Ewh.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
83% 
Page quality
77% 
Page structure
58% 
Link structure
63% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
308.40 kB
Words
372
Media files
28
Number of links
93 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Edinburgh World Heritage: The Old and New Towns of Edinburgh
The length of the page title is perfect. (580 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Holding UNESCO World Heritage Status, the Old and New Towns of Edinburgh are blessed with a rich tapestry of scenery, structures and stories.
There are more than one meta descriptions on the page. Only one is allowed.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ewh.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionHolding UNESCO World Heritage Status, the Old and New Towns of Edinburgh are blessed with a rich tapestry of scenery, structures and stories.
generatorWP Rocket 3.18.3
msapplication-TileImagehttps://ewh.org.uk/wp-content/uploads/2023/10/cropped-EWH_Logo_Fav-270x270.png
article:publisherhttps://www.facebook.com/edinburghworldheritage/
article:modified_time2023-11-13T13:44:29+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@EdinburghWH
og:localeen_GB
og:typewebsite
og:titleEdinburgh World Heritage: The Old and New Towns of Edinburgh
og:descriptionHolding UNESCO World Heritage Status, the Old and New Towns of Edinburgh are blessed with a rich tapestry of scenery, structures and stories.
og:urlhttps://ewh.org.uk/
og:site_nameEdinburgh World Heritage
og:imagehttps://ewh.org.uk/wp-content/uploads/2023/11/placeholder.png
og:image:width800
og:image:height560
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 372 words on this page. Good pages should have about 800 words of useful content.
23.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...loads/2023/10/EWH_Logo_White-300x300.pngEdinburgh World Heritage logo
...3/11/eric-veiga-CXF_lrsf54E-unsplash.pngNo alt attribute provided
.../mike-kenneally-o14nNEbLa-s-unsplash.pngNo alt attribute provided
...11/chris-flexen-edBEflTCG_8-unsplash.pngNo alt attribute provided
/wp-content/uploads/2023/11/Join-us.pngJoin us
/wp-content/uploads/2023/11/Well-Court.pngWell Court
...s/2023/11/The-General-Register-House.pngThe General Register House
...ontent/uploads/2023/11/Riddles-Court.pngRiddles Court
...nt/uploads/2023/11/Lady-Stairs-House.pngLady Stairs House
...t/uploads/2023/11/Canongate-Tolbooth.pngCanongate Tolbooth
...ent/uploads/2023/11/Teviot-Row-House.pngTeviot Row House
...uploads/2023/11/The-Nelson-Monument.webpThe Nelson Monument
...loads/2023/11/The-National-Monument.webpThe National Monument
...tent/uploads/2023/11/Wojtek-The-Bear.pngWojtek The Bear
.../uploads/2023/11/The-Playfair-Statue.pngThe Playfair Statue
...nt/uploads/2023/11/The-Ross-Fountain.pngThe Ross Fountain
...content/uploads/2023/11/Mercat-Cross.pngThe Mercat Cross
...t/uploads/2023/11/The-Scott-Monument.pngThe Scott Monument
...loads/2023/10/EWH_Logo_White-300x300.pngEdinburgh World Heritage logo
/wp-content/uploads/2023/11/Rettie_LR.pngNo alt attribute provided
/wp-content/uploads/2023/11/Beck_LR.pngNo alt attribute provided
/wp-content/uploads/2023/11/Jura_LR.pngNo alt attribute provided
/wp-content/uploads/2023/11/AMS_LR.pngNo alt attribute provided
/wp-content/uploads/2023/11/hoh.pngHouse of Hearing
/wp-content/uploads/2023/11/hes-300x210.pngHistoric Environment Scotland
/wp-content/uploads/2023/11/cec-300x210.pngCity of Edinburgh Council
...ntent/uploads/2023/10/EWH_Logo_White.pngEdinburgh World Heritage logo

Page structure

H1 heading
(Critically important)
Edinburgh World Heritage
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 46 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Edinburgh World Heritage
H2 Menu
H2 Our Impact
H2 Our People
H2 The UNESCO World Heritage Site
H2 Looking after Edinburgh's UNESCO World Heritage Site
H2 Connecting people to their heritage
H2 Quick links
H2 Our Impact Duplicate text
H2 Iconic buildings and monuments
H2 Well Court
H2 General Register House
H2 Riddles Court
H2 Lady Stair’s House
H2 Canongate Tolbooth
H2 Teviot Row House
H2 The Nelson Monument
H2 The National Monument
H2 Wojtek the Bear
H2 The Playfair Statue
H2 Ross Fountain
H2 The Mercat Cross
H2 The Scott Monument
H2 Help us to protect Edinburgh's beautiful built environment
H2 Supported by
H2 Edinburgh World Heritage gratefully acknowledges the support of
H2 Website design by LBD Studio.
H3 ↪ About us
H3 ↪ Project Grants
H3 ↪ Events
H3 ↪ Join us
H3 Edinburgh World Heritage Duplicate text
H3 About us
H3 Our People Duplicate text
H3 Our Impact Duplicate text
H3 Resources
H3 Press Centre
H3 Contact
H3 The UNESCO World Heritage Site Duplicate text
H4 ↪ Events Duplicate text
H4 ↪ Support us
H4 ↪ Donations
H4 ↪ Careers
H4 ↪ The Management Plan
H4 ↪ Grants
H5 © Edinburgh World Heritage. Registered in Scotland No. SC195077. Scottish Charity No. SC037183.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://ewh.org.uk/Anchor Skip to content
https://ewh.org.uk/IMG-ALT Edinburgh World Heritage logo
https://www.facebook.com/edinb...External Subdomain No Text
https://twitter.com/EdinburghWH/External No Text
https://www.instagram.com/edin...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.youtube.com/@edinb...External Subdomain No Text
https://ewh.org.uk/support-us/Support us
https://edinburghworldheritage...External Subdomain Donate
/the-unesco-world-heritage-sit...Grants
https://ewh.org.uk/Anchor Menu
https://ewh.org.uk/our-impact/Our Impact
https://ewh.org.uk/our-people/Our People
/the-unesco-world-heritage-site/The UNESCO World Heritage Site
/the-unesco-world-heritage-site/Explore the Site
https://ewh.org.uk/plan/The Management Plan
/edinburgh-world-heritage/abou...About us
https://ewh.org.uk/about-us/No Text
https://ewh.org.uk/about-us/↪ About us
/the-unesco-world-heritage-sit...No Text
/the-unesco-world-heritage-sit...↪ Project Grants
/about-us/events/No Text
/about-us/events/↪ Events
https://ewh.org.uk/join-us/IMG-ALT Join us
https://ewh.org.uk/join-us/↪ Join us
https://ewh.org.uk/our-impact/Find out more
https://ewh.org.uk/well-court/IMG-ALT Well Court
https://ewh.org.uk/well-court/Text duplicate Well Court
https://ewh.org.uk/well-court/New Town
/the-general-register-house/IMG-ALT The General Register House
/the-general-register-house/General Register House
/the-general-register-house/Text duplicate New Town
https://ewh.org.uk/riddles-court/IMG-ALT Riddles Court
https://ewh.org.uk/riddles-court/Text duplicate Riddles Court
https://ewh.org.uk/riddles-court/Old Town
/lady-stairs-house/IMG-ALT Lady Stairs House
/lady-stairs-house/Lady Stair’s House
/lady-stairs-house/Text duplicate Old Town
/canongate-tolbooth/IMG-ALT Canongate Tolbooth
/canongate-tolbooth/Text duplicate Canongate Tolbooth
/canongate-tolbooth/Text duplicate Old Town
/teviot-row-house/IMG-ALT Teviot Row House
/teviot-row-house/Text duplicate Teviot Row House
/teviot-row-house/Text duplicate Old Town
/the-nelson-monument/IMG-ALT The Nelson Monument
/the-nelson-monument/Text duplicate The Nelson Monument
/the-nelson-monument/Text duplicate New Town
/the-national-monument/IMG-ALT The National Monument
/the-national-monument/Text duplicate The National Monument
/the-national-monument/Text duplicate New Town
/wojtek-the-bear/IMG-ALT Wojtek The Bear
/wojtek-the-bear/Wojtek the Bear
/wojtek-the-bear/Text duplicate Old Town
/the-playfair-statue/IMG-ALT The Playfair Statue
/the-playfair-statue/Text duplicate The Playfair Statue
/the-playfair-statue/Text duplicate Old Town
https://ewh.org.uk/ross-fountain/IMG-ALT The Ross Fountain
https://ewh.org.uk/ross-fountain/Ross Fountain
https://ewh.org.uk/ross-fountain/Text duplicate New Town
/the-mercat-cross/IMG-ALT The Mercat Cross
/the-mercat-cross/Text duplicate The Mercat Cross
/the-mercat-cross/Text duplicate Old Town
/the-scott-monument/IMG-ALT The Scott Monument
/the-scott-monument/Text duplicate The Scott Monument
/the-scott-monument/Text duplicate New Town
/the-unesco-world-heritage-site/Explore the UNESCO World Heritage Site
https://ewh.org.uk/Text duplicate IMG-ALT Edinburgh World Heritage logo
/edinburgh-world-heritage/abou...Edinburgh World Heritage
/edinburgh-world-heritage/abou...Text duplicate About us
/edinburgh-world-heritage/events/Text duplicate ↪ Events
https://ewh.org.uk/support-us/↪ Support us
https://edinburghworldheritage...External Subdomain ↪ Donations
/about-us/careers/↪ Careers
https://ewh.org.uk/our-people/Text duplicate Our People
https://ewh.org.uk/our-impact/Text duplicate Our Impact
/edinburgh-world-heritage/reso...Resources
/edinburgh-world-heritage/pres...Press Centre
/edinburgh-world-heritage/cont...Contact
/the-unesco-world-heritage-site/Text duplicate The UNESCO World Heritage Site
https://ewh.org.uk/plan/↪ The Management Plan
/the-unesco-world-heritage-sit...↪ Grants
https://edinburghworldheritage...External Subdomain Donate now
https://ewh.org.uk/support-us/Text duplicate Support us
/about-us/events/Events
https://www.rettie.co.uk/External Subdomain No Text
https://www.beckinteriors.com/External Subdomain No Text
https://www.houseofhearing.co.uk/External Subdomain IMG-ALT House of Hearing
https://www.historicenvironmen...External Subdomain IMG-ALT Historic Environment Scotland
https://www.edinburgh.gov.uk/External Subdomain IMG-ALT City of Edinburgh Council
https://ewh.org.uk/© Edinburgh World Heritage. Registered in Scotland No. SC195077. Scottish Charity No. SC037183.
https://lbd.studio/External Website design by LBD Studio.
https://ewh.org.uk/Text duplicate IMG-ALT Edinburgh World Heritage logo
/the-unesco-world-heritage-site/Text duplicate The UNESCO World Heritage Site
https://ewh.org.uk/plan/Text duplicate ↪ The Management Plan
/the-unesco-world-heritage-sit...Text duplicate ↪ Grants
https://ewh.org.uk/our-people/Text duplicate Our People
/about-us/careers/Text duplicate ↪ Careers
https://ewh.org.uk/our-impact/Text duplicate Our Impact
/our-impact/neighbourhood-focus/↪ Neighbourhood Focus
/our-impact/climate-emergency/↪ Climate Emergency
https://ewh.org.uk/about-us/Text duplicate About us
/about-us/events/Text duplicate ↪ Events
https://ewh.org.uk/support-us/Text duplicate ↪ Support us
https://edinburghworldheritage...External Subdomain Text duplicate ↪ Donations
https://ewh.org.uk/contact-us/Text duplicate Contact
https://ewh.org.uk/press-centre/↪ Press Centre
/privacy-policy/↪ Privacy Policy
/modern-slavery-statement/↪ Modern Slavery Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ewh.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The page response time is excellent with 0.14 seconds.
The file size of the HTML document is fine (308 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 03 Jun 2025 02:57:07 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
last-modifiedMon, 02 Jun 2025 21:03:42 GMT
cache-controlmax-age=0
expiresTue, 03 Jun 2025 02:57:07 GMT
x-httpd-modphp1
host-header6b7412fb82ca5edfd0917e3957f05d89
x-proxy-cacheMISS
x-proxy-cache-info0 NC:000000 UP:
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 214 referring domains.
This page has 439 backlinks.
This page has backlinks from 113 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow: /wp-json/
Disallow: /?rest_route=

User-agent: AdsBot
Disallow: /

Sitemap: https://ewh.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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ewh.org.uk
Edinburgh World Heritage: The Old and New Towns of Edinburgh
Holding UNESCO World Heritage Status, the Old and New Towns of Edinburgh are blessed with a rich tapestry of scenery, structures and stories.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Edinburgh79%Check
Heritage79%Check
World79%Check
World Heritage79%Check
Edinburgh World Heritage79%Check
UNESCO World Heritage71%Check
World Heritage Site67%Check
Holding UNESCO World Heritage66%Check
UNESCO World Heritage Status66%Check
UNESCO World Heritage Site64%Check
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