Food.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
85% 
Page structure
90% 
Link structure
51% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
106.10 kB
Words
921
Media files
0
Number of links
150 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | Food Standards Agency
The length of the page title is perfect. (328 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Food Standards Agency makes sure food is safe and what it says it is.
The length of the meta description is perfect. (430 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.food.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionFood Standards Agency makes sure food is safe and what it says it is.
google-site-verificationQKdwbKx5K9wx94C9VRt1d5n4EH22aI7MVGUfA1w8raE
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
theme-color#ffffff
langen
twitter:cardsummary
twitter:titleHomepage
twitter:site@foodgov
twitter:descriptionFood Standards Agency makes sure food is safe and what it says it is.
twitter:site:id68686173
twitter:urlhttps://www.food.gov.uk/home
twitter:imagehttps://www.food.gov.uk//themes/custom/fsa/share-default.png
og:site_nameFood Standards Agency
og:urlhttps://www.food.gov.uk/
og:titleHomepage
og:descriptionFood Standards Agency makes sure food is safe and what it says it is.
og:imagehttps://www.food.gov.uk//themes/custom/fsa/share-default.png
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 921 words. That's ok.
26.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
Food you can trust
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Food you can trust
H2 Latest news and alerts
H2 Are you looking for specific information?
H2 Popular content
H2 Food business registration
H2 Food hygiene ratings
H2 Food allergy and intolerance training
H2 Is this page useful?
H2 Footer links
H3 Food alert
H3 News
H3 News Duplicate text
H3 Food alert Duplicate text
H3 For consumers
H3 For businesses
H3 About us and our work
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 12 external links on this page.
LinkAttributesAnchor text
https://www.food.gov.uk/Anchor Skip to main content
/?navref=quicklinkEnglish
/cy?navref=quicklinkCymraeg
https://www.food.gov.uk/homeText duplicate English
https://www.food.gov.uk/cy/homeText duplicate Cymraeg
https://www.food.gov.uk/Subdomain Food Standards Agency - Frontpage
/contact/consumers/find-detailsSubdomain Contact
/contact/consumers/report-a-fo...Subdomain Report
https://ratings.food.gov.uk/New window External Subdomain Food hygiene ratings
https://www.food.gov.uk/searchSearch Food Standards Agency
/contact/consumers/find-detailsSubdomain Text duplicate Contact
/contact/consumers/report-a-fo...Subdomain Text duplicate Report
https://ratings.food.gov.uk/New window External Subdomain Text duplicate Food hygiene ratings
https://www.food.gov.uk/Home
/search?keywords&filter_type[N...Subdomain News
/search?keywords&filter_type[F...Subdomain Food alerts
/search?keywords&filter_type[A...Subdomain Allergy alerts
/news-alerts/subscribeSubdomain Sign up to news and alerts
/news-alerts/newsletters-from-...Subdomain Newsletters
/news-alertsSubdomain More in News and alerts
/safety-hygiene/glycerolSubdomain Glycerol
/safety-hygiene/food-additivesSubdomain Food additives and E numbers
/safety-hygiene/best-before-an...Subdomain Best before and use-by dates
/safety-hygiene/home-food-fact...Subdomain Home food fact checker
/safety-hygiene/providing-food...Subdomain Providing food at community and charity events
/safety-hygiene/handling-flour...Subdomain Handling flour and flour products safely
/food-safety-and-hygiene/food-...Subdomain Food poisoning
/food-safety-and-hygiene/food-...Subdomain Food safety and hygiene at home
/food-safety-and-hygiene/eatin...Subdomain Eating out, parties and events
/food-safety-and-hygiene/food-...Subdomain Food allergies, intolerances, and coeliac disease
/food-safety-and-hygiene/chemi...Subdomain Chemical food safety
/food-safety-and-hygiene/gm-an...Subdomain GM and novel foods
/food-safety-and-hygiene/food-...Subdomain Food safety in emergencies
/food-safety-and-hygieneSubdomain More in Food safety and hygiene
/business-guidance/the-eatwell...Subdomain Eatwell Guide
/safety-hygiene/check-the-labelSubdomain Check the label
/safety-hygiene/nutrients-what...Subdomain Nutrients
/business-guidance/food-povertySubdomain Food poverty
/safety-hygiene/healthy-recipesSubdomain Healthy Recipes
/consumer-advice/nutrition-in-...Subdomain More in Nutrition in Northern Ireland
https://ratings.food.gov.uk/External Subdomain Check the food hygiene rating of a food shop or a restaurant
/safety-hygiene/food-hygiene-r...Subdomain Food hygiene rating scheme explained
/contact/consumers/report-a-fo...Subdomain Report a food problem
/contact/consumers/report-prob...Subdomain Report a problem with a food hygiene rating
/business-guidance/safer-food-...Subdomain Safer food better business (SFBB)
/business-guidance/allergen-gu...Subdomain Allergen guidance
/business-guidance/online-food...Subdomain Online training
/business-guidance/getting-rea...Subdomain Starting a food business
/here-to-helpSubdomain Running a food business
/business-guidance/how-food-hy...Subdomain Text duplicate Food hygiene ratings
/business-guidance/business-gu...Subdomain Packaging and labelling
/food-hygieneSubdomain Food hygiene
/business-guidance/business-gu...Subdomain Food safety management
/business-guidance/cannabidiol...Subdomain CBD guidance
/business-guidance/operational...Subdomain Operational safety
/business-guidance/chemical-sa...Subdomain Chemical safety
/here-to-helpSubdomain More in Business guidance
/animal-feed-0Subdomain Animal feed
/business-guidance/industry-gu...Subdomain Dairy and farming
/business-guidance/industry-gu...Subdomain Fish and shellfish
/business-guidance/imports-exp...Subdomain Imports and exports
/business-guidance/meat-premis...Subdomain Meat and slaughter
/business-guidance/regulated-p...Subdomain Regulated products
/business-guidance/industry-gu...Subdomain Wine
/business-guidance/calorie-wiseSubdomain Calorie Wise
/business-guidance/healthier-c...Subdomain Healthier catering guides
/business-guidance/healthier-f...Subdomain Healthier food reformulation
/business-guidance/menucal-cal...Subdomain MenuCal
/business-guidance/nutrition-l...Subdomain Nutrition labelling
/safety-hygiene/nutrition-rese...Subdomain Nutrition research
/nutrition-in-northern-ireland...Subdomain Text duplicate More in Nutrition in Northern Ireland
https://fsa-services-eng-forms...External Subdomain Apply for a regulated product authorisation
/business-guidance/how-to-appl...Subdomain Apply for approval of a meat or food establishment
https://fsa-services-eng-forms...External Subdomain Register a vineyard or winery
/contact/businesses/servicesSubdomain More in Business services
/about-us/areas-of-research-in...Subdomain Areas of research interest
/our-work/science-and-evidence...Subdomain Research reports
/about-us/scientific-advisory-...Subdomain Science Committees
/about-us/applying-for-researc...Subdomain Apply for research funding
/our-work/science-and-evidenceSubdomain More in Science and evidence
/our-work/the-risk-analysis-pr...Subdomain Our risk analysis
/about-us/risk-analysis/regist...Subdomain Register of risk analysis issues
/our-work/risk-analysisSubdomain More in Risk analysis
/about-us/national-food-crime-...Subdomain About the Food Crime Unit
/safety-hygiene/food-crimeSubdomain Food crime
/contact/consumers/report-prob...Subdomain Report a food crime
/our-work/nfcuSubdomain More in National Food Crime Unit
/news-alerts/search/consultationsSubdomain All consultations
/news-alerts/search/consultati...Subdomain Open consultations
/news-alerts/search/consultati...Subdomain Regulated products consultations
/search?keywords&filter_type[C...Subdomain Calls for evidence
/about-us/fsa-board-meetingsSubdomain Board meetings
/about-us/leadership-teamSubdomain Leadership team
/about-us/our-strategySubdomain Our strategy
/about-us/nifac-northern-irela...Subdomain Northern Ireland Food Advisory Committee
/about-us/wfac-welsh-food-advi...Subdomain Welsh Food Advisory Committee
/about-us/our-organisationSubdomain More in Our organisation
/about-us/annual-reports-and-a...Subdomain Annual reports and accounts, including Our Food
/about-us/who-we-areSubdomain Who we are
/about-us/four-country-workingSubdomain Four-country working
/about-us/freedom-of-informationSubdomain Freedom of information
/about-us/regulatory-approachSubdomain Regulatory approach
/local-authorities/local-autho...Subdomain Working with local authorities
/about-us/contracts-and-tendersSubdomain Contracts and tenders
/about-us/how-we-workSubdomain More in How we work
/contact/businesses/servicesSubdomain Find business services
/contact/consumers/report-a-fo...Subdomain Text duplicate Report a food problem
/contact/consumers/find-detailsSubdomain Find contact details
/about-us/working-for-usSubdomain Current vacancies
/about-us/equality-and-diversitySubdomain Equality and diversity
https://www.food.gov.uk/homeText duplicate English
https://www.food.gov.uk/cy/homeText duplicate Cymraeg
/news-alerts/alert/fsa-prin-36...Tesco recalls various Tesco Pasta Salads because of possible contamination with Salmonella
/news-alerts/news/fsa-secures-...FSA secures £30,000 confiscation after illegal ‘smokie’ sales
/news-alerts/news/appointments...Appointments to the Food Standards Agency's Welsh Food Advisory Committee
/news-alerts/alert/fsa-prin-35...Ballymaguire Foods recall various brands of prepared meals and side dishes because of possible contamination with Listeria monocytogenes
/news-alertsSubdomain More news and alerts
/contact/businesses/report-saf...Whistleblowing/reporting a food crime
/business-guidance/regulated-p...Text duplicate Regulated products
/business-guidance/industry-gu...Text duplicate Dairy and farming
/business-guidance/animal-feedText duplicate Animal feed
/business-guidance/imports-exp...Text duplicate Imports and exports
/business-guidance/industry-gu...Text duplicate Wine
https://www.food.gov.uk/ratingsCheck a food hygiene rating
/contact/consumers/report-problemText duplicate Report a food problem
/safety-hygiene/food-allergy-a...Allergy and intolerance
/news-alertsSubscribe to news and alerts
/consumer-advice/food-hygieneText duplicate Food hygiene
/consumer-advice/food-safety-a...Subdomain Food safety
/business-guidance/getting-rea...Text duplicate Starting a food business
/business-guidance/safer-food-...Safer food, better business
/business-guidance/allergen-gu...Text duplicate Allergen guidance
/business-guidance/food-hygieneSubdomain Text duplicate Food hygiene
/business-guidance/business-gu...Text duplicate Food safety management
/business-guidance/online-food...Online food safety training
/about-us/fsa-board-meetingsFSA Board meetings
/about-us/who-we-areText duplicate Who we are
/our-work/risk-analysisText duplicate Our risk analysis
/our-work/science-and-evidenceScience and evidence
/about-us/national-food-crime-...National Food Crime Unit
/contact/consumers/find-detailsContact us
/business-guidance/getting-rea...Register a food business
https://www.food.gov.uk/ratingsFind a food hygiene rating
/business-guidance/online-food...Text duplicate Online food safety training
/webform/page-feedbackYesthis page is useful
/webform/page-feedbackNothis page is not useful
/crown-copyrightSubdomain Copyright
/accessibilitySubdomain Accessibility
/about-us/freedom-of-informationSubdomain Text duplicate Freedom of information
/terms-and-conditionsSubdomain Terms and conditions
/about-us/privacy-policySubdomain Privacy
/about-us/personal-information...Subdomain Personal information charter
/contact/consumers/feedbackSubdomain Feedback and complaints
/cookie-policySubdomain Cookies
https://www.food.gov.uk/our-dataSubdomain Data
https://www.gov.uk/External GOV.UK
https://www.facebook.com/FoodS...New window External Subdomain Facebook (Open in a new window)
A-TITLE Facebook
https://twitter.com/foodgovNew window External Twitter (Open in a new window)
A-TITLE Twitter
https://www.linkedin.com/compa...New window External Subdomain Linkedin (Open in a new window)
A-TITLE Linkedin
https://www.youtube.com/user/F...New window External Subdomain Youtube (Open in a new window)
A-TITLE Youtube
https://www.instagram.com/food...New window External Subdomain Instagram (Open in a new window)
A-TITLE Instagram
https://food.blog.gov.uk/New window External Subdomain FSA Blog (Open in a new window)
A-TITLE FSA Blog

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.food.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.23 seconds.
The file size of the HTML document is fine (106 kB).

HTTP Response Header

NameValue
dateFri, 25 Jul 2025 09:04:08 GMT
content-typetext/html; charset=UTF-8
servercloudflare
strict-transport-securitymax-age=15552000; includeSubDomains; preload
x-webserver218
cache-controlpublic, max-age=7200
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
last-modifiedFri, 25 Jul 2025 09:02:00 GMT
x-request-idv-0a1c264a-6936-11f0-bff9-9f9fed668f9f
x-ah-environmentprod
age41
viavarnish
x-cacheHIT
x-cache-hits2
cf-cache-statusHIT
content-encodingbr
cf-ray964a7cf75c4f0163-CDG
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,275 referring domains.
This page has 65,814 backlinks.
This page has backlinks from 1,950 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

www.food.gov.uk
Homepage | Food Standards Agency
Food Standards Agency makes sure food is safe and what it says it is.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Food86%Check
Food Standards70%Check
Food Standards Agency65%Check
food business64%Check
Food Hygiene60%Check
Standards58%Check
Agency58%Check
Food Safety58%Check
Food Crime58%Check
Online Food58%Check

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