Federalrealty.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
70% 
Page structure
62% 
Link structure
62% 
Server
87% 
External factors
100% 
SEO Score
Response time
3.41 s
File size
146.10 kB
Words
731
Media files
14
Number of links
62 internal / 45 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Federal Realty Investment Trust | FRT
The length of the page title is perfect. (339 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Federal Realty is a leading real estate investment trust. With over 50 years of leadership, we own, operate and develop retail and mixed-use neighborhoods.
The length of the meta description is perfect. (960 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.federalrealty.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
apple-mobile-web-app-status-bar-styleblack-translucent
apple-mobile-web-app-capableyes
format-detectiontelephone=no
msvalidate.015C05A490D791DA821FD001E081775DA1
geo.regionUS-MD
geo.placenameRockville
geo.position39.061696;-77.128434
ICBM39.061696, -77.128434
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionFederal Realty is a leading real estate investment trust. With over 50 years of leadership, we own, operate and develop retail and mixed-use neighborhoods.
generatorWordPress 6.1.1
msapplication-TileImagehttps://www.federalrealty.com/wp-content/uploads/2024/06/cropped-FRT_Favicon-270x270.png
article:modified_time2025-08-08T18:10:02+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleFederal Realty Investment Trust | FRT
og:descriptionFederal Realty is a leading real estate investment trust. With over 50 years of leadership, we own, operate and develop retail and mixed-use neighborhoods.
og:urlhttps://www.federalrealty.com/
og:site_nameFederal Realty Investment Trust
content-typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge,chrome=1

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 731 words. That's ok.
20.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.07 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
The HTML has geoname information: US-MD
The HTML has georegion information: Rockville
The HTML has geoposition information: 39.061696;-77.128434
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/frit/img/layout/header/logo.svg?x92789Federal Realty Investment Trust
...lage-Pointe-Shopping-Center-2.jpg?x92789No alt attribute provided
..._North-Bethesda-MD-262-scaled.jpg?x92789No alt attribute provided
...lage-Pointe-Shopping-Center-8.jpg?x92789No alt attribute provided
...20/01/high-res-bethesda-row-4.jpg?x92789outdoor shopping center at dusk featuring a warmly lit Anthropologie storefront
...book-29-scaled-e1689365720230.jpg?x92789a musician performs for an audience below a large decorated tree at an outdoor shopping mall
.../cocowalk_sign_02_1771-50mb-2.png?x92789two fashionably dressed women seen leaning against COCOWALK sign against tropical foliage background
...lage-at-Shirlington-30-scaled.jpg?x92789guests dine outside of a brightly-lit corner cafe at dusk with an assortment of artwork visible through cafe window
/wp-content/uploads/2020/01/31.png?x92789a city intersection pictured from above at dusk featuring a colorful mural in the foreground
...ads/2023/06/Untitled-design-1.png?x92789No alt attribute provided
...-_team-Photos-1-2024_3-scaled.jpg?x92789No alt attribute provided

Page structure

H1 heading
(Critically important)
Over 60 years of leadership in real estate.
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Over 60 years of leadership in real estate.
H2 Q4 2025 Earnings Conference Call
H2 Federal Realty Completes $170M in Asset Dispositions
H2 Federal Expands into Omaha with Village Pointe
H2 Explore our diverse collection of best-in-class destinations.
H2 Read the latest news and updates from Federal Realty.
H2 Industry-leading consistency.
H2 Make your move to Federal.
H2 Our communities in action.
H2 Stay in the know.
H2 Learn More
H2 Get in touch
H2 Subscribe
H3 Bethesda Row
H3 Santana Row
H3 CocoWalk
H3 Village at Shirlington
H3 Assembly Row
H3 Old Town Center
H3 Federal Realty Launches Leasing at Blayr in Metro Philadelphia
H3 Large Annapolis retail center sells for $187M
H3 Santana Row food scene is getting sweeter with two new tenants
H6 Lease
H6 Bethesda, MD
H6 San Jose, CA
H6 Coconut Grove, FL
H6 Arlington, VA
H6 Somerville, MA
H6 Los Gatos, CA
H6 News
H6 Investors
H6 Join Us
H6 @federal.1962
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (45) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.federalrealty.com/IMG-ALT Federal Realty Investment Trust
/about/overview/About
/about/overview/Overview
/about/newsroom/Newsroom
/about/newsroom/Anchor FEATURED NEWS
/about/newsroom/Anchor STORIES
/about/newsroom/Anchor IN THE NEWS
/about/newsroom/Anchor PRESS RELEASES
/about/leadership/Leadership
/about/acquisitions/Acquisitions
/investors/overview/Investors
/investors/overview/Text duplicate Overview
/investors/overview/Anchor NEWS
/investors/overview/Anchor quick links
/investors/overview/Anchor email alerts
/investors/overview/Anchor contact info
https://ir.federalrealty.com/n...External Subdomain News & Events
https://ir.federalrealty.com/n...External Subdomain Anchor Press Releases
https://ir.federalrealty.com/n...External Subdomain Anchor Presentations
https://ir.federalrealty.com/n...External Subdomain Anchor Webcast & Events
https://ir.federalrealty.com/n...External Subdomain Anchor Annual Meeting
https://ir.federalrealty.com/f...External Subdomain Financial Information
https://ir.federalrealty.com/f...External Subdomain Anchor Quarterly Earnings
https://ir.federalrealty.com/f...External Subdomain Anchor SEC Filings
https://ir.federalrealty.com/f...External Subdomain Anchor Annual Reports
https://ir.federalrealty.com/f...External Subdomain Anchor Credit Ratings
https://ir.federalrealty.com/f...External Subdomain Anchor Bond Covenants
https://ir.federalrealty.com/s...External Subdomain Stock Information
https://ir.federalrealty.com/s...External Subdomain Anchor Stock Quote
https://ir.federalrealty.com/s...External Subdomain Anchor Dividend Information
https://ir.federalrealty.com/s...External Subdomain Anchor Taxability of Dividends
https://ir.federalrealty.com/s...External Subdomain Anchor Analyst Coverage
https://ir.federalrealty.com/s...External Subdomain Anchor Insider Filings
/investors/corporate-governance/Corporate Governance
/investors/corporate-governance/Anchor COMMITTEE CHARTERS
/investors/corporate-governance/Anchor GOVERNANCE DOCUMENTS
/investors/corporate-governance/Anchor OFFICERS & TRUSTEES
/investors/corporate-governance/Anchor COMMITTEE COMPOSITION
https://ir.federalrealty.com/s...External Subdomain Investor Tools
https://ir.federalrealty.com/s...External Subdomain Anchor FAQ
https://ir.federalrealty.com/s...External Subdomain Anchor Investor Kit
https://ir.federalrealty.com/s...External Subdomain Anchor Contact
https://ir.federalrealty.com/s...External Subdomain Anchor Email Alerts
/sustainability/Sustainability
/sustainability-report-2024New window LATEST SUSTAINABILITY REPORT
/sustainability/Anchor NEWS & UPDATES
/sustainability/Anchor AWARDS & CERTIFICATIONS
/sustainability/Anchor REPORTS & DISCLOSURES
/sustainability/Anchor CONTACT
/leasing/overview/Leasing
/leasing/overview/Text duplicate Overview
https://properties.federalreal...External Subdomain Properties
/leasing/specialty-leasing/Specialty Leasing
/leasing/office/Office
/leasing/residential/Residential
/about/careers/Careers
/careers-detail/Anchor The Federal Principles
/careers-detail/Anchor Benefits
/careers-detail/Anchor Testimonials
/careers-detail/Anchor Text duplicate Sustainability
/careers-detail/Anchor Featured Awards
/careers-detail/Anchor Job Openings
/contact/Text duplicate Contact
https://nam02.safelinks.protec...New window External Subdomain Listen to the Webcast
https://ir.federalrealty.com/n...New window External Subdomain Read the Announcement
https://ir.federalrealty.com/n...New window External Subdomain Text duplicate Read the Announcement
/leasing/overview/Learn More
https://properties.federalreal...External Subdomain Bethesda, MD Bethesda Row A unique blend of first-to-market concepts, local favorites, and digitally native brands, all within a vibrant, walkable environmen...
IMG-ALT outdoor shopping center at dusk featuring a warmly lit Anthropologie storefront
https://properties.federalreal...External Subdomain San Jose, CA Santana Row The pulse of San Jose, this center reframes the shopping experience for a savvy, West Coast consumer. As Silicon Valley's most prest...
IMG-ALT a musician performs for an audience below a large decorated tree at an outdoor shopping mall
https://properties.federalreal...New window External Subdomain Coconut Grove, FL CocoWalk A vibrant hotspot skirting downtown Miami, the reimagined CocoWalk defines modern retail. With a thoughtful mix of storefronts and...
IMG-ALT two fashionably dressed women seen leaning against COCOWALK sign against tropical foliage background
https://properties.federalreal...New window External Subdomain Arlington, VA Village at Shirlington This living landmark in historic Arlington is one of the nation's first shopping centers and is now known for its walkab...
IMG-ALT guests dine outside of a brightly-lit corner cafe at dusk with an assortment of artwork visible through cafe window
https://properties.federalreal...External Subdomain Somerville, MA Assembly Row Assembly Row embodies the newest form of American ingenuity, a cohesive and complete urban environment where Greater Boston comes...
IMG-ALT a city intersection pictured from above at dusk featuring a colorful mural in the foreground
https://properties.federalreal...New window External Subdomain Los Gatos, CA Old Town Center Nestled in CA's picturesque Bay Area, Old Town is an elevated lifestyle shopping destination filled with choice retail, authent...
/about/newsroom/Visit Newsroom
https://multifamilyaffordableh...New window External November 11, 2025 Federal Realty Launches Leasing at Blayr in Metro Philadelphia
https://www.bizjournals.com/ba...New window External Subdomain October 15, 2025 Large Annapolis retail center sells for $187M
https://www.bizjournals.com/sa...New window External Subdomain October 15, 2025 Santana Row food scene is getting sweeter with two new tenants
/newsVIEW ALL NEWS
/investors/overview/Explore Investors
/about/careers/View Job Openings
https://www.google.com/maps/pl...New window External Subdomain Federal Realty Investment Trust 909 Rose Avenue, Suite 200 North Bethesda, MD 20852
/about/overview/Text duplicate About
/about/newsroom/Text duplicate Newsroom
/about/leadership/Text duplicate Leadership
/sustainability/Text duplicate Sustainability
/about/acquisitions/Text duplicate Acquisitions
/about/careers/Text duplicate Careers
/investors/overview/Text duplicate Investors
https://ir.federalrealty.com/n...External Subdomain Text duplicate News & Events
https://ir.federalrealty.com/f...External Subdomain Text duplicate Financial Information
https://ir.federalrealty.com/s...External Subdomain Text duplicate Stock Information
/investors/corporate-governance/Text duplicate Corporate Governance
https://ir.federalrealty.com/s...External Subdomain Text duplicate Investor Tools
/leasing/overview/Text duplicate Leasing
https://properties.federalreal...External Subdomain Text duplicate Properties
/leasing/specialty-leasing/Text duplicate Specialty Leasing
/leasing/office/Text duplicate Office
/leasing/residential/Text duplicate Residential
/contact/Text duplicate Contact
/privacy-policy/Privacy Policy
/conditions-of-use/Terms and Conditions
/conditions-of-use/Anchor Accessibility Statement
http://www.linkedin.com/compan...New window External Subdomain No Text
https://www.youtube.com/user/F...New window External Subdomain No Text
https://www.instagram.com/fede...New window External Subdomain No Text
https://www.federalrealty.com/Anchor A-TITLE back to top
https://properties.federalreal...External Subdomain See all properties

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.federalrealty.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (3.41 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (146 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 29 Jan 2026 23:48:45 GMT
content-typetext/html; charset=UTF-8
content-length32391
x-powered-byW3 Total Cache/2.8.14
link<https://www.federalrealty.com/wp-json/>; rel="https://api.w.org/", <https://www.federalrealty.com/wp-json/wp/v2/pages/7>; rel="alternate"; type="application/json", <https://www.federalrealty.com/>; rel=shortlink
varyAccept-Encoding
cache-controlmax-age=3600
expiresFri, 30 Jan 2026 00:48:43 GMT
content-encodinggzip
referrer-policyno-referrer-when-downgrade
x-cache-nxaccelBYPASS
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 209 referring domains.
This page has 2,173 backlinks.
This page has backlinks from 167 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: Scrapy
Allow: /

User-agent: *
Disallow: /wp-admin/
Disallow: *.pdf*
Allow: /wp-admin/admin-ajax.php

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www.federalrealty.com
Federal Realty Investment Trust | FRT
Federal Realty is a leading real estate investment trust. With over 50 years of leadership, we own, operate and develop retail and mixed-use neighborhoods.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
real89%Check
Federal81%Check
Realty81%Check
Federal Realty81%Check
Federal Realty Investment76%Check
Federal Realty Investment Trust73%Check
Leadership62%Check
years62%Check
estate62%Check
Investment Trust59%Check
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