

funnel.io
Funnel | The leading marketing intelligence platform
Use Funnel to aggregate data from all your marketing platforms. Access powerful reporting and data modeling, and seamlessly export to any destination.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Funnel83%Check
marketing83%Check
marketing data76%Check
Marketing Platform72%Check
Data70%Check
Marketing reporting69%Check
Better marketing data69%Check
leading marketing69%Check
Marketing Intelligence68%Check
Better Marketing68%Check

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