Freetrade.io - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
78% 
Page structure
0% 
Link structure
91% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.03 s
File size
299.00 kB
Words
2390
Media files
69
Number of links
114 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Freetrade: Award-winning investment & trading platform
The length of the page title is perfect. (496 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Freetrade is an award-winning investment platform. Open a free ISA, SIPP, JISA, or GIA and invest commission-free in 8,600+ stocks, funds, ETFs, and more.
The length of the meta description is perfect. (973 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://freetrade.io/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionFreetrade is an award-winning investment platform. Open a free ISA, SIPP, JISA, or GIA and invest commission-free in 8,600+ stocks, funds, ETFs, and more.
viewportwidth=device-width, initial-scale=1
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ahrefs-site-verificationce32d7f1a86b253a197ab4c0d418985c31341274c3b469c84d3345f9bcffea45
langen
twitter:titleFreetrade: Award-winning investment & trading platform
twitter:descriptionFreetrade is an award-winning investment platform. Open a free ISA, SIPP, JISA, or GIA and invest commission-free in 8,600+ stocks, funds, ETFs, and more.
twitter:cardsummary_large_image
og:titleFreetrade: Award-winning investment & trading platform
og:descriptionFreetrade is an award-winning investment platform. Open a free ISA, SIPP, JISA, or GIA and invest commission-free in 8,600+ stocks, funds, ETFs, and more.
og:imagehttps://cdn.prod.website-files.com/66289cd2c30bc8d40bd60733/66d57108811c51c4ec028669_3d459465b10462e41dacadb4ce9d2176_freetrade-uk_og-image_default.jpg
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Refer a friend to Freetrade from your app and you'll both get a free s...
This page contains 2390 words. That's ok.
32.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
29 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 13.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 48 tags for this page.
Image SEO
(Somewhat important)
31 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...0733/68caac208116d650ae803116_Bgd 2.avifNo alt attribute provided
...0733/66ab37e98cb03f5cb16cdf43_graph.webpWhite jagged line graph on black background showing fluctuations with an upward spike at the end.
...illustration_Transfer Progress Dark.avifIllustration of six pink spheres decreasing in size diagonally from bottom left to top right against a dark background.
...994d5700e_illustration_Mutual Funds.avifAbstract pink geometric shape with six translucent hexagons forming a circular pattern around a star in the center.
...4c53d2e_illustration_Hourglass Dark.avifTransparent pink hourglass icon on a black background.
...baf4925fea0776_260520_homepage-hero.webpTablet and smartphone displaying Freetrade app with investment portfolio and Junior ISA promotion.
...f7198a076_awards-lockup_short-which.avifAwards badges for Freetrade showing Which? Recommended Provider 2026, Finder Awards 2025 Provider of the Year, boring money's Value for Money Winner 2026, Best For Share Traders 2026, Best For Low-cost ISA 2026, Best for low-cost SIPP 2026, Best for ETFs 2026.
...g preview 20_ 140926_1000x750px (1).webpForgent, Lennar, and Trip.com logos against black and purple backdrop
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...ew 17_ 24 Aug 2026_1000 x 750px (1).webpGameStop, AeroVironment, Adobe, and Oracle logos against black and purple background
...aring preview18_280826_1000 x 750px.webpBroadcom, Snowflake, Five Below, and Lululemon logos against black and purple backdrop
...review 17_ 24 Aug 2026_1000 x 750px.webpSalesforce, Nvidia, CrowdStrike, and Marvell logos against black and purple backround
...9187b2f91d8356_quarry_16x9_1600x900.webpOpen copper mine with machinery
...ng preview6_280526_1000 x 750px (1).webpWalmart, Target, Home Depot, and Klarna logos against black and purple background
...5a0b_Earing preview_070826_1000x750.webpASTS, Rocket Lab, Cisco, Cerebras, Applied Materials, and CoreWeave logos against black and purple background
...56e19fade_S&P500 Returns_header (1).webpstylised pound note on pink and black background
...f_Earing preview 14_310726_1200x630.webpMcDonald's, Disney, AMD, Eli Lilly, Uber, and Palantir logos against black and purple background
...ring preview 13_270726_1000 x 750px.webpMicrosoft, Apple, Meta, Amazon, Qualcomm, and Visa logos against black and purple background
...ring preview 12_160726_1000 x 750px.webpAlphabet, Intel, Tesla, Texas Instruments, Lockheed Martin, and RTX logos against purple and black background
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...d4f35043db41c3c06f8f_Charlie_CSI_sq.webpTwo smiling women posing indoors; one in a white shirt and glasses, the other in a pink sweater.
...ed5618347de7b3f2e7560_Wesley_CSI_sq.webpSmiling man with beard and sunglasses and woman with glasses wearing jackets near a waterfall.
...f39c3ef020db27d6e1_Mashood_card_CSI.webpSmiling man with short dark hair wearing a navy blue polo shirt against a beige background.
...a7ed4af3e2b7d61ba5c40a1_Ivan_CSI_sq.webpSmiling bald man with mustache and glasses wearing a patterned shirt sitting outdoors on a stone bench.
...030b11153b2c27be388d8c_Mask group-3.webpSmiling man wearing sunglasses holds a toddler dressed in floral clothes sitting on a tree branch.
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...d0e4881a5437_ic-md-fill-cross-circle.svgX shape on a red circle
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...d0e4881a5437_ic-md-fill-cross-circle.svgX shape on a red circle
...tration_Assess User's Risk Lvl Dark.avifPink radar screen with a sweeping line and several small dots scattered within the scanning area.
...217_illustration_Trading Break Dark.avifPink transparent astronaut helmet with headset and microphone in a modern flat style.
...illustration_Fractional Shares Dark.avif3D pink donut chart with one slice separated, showing fractional shares concept.
...994d5700e_illustration_Mutual Funds.avifAbstract pink geometric shape with six translucent hexagons forming a circular pattern around a star in the center.
...cd88a06aef4d10_splide__arrow (white).svgNo alt attribute provided
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...733/6698afb189c57f3c22c8ac49_footer.avifNo alt attribute provided
...d60733/666be5c91a56874940d048f5_Icon.svgfreetrade logo

Page structure

H1 heading
(Critically important)
Invest for your future. And theirs. Free ISA. Free pension. Free jISA. Free ISA. Free pension. Free JISA. Free ISA. Free SIPP. Free JISA. Your ISA. Your SIPP. Their JISA. ALL FREE. Free isa. Free SIPP. Free JISA. Invest for your future
The H1 heading is too long.
Headings
(Important)
There are 49 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Invest for your future. And theirs. Free ISA. Free pension. Free jISA. Free ISA. Free pension. Free JISA. Free ISA. Free SIPP. Free JISA. Your ISA. Your SIPP. Their JISA. ALL FREE. Free isa. Free S...
H2 Latest news
H2 Empty heading
H2 76% of investors don’t know exactly how much they’re losing to fees*
H2 We think that should change
H2 Here’s what our customers say about us
H2 Retirement. Holidays. Everything in between.
H2 How much are fees costing you?
H2 Compare what you get with Freetrade vs your current provider
H2 Don't let tax eat into your returns
H2 FAQs
H2 You're just minutes away from commission-free investing
H2 Explore resources
H3 Earnings this week: Off the beaten track
H3 Top 10 bought stocks: September 2026
H3 Earnings this week: The original meme stock
H3 Earnings this week: Silicon chips & yoga pants
H3 Earnings this week: Nvidia leads AI charge
H3 Copper: A hot commodity?
H3 Earnings this week: Retail details
H3 Earnings this week: Space exploration and AI hardware
H3 Top 10 bought stocks: August 2026
H3 Earnings this week: Palantir, AMD, Uber, McDonald’s & more
H3 Earnings this week: MSFT, AMZN, META, AAPL, & more
H3 Earnings this week: Alphabet, Tesla, Intel, & more
H3 Trusted by serious investors
H3 Switch in weeks, not months
H3 How Freetrade keeps investing free
H3 8,600+ investment choices
H3 Invest in seconds
H3 Move money with ease
H3 Take your first step with ready-made portfolios
H3 vs Trading 212
H3 vs Hargreaves Lansdown
H3 vs Interactive Investor
H3 vs AJ Bell
H3 vs Vanguard
H3 ISA
H3 SIPP
H3 Junior ISA
H3 What is Freetrade?
H3 Is Freetrade safe?
H3 How does Freetrade make money if investing is commission-free?
H3 What does Freetrade cost?
H3 Can I transfer my ISA, JISA, or pension to Freetrade?
H3 How much do I need to start investing?
H3 News
H3 Tips
H3 Calculators
H3 Product updates
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://freetrade.io/No Text
/compare-plansCompare plans See Basic, Standard, and Plus plan features and benefits side by side.
https://freetrade.io/basic-planBasic Every account and every investment, with no monthly fee.
/standard-planStandard Lower FX fee, more interest on cash, and stock fundamentals.
https://freetrade.io/plus-planPlus Our lowest FX fee, most interest on cash, and more.
/stocks-and-shares-isaStocks and shares ISA The flexible tax-wrapped investment account.
https://freetrade.io/junior-isaJunior stocks and shares ISA (JISA) Give your child a head start.
https://freetrade.io/pension/sippPersonal Pension (SIPP) Your pension, your choice.
/general-investment-accountGeneral investment account For everything else, or when you’ve maxed out your ISA & SIPP contributions
https://freetrade.io/free-shareRefer a friend Refer a friend to Freetrade from your app and you'll both get a free share worth between £10 and £100.
https://freetrade.io/free-shareFree share
/stocks-and-sharesStocks & Shares
https://freetrade.io/etfsETFs
https://freetrade.io/mutual-fundsFunds
https://freetrade.io/giltsGilts
https://freetrade.io/treasuryTreasury bills
/investment-trustsinvestment trusts
https://freetrade.io/reit-stocksREITs
/crypto-etns/risks-explainedCrypto ETNs
https://freetrade.io/spacSPACs
https://web.freetrade.io/unive...New window External Subdomain Find a stock
/guides/investing-101Investing 101 New to investing? Start here.
IMG-ALT Illustration of six pink spheres decreasing in size diagonally from bottom left to top right against a dark background.
/guides/mutual-funds-101Mutual funds 101 Everything you need to know about mutual funds.
IMG-ALT Abstract pink geometric shape with six translucent hexagons forming a circular pattern around a star in the center.
/guides/self-invested-pension-...Personal pensions 101 The ins and outs of SIPPs and pensions in the UK.
IMG-ALT Transparent pink hourglass icon on a black background.
/customer-storiesCustomer stories Hear why millions of people have chosen Freetrade.
https://freetrade.io/learnInvesting guides Guides and key investing concepts, from beginner to advanced.
https://freetrade.io/newsMarket insights Dive into the latest market news, views, IPOs and more.
https://freetrade.io/productProduct updates New updates, improvements, and features, in your Freetrade app.
https://freetrade.io/companyCompany news News about our company, people, and behind-the-scenes processes.
https://freetrade.io/toolsTools & Calculators Resources for every kind of investor.
/tools/cost-of-fees-calculatorCost of fees calculator See how lower fees can boost your long-term returns.
/tools/isa-calculatorISA calculator See how much your stocks and shares ISA could be worth over time.
/tools/junior-isa-calculatorJUNIOR ISA calculator How much of a head start could you give your child with a JISA?
/tools/pension-calculatorSIPP calculator Estimate how your pension pot could grow based on your contributions.
/tools/calculate-gilts-returnsGilts calculator ​​Estimate the return you could get over the lifetime of a gilt.
https://freetrade.io/contactSupport
https://web.freetrade.io/loginExternal Subdomain Log in
https://magic.freetrade.io/glo...New window External Subdomain Get Started
https://magic.freetrade.io/hom...New window External Subdomain Get started
https://freetrade.io/Anchor Why Freetrade?
/keeping-you-safeRegulated and protected Freetrade is authorised and regulated by the Financial Conduct Authority (FCA) and eligible deposits and investments are covered by t...
https://web.freetrade.io/unive...New window External Subdomain Commission-free investing 8,600+ investment choices: funds, stocks, ETFs, bonds, and more. Start your portfolio from just £1.
https://www.fscs.org.uk/External Subdomain FSCS website
https://freetrade.io/newsNews
/news/earnings-fps-tcom-lenEarnings this week: Off the beaten track
/news/top-stocks-septemberTop 10 bought stocks: September 2026
/news/earnings-meme-stock-gmeEarnings this week: The original meme stock
/news/earnings-avgo-snow-luluEarnings this week: Silicon chips & yoga pants
/news/earnings-nvda-and-aiEarnings this week: Nvidia leads AI charge
/news/copper-pricesCopper: A hot commodity?
/news/earnings-retail-stocksEarnings this week: Retail details
/news/earnings-ai-space-travelEarnings this week: Space exploration and AI hardware
/news/top-stocks-augustTop 10 bought stocks: August 2026
/news/earnings-pltr-amd-uberEarnings this week: Palantir, AMD, Uber, McDonald’s & more
/news/earnings-msft-amzn-metaEarnings this week: MSFT, AMZN, META, AAPL, & more
/news/earnings-googl-tsla-intcEarnings this week: Alphabet, Tesla, Intel, & more
/how-we-make-moneyhow we make money
https://magic.freetrade.io/glo...New window External Subdomain Text duplicate Get started
/customer-stories/charlie-hRead Charlie 's Story
/customer-stories/wesley-m-fRead Wesley 's Story
/customer-stories/mashood-rRead Mashood 's Story
/customer-stories/ivan-cRead Ivan 's Story
/customer-stories/jake-cRead Jake 's Story
/customer-stories/olly-bRead Olly 's Story
https://magic.freetrade.io/glo...New window External Subdomain Text duplicate Get started
https://freetrade.io/Anchor Calculate
https://magic.freetrade.io/glo...New window External Subdomain Text duplicate Get started
/compare-plansCOMPARE features
/compare/freetrade-vs-trading-212Freetrade vs Trading 212
/compare/freetrade-vs-hargreav...Freetrade vs HL
/compare/freetrade-vs-interact...Freetrade vs ii
/compare/freetrade-vs-aj-bellFreetrade vs AJ Bell
/compare/freetrade-vs-vanguardFreetrade vs Vanguard
https://magic.freetrade.io/isaNew window External Subdomain Open an ISA
https://magic.freetrade.io/sip...New window External Subdomain Open a SIPP
https://freetrade.io/junior-isaOpen a JISA
/stocks-and-shares-isastocks and shares ISA
https://freetrade.io/pension/sipppersonal pension (SIPP)
https://freetrade.io/junior-isaJunior ISA
/general-investment-accountgeneral investment account
/keeping-you-safekeeping you safe
https://www.fscs.org.uk/New window External Subdomain Text duplicate FSCS website
/how-we-make-moneyText duplicate how we make money
/compare-plansEvery plan
/stocks-and-shares-isa/isa-tra...ISA
/junior-isa/jisa-transferJISA
/pension-transferpension
/fractional-sharesFractional shares
/legal/privacy-policyNew window Privacy policy
https://freetrade.io/resourcesAll resources
https://freetrade.io/newsText duplicate News
https://freetrade.io/learnTips
https://freetrade.io/toolsCalculators
https://freetrade.io/productProduct updates
https://freetrade.io/IMG-ALT freetrade logo
/stocks-and-shares-isaStocks and shares ISA
https://freetrade.io/junior-isaJunior stocks and shares ISA
https://freetrade.io/pension/sippPersonal pension (SIPP)
/general-investment-accountGeneral investment account
/compare-plansCompare plans
https://freetrade.io/free-shareText duplicate Free share
https://freetrade.io/contactContact
https://freetrade.io/complaintsComplaints
/about/here-for-youHere for you
/investment-risk-explainedInvestment risk
https://freetrade.io/resourcesText duplicate All resources
https://freetrade.io/learnLearning & guides
https://freetrade.io/newsMarket news
https://freetrade.io/toolsTools
/compare/freetrade-vs-trading-212Text duplicate Freetrade vs Trading 212
/compare/freetrade-vs-hargreav...Freetrade vs Hargreaves Lansdown
/compare/freetrade-vs-interact...Freetrade vs Interactive Investor
/compare/freetrade-vs-aj-bellText duplicate Freetrade vs AJ Bell
/compare/freetrade-vs-vanguardText duplicate Freetrade vs Vanguard
https://freetrade.io/aboutAbout us
https://freetrade.io/careersCareers
https://freetrade.io/companyCompany news
https://freetrade.io/productText duplicate Product updates
/terms-and-conditions-2T&Cs
/legal/privacy-policyText duplicate Privacy policy
/legal/cookies-policyCookie policy
/legal/order-execution-policyOrder execution policy
/legal/conflicts-of-interestConflicts of interest
/legal/execution-venuesExecution venues
/keeping-you-safeKeeping your money safe
/legal/mifidpru-disclosuresMIFIDPRU disclosures
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/freet...New window External Subdomain No Text
https://twitter.com/freetradeNew window External No Text
https://www.instagram.com/free...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://freetrade.io/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.03 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (299 kB).

HTTP Response Header

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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 735 referring domains.
This page has 5,451 backlinks.
This page has backlinks from 533 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

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Disallow: /*?page=
Disallow: /*&page=


Sitemap: https://freetrade.io/sitemap.xml

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freetrade.io
Freetrade: Award-winning investment & trading platform
Freetrade is an award-winning investment platform. Open a free ISA, SIPP, JISA, or GIA and invest commission-free in 8,600+ stocks, funds, ETFs, and more.

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