Fido.ca - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
84% 
Page structure
67% 
Link structure
51% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
186.60 kB
Words
522
Media files
22
Number of links
13 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mobile Phones, Plans and More - Fido
The length of the page title is perfect. (340 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Need a phone, tablet or plan? Fido's got you with the latest devices from Google, Apple, Samsung and more. Plus, enjoy fast, free shipping when you buy online!
The length of the meta description is perfect. (987 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fido.ca/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
msvalidate.0195BFE19A540031E4B1589E50AE275536
google-site-verification4e1AmOwrnL0s-8gi94waAEFfcTGeol79qPumvaaAPsk
descriptionNeed a phone, tablet or plan? Fido's got you with the latest devices from Google, Apple, Samsung and more. Plus, enjoy fast, free shipping when you buy online!
langen
og:imagehttps://www.fido.ca/app/prod/assets/i/og-image.png
og:titleMobile Phones, Plans and More - Fido
og:descriptionNeed a phone, tablet or plan? Fido's got you with the latest devices from Google, Apple, Samsung and more. Plus, enjoy fast, free shipping when you buy online!
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 8.61 words is low.
This page contains 522 words. That's ok.
33.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...368b836fa10fb28cb69a25a36d842fa/fido.svgLoading...
...Desktop_Background_Fido_5G_Uplift-EN.pngNo alt attribute provided
...ktop_Background_Fido_5G_Uplift_v2-FR.pngNo alt attribute provided
data:[...] Base64iPhone 17
data:[...] Base64alt=NULL
data:[...] Base64Samsung Galaxy S25FE
data:[...] Base64Google Pixel 10
data:[...] Base64Travel pass
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Fido My Account
...17209acbe76c3b100e4f11f0c7/App_Store.pngNo alt attribute provided
...380e51153c480f00385fbbf1/Google_Play.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Game. Changed.
Too many H1 headings
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Game. Changed.
H1 Why buy online
H2 Canada-wide 5G fit for your budget
H2 Roam for less with Fido Travel Passes
H2 Now Available for Fido Customers.
H3 New! Fast and reliable Canada-wide 5G
H3 Affordable plans that have it all
H3 All-in roaming to over 180 destinations
H3 My Account, on the go
Baselink: /
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
/phones/bring-your-own-device?...Shop now
/phones/bring-your-own-device?...Shop plans
https://www.fido.ca/Anchor 1
/phones/bring-your-own-device?...Get it now
/phones/apple-iphone-17?icid=F...Text duplicate Get it now
https://www.rogers.com/interne...External Subdomain Text duplicate Shop plans
/phones/samsung-galaxy-s26?ici...Text duplicate Get it now
/phones/google-pixel-10?icid=F...Text duplicate Get it now
https://www.rogers.com/mobilit...External Subdomain View details
https://www.chatrwireless.com/...New window External Subdomain Get offer
/profile/signin?icid=F_WIR_CNV...Sign in
/mobility/network-coverage-map...View network coverage
/phones/bring-your-own-device?...Text duplicate Shop plans
/mobility/roaming?icid=F_WIR_F...Shop Travel Passes
/mobility/roaming?icid=F_WIR_C...Text duplicate Shop Travel Passes
https://www.rogersbank.com/en/...External Subdomain Learn more
/consumer/get-email-updates?ic...Sign up
https://apps.apple.com/ca/app/...External Subdomain APPLE DOWNLOAD
https://play.google.com/store/...External Subdomain ANDROID DOWNLOAD

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fido.ca/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.31 seconds.
The file size of the HTML document is fine (187 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' https://*.shaw.ca
permissions-policycamera=(), microphone=(self), geolocation=(self), payment=(), usb=(), gyroscope=(), accelerometer=(), autoplay=(self), encrypted-media=(self), fullscreen=(self "https://www.youtube.com"), picture-in-picture=(self "https://www.youtube.com")
etagW/"2d7c2-JkB8aSe358pnL3BUnKVlOcsbZmo"
x-envoy-upstream-service-time935
x-akamai-transformed9l 29128 0 pmb=mRUM,2
varyAccept-Encoding
content-encodingbr
expiresWed, 06 May 2026 20:06:42 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateWed, 06 May 2026 20:06:42 GMT
content-length28620
set-cookie43 Characters
server-timingcdn-cache; desc=HIT
alt-svch3=":443"; ma=93600
link<https://images.ctfassets.net>;rel="preconnect",<https://assets.rogers-assets.com>;rel="preconnect",<https://www.rogers-assets.com>;rel="preconnect",<https://assets.adobedtm.com>;rel="preconnect",<https://www.google.com>;rel="preconnect",<https://js-cdn.dynatrace.com>;rel="preconnect",<https://siteintercept.qualtrics.com>;rel="preconnect",<https://cdn.quantummetric.com>;rel="preconnect"
strict-transport-securitymax-age=31536000 ; includeSubDomains
aka-request-id0.56173317.1778098002.9f53be8
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 398 referring domains.
This page has 83,364 backlinks.
This page has backlinks from 305 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
 
Sitemap: https://www.fido.ca/sitemap.xml

Similar sites

Search preview

www.fido.ca
Mobile Phones, Plans and More - Fido
Need a phone, tablet or plan? Fido's got you with the latest devices from Google, Apple, Samsung and more. Plus, enjoy fast, free shipping when you buy online!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Fido81%Check
phone59%Check
plans55%Check
Mobile Phone53%Check
online50%Check
buy50%Check
Buy Online50%Check
Game50%Check
Changed50%Check
Phone Deals47%Check
Show more keywords and terms

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